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The WellAttended Podcast

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United States

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English

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Episodes

078: How to Turn Ticket Buyers into Repeat Patrons with Dan Meagher

8/27/2018
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Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his Re|action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special. Download the handout in the show notes to get examples of offers and emails that Dan sends to Diablo Ballet patrons. Dan Meagher has successfully marketed performing arts organizations for over 10 years. At Diablo Ballet, he created the...

Duration:00:46:45

077: How to Price Your Shows and Make $100,000 a Year with Gary Berg

7/2/2018
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Gary Berg discusses how to price your shows and make $100,000 a year. We talk about 8 factors that play a role in pricing, the formula to make $100,000, and we discuss the benefits of working with an agent. Gary founded G.L. Berg Entertainment in 1989, and today, the company is one of the largest entertainment providers across the country, contracting over 4,000 worldwide shows and events annually. Gary holds a BA in English and an MA in Higher Education Administration, and his previous...

Duration:00:50:23

076: How to Use Comedy in Your Marketing with Dan Holzman.

5/21/2018
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Dan Holzman explains how to use comedy in your marketing. He talks about the three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing. Dan has been called a Juggling Genius because of his unique and entertaining twist on the 2000 year old art of juggling. His clever one-of-a-kind stunts have earned him two Guinness Book World Records and four appearances on The Tonight Show. During his 30 year...

Duration:01:15:10

075: 7 Hidden Gems Found in the WellAttended Podcast with RJ Lynch

4/2/2018
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This week, RJ Lynch discusses the 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode. RJ is a 21 year old Communications student by day and professional magician by night. He is based in Appleton, Wisconsin which is the hometown of Houdini. He’s performed for Fortune 500 companies...

Duration:00:37:15

074: How to Organize Your Sales with a CRM with Peter Boie

3/26/2018
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Peter Boie explains how to organize your sales with a CRM. He talks about why you need a CRM, what you can do with it, how it can help increase sales, and the features you should look for when choosing one. Peter travels nationwide performing his award winning show Magician for Non-Believers. His show is one of the top booked college acts in the country, and he was nominated for "Entertainer of the Year " from Campus Activities Magazine. He also recently showcased his talents on national...

Duration:00:40:55

073: 7 Lessons Learned from Getting Kicked Off TripAdvisor with Joe Diamond

2/26/2018
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Joe Diamond explains the 7 lessons he learned from getting kicked off TripAdvisor. He talks about why he got removed, how to keep this from happening to you, and how to properly use TripAdvisor to promote your business. Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time career! In 2010, Joe became a World Record Holder for Solving the World's Largest Maze while BLINDFOLDED! Since then, he has also found hidden objects in...

Duration:00:39:11

072: How to Use Print Marketing as Merchandise in Back of Room Sales with Thom Britton

2/12/2018
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Thom Britton talks about how to use print marketing as merchandise in back of room sales. He explains what to sell, how to price the merchandise, where to put your table, and how to make the most money selling your products. You can follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won...

Duration:00:56:41

071: How to Use Print Marketing in Social Media and Beyond with Thom Britton

2/5/2018
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Thom Britton talks about how to use your print marketing in social media and beyond. He explains the different image formats, how social media images are unique, and how to write a call to action. Follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow...

Duration:01:00:51

070: How to Use Print Marketing to Sell More Tickets with Thom Britton

1/29/2018
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Thom Britton talks about how to use print marketing to sell more tickets. He explains how to choose a design, select a designer, set your budget, and distribute your print marketing materials. You can follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show,...

Duration:01:05:09

069: How to Create a Marketing Plan with Philip Peredo

1/22/2018
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Philip Peredo explains how to create a marketing plan. He talks about why it's important to have a plan, how he uses a marketing calendar, and the types of marketing that he includes on the calendar. Download the calendar and marketing checklist that's in the show notes to follow along with this episode. Philip is the owner of TickleMe Entertainment - a show production, talent management and show marketing firm in Las Vegas. He is also a professional stand-up comedian. Prior to entering...

Duration:00:47:47

068: How to Get Sponsors for Your Shows with Stan Renard

12/18/2017
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Stan Renard explains how to get sponsors for your shows. He talks about the different types of sponsorships, the best ways to contact individuals and companies, and how to ask for sponsorships. He also gives examples of the types of sponsorships he receives as a touring musician and for Music Biz Day. Stan is the Assistant Professor and Coordinator of the Music Marketing Program at the University of Texas at San Antonio. He is also a recording artist, violinist, violist, conductor, and...

