The Glossy Beauty Podcast

What does it take for a beauty campaign or brand to cut through the noise in 2025? Our second-annual Glossy Pop Awards is one place where our team recognizes the best and most culturally relevant beauty and fashion campaigns, people, products, and brands. In today’s episode of The Glossy Beauty Podcast, we welcome three esteemed beauty executives to discuss the secret sauce behind their Glossy Pop Award-winning campaigns. These winning campaigns drove audience engagement, generated buzz and successfully met their set business goals. To start, host Lexy Lebsack welcomes Leslie Ann Hall, founder and CEO of Iced Media (18:50). She and her team partnered with hair-care brand Moroccanoil to launch the brand’s first fine fragrance. The teams at Iced Media and Moroccanoil executed a campaign that levered social media for awareness and sales. They took home the Glossy Pop Award for "Best Use of TikTok." Next, Lebsack sits down with Dana Paolucci, head of PR and influencer at Unilever-owned Dove North America (30:02). Paolucci and her team worked with communications firm Edelman to take home two Glossy Pop Awards for its Dove x Crumbl cookies body-care collaboration. They won "Best Product Launch Campaign" and "Best Community Engagement Strategy." In our final mini interview, Lebsack welcomes Nilofer Vahora, Amika’s CMO, to discuss the hair-care brand’s "Best Use of Video" award win for its Superfruit Star Lightweight Hairstyling Oil launch with marketing company January Digital (40:03). But first, Lebsack is joined by host Emily Jensen to discuss this week’s top beauty and wellness news. Squishmallows, the TikTok-famous plush toy brand launched in 2017, made headlines this week for its foray into fine fragrance. Squishmallows parent company Jazwares, a Florida-based toymaker that was purchased by Warren Buffet’s Berkshire Hathaway in 2022, has tapped longtime beauty executive Joel Ronkin, current founder and CEO of Jennifer Aniston’s LolaVie hair care, to lead the project. The scents launched at Ulta Beauty this week in two sizes, priced $38 and $58. Lebsack and Jensen also discuss rumors that beauty conglomerate Coty is looking to sell heritage mass color cosmetics brands CoverGirl, Rimmel and Max Factor. Gwyneth Paltrow’s Goop is also in the news this week for the closure of its 2-year-old mass beauty experiment, Good Clean Goop, which sells under-$40 skin care through Target and Amazon. The duo discusses the closure and what it means for masstige skincare. Finally, the hosts walk through Amazon’s new ambitions in K-Beauty with this week’s launch of a dedicated storefront. It's a smart move considering the rise in popularity of K-Beauty products and the stunning sales on the channel. To wit: K-Beauty is growing three times faster than Amazon’s average beauty category.

Executive coach Angela Bennett knows a thing or two about the unique needs of beauty and wellness industry leaders. She spent more than two decades working across L’Oréal and Estee Lauder brands like La Roche-Posay, Maybelline and Clinique in roles like vice president, general manager and svp of talent acquisition. "The subjective nature of [the beauty industry] requires an art of balancing data points, intuition and conviction [while] becoming your own leader to navigate the decisions that need to be made on a daily basis," Bennett said. But today, Bennett is part of a growing number of certified professional executive coaches who help individuals and organizations to build stronger teams. She also works one-on-one with executives who need help getting to the next level in their careers. This often entails a rigorous strategy that includes reflection, learning and planning in an effort to become a better leader with more long-term career direction. Much of this process starts with developing communication skills to suit the workplace environment and culture. “Communication coaching is really going to be about developing the skills to be clear, concise, convincing and motivating, and to really master the art of what we call ‘influencing for results’,” she said. “[That means] influencing others, influencing management toward making decisions on specific strategies that, as a leader, you are recommending and wanting to push through.” In today’s episode of the Glossy Beauty Podcast, Bennett introduces us to the world of executive coaching and shares her top three universal tips for executives. But first, hosts Lexy Lebsack and Emily Jensen discuss the biggest beauty news of the week. First up is wellness investment news from Oura Health Oy, the makers of Oura, the wearable health tracking ring that launched in 2015. The Finnish company is reportedly closing in on a $875 million Series E investment round that will undoubtedly impact the industry. The company could soon be valued at around $11 billion. The hosts also break down the latest influx of celebrity endorsement deals including Kris Jenner for Estée Lauder-owned MAC, Leighton Meester for indie darling skin-care brand Bubble, singer Ciara as the new face of Thorne’s Creatine products, Miley Cyrus for Maybelline, and Dua Lipa’s new deal with pilates reformer company Frame Fitness. Lebsack and Jensen also unpack Hailey Bieber’s splashy Rhode launch with Sephora, which brought in $10 million in sales in just two days, according to Yipit, an alternative data provider and analytics firm that utilizes web and in-store receipt data. Finally, the duo discuss the closure of Kim Kardashian’s 3-year-old skincare line, SKKN by Kim, including Coty’s $71.1 milliones loss from its 2021 investment in the now-shuttered brand.

