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UA Insiders

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Welcome to the UA Insiders podcast – where user acquisition experts from high-growth consumer mobile apps share insights and lessons with their peers.

Welcome to the UA Insiders podcast – where user acquisition experts from high-growth consumer mobile apps share insights and lessons with their peers.
More Information

Location:

United Kingdom

Description:

Welcome to the UA Insiders podcast – where user acquisition experts from high-growth consumer mobile apps share insights and lessons with their peers.

Language:

English

Contact:

07375463717


Episodes

UA Insiders: Yoann Pavy, Depop, Head of Digital Marketing

9/26/2019
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We're joined by Yoann Pavy, Head of Digital Marketing at Depop, the fast growing marketplace for creatives. He also draws on previous experience at Deliveroo and Perkbox. He shares his thoughts on mobile user acquisition for consumer mobile apps, including: - How he's structured the team at Depop for rapid growth - The importance of creatives vs optimisation - How they're approaching App Store Optimization (ASO) at Depop - How to setup an effective creative testing process

Duration:00:32:51