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The Genuine ScLoHo

Federated Media

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
More Information

Location:

United States

Description:

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.

Language:

English


Episodes

83: ScLoHo Podcast E-83 Rigid versus Flexible

10/16/2018
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When a new marketing opportunity comes your way, are you willing and able to consider it? Or are you too rigid in your plan? Let's take a closer look.

Duration:00:05:22

82: ScLoHo Podcast E-82 Everyday Is The Best Day

10/9/2018
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Everyday is the Best Day, applies to doing things consistently and continuously. The most successful advertisers on WOWO radio are the ones that start and don't stop. I can apply this principle to nearly any size advertising budget too, want to know how? Contact me.

Duration:00:06:41

81: ScLoHo Podcast E-81 The Answer To The Tree Falling In The Woods

10/1/2018
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“If a tree falls in a forest and no one is around to hear it, does it make a sound?” The answer we know is yes, but when you apply this to the business world, and we might say no. If you open your business but don't tell anyone, do you really have a business? If your business depends on having paying customers, but you do nothing to invite people to become your paying customers, how long will you have a business?

Duration:00:09:08

80: ScLoHo Podcast E-80 Connections and Relationships

9/24/2018
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We the people of this United States value a few things over everything else: Trust Honesty Hope I'll go deeper in this podcast about how to really market your business.

Duration:00:08:02

79: ScLoHo Podcast E-79 Don't Be Social Media Stupid with Your Business

9/17/2018
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If you don't own it, you and your business are at risk. Don't Be Social Media Stupid with Your Business. Or you could lose your business.

Duration:00:09:01

78: ScLoHo Podcast E-78 The People Process

9/9/2018
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Ready to get rid of your staff and replace them with robots, apps, or some other form of technology? Hang on a second and let's consider The People Process.

Duration:00:07:03

77: ScLoHo Podcast E-77 Help People Buy

8/29/2018
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Today, I have a few key tips for anyone in the business of sales, which is not limited to people who sell for a living, but nearly all of us. The three words I want you to remember is: Help People Buy.

Duration:00:07:45

76: ScLoHo Podcast E-76 Make It Easy

8/23/2018
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The theme for this week is: Make it Easy. I'll start with some questions. How easy is it for someone to do business with you? I've got some ideas to help...

Duration:00:08:03

75: ScLoHo Podcast E-75 The History of ScLoHo

8/15/2018
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Time to introduce myself, again for some of you that I've known for awhile, and perhaps for the first time if you are unfamiliar with this website and podcast. This is episode 75 of the weekly podcast titled, The Genuine ScLoHo Media & Marketing Podcast. I only share all this with you because I want you to have confidence in the Scott Howard dude a.k.a. ScLoHo, that I'm not just hear to sell you stuff. I am here to help. I'm here to teach, to consult, to advise, to coach and even guide you...

Duration:00:09:03

74: ScLoHo Podcast E-74 What Am I Worth To You

8/8/2018
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It's a perspective that I wish everyone had. **The Lifetime Value of a Customer.** Or to take it from the customers perspective, **What Am I Worth To You?** Here's what I want you to get out of this today... **Each individual customer is worth a heck of a lot more than you realize and the sooner we learn this the sooner we can make significant changes that will increase everyone's value, including that of your business.**

Duration:00:07:03

73: ScLoHo Podcast E-73 WOWO versus Local TV

8/1/2018
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In my continuing informal series of information about advertising with the radio station I work for, WOWO, in Fort Wayne, Indiana, I am going to share more research info that attempts to address the question some local business owners face: Should I buy radio ads or television ads? More specifically: Should I use WOWO Radio or one of the Local TV stations?

Duration:00:07:11

72: ScLoHo Podcast E-72 Trust Is The Missing Link

7/25/2018
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There are over a million advertising and marketing messages that we are exposed to each year and most of them are missing something. What is that something that is missing? Trust is the Missing Link. Here's how we overcome that with the ads that we air on WOWO Radio.

Duration:00:06:33

71: ScLoHo Podcast E-71 Advertising Without Media

7/18/2018
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Usually I talk about Media and Marketing and that included the Advertising world. Often I will include something about the radio station I work for, WOWO in Fort Wayne, Indiana. Today, however, a look at Advertising without Media.

Duration:00:06:03

70: ScLoHo Podcast E-70 Who Listens to WOWO Radio in 2018

7/11/2018
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Time for our WOWO Radio Summer update for 2018\. Read or listen to see if we should talk about to inviting WOWO listeners to become your customers. Get the transcript at https://www.scotthoward.me/who-listens-to-wowo-radio-in-2018/

Duration:00:10:38

69: ScLoHo Podcast E-69 Audience and Frequency Talk

7/5/2018
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So I was doing this series on the 3 R Formula for Advertising Success and I decided to give you the last 2 R's in one podcast. The Formula goes like this: Right Message + Right Audience x Right Number of Times = Success Listen in to learn about the Right Audience and Right Number of Times

Duration:00:08:52

68: ScLoHo Podcast E-68 The First R in Advertising Success Part Two

6/27/2018
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Today, the style & length of the Right Message. Using Human Relationship Marketing Principles in your advertising will give you an advantage in the impact.

Duration:00:08:00

67: ScLoHo Podcast E-67 The First R in Advertising Success Part One

6/20/2018
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I'm going to share with you a formula for advertising success and today I'll start with The First R in Advertising Success (part one): The RIGHT MESSAGE

Duration:00:06:50

66: ScLoHo Podcast E-66 Radio Advertising is the REAL SEO

6/14/2018
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I sell radio & digital advertising with WOWO in Ft. Wayne. However I must declare that: Radio Advertising is the Real SEO!

Duration:00:07:10

65: ScLoHo Podcast E-65 Should You Hire An Advertising Specialist or Generalist

6/5/2018
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Should You Hire An Advertising Specialist or Generalist? You see I'm a bit of both. I'm a big picture marketing guy who has expertise in several specialties. But I'm not an ad agency and I have a unique perspective that's different than most advertising generalists. Radio and Digital are just 2 specialties I work with.

Duration:00:06:35

64: ScLoHo Podcast E-64 You Can't Bribe Your Way To Success

5/30/2018
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Stop Offering Discounts & Make More Money because you can't bribe your way to success. Want to increase your business revenue? Want to get rid of those annoying price sensitive customers who seem to be the biggest pain yet spend the least amount of money? It's a simple solution but it takes guts.

Duration:00:05:02