After starting as a brick-and-mortar nail salon in Los Angeles in 2013, Olive & June closed up shop in 2020, with founder and CEO Sarah Gibson Tuttle pivoting her focus to DIY manis. By November 2024, Helen of Troy had acquired the brand for $225 million in cash and a $15 million earnout subject to performance over three years. Helen of Troy's beauty portfolio also includes Drybar, Curlsmith and Hot Tools, among others. But Gibson Tuttle was intent on remaining involved in her brand's operations — operating essentially as it did prior to the acquisition, but with greater support. Now, nearly a year post-acquisition, Gibson Tuttle joins the Glossy Beauty Podcast to discuss life after selling her brand, why an obsession with the customer can almost guarantee product success and how the nail category differs from other beauty categories. But first, co-hosts Sara Spruch-Feiner and Emily Jensen discuss industry news, including Sephora's announcement that it will launch its own affiliate platform, the recent acquisitions of Nudestix, Byoma and Cos Bar, and Gap's increased investment and new hires as it looks to grow its beauty offerings.

What does it take to successfully reinvent a heritage beauty brand? Industry veteran Dawn Hilarczyk is on a mission to completely transform Borghese, the 68-year-old heritage brand famous for its Italian skin care and Fango mud masks — and it’s working. In today’s episode, Hilarczyk dives into the nitty-gritty of her brand turnaround efforts. She breaks down her strategy in great detail, from cleaning up the brand’s Amazon presence and expanding into Ulta Beauty, to reestablishing a social presence and reducing the brand's SKU count from 87 to 27. But first, host Lexy Lebsack is joined by Glossy senior reporter Emily Jensen to walk through the biggest news stories of the week. First up is specialty beauty retailer Violet Grey’s acquisition of clean beauty retailer The Detox Market. The deal was reportedly quietly closed earlier this year. Founder Cassanda Grey purchased Violet Grey in September of 2024 from Farfetch alongside private-equity investor Sherif Guirgis, who later transitioned into its CEO. Lebsack and Jensen also discuss the latest GLP-1 news, including a possible new pill form of the drug and the rumored connection between the rise of GLP-1s and gourmand fragrances. Finally, the duo discuss changes at Estée Lauder Companies-owned Tom Ford, including new spokesperson Tilda Swinton and new creative director Haider Ackermann, and what it all means for luxury fragrance.

