The Scott Howard Genuine ScLoHo Media and Marketing Podcast

Revisiting a basic lesson from over 100 years ago.... See omnystudio.com/listener for privacy information.

What marketing lessons can we learn from the recent eclipse? Take a listen. See omnystudio.com/listener for privacy information.

Some of the best lessons come from observing others and learning how to apply what we see to our lives and businesses... See omnystudio.com/listener for privacy information.

From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options. See omnystudio.com/listener for privacy information.

Time and distance. Combining a trip to Washington DC with a marketing lesson. See omnystudio.com/listener for privacy information.

Just because I'm releasing this on April Fool's Day doesn't mean this is a joke or trick, instead, I have some wisdom for all of us. See omnystudio.com/listener for privacy information.

The best ads avoid cliches and ad-speak. What's the alternative? I have the answers. See omnystudio.com/listener for privacy information.

Pinpointing your advertising message to the "right people" at the "right time" isn't the best approach all the time. See omnystudio.com/listener for privacy information.

What happens if your businesses only connection to the outside world disappears? See omnystudio.com/listener for privacy information.

As I kick off my eighth year of podcasting, I figured it's time to reintroduce myself. See omnystudio.com/listener for privacy information.

First Impressions plus, what's a ScLoHo? See omnystudio.com/listener for privacy information.

Focus on one or two of these methods to increase your business income this year. See omnystudio.com/listener for privacy information.

QR codes have been around for awhile and we've moved from wondering what they are to instinctively knowing what to do when we see them. How did QR codes become mainstream? And how are you using them? See omnystudio.com/listener for privacy information.

We're going to broaden your perception of competition and share some do's and don'ts. See omnystudio.com/listener for privacy information.

It's time to share with you my annual update on the relevancy of radio in general and WOWO radio specifically with updated data. See omnystudio.com/listener for privacy information.

Today I share some insider knowledge about why your local newspaper is thinner than ever before See omnystudio.com/listener for privacy information.

Communication is going to be the key this year for your business and making sure everyone is on the same page is critical. Here are some "first steps". See omnystudio.com/listener for privacy information.

Beware of marketers that overpromise or take credit for stuff they didn't really do. See omnystudio.com/listener for privacy information.

Let's look at ideas to make the new year even better than last year... See omnystudio.com/listener for privacy information.

It's birthday week and I have a gift of resources for you. Here's the links I mention at the end: Sales Leadership: Mike Weinberg. I've read three of his books and was a regular listener to his podcast when I was a sales manager. I was part of his launch team for his latest book, First Time Manager: Sales. Check him out here: https://mikeweinberg.com/ Marketing guru Seth Godin. A thought leader and I see he also has a podcast that I'm going to subscribe to: https://www.sethgodin.com/ Roy H. Williams, aka The Wizard of Ads, besides his books on marketing, he publishes a weekly newsletter called the Monday Morning Memo that includes a rabbit hole that often is fun and intriguing. http://www.rhw.com/youll-laugh-youll-cry/ is the link to his books and here's the link to his MMM: https://www.mondaymorningmemo.com/ Art Sobczak has sales books that I've bought along with a podcast and blog at: https://businessbyphone.com/ There are three others that I'm going to recommend that had an impact on me 20, even 30 years ago: Harvey MacKay https://harveymackay.com/ Harvey's first two books on sales were so influential that my first year as sales manager I gave my team their own copy of them for their own use. Trout & Ries. Al Ries and Jack Trout launched a series of books on Branding and Marketing in the 1970's that I discovered when I started in the ad world in 1986. Al passed away just last year and his partner and daughter continues his work. https://www.ries.com/books/ The last recommendation is a book that I re-read every few years as a reminder of how to approach sales. Frank Bettger penned the book How I Raised Myself From Failure to Success in the 1940's and here's an Amazon link: https://www.amazon.com/Raised-Myself-Failure-Success-Selling/dp/067179437X See omnystudio.com/listener for privacy information.