Story Greenlight with Jeff Bartsch

Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing. Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise. In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you. - 💡 RESOURCES Work with Jeff: https://www.storygreenlight.com/consult 📝 SHOW NOTES 00:00 Communication is NOT all created equal 01:01 Communication in relationships 02:11 The different messages of conflict 03:48 Conflict comes from uncommunicated expectations 06:58 Jeff and Chantel’s first big fight 09:38 Being intentional about conflict in business 15:38 Communication Moments: Endings and Transitions 18:22 Jeff and Chantel’s hard conversations for personal endings 19:55 Endings in business 22:30 Planning doesn't erase the potential for conflict 24:16 Communication moments that are transitions 24:42 When Jeff and Chantel decided to make a huge transition 28:26 Resolving conflict by making change 31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional 34:31 Understanding different communication needs -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company. How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode! - 💡 RESOURCES Work with Jeff: https://www.storygreenlight.com/consult - 📝 SHOW NOTES 00:00 Pop quiz 01:17 What counts as too much communication? 03:32 Communicating to strengthen relationships 06:45 The ABT’s of Communication Moments 08:23 Comparing communication moments in business and marriage 08:35 Beginnings – when Jeff met Chantel 11:12 Beginnings in business – keep it low-key 13:07 Big Requests – how Jeff proposed to Chantel 16:25 Big Requests in business 17:27 Going forward from Beginnings and Big Requests -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

What was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”? We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen. In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a singer, multi-instrumentalist, composer, and music teacher. He teaches music to kids in Montreal, in French-speaking Quebec. Jeff helps Jérôme uncover moments in his own life that have the power to inspire his students, potentially even for years to come. Jérôme had these stories in him all along, and so do you. - 💡 RESOURCES Work with Jeff : https://www.storygreenlight.com/consult Join The Green Room: https://www.storygreenlight.com/greenroom 📝 SHOW NOTES 00:00 The power of Power Stories 01:12 A look inside the Green Room 02:08 The Story Prompt for the coaching call 03:58 Jerome's first experience transforming others through music 06:25 Transforming experience into a story 07:21 Jerome's transformation during his experience 08:25 Applying transformation to storytelling 09:12 Jerome's second experience with transformation through singing 10:25 The impact of hearing a story about transformation 11:27 How Power Stories work 12:25 Possible outlets Jerome can share his story 13:40 Crafting the Jerome's experiences into shareable stories 15:25 Your Audience dictates how the story is told 16:36 One possible way of telling Jerome's story to students 19:40 Linking transformation to story to your audience 21:22 Jerome's feedback on his crafted story 22:37 Applying story crafting to your experiences -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think. Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale. - 💡 RESOURCES The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult 📝 SHOW NOTES 00:00 The Importance of Strategic Storytelling 01:38 What makes you a storyteller? 02:18 Jeff's journey learning the art of storytelling 05:57 Learning to play "from the soul" 08:28 Bringing a message to life 10:11 Strategic Storytelling is crafted with a goal 11:42 What is Strategic Storytelling? 12:14 Strategic Storytelling in long and short-form content 13:32 Experiences drive more interactions 15:06 Other goals of storytelling 17:43 Setting the right goal for Strategic Storytelling 19:04 Using Strategic Storytelling as a business 19:50 Strategic Storytelling goals for a business 22:21 An example of story alignment from a business 25:41 What is Story Alignment? 26:38 Stories are everywhere in our lives 29:43 Stacking stories into alignment 30:57 Storytelling is familiar, but also strategic -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first. If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need. Should you even create content at all? Maybe you should, and maybe you shouldn’t. The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode. - 💡 RESOURCES The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult 📝 SHOW NOTES 00:00 Don't create content without a plan 01:07 Our first experiences creating social media content 02:36 Questions to answer before making content 03:21 Different professionals show up differently online 05:00 Answers you need before making content 05:54 The Story Greenlight Roadmap™: Story Alignment 07:03 Who are the characters in your business's story? 