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The Genuine ScLoHo

Federated Media

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
More Information

Location:

United States

Description:

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.

Language:

English


Episodes

71: ScLoHo Podcast E-71 Advertising Without Media

7/18/2018
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Usually I talk about Media and Marketing and that included the Advertising world. Often I will include something about the radio station I work for, WOWO in Fort Wayne, Indiana. Today, however, a look at Advertising without Media.

Duration:00:06:03

70: ScLoHo Podcast E-70 Who Listens to WOWO Radio in 2018

7/11/2018
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Time for our WOWO Radio Summer update for 2018\. Read or listen to see if we should talk about to inviting WOWO listeners to become your customers. Get the transcript at https://www.scotthoward.me/who-listens-to-wowo-radio-in-2018/

Duration:00:10:38

69: ScLoHo Podcast E-69 Audience and Frequency Talk

7/5/2018
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So I was doing this series on the 3 R Formula for Advertising Success and I decided to give you the last 2 R's in one podcast. The Formula goes like this: Right Message + Right Audience x Right Number of Times = Success Listen in to learn about the Right Audience and Right Number of Times

Duration:00:08:52

68: ScLoHo Podcast E-68 The First R in Advertising Success Part Two

6/27/2018
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Today, the style & length of the Right Message. Using Human Relationship Marketing Principles in your advertising will give you an advantage in the impact.

Duration:00:08:00

67: ScLoHo Podcast E-67 The First R in Advertising Success Part One

6/20/2018
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I'm going to share with you a formula for advertising success and today I'll start with The First R in Advertising Success (part one): The RIGHT MESSAGE

Duration:00:07:26

66: ScLoHo Podcast E-66 Radio Advertising is the REAL SEO

6/14/2018
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I sell radio & digital advertising with WOWO in Ft. Wayne. However I must declare that: Radio Advertising is the Real SEO!

Duration:00:08:11

65: ScLoHo Podcast E-65 Should You Hire An Advertising Specialist or Generalist

6/5/2018
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Should You Hire An Advertising Specialist or Generalist? You see I'm a bit of both. I'm a big picture marketing guy who has expertise in several specialties. But I'm not an ad agency and I have a unique perspective that's different than most advertising generalists. Radio and Digital are just 2 specialties I work with.

Duration:00:07:10

64: ScLoHo Podcast E-64 You Can't Bribe Your Way To Success

5/30/2018
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Stop Offering Discounts & Make More Money because you can't bribe your way to success. Want to increase your business revenue? Want to get rid of those annoying price sensitive customers who seem to be the biggest pain yet spend the least amount of money? It's a simple solution but it takes guts.

Duration:00:05:41

63: ScLoHo Podcast E-63 The Decline of Mass Media

5/23/2018
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The Decline of Mass Media & What's taking their place. Television, Radio, Newspapers and Magazines are Print and Broadcasting media and the impact of the internet is tremendous. Fortunately, I get to work in both worlds. Here's an insider perspective and a check up on WOWO Radio.

Duration:00:14:03

62: ScLoHo Podcast E-62 Return On Your Advertising Investment

5/16/2018
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Return On Investment is a common term, but often I run into business owners who have no idea that they can calculate a Return On Your Advertising Investment. Do you know how to do this? Let's start with the term Return On Investment and then apply it to your advertising.

Duration:00:06:02

61: ScLoHo Podcast E-61 Authentic and Appropriate

5/9/2018
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This week, we are going to talk about a subject that goes beyond media and marketing, it's about being Authentic and Appropriate in your business and in your life. I've got a couple examples of businesses that I work with. The reason I decided to talk about this was due to a conversation with Matt Cundill when he interviewed me for his [Sound Off Podcast.](https://www.soundoffpodcast.com/single-post/2018/04/30/Sales-Strategies-with-Scott-Howard-of-WOWO)

Duration:00:06:32

60: ScLoHo Podcast E-60 Integrated Marketing and Other Insider Terms

5/3/2018
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A few years ago, WOWO's parent company, Federated Media began calling their advertising salespeople: Integrated Marketing Managers or Integrated Marketing Specialists or some other variation. The keywords are Integrated Marketing and it's being used today to describe something that has been going on for a long time.

Duration:00:07:30