The beauty industry had an eventful summer marked by changing retailer strategies, stark revenue tumbles and a flurry of pricey acquisitions. In this special episode of The Glossy Beauty Podcast, reporters Lexy Lebsack, Emily Jensen and Sara Spruch-Feiner walk through the stories that defined the season. This includes strategy shifts within retailers like Sephora, Ulta Beauty and Target, plus a look at disappointing revenue at conglomerates Shiseido and Estée Lauder Companies. The team also discusses the biggest acquisitions of the season — including Rhode, Dr. Squatch, Space NK and Touchland — and the tariff-related topics we’re watching as fall approaches. To start, Glossy’s beauty team digs into the industry’s biggest summer investments, led by E.l.f. Beauty’s May purchase of Hailey Bieber’s Rhode for $1 billion. The team also walks through CPG company Church & Dwight’s $700 million purchase of trendy hand sanitizer brand Touchland in May and Unilever’s June purchase of digitally-native men’s care brand Dr. Squatch for $1.5 billion. Beauty’s top specialty retailers also had big summers. Sephora is leaning deeper into a tried-and-true brand launch playbook: the celebrity artist. In the past few weeks, the retailer has rolled out new lines from celebrity makeup artists Hung Vanngo and Mary Phillips, plus hairstylist Chris McMillian. Meanwhile, Ulta Beauty had a whirlwind summer as new CEO Kecia Steelman executed her “Ulta Unleashed” comeback plan. Steelman, who was appointed CEO in January after more than a decade with the company, announced her plan in March as a response to the company’s 1.9% year-over-year holiday sales tumble. Glossy’s team unpacks all the changes, including the acquisition of U.K. retailer Space NK, international expansion into Mexico and the Middle East, and the end of Ulta’s shop-in-shop with Target. Finally, Glossy’s team walks through can’t-miss beauty conglomerate news: LVMH’s splashy Louis Vuitton Beauté launch and Shiseido’s sales tumble caused by Drunk Elephant’s poor performance, plus turbulence at Waldencast and Estée Lauder Companies. Finally, team Glossy ends with a few autumn tariff predictions.

Host Lexy Lebsack is joined by reporter Melissa Daniels from Glossy’s sister publication Modern Retail and co-host of the Modern Retail Podcast, to walk through this week’s biggest beauty news stories. This includes a brief analysis of E.l.f. Beauty’s response to consumer outcry over casting controversial comedian Matt Rife in its latest campaign, a topic Lebsack and Glossy reporter Emily Jensen discussed in last week’s episode. Next, Lebsack and Daniels discuss the likely voluntary recall of mousse sunscreens, which includes offerings from Vacation and Supergoop sold through Sephora, Target, Nordstrom and more retailers. Its part of the FDA’s crackdown on the unapproved sunscreen format. Finally, the two hosts break down the announcement that Target and Ulta Beauty will dissolve their shop-in-shop partnership, which was launched in 2021 but has been far less successful than similar partnerships between Sephora and Kohl's. Then (23:30), to discuss what makes a successful retail pop-up, Glossy is joined by three powerhouse executives in today’s roundtable episode: Jacquelin Barrett, Patrick Ta Beauty svp of marketing; Matte Projects president Neda Whitney; and Michelle Lee, chief brand officer at Front Row Group, fractional CMO of Landing International and former editor-in-chief of Allure magazine.

co-hosts Lexy Lebsack and Emily Jensen discuss industry news of the week, including changes to beauty brick-and-mortar retail, from Nordstrom's NYC flagship's approach to Mecca's new 40,000-square-foot flagship in Melbourne. They also discuss the controversy immediately surrounding E.l.f. Cosmetics' new ad featuring drag queen Heidi N Closet and comedian Matt Rife, who, in 2023, sparked outrage after he made jokes about domestic violence in his Netflix special. Commenters have flooded the brand's TikTok and Instagram pages, and have also created their own content condemning Rife's casting. Later, co-host Sara Spruch-Feiner sits down with New York City-based plastic surgeon Dr. Thomas Sterry to break down pop culture-plastic surgery moments and how they've impacted his day-to-day work.

Krave Beauty isn’t your average K-Beauty brand. “[Our mission] resonates with a lot of people who are really tired of the beauty industry's narrative of ‘more is more,’” CEO and co-founder Liah Yoo told Glossy. After getting her start working for Amorepacific in Seoul, South Korea, Yoo joined YouTube to share her own skin challenges. “I was documenting my acne skin struggles in my mid 20s, and I literally tried everything,” she said. “Nothing worked until I pressed reset and simplified my routine, going from a 14-step skin-care routine to a super minimal three-step skin-care routine [with] super gentle, minimal, hydrating ingredients.” In today’s episode, Yoo walks us through the process of sourcing tamanu oil, a main ingredient in Krave’s best-selling $28 Great Barrier Relief Serum. But first, Lexy Lebsack is joined by senior reporter Emily Jensen to discuss the news of the week. This includes Rare Beauty’s foray into fragrance with Rare Eau de Parfum, a $75 fragrance created with famous nose Jerome Epinette. It launches at Sephora on August 7. Lebsack and Jensen also discuss a lineup of new C-suite appointments, including new execs at Herbivore and Saltair. Finally, they discuss L’Oréal’s latest earnings and a shift happening within the in-office injectable marketplace.