08:51 The Story Greenlight Roadmap™: Messaging 09:42 The Story Greenlight Roadmap™: Strategy 10:09 Different strategies for different contexts and businesses 11:42 What resources do you have to make content? 12:21 What kind of content is necessary? 12:57 The Story Greenlight Roadmap™: Implementation 13:52 What goes into implementation? 14:24 What does YOUR roadmap to success look like? -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. - 💡 RESOURCES Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult - 📝 SHOW NOTES 00:00 The danger of expertise 00:52 The Master Story Framework and Experts 02:48 Mistakes experts make in building a business 04:20 An expert is not always an entrepreneur 05:33 Jeff's early mistakes as an expert building a business 07:51 Expertise is not a business growth solution 09:44 Expertise is not enough to build a successful business 10:52 The first step to getting clients as an expert -- -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

It’s no secret that online platforms love video content. But it’s also no secret that creating video content can easily feel overwhelming… and if we’re honest, there’s a lot of junk up in our heads that has to be dealt with too. When Diana Gladney moved from the corporate banking world into online business, she was pulled kicking and screaming into video creation. Not only did she become an expert at content creation with video, she’s worked with Amazon, Google, Social Media Examiner, ECamm, TubeBuddy, and many more. Diana now focuses exclusively on helping busy entrepreneurs to simplify the video creation process. 💡 RESOURCES “The One Right Video: An Entrepreneur’s Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube” by Diana Gladney 👉👉 Go to https://www.onerightvideo.com 📝 SHOW NOTES 00:00 Kicking and screaming into content creation 01:47 Becoming an entrepreneur creating content 05:26 The challenges of being an introvert on camera 08:06 How do you get over the fear of being on camera? 10:52 Using fear as a motivator vs using joy 12:22 Obstacles to creating content that resonates 14:54 Discovering your messaging and your voice 17:13 Easy video ideas to get started for your clients 18:45 What platforms should I put my content on? 22:39 The core functions of each social video platform 25:24 Should I be on every platform to get new clients? 26:53 How to use scheduling systems to distribute content to multiple platforms 27:56 Think like your client, not like a marketer 28:30 How Diana has navigated personal challenges to long term content creation 29:20 Building flexible content creation systems 31:07 Do viral videos matter any more? 32:37 Creating the "One Right Video" to attract more clients -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If you have a unique way of serving your people, and you’re looking to show up in a unique way that serves them even more, then maybe you should write a book. And when you do, you need to talk to today’s guest. Jennifer Harshman, aka The Book Baker, is a professional book editor, author, and writing coach. She has edited more than 200 books and over 30 MILLION words over her career, including the NYT Bestseller 48 Days to the Work and Life You Love, USA Today bestseller The Millennial Whisperer, and a book that hit #1 in the entire business category on Amazon: The Bezos Letters. To access a pile of “tasty treats” from the Book Baker herself, check out this link here: https://www.harshmanservices.com/story36 – 💡 RESOURCES Baker’s Dozen Reasons to Write a Book, Jennifer’s Self-Care Guide, and lots more resources especially for Story Greenlight listeners: https://www.harshmanservices.com/story36 BOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch: https://www.amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505 BOOK: The Book Bakery: Making It Easy to Write a Book, Jennifer Harshman: https://www.amazon.com/Your-Book-Bakery-Making-write/dp/1950721256 -- 📝 SHOW NOTES 00:00 There’s a recipe for writing a book 01:55 Growing up and loving books 02:38 Learning to read at age 3 04:27 Jennifer's journey to book editor 06:43 Why should you write a book? 07:54 Why SHOULDN'T you write a book? 09:14 Jeff's experience publishing “Edit Better.” 10:10 The balance between writing a book to be read and writing a book to be an authority 13:12 How does a book editor help an author? 15:23 What are the obstacles to successfully completing a book? 17:39 Examples of Jennifer's work 18:49 Jennifer's near death from stress 21:18 Jennifer's recovery back to healthy living 23:57 What happens when you're told you're about to die? 26:39 The emotional and mental toll of authorship 29:00 How to decide if you should write a book -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