Duration:00:38:29

067: How to Create a Rider with Jeff and Tessa Evason

12/11/2017
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Jeff and Tessa Evason explain how to create a rider for your shows. They talk about why you need a rider, how to use it, and what you should include. You can follow along with us by downloading their rider which you can find in the show notes. The Evasons are one of very few couples in history who have mastered the unusual talent known as Second Sight. They have been performing together since 1983. They’ve traveled around the globe to perform at corporate events, casino showrooms,...

Duration:00:48:18

066: The 5 Steps to Producing a Show with Allyson Morgan

11/6/2017
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Allyson Morgan explains the 5 steps to producing a show. She talks about how to select the work, create a budget, secure a venue, hire a team, and promote the show. She also gives advice on how to make additional revenue from patrons and how to acknowledge people's contributions to the show. Allyson is an actress, writer, producer, and graduate of Ohio State University. She is the founder and Executive Director of the award-winning film and theatre collective F*It Club. Allyson has also...

Duration:00:36:34

065: How to Break into the College Market Without an Agent with Amy Oestreicher

10/23/2017
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Amy Oestreicher discusses how to get booked at colleges without an agent. She talks about the opportunities for performers, the types of shows colleges are looking for, and she shares her exact marketing strategy to get booked. Amy is a PTSD peer-to-peer specialist, writer for Huffington Post, speaker for TEDx and RAINN, and is an award-winning actress and playwright. She has performed her one-woman, autobiographical musical, "Gutless & Grateful," in theaters and colleges nationwide. To...

Duration:00:33:01

064: Why You Need an Electronic Press Kit with Peter Michael Marino

10/9/2017
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Peter Michael Marino explains why you need an electronic press kit. He discusses how it differs from a press release, what to include in the kit, and how you can use it to promote your shows. Peter is an award-winning solo show teacher, director, producer, and performer. He’s the creator and co-producer of SOLOCOM, which has launched over 400 world-premiere, international solo comedies at The People’s Improv Theater. His long-running solo comedy Desperately Seeking the Exit chronicled...

Duration:00:30:38

063: Running a Successful Weekly Show for a Decade with David Parr

9/25/2017
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David Parr discusses how he's run a successful weekly show in Chicago for the past decade. He talks about why he started a weekly show, how he pitched his idea to theaters, the deal that he made with a theater, and how he continues to be successful year after year. David is the creator and costar of Chicago’s longest-running magic show, The Magic Cabaret, now celebrating its tenth anniversary! The Magic Cabaret was chosen by the Travel Channel as one of the top magic shows in the...

Duration:00:48:52

062: Seasonal Marketing Strategies to Stay Topical with Joe Diamond

9/18/2017
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Joe Diamond discusses seasonal marketing strategies to stay topical. He talks about how he themes his shows for the holidays, the seasons that work best for his promotions, and marketing strategies that you can use around the holidays. Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time career! In 2010, Joe became a World Record Holder for Solving the World's Largest Maze while BLINDFOLDED! Since then, he has also found hidden...

Duration:00:41:15

061: Making a Living with In-Home Performances with Fran Snyder

9/4/2017
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Fran Snyder discusses how you can make a living with in-home performances. He discusses the benefits of performing in homes, the process of booking the performances, and explains the artist's and host's responsibilities to have a successful show. Fran is a gregarious talent who has created a long, unusual career in music. He's toured a million miles, put out seven CDs, and is best known as the founder of ConcertsInYourHome.com. This music innovator is widely regarded as the world expert...

Duration:00:41:30

060: How to Produce a 24 Hour Play Festival with Anna Rose Ii-Epstein

8/28/2017
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Anna Rose Ii-Epstein discusses how to produce a 24 hour play festival. She talks about the purpose behind running a festival, how to create the schedule, how to organize the volunteers, and how to best promote it. Anna Rose is a co-founder of Nothing Without a Company. Although a native of Texas, she has considered Chicago and the theatre community her home for over 14 years. She fell in love with Chicago while attending the National High School Institute Cherub program at Northwestern....

Duration:00:37:14

059: Selling Out Shows with Group Sales with Mike Broemmel

8/14/2017
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Mike Broemmel discusses how to sell out shows with group sales. He talks about the type of businesses to contact, how to reach out to them, and explains his pitch and how he incentives them to buy tickets. Mike is an award-winning playwright, novelist, short fiction author, and an inspiring lecturer. Mike began his career in the political arena working in the White House Office of Media Relations during the administration of Ronald Reagan. In the past decade, Mike has garnered attention...

Duration:00:31:23