In this episode of the Glossy Beauty Podcast, board-certified dermatologist and Mohs surgeon Dr. Jane Yoo, and the Melanoma Research Foundation's director of advocacy, Kim Wezik, MPH, chat with Glossy podcast co-host Sara Spruch-Feiner about how the U.S. wound up so far behind the rest of the world when it comes to sunscreen, how the Melanoma Research Foundation is working with congress to try to make progress in the field, and what's at stake (20:00). But first, co-hosts Lexy Lebsack and Emily Jensen discuss some of the week’s biggest beauty news, including TSG Group's acquisition of Chriselle Lim's Phlur, which was relaunched by Ben Bennett's incubator, The Center, in 2022. They also discuss a recent controversy surrounding the introduction of an AI fragrance influencer "launched" by another incubator, Slate Brands. The influencer's profile has since been deleted. And finally, they discuss recent layoffs at Shiseido — the parent company of Drunk Elephant, Dr. Dennis Gross Skincare, Nars, and several fragrance licenses including Tory Burch and Narciso Rodriguez — as well as at Walmart.

Beauty dupes have never been more popular. But is mimicking a competitor a sound business decision? “This might surprise people, [but] dupes may not be illegal on their own," brand protection attorney Elizabeth Milian told Glossy. The word “dupe” is shorthand for “duplicate” and often denotes a product that is inspired by a higher-priced luxury offering. A dupe is different from a counterfeit product that presents itself as the original. It's very common for duped brands to regularly bring lawsuits against the companies allegedly infringing on their trade dress, or IP, such as packaging, branding, logos or any other unique asset. While the majority of these lawsuits pop up then quickly disappear, Milian told Glossy they’re a vital action for long-term brand IP protection. Most cases quickly settle out of court and so there is little legal precedent, yet most are based upon the same thing: Is consumer confusion happening? To better understand this growing issue, and how it impacts beauty business on both sides, Milian breaks down four recent cases. Beauty dupes have never been more popular. But is mimicking a competitor a sound business decision? “This might surprise people, [but] dupes may not be illegal on their own," brand protection attorney Elizabeth Milian told Glossy. The word “dupe” is shorthand for “duplicate” and often denotes a product that is inspired by a higher-priced luxury offering. A dupe is different from a counterfeit product that presents itself as the original. It's very common for duped brands to regularly bring lawsuits against the companies allegedly infringing on their trade dress, or IP, such as packaging, branding, logos or any other unique asset. While the majority of these lawsuits pop up then quickly disappear, Milian told Glossy they’re a vital action for long-term brand IP protection. Most cases quickly settle out of court and so there is little legal precedent, yet most are based upon the same thing: Is consumer confusion happening? To better understand this growing issue, and how it impacts beauty business on both sides, Milian breaks down four recent cases.

The female cochineal beetle may not be aware of it, but it owes a debt of gratitude to Joshua Britton. In February, Britton’s Debut Biotech unveiled a breakthrough set to disrupt how beauty products are formulated. Using biotechnology, the San Diego-based company created a vegan, bio-identical alternative to a common red cosmetics colorant traditionally harvested from the cochineal beetle. This beetle pigment can be found on ingredient labels as “carmine,” “cochineal extract,” “crimson lake,” “natural red 4” or “C.I. 75470.” A quick online search reveals carmine in products from Stila, Fenty Beauty, Maybelline, M.A.C., Chanel and dozens more brands. Britton has had a team of 10 researchers working on this for around four years. Debut has invested around $10 million in the project thus far, and the new, vegan pigment will soon be available for the industry at scale. Britton has a PHD in biochemistry and organic chemistry and launched Debut six years ago. Debut is backed by L’Oréal’s science-focused incubator arm Bold and was named a Time 100 2025 Most Influential Companies of the Year. The company also launched its first in-house skin-care brand, called Deinde, in 2024. Glossy awarded Britton a Glossy 50 award last year. Britton joins the Glossy Beauty Podcast to discuss the breakthrough and its impact, and provides a primer on the power of biotechnology in beauty today. But first, Lexy Lebsack is joined by senior reporter Emily Jensen to discuss the news of the week. This includes early results from Amazon Prime Days, which is on track to be the retailer’s largest annual sale yet. Jensen and Lebsack also discuss Sephora’s newest brand, Beauty of Joseon, which is known for its viral and hard-to-get sunscreens. Founder Sumin Lee joined the Glossy Beauty Podcast late last year to discuss its stunning growth in the U.S. market. The company hopes to sell $120 million in the U.S. market this year.

