The Scott Howard Genuine ScLoHo Media and Marketing Podcast
Federated Media
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
Location:
Fort Wayne, IN
Networks:
Federated Media
Description:
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
Language:
English
Website:
https://www.wowo.com/
Episodes
296 ScLoHo Podcast The Long Game
5/30/2023
The Long Game is one where you prepare for the Future because you want to be ready to embrace it, not fear the Future.
See omnystudio.com/listener for privacy information.
Duration:00:05:42
295 ScLoHo Podcast Bigger and Better WOWO
5/1/2023
WOWO Radio Listeners have another way to get their news and talk starting today. Details and some WOWO history along with lessons that you can apply to your business all for your listening pleasure.
See omnystudio.com/listener for privacy information.
Duration:00:13:23
294 ScLoHo Podcast Win Their Hearts or Lose Their Business
4/16/2023
Yes, we are going to talk about Trust again. This time, results from a survey that show how important it is to win their hearts (trust) and how quickly you can break their hearts too.
See omnystudio.com/listener for privacy information.
Duration:00:04:04
293 ScLoHo Podcast Google is the Wrong Answer
3/21/2023
When you are trying to determine how your customers are finding you and becoming your customer so you can then spend money to get more of them... not only is Google the Wrong Answer, you're probably not asking the right question. I have help in 5 minutes on how to get the right answer.
See omnystudio.com/listener for privacy information.
Duration:00:05:15
292 ScLoHo Podcast The Purpose of Your Advertising
3/10/2023
A lot of business owners have the wrong idea of what the true purpose of advertising is. In a word, it's Impact. But what does that mean? Join me as we find out.
See omnystudio.com/listener for privacy information.
Duration:00:05:12
291 ScLoHo Podcast Where's the Money in 2023
2/27/2023
You run a business and you know you need to advertise. But before you agree to anything, take a couple of minutes for a history lesson and find out who has the money to spend with your business.
See omnystudio.com/listener for privacy information.
Duration:00:06:47
290 ScLoHo Podcast 7 Considerations For Successful Advertising
2/13/2023
Sure we can talk about the Super Bowl, but let's also talk about 7 ways to ave an impact that have nothing to do with football and and timeless.
See omnystudio.com/listener for privacy information.
Duration:00:06:48
289 ScLoHo Podcast Up and To The Right
1/10/2023
Start the new year with a pledge to yourself and your business to stop using amateurs to grow your business. Instead, talk to an expert so your numbers will move Up and To The Right.
See omnystudio.com/listener for privacy information.
Duration:00:07:51
288 ScLoHo Podcast Past Present Future
12/20/2022
Getting ready for a new year?
See omnystudio.com/listener for privacy information.
Duration:00:11:12
287 ScLoHo Podcast Trust Is The Glue
11/1/2022
Is your advertising and marketing designed to create Trust?
See omnystudio.com/listener for privacy information.
Duration:00:10:33
286 ScLoHo Podcast ScLoHo Changes
10/11/2022
Time to make a change in the frequency of writing and publishing updates to this podcast and the articles I share at my website.
See omnystudio.com/listener for privacy information.
Duration:00:07:29
285 ScLoHo Podcast 3 Fundamental Questions To Ask Before You Advertise
10/4/2022
Before you spend a dime or dollar on advertising, review these 3 questions for your business.
See omnystudio.com/listener for privacy information.
Duration:00:07:02
284 ScLoHo Podcast How To Deal With Inflation Realities
9/27/2022
You can't wish inflation away and ignoring it will drive you out of your mind and out of business. I've got 2 things you must to do deal with inflation realities now.
See omnystudio.com/listener for privacy information.
Duration:00:05:36
283 ScLoHo Podcast Worth The Wait
9/20/2022
Let's talk about Habits, Buying Cycles, Purchase Times and making it all work for your business.
See omnystudio.com/listener for privacy information.
Duration:00:04:35
282 ScLoHo Podcast Looking For The Very Best SalesPeople
9/13/2022
Yes, I'm hiring. And if you want to join my elite team, listen to this.
See omnystudio.com/listener for privacy information.
Duration:00:08:54
281 ScLoHo Podcast The Demise of the Newspaper
9/6/2022
How bad is it out there for the newspaper business... really bad. A look at some numbers and why it matters...
See omnystudio.com/listener for privacy information.
Duration:00:05:04
280 ScLoHo Podcast Make The Right Adjustments
8/30/2022
Take away the emotion, use a strategic plan and make the right adjustments for now and the future.
See omnystudio.com/listener for privacy information.
Duration:00:07:54
279 ScLoHo Podcast WOWO's Baby Boomers Still Want to Spend Money With You
8/23/2022
An update on misconceptions from a story I first published in 2016.
See omnystudio.com/listener for privacy information.
Duration:00:07:21
278 ScLoHo Podcast Getting Personal with August Reflections
8/16/2022
We're taking a week off from my usual media and marketing talk to do some personal reflections.
See omnystudio.com/listener for privacy information.
Duration:00:05:18
277 ScLoHo Podcast How To Build Instant Trust For Your Business
8/9/2022
Not all media is created equal. Today we look at how to connect emotionally and build trust for your business in the Fort Wayne Indiana area.
See omnystudio.com/listener for privacy information.
Duration:00:09:42