The Scott Howard Genuine ScLoHo Media and Marketing Podcast
Federated Media
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
Location:
Fort Wayne, IN
Networks:
Federated Media
Description:
This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo.
Language:
English
Website:
https://www.wowo.com/
Episodes
328 ScLoHo Podcast FEATURES VS BENEFITS
5/13/2024
What's In It For Me? That's the question your marketing should answer for your future customer. I'll explain in today's podcast.
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Duration:00:04:24
327 ScLoHo Podcast A LESSON ON ADVERTISING FROM PREACHERS AND TEACHERS
5/6/2024
Revisiting a basic lesson from over 100 years ago....
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Duration:00:04:10
326 ScLoHo Podcast ONCE IN A LIFETIME ECLIPSE
4/29/2024
What marketing lessons can we learn from the recent eclipse? Take a listen.
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Duration:00:03:43
325 ScLoHo Podcast LESSONS FROM THE NCAA BASKETBALL FINALS
4/22/2024
Some of the best lessons come from observing others and learning how to apply what we see to our lives and businesses...
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Duration:00:06:10
324 Pitfalls of Pinpoint Targeting ScLoHo Podcast
4/15/2024
From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.
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Duration:00:04:44
323 No Quick Fix ScLoHo Podcast
4/8/2024
Time and distance. Combining a trip to Washington DC with a marketing lesson.
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Duration:00:03:59
322 ScLoHo Podcast Older and Wiser
4/1/2024
Just because I'm releasing this on April Fool's Day doesn't mean this is a joke or trick, instead, I have some wisdom for all of us.
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Duration:00:05:36
321 ScLoHo Podcast Stop The Ad-Speak
3/25/2024
The best ads avoid cliches and ad-speak. What's the alternative? I have the answers.
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Duration:00:03:28
320 ScLoHo Podcast Narrow Minded Marketing
3/18/2024
Pinpointing your advertising message to the "right people" at the "right time" isn't the best approach all the time.
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Duration:00:04:47
319 ScLoHo Podcast The Dangers of Relying On Facebook
3/11/2024
What happens if your businesses only connection to the outside world disappears?
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Duration:00:04:47
318 ScLoHo Podcast ReIntroducing ScLoHo
3/4/2024
As I kick off my eighth year of podcasting, I figured it's time to reintroduce myself.
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Duration:00:10:30
317 ScLoHo Podcast Lure Them In
2/26/2024
First Impressions plus, what's a ScLoHo?
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Duration:00:05:32
316 ScLoHo Podcast 3 Ways To Grow Your Business
2/19/2024
Focus on one or two of these methods to increase your business income this year.
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Duration:00:04:50
315 ScLoHo Podcast QR Code Mania
2/12/2024
QR codes have been around for awhile and we've moved from wondering what they are to instinctively knowing what to do when we see them. How did QR codes become mainstream? And how are you using them?
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Duration:00:08:44
314 ScLoHo Podcast Your Customers ALWAYS Have A Choice
2/5/2024
We're going to broaden your perception of competition and share some do's and don'ts.
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Duration:00:06:24
313 ScLoHo Podcast The State of Radio and WOWO in 2024
1/29/2024
It's time to share with you my annual update on the relevancy of radio in general and WOWO radio specifically with updated data.
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Duration:00:07:50
312 ScLoHo Podcast What Happened to Our Newspaper
1/22/2024
Today I share some insider knowledge about why your local newspaper is thinner than ever before
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Duration:00:07:31
311 ScLoHo Podcast Getting Your Business Priorities Aligned
1/15/2024
Communication is going to be the key this year for your business and making sure everyone is on the same page is critical. Here are some "first steps".
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Duration:00:05:31
310 ScLoHo Podcast The ROI Problem
1/8/2024
Beware of marketers that overpromise or take credit for stuff they didn't really do.
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Duration:00:07:13
309 ScLoHo Podcast Are You Open To Ideas
12/18/2023
Let's look at ideas to make the new year even better than last year...
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Duration:00:04:08