In the big wide world of health and wellness, there is always a buzzword du jour. In the past couple months, you've likely heard buzz about gut health and GLP-1s, ingredients like creatine and colostrum, and, of course, protein. For many of these trends, Arrae, the supplement brand co-founded by Siffat "Siff" Haider and her husband, Nishant Samantray, has been right there, answering consumer demand with a product featuring that of-the-moment ingredient or speaking to a top-of-mind concern. Wellness is Haider's passion and something she enjoys thinking about constantly, she said, both to live her best life and to get ahead of the zeitgeist for the brand. She also has a built-in focus group via her online community of 117,000 Instagram followers. Her podcast, "The Dream Bigger Podcast" — where she focuses on business, beauty and wellness — has another 38,000 Instagram followers. Arrae, meanwhile, has 222,000 Instagram followers. On June 12, the brand introduced its first protein product, Clear Protein+. A box of 20 single-use sachets is $55, without a subscription. The protein is raspberry yuzu flavor, which Haider likens to a "raspberry refresher." In addition to its hero ingredient, hydrolyzed whey protein, it includes electrolytes and collagen peptides. In this episode of the Glossy Beauty Podcast (16:50), Haider chats with Glossy senior reporter Sara Spruch-Feiner about how she stays on top of wellness's next big things, how she knew creatine was going to have a big moment and what's special about Arrae's latest launch. But first, co-hosts Lexy Lebsack and Emily Jensen discuss some of the week’s biggest beauty news, including Unilever’s acquisition of the buzzy men’s grooming brand Dr. Squatch, which recently made headlines for selling soap infused with Sydney Sweeney’s bathwater. They also touch on Glossier’s search for a new CEO, as current chief Kyle Leahy is set to step down at the end of the year, and Dossier’s expansion into brick-and-mortar retail.

Earlier this year, Sahajan founder Lisa Mattam shared insights into her clinical testing strategy with Glossy, including the difference between clinical testing and consumer perception testing; the cost, challenges and complications that can arise with this sort of investment; and how she uses the results to market her line. In today’s podcast episode, she breaks down all of this in more detail, including the challenges, cost and unseen hurdles. But first, Glossy Beauty Podcast host Lexy Lebsack is joined by senior reporter Emily Jensen to discuss the news of the week. This includes the latest C-suite shuffles at Byredo and Kering, plus analysis of L’Oréal Group’s big #JoinTheRefillMovement refillability campaign that kicked off this week. It marks L’Oréal Group’s first global multi-brand, multi-category, multi-channel campaign — but is it a worthwhile investment?

West Coast correspondent Lexy Lebsack is joined by senior reporter Emily Jensen to discuss this week’s news, starting with a buzzy new lawsuit that could impact the future of beauty dupes. They discuss Glow Recipe’s new lawsuit against MCo Beauty for allegedly copying one of its hero products, $36 Watermelon Glow Dew Drops, with MCo’s $11.99 Hydrate & Glow Ultra-Dew Serum. Jensen and Lebsack also discuss L'Oréal Group’s latest acquisition of the British skin-care brand Medik8. Announced this week, the conglomerate acquired a majority stake in the brand, which launched stateside in 2023, to bolster its luxury and dermatological beauty division. The line is omnichannel, doctor-founded and led, results-based, rooted in clinical science, and priced under its competitors — a cocktail of the top attributes many investment firms and conglomerates are looking for today. And finally, Drybar founder Alli Webb is back with a new hair brand (16:27) — but it’s not what you think. Glossy Pop senior reporter Sara Spruch-Feiner sat down with Webb to learn about the line’s origin story and launch.