When you tell stories that show you’re not just a professional advisor but a real human being, you set yourself apart from everyone else and build trust. And when you UNDERSTAND the story of your clients, you know how to better serve them and invite them to work with you. This means you fast-track the time between stranger to prospect to paying client. As we say at Story Greenlight: Tell your stories, get more clients. There’s a whole process for exactly how we help you do that called the Story Greenlight Roadmap™. Get started here: https://www.storygreenlight.com/consult – 💡 RESOURCES BOOK: Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, Jeff Bartsch: https://www.amazon.com/Edit-Better-Hollywood-Tested-Strategies-Powerful/dp/0990432505 RESOURCE: The Story Greenlight RoadmapTM : https://www.storygreenlight.com/consult – 📝 SHOW NOTES 00:00 We’re back! 00:44 The story behind the Story Greenlight podcast 00:59 Jeff's personal journey as an entrepreneur 04:35 Starting the SG Podcast 06:40 New directions for Story Greenlight 07:39 What is the body's physical reaction to storytelling? 09:49 How storytelling can help professional advisors and consultants 11:16 Using storytelling to build brand trust 11:34 Introducing the Story Greenlight RoadmapTM 14:31 The way to building better human connection -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

See more stories and find your own AHA! moments in The Green Room before the price goes up in the next few days: https://www.storygreenlight.com/greenroomfree 📝 SHOW NOTES 0:00 Looking for lightbulb moments 0:55 How Story Greenlight and The Green Room started 2:16 Members started doing weird things… 3:20 The lightbulb moment 5:01 Clarifying your path 6:35 Supercharging your message 8:10 Multiply your impact 8:56 Special invitation -- See more stories and find your own AHA!...

As experts, teachers, and coaches, we have a message to share with our people. Often we find that’s easier said than done. But every obstacle in your way is a chance to more fully discover who you are and what you have to offer to the world. Today Jeff lays out a path for you to move past your own obstacles and shares some roadblocks that have smacked him upside the head on his own journey. Including why he’s deciding to continue releasing content on YouTube while hitting the pause button on the audio podcast. 🖥 Become a Story Greenlight Insider: https://www.storygreenlight.com 📹 Story Greenlight on YouTube: https://www.youtube.com/c/StoryGreenlight -- 🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about setting your path for a new level of impact in your content, in yourself, and getting things DONE with the support of an active community of communicators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree. -- 💡 RESOURCES Edit Better - Hollywood-Tested Strategies for Powerful Video Editing, by Jeff Bartsch – https://amzn.to/3mSehQ5 The Power Edit - https://www.thepoweredit.com/ The E-Myth, by Michael Gerber – https://amzn.to/3xUuACn -- 📝 SHOW NOTES 00:00 The parable of the content creator 02:03 The Seven Steps to growth as a content creator 07:44 The success and failure of Jeff's first business 15:06 The things we do aren't always the message 16:01 Story Greenlight is NOT just YouTube 20:25 Next steps for Story Greenlight 22:18 How to join us -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Dan Thompson has built a YouTube channel of over 200,000 subscribers that allows him to live and travel with his family full-time in their RV. But that’s just the beginning. Dan’s not only built a business around his content, he’s done it by combining two things that most people would never expect – guitars… and guns. Whether you love that idea, are appalled by that idea, or you’re somewhere in the middle, buckle up, because when it comes to reaching the hearts and minds of your audience, there is ALWAYS more than just what you see on the surface. -- 🖥 Connect with Dan Thompson: https://www.gunsandguitars.net/ 📹 Dan Thompson on YouTube: https://www.youtube.com/c/GunsandGuitars -- 🟢If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree. -- 💡 RESOURCES I built my DREAM Rickenbacker...then gave it away 🤦‍♂️, Guns and Guitars, https://youtu.be/9jFJNcQt8mk I built a MINI GUITAR with my son (for less than $60!), Guns and Guitars, https://youtu.be/6DVA70M1EuY “Building a Storybrand,” by Donald Miller, https://amzn.to/38ZcJk2 “Primal Branding,” by Patrick Hanlon, https://amzn.to/3NzsNrO -- 📝 SHOW NOTES 00:00 Combining two content niches 01:30 Living in an RV 04:33 Dan the musician 10:24 Surviving a home invasion 15:31 Creating Guns and Guitars 20:52 The advantages and pitfalls of being a multi-niche creator 23:46 Challenges with YT's algorithm serving content to two different audiences 29:05 What are shared beliefs? 32:34 Planting nuggets of beliefs in your content 34:31 Shared beliefs in Dan's community 37:01 Core beliefs stem from sharing your beliefs 40:22 Let the wrong audience filter themselves out 44:25 Navigating content creation on divisive subjects 48:37 Core beliefs connect through storytelling 54:59 Ideas on how share your core beliefs -- 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Any content creator has a secret weapon that will connect your audience to you and your content with emotional superglue. It works different ways for different creators, but we all have it, including you. It’s called The Thing Under the Thing, and it is incredibly powerful when you use it well. Here’s how to find it for yourself. – 🟢 If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree. 💡 RESOURCES Seth Godin’s Nail Analogy, from his book: “This is Marketing” Ingvar Kamprad, founder of IKEA: https://en.wikipedia.org/wiki/Ingvar_Kamprad 📝 SHOW NOTES 00:00 Finding #TheThingUnderTheThing #TTUTT 00:57 The Iceberg 02:33 Emotional Transference for better or worse 05:21 What does your audience REALLY want? 08:43 Examples of deeper emotions in different content types 12:29 Attaching ideas to visual representation 13:52 The lamp and Jeff's connections 18:57 The lamp and other connections 20:22 Lessons from a lightbulb 23:11 The emotional power of TTUTT -- 🔊 LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If you’ve ever wondered “I thought storytelling was supposed to be easy, why does it feel so hard to do”, it’s not just you. It can be easy, but it can also be really confusing and frustrating. Here’s the thing: the harder something is to do, usually there’s a greater payoff in the end. Storytelling is absolutely one of those things, and here’s why it’s worth learning how to do it well. -- If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree. -- SHOW NOTES 00:00 Storytelling is worth learning 01:02 The trade-off of simple vs complex storytelling 03:06 Why is good storytelling hard to do? 08:31 The pay-off of good storytelling 10:52 How storytelling is used on American Ninja Warrior 13:54 The impact storytelling has on you, the storyteller 17:02 Compound the power of a story using video 20:04 How video amplifies stories -- LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Eventually, content creators reach a point where they realize, “I need to get serious about how I think about creating content…” which is usually followed by “there are too many things to be done, and too little time to do it.” What do we do when we reach that point? Meredith Marsh is a content creator, coach, and founder of the Video Pursuit Society. She’s built her content creation into a business that not only supports her family but enables her clients to build a profitable online business with YouTube so they can be the boss of their own future. Get ready to take notes on a critical mental shift that will change the way you think about your content, and then how to put that mental shift into action while balancing your time and everything else happening in your life. - 🖥 Connect with Meredith Marsh: https://vidpromom.com/ 📹 Meredith Marsh on YouTube: https://www.youtube.com/channel/UCCtmJ4-qW_AAeLmNlOK_scw RESOURCES Social Video Blueprint: https://vidpromom.com/social-video-blueprint/ SHOW NOTES 00:00 Balancing life and content creation 01:36 Meeting at People of Video Conference 03:15 Meredith’s start in content creation 06:16 Discovering her content niche with GoPro cameras 09:25 Accidentally discovering her audience 10:45 Making money from thin air 13:41 Refocusing and pivoting content 17:38 Meredith’s content topics 20:38 Video creation as a side business 22:06 Stop calling it a "side hustle" 25:06 Customers are different from your audience 27:31 Converting your audience with a 5-day