Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business-logo

Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business

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The Green Beauty Conversations podcast brings the world of green beauty to your earbuds. Join Gemma and Lorraine from the Formula Botanica Team as they demystify confusing topics on ingredients, formulations, business practices and political issues in the beauty world. Hear directly from established brands in the green beauty sector and engage with a variety of experts who willingly share their knowledge with you. Formula Botanica is the accredited online organic cosmetic science school, hosting thousands of students in 125+ countries who have enrolled for their award-winning online formulation courses. The school has long been a hub for artisan skincare entrepreneurs, who form part of their large, engaged global online community. The global green beauty community looks to Formula Botanica for guidance on major events in the industry, such as new ingredient releases, innovative formulation techniques and indie business guidance. Formula Botanica is at the forefront of the global green beauty industry and is committed to bringing you the best and most up-to-date information from the green beauty world. Listen to the Green Beauty Conversations podcast and become part of the global green beauty movement.

The Green Beauty Conversations podcast brings the world of green beauty to your earbuds. Join Gemma and Lorraine from the Formula Botanica Team as they demystify confusing topics on ingredients, formulations, business practices and political issues in the beauty world. Hear directly from established brands in the green beauty sector and engage with a variety of experts who willingly share their knowledge with you. Formula Botanica is the accredited online organic cosmetic science school, hosting thousands of students in 125+ countries who have enrolled for their award-winning online formulation courses. The school has long been a hub for artisan skincare entrepreneurs, who form part of their large, engaged global online community. The global green beauty community looks to Formula Botanica for guidance on major events in the industry, such as new ingredient releases, innovative formulation techniques and indie business guidance. Formula Botanica is at the forefront of the global green beauty industry and is committed to bringing you the best and most up-to-date information from the green beauty world. Listen to the Green Beauty Conversations podcast and become part of the global green beauty movement.
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Location:

United States

Description:

The Green Beauty Conversations podcast brings the world of green beauty to your earbuds. Join Gemma and Lorraine from the Formula Botanica Team as they demystify confusing topics on ingredients, formulations, business practices and political issues in the beauty world. Hear directly from established brands in the green beauty sector and engage with a variety of experts who willingly share their knowledge with you. Formula Botanica is the accredited online organic cosmetic science school, hosting thousands of students in 125+ countries who have enrolled for their award-winning online formulation courses. The school has long been a hub for artisan skincare entrepreneurs, who form part of their large, engaged global online community. The global green beauty community looks to Formula Botanica for guidance on major events in the industry, such as new ingredient releases, innovative formulation techniques and indie business guidance. Formula Botanica is at the forefront of the global green beauty industry and is committed to bringing you the best and most up-to-date information from the green beauty world. Listen to the Green Beauty Conversations podcast and become part of the global green beauty movement.

Language:

English


Episodes

EP20: Zeroing in on Zero Waste in Green Beauty

10/1/2018
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A year ago, if you'd searched online for the term zero waste as it relates to the beauty industry you would most likely have found few search results returned. What a difference a year makes. These days, it is a buzzword in the cosmetics industry and nowhere more so than in green beauty. What might surprise you is that a body promoting zero waste was set up as long ago as 2002. The Zero Waste International Alliance drafted its first definition of the term in 2004. It is only relatively...

Duration:00:27:03

EP19. Why Beauty Trade Shows Are Good Business

10/1/2018
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With the sheer number of hair and beauty trade shows around the globe these days, you might feel intimidated by the prospect of exhibiting at one, especially if you're new to the beauty industry. You know the score; you sign up for the details months in advance but when the time comes, you feel you either can't afford it or that your business isn't at the right stage to benefit from attending. Beautypreneurs face overwhelm in terms of the sheer effort and financial outlay required to get...

Duration:00:46:31

EP18. Behind the Scenes of a Rebrand with Huna Natural Apothecary

9/18/2018
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Our last three episodes of Green Beauty Conversations formed our Beauty Branding Week and gave you plenty of strategies and practical tactics to help you get under way on your branding journey. However, if you've already launched your brand but feel that it's looking tired or is not doing your business justice or perhaps you've simply fallen out of love with it, now might be the right time to consider rebranding your beauty business. If you are at this juncture, then our guest in this...