On this week's episode of the Glossy Beauty podcast, Sara Spruch-Feiner, senior reporter at Glossy Pop, and Emily Jensen, Glossy senior beauty reporter, are joined by Gabi Barko, senior reporter at Glossy's sister publication Modern Retail, and Brit Starr, CMO at influencer marketing platform Creator IQ. Kicking off the episode, Jensen and Spruch-Feiner chat what's happening on TikTok in beauty this week, why Pride Month will look a little different this year, and why Huda Kattan is taking back full ownership of Huda Beauty. Later (16:18), Spruch-Feiner, Barkho and Starr discuss the biggest beauty news of the year, announced last Wednesday: E.l.f. Beauty is acquiring Rhode, the 3-year-old brand launched by Hailey Bieber. The acquisition was notable for numerous reasons, but some of the bold headlines include the fact that, though a Sephora launch is coming soon, it hasn't happened yet. Plus, the brand currently sells under ten SKUs, including its viral phone case. E.l.f., for its part, has had 25 quarters of consecutive net-sales and market-share growth. In addition to her roles as Chief Creative Officer and head of innovation at Rhode, Bieber will also serve as a strategic advisor to E.l.f. Beauty, across its portfolio, which includes E.l.f. Cosmetics and E.l.f. Skin, W3ll People, Keys Soulcare, and Naturium, the last of which it acquired in 2023.

Maison Louis Marie (20:00) was founded in 2012 and has never taken on investment, which, according to the married couple behind the brand, Marie du Petit Thouars and Matthew Berkson, has allowed it to focus on slow and steady growth. It is profitable and does not spend excessively on influencer marketing. "We want to be careful with the brand. We really want to create a legacy brand," Berkson said. In 13 years, Maison Louis Marie has grown to sell eau de parfums, perfume oils, candles, diffusers, body wash, lotion and deodorant, among other products. It entered Sephora in 2017. A little over six months ago, it opened its first dedicated retail space, at Platform, an open-air shopping center in Los Angeles's Culver City. According to the founders, Maison Louis Marie's community members love the space and the chance to shop the brand's full collection — a smaller selection of products is carried at Sephora. "People want to smell [things IRL] — yet what each store can carry is so limited, as there are so many brands," said du Petit Thouars. "[At our store] the customer is so excited to [discover] all the things we offer that they're not aware of and to be able to touch, smell and look," said du Petit Thouars. In this week’s episode of the Glossy Beauty Podcast, Sara Spruch-Feiner speaks with Berkson and du Petit Thouars about how Maison Louis Marie is meeting the current moment of fragrance mania, how it's working to attract a younger audience with its soon-to-launch hair and body mists, and what drove its first-ever celebrity endorsement. But first, co-hosts Sara Spruch-Feiner and Lexy Lebsack chat about the different ways customers discover new products nowadays, including ChatGPT's updated shopping capabilities, Wirecutter's new beauty vertical and Ulta Beauty's program transforming its salespeople into content creators.