challenge 31: 24 Meredith's simple video production schedule for busy business builders 40:55 Meredith's social video blueprint -- LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight -- If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can get access for a full month for free – get started now at https://www.storygreenlight.com/greenroomfree. -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Sometimes offering a product or service online makes sense because we see lots of people doing it. But when it comes to helping people with our own knowledge or creativity while making an income from it, sometimes it’s easy to wonder how that would actually work for us. Joe Gilder is a musician, producer, and founder of HomeStudioCorner.com. He’s worked with Sweetwater Sound, creates content for Presonus, and he’s spent the last 15 years serving thousands of students through his online courses, events, and memberships. Music changes, technology changes, and so has Joe’s business. Here’s the story of how things have worked for Joe, and how they can work for you. - 🖥 Connect with Joe Gilder: https://www.homestudiocorner.com/ 📹 Joe Gilder on YouTube: https://www.youtube.com/channel/UCYDzeYIkNPD7_6adQZ3oX8g RESOURCES Featured music: Feel, by Joe Gilder https://www.youtube.com/watch?v=Tf3OSDS0zDk&list=OLAK5uy_krBz78uKgi_y0oTVREAXu_Iol3SH6c0jo&index=3 Free, by Joe Gilder ft. Low Pro https://youtu.be/UQQBdwh9N1M People: British philosopher, Alain de Botton: https://www.alaindebotton.com/ Graham Cochrane: https://www.grahamcochrane.com/ SHOW NOTES 00:00 Building and remixing business 01:32 When Jeff played keyboard on Joe’s record 04:19 Joe’s journey into music and mixing 06:23 Becoming an online audio teacher 10:32 Making money from creative skills 12:58 Sell through your content 15:59 Content creation is sales 19:09 Sharing information is sharing value 24:58 Selling and creating products 25:44 Joe’s first course 32:15 What happens when you run out of ideas? 33:38 Creating Dueling Mixes with Graham Cochrane 41:23 Rebuilding and remixing 43:54 Home Studio Corner in the future 46:04 Growth is a continuum -- LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight -- If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree. -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

How do you actually get a story out of your head and into a video on YouTube? There are lots of ways to do it, but it’s easy to get confused and frustrated in the process. Today Jeff Bartsch talks about the 5 levels of storytelling on YouTube, when to use them, and some tactics that ANYONE can use to raise their storytelling skills at ANY level. If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree SHOW NOTES 00:00 Raising your storytelling skills on YouTube 01:02 Jeff’s journey storytelling in Hollywood 05:16 An introduction to the five levels of storytelling 07:24 Level One: Using a solo-talking head 08:43 The Master Story Framework 11:17 Level two: talking head with b-roll 11:23 What is b-roll? And how to use it 14:12 Storytelling technique: “See and Say” 14:45 Level three: scene work with a talking head 16:55 The advantages of using scene work in your videos 19:20 Level four: scene work breaking the fourth wall 21:04 Level five: scene work WITHOUT breaking the fourth wall 22:45 What is expositional dialogue? 25:27 How to apply the five levels of storytelling to your content 31:26 The rewards of applying these levels of storytelling -- LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

As creators, it’s easy to focus on creating content and to hope and pray for views, subscribers, and money. It’s a terrible business model. If we really want to achieve the income and the impact that we know is possible, we’ve gotta play a bigger game. Shelly Saves the Day began in the world of computer programming and expanded to manage projects and teams at Amazon, Google, and TubeBuddy. She is a speaker, creator, and coach who specializes in helping creators to share what they love with the world through video and to make money doing it. For that to happen, we have to multiply our content and our income without going crazy in the process. Start taking notes, and start imagining what’s possible for you in this conversation with Shelly Saves the Day. 