Duration:00:19:00

EP17. Working with a Designer on Branding your Beauty Business

9/6/2018
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One of the questions we are most often asked at Formula Botanica is whether it's worth hiring a designer to help with branding your beauty business. With start-up beauty brands pressed for cash flow and with the proliferation of free or low-cost design apps and programs, it's tempting to think we can do it all ourselves. In this episode of Green Beauty Conversations, we answer most of those FAQs, and hope to clarify why and when you might wish to outsource to a designer. We go behind the...

Duration:00:24:29

EP16. Beginner's Guide to Branding a Beauty Business

9/4/2018
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As we watch indie beauty brands crushing it on Instagram with amazing eye candy images and gathering tribes into the tens of thousands, we may think that kind of brand visibility is an impossible dream for our own beauty businesses. While it does, of course, take hard graft to get that kind of brand awareness, you can go far if you know from the start how to define, style and build your brand on strong foundations. Our guest in this episode of Green Beauty Conversations offers some...

Duration:00:42:05

EP15. Top 10 Tips for Branding Indie Beauty Businesses

9/3/2018
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We kick off a series of podcasts on branding indie beauty businesses with a marathon interview packed with actionable advice. You've no doubt heard the one about your brand being more than your logo, but have you worked out what this means in reality? Here, at Formula Botanica, we thought we knew all about branding, and how it applies to indie beauty businesses, but our chat with Rob Moore of The Design Co certainly opened our eyes. We'll give you a clue to just how much more there is to...

Duration:00:58:55

EP14. Sustainable Beauty: Discussing the Top Challenges & Concerns

8/17/2018
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In our very first Green Beauty Conversations podcast, we discussed what natural means in skincare and this week's topic about sustainable beauty is another of those hotly-debated issues that has no clear-cut definition. We'd go so far as to say there are even more interpretations of the term 'sustainable' as used in the natural beauty world than there are shades of green. To help us unravel sustainable beauty and shed light on the top concerns, we spoke to Dr Barbara Olioso, a cosmetic...

Duration:00:24:38

EP13. Lifting the Lid on Beauty Industry Trends with Imogen Matthews

8/7/2018
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Making sense of beauty industry trends can be daunting if you're an aspiring skincare entrepreneur. How do you interpret the daily flow of opinion on social media? Isn't trend forecasting just finger in the wind anyway? On top of this, there is also the lingering worry that by the time you've grasped the next big beauty industry trend, consumers will have moved on. However, as our interviewee in this episode of Green Beauty Conversations explains, market research is an incredibly powerful...

Duration:00:45:29

EP12. Meet Gaffer and Child: A Californian Dream of Gender-Neutral Skincare

7/24/2018
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Gender-neutral skincare is a buzz term right now, but it wasn't four years ago when Grigore Madikians started making skincare in his kitchen in California. We're all familiar with this US State's pioneering environmental protection. California and green credentials go hand in hand. However, even in a place as eco-friendly as California, it still takes hard graft to enter the market with a sustainable, organic, vegan and gender-neutral skincare brand. When Grigore Madikians first started...

Duration:00:26:54

EP11. Beauty Insiders BYBI on Trends in the Natural Beauty Market

6/14/2018
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We decided it was high time to take stock of the natural beauty market now that it has matured and is going mainstream. Immediately, we thought of our graduates Elsie and Dominika from BYBI Beauty as the ideal interviewees to discuss a raft of perennial issues such as greenwashing and the use of those vague terms we see liberally and often erroneously used in the beauty business, such as sustainable, cruelty free, and even the word natural. Entrepreneurs, beauty bloggers and Formula...

Duration:00:30:07

EP10. Insider Tips on Working with Beauty Bloggers

6/14/2018
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Working with beauty bloggers is easy; you just send them a few products and they will review them. After all, beauty bloggers typically spend their days leisurely indulging in trying out products or heading to the spa for some pampering. This might be the glamorous image we have of the life of a typical beauty blogger, but for successful bloggers who have made it big time, it's far from the truth. We needed some great insider tips on working with beauty bloggers from someone in the...