The WNBA kicked off its new season last week with beauty brands lining up to gain access to the league’s growing cohort of fans. In a gold rush that started around 2020, some of the industry’s top brands have entered into multi-year sponsorships with the league or its top players. The most recent, Fenty’s sponsorship of the New York Liberty, was announced earlier this month and kicked off on Saturday’s home game opener with several activations including a "Gloss Bomb glam cam" where fans show off their beauty look. The NY Liberty, a top team in the league, has also received sponsorships from L’Oréal-owned brands Essie nail polish and NYX color cosmetics. Meanwhile, Amorepacific-owned Laneige became the Phoenix Mercury’s official sponsor last year, mass hair-care brand Odele Beauty sponsors the Minnesota Lynx, and Glossier has been a league sponsor since 2020. What’s more, Youth To The People has partnered with the Seattle Storm, and L’Oréal-owned Urban Decay was the official L.A. Sparks sponsor for two seasons. Plus, the Chicago Sky has partnerships with Covergirl, Olay and hair-care band Jamaican Mango and Lime. But perhaps one of the biggest deals is Sephora’s sponsorship of the league’s newest team, San Francisco’s Golden State Valkyries, who will now play at the newly-renamed "Sephora Performance Center" in Oakland. And this is just a snapshot of the WNBA deals Glossy is tracking. “There was limited broadcast for women's sports [a few years ago], and now we have record-breaking viewership, which has been just absolutely amazing,” said Jacki Gemelos, a former WNBA player and coach turned sports agent. “Major brands rarely built campaigns around female athletes. And now athletes like Caitlin Clark, Angel Reese, Alex Morgan and Simone Biles, just to name a few, are leading campaigns and not just being included.” As previously reported by Glossy, attention from the beauty industry aligns with a sharp rise in WNBA audience attention. Viewership on ESPN was up 155% last season and, within this, viewership among people aged 18–34 rose by 164% and viewership among women increased by 165% year-over-year. Glossy welcomed Gemelos to the podcast to discuss this change and provide context and advice for beauty execs looking to join in on the action. She provides context as to different types of deals, including the average costs and what makes a deal authentic. Gemelos is a lifelong basketball player who spent more than a decade playing professionally overseas and in the WNBA for the Chicago Sky and the Connecticut Sun. She was an assistant coach for the NY Liberty before joining Nike as an athlete community coordinator. Today, she’s an agent at prestigious boutique firm Disrupt the Game, where she oversees deals for a roster of top talent. In today’s episode, Gemelos discusses everything beauty execs need to know about this cultural shift. But first, hosts Lexy Lebsack and Sara Spruch-Feiner discuss the top headlines of the week. This includes QVC’s foray into 24/7 social commerce selling through TikTok Shop, plus a bird’s eye view on how the beauty industry did in the first quarter of the year, according to a new report from Circana market research company.

Despite a new, 90-day pause on President Trump’s sky-high tariffs on goods imported from China, near-shoring and multi-shoring are leading topics on the minds of business insiders now. But the idea of near-shoring, or moving a supply chain closer to the brand’s home country, as well as multi-shoring, or diversifying your supply chain to additional regions, comes with many pros and cons. On today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack is joined by Melissa Daniels, senior reporter at Glossy’s sister publication Modern Retail and co-host of the Modern Retail Podcast, to unpack the nuances in supply chain pivots today (23:24). “I'm hearing a lot of brands talk about this supply chain risk assessment that they're trying to make now,” Daniels said. “Even if it's not tariffs [prompting this], it might be something else: There was Covid that messed up supply chains, [and] certain weather events can have a huge impact on shipping and delivery, so if you are a company that has the resources to re-shore, you are looking into that much more seriously than you were a year ago.” The two hosts share their latest reporting, including insights from brands actively looking to move their supply chains to places like Mexico, foreign manufacturers looking for U.S.-based brands to work with and the companies connecting them. “If you're insulated by having products in multiple places, that prevents that really scary situation where you have no inventory [because of an unexpected global event],” Daniels said. As previously reported by Glossy, many experts believe that “every purchase order is up for grabs” right now as brands rethink their suppliers. However, a future-proofed supply chain can take decades to build, so it’s important to think through changes. “This is such a relational business,” Daniels said. “Brands have a really close relationship with their suppliers and their manufacturers; they've worked together for a very long time, in some cases, and there's trust there.” What’s more, there is a question over whether or not big supply chain shifts can be investigated fast enough, let alone implemented, to avoid tariffs this year. Ahead, Lebsack and Daniels discuss expected timelines, which can range from weeks to years, as well as the unexpected environmental and marketing benefits of near-shoring. But first, Lebsack is joined by co-host Sara Spruch-Feiner to unpack this week’s industry news. This includes one of the biggest brand exits of the year: Announced Monday, consumer goods company Church & Dwight is set to acquire hand sanitizer company Touchland for $700 million in cash and stock, plus a potential 2025 earnout of over $100 million. The team also dives into a new study out of the U.K. from watchdog group Advertising Standards Authority that found around a third of influencers fail to disclose their ties to brands. And finally, a look at Drunk Elephant’s sales tumble. Japanese beauty conglomerate Shiseido, which owns brands like Nars and Drunk Elephant, reported an 8.5% decline in sales on Monday. This is partially due to a 65% year-over-year drop in Drunk Elephant sales, the once golden child of the beauty industry.