🖥 Connect with Shelly: https://shellysavestheday.com/ 📹Shelly on YouTube: https://www.youtube.com/channel/UC38J-aPD-0BZ5GMWg-HWEag -- LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight RESOURCES TubeBuddy: https://www.tubebuddy.com/ Shelly’s Monthly Revenue Report for March 2022: https://www.youtube.com/watch?v=5yKxhwo_drk Dan Currier Episode: https://www.audible.com/pd/019-Using-Your-Creativity-to-Create-Your-Freedom-w-Dan-Currier-Podcast/B09VXN36LK iMovieMadeEasy: http://www.imoviemadeeasy.com Descript: https://www.descript.com/ Jarvis, now called Jasper: https://www.jasper.ai/ SHOW NOTES 00:00 Building your income pie 01:38 Shelly’s road to content creator 04:35 Technical Program Managers and Producers 07:38 Gender disparity on technical and content platforms 09:39 Shelly’s journey to TubeBuddy 13:05 Jeff’s journey learning about gender and racial privilege 14:57 The need for an income pie 16:20 The dangers of only one income stream 17:11 How to build your income pie 18:52 Shelly’s income pie 20:31 The power of the Amazon Influencer Program 24:11 How to think about getting more income streams 25:25 When should you create a course? 28:45 The power of repurposing content 29:30 Strategies for repurposing content on multiple platforms 32:00 Super Tool: Descript 34:26 Define success by the right metric for YOU 36:59 How to use content to speed up business tasks 38:11 How to build affiliate marketing and create sponsorship opportunities 40:06 Shelly's latest content creation projects -- If you like these kinds of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

What happens when you’ve reached what everyone else would consider success, and you’re miserable? What happens next? Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet. But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life. In this second of a two-part conversation, we’ll hear what Zack did next – including his four year journey to become an American Ninja Warrior – and what the lessons he’s learned mean for all of us. 🖥 Connect with Zack: www.optimizeyourself.me LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight RESOURCES: The Art of Learning: An Inner Journey to Optimal Performance, by Josh Waitzkin: https://amzn.to/3vxhp8c Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones, by James Clear: https://amzn.to/39dfRJ3 SHOW NOTES 00:00 Recovering from success 01:26 What’s better than “success?” 03:55 Beginning to optimize 07:17 Learn to manage failure 08:22 The need to fail when you’re young 11:57 Zack’s new definition of success 15:22 Zack’s plan to transition to his new goal 16:56 Stop “playing business” 18:33 Skills to providing value 22:18 Doubling business growth during a pandemic 25:16 The benefits of failure 26:32 The fear of success is real 29:16 Self-identity and the key to real success 30:41 Zack the American Ninja Warrior -- If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. You can access The Green Room for a month for free right now at https://www.storygreenlight.com/greenroomfree. -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

As creatives, so many voices tell us that having the biggest audience is the ultimate goal. But when you talk to people who are there, we find that it’s not that simple. Zack Arnold, ACE, is an award-winning film and television editor, documentary director, and founder of the Optimize Yourself program. Throughout his career in Hollywood, he found himself editing the biggest show on cable tv, then the biggest show on broadcast TV, and even the biggest show in the WORLD on the internet. But the toll those achievements took on his family, his physical health, and his mental well-being forced Zack to rethink his life. In this first of a 2-part conversation, we’ll hear how it all went down, what Zack learned, and what those lessons mean for all of us. 🖥 Connect with Zack: www.optimizeyourself.me LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight SHOW NOTES 00:00 Surviving success 01:35 What is an ACE editor? 04:37 How to become an ACE editor 06:52 What does “cinema” mean? 07:54 What is the difference between “scripted” and “unscripted” 11:14 Zack’s journey as an editor 16:11 Zack’s first definition of a “successful” editor 17:37 What it’s like to cut the number one show on TV 20:15 Being successful and doing everything wrong 23:08 Setting boundaries for success 24:40 The danger of “hustling” as a creative 26:10 The alternative to “hustle culture” 30:05 The pitfalls of “overnight success” 34:34 Changing the definition of success -- If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It’s all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroomfree. -- FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪 💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want! Get your free worksheet right now at https://www.storygreenlight.com/powerstory.