Duration:00:37:46

EP9. Men's Grooming Products Get a Make-Over with Regal Gentleman

6/6/2018
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Men's grooming products and male grooming in general consist simply of a bit of hair gel, some deodorant and perhaps a quick trip to the barbers? That's what we thought until we discovered in this Green Beauty Conversation that men have their fair share of bad hair days too. Rarely, however, are they a catalyst for starting a business. But for two 20-something lads from London, that’s exactly what happened. In this episode, we talk to Josh Blackburn who along with best friend Liam Jennings...

Duration:00:21:35

EP8. Why 100% Natural Claims Could Get You Into Trouble

5/14/2018
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We recently came across a New York Times article on the risks of making 100% natural claims in food and beauty. The article in question drew attention to the fact that there has been a spate of lawsuits against natural and organic skincare brands and retailers (particularly in the US). These lawsuits came about largely as a result of there being no legal definition of the word natural. They specifically targeted brands who made claims about being 100% natural, all natural or having...

Duration:00:19:51

EP7. Top 10 Beauty Trends at In-Cosmetics Global 2018

4/25/2018
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This year Lorraine and Gemma attended the In-Cosmetics Global 2018 exhibition in Amsterdam. In-Cosmetics is now in its 27 year and is billed as the leading event for personal care ingredients. The exhibition aims to bring together ingredients suppliers with product manufacturers with a focus on networking and building relationships. With around 780 exhibitors and 9000 visitors, to say that In-Cosmetics was jam-packed, busy and a tad overwhelming at times would be an understatement. However,...

Duration:00:38:33

EP6. Essential Oil Safety with Robert Tisserand

4/10/2018
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‘Robert Tisserand has just joined our Facebook group’, Lorraine messaged me excitedly. ‘The Robert Tisserand?’ I replied. ‘YES, THE Robert Tisserand’. This was an exciting moment for us at Formula Botanica. As organic cosmetic formulators, Robert Tisserand’s seminal work on essential oil safety had been a staple resource for Formula Botanica for years and his research into essential oils are highly regarded and respected within our wider community. Last year Lorraine and I were able to...

Duration:00:24:26

EP5. Growing a Natural African Heritage Beauty Brand

3/28/2018
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I was sitting quietly at my desk, head-down, getting on with my work (as all good working-from-home employees should do) when I received a message from Formula Botanica's Director Lorraine: ‘Two of our graduates from Daughter of the Soil are on Dragons' Den right now! You need to watch it.’ I stopped what I was doing right away, tuned in and watched Hellen Lawuo-Meena and Maria Magembe from Daughter of the Soil pitch to the Dragons. (For our readers/listeners who aren't in the UK - Dragons'...

Duration:00:26:13

EP4. The Beauty and Science of Plum Oil

3/9/2018
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When we met two of the sisters from Le Prunier Plum Beauty Oil at the In Cosmetics conference in 2017, we immediately fell in love with their plum beauty oil. Once we heard more about their story and the development of the plum beauty oil we knew that we wanted to interview them and find out more. At Formula Botanica we love oils. We also love meeting skincare entrepreneurs and finding out more about what they are making, their processes and how they find inspiration. In September 2016,...

Duration:00:13:36

EP3. How to comply with cosmetics regulations

2/20/2018
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We recently hosted a chat in our online classroom to find out what people’s biggest fears were about starting their business. We had many varied and interesting responses but there was one issue that kept coming up - formulators are scared of non-compliance with cosmetics regulations. In this podcast episode Gemma and Lorraine discuss what global cosmetic regulations are, what they mean to cosmetic formulators, how important they are and the steps that you can take to make sure you comply...

Duration:00:27:04

EP2. Are you looking for chemical free cosmetics?

2/20/2018
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If you are part of the natural, green, clean and organic beauty movement then you would have noticed the term 'chemical free' But what do people mean when they use that term or when cosmetic products are labelled as ‘chemical free’? It has been rightly pointed out that from a scientific point of view the term quite simply does not make sense as all matter is a chemical. All matter is made of chemicals. So that begs the questions "are the people that use this term ignorant?", "are they...

Duration:00:24:59

EP1. What does natural skincare mean?

2/19/2018
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In this first ever Formula Botanica: Green Beauty Conversations podcast, our Business & Relationship Manager Gemma interviews our Director Lorraine to run through the 4 shades of natural that we compiled in order to try and clarify some of the confusion around the use of the term ‘natural’. Listen to our podcast to answer the question “what does natural skincare mean?”

Duration:00:16:16