Mind Games: Decoding Consumer Psychology
Bill Murphy
This audiobook is narrated by a digital voice.
This captivating book unlocks the secrets behind our decision-making processes and reveals the intricate strategies businesses employ to satisfy our desires and influence our choices. Delve into the psychology of advertising and understand how companies tap into our emotions and desires to attract our attention and generate sales. Explore the power of branding, as we unravel the ways in which companies strategically position themselves in our minds, creating lasting impressions and loyalty. Uncover the influence of social and cultural factors on our purchasing decisions, as we examine the ways in which our identity is shaped by the products we consume. Discover the hidden biases that play a role in our preferences and learn how marketers use this knowledge to create tailored marketing campaigns. Furthermore, observe the impact of pricing strategies on our psychology, as we delve into the world of pricing perception, discounts, and sales. Learn how businesses use pricing techniques to create an illusion of value and scarcity, enticing us to make quick and often impulse purchases. Prepare to think critically and dive deep into the behavioral patterns that govern our consumption habits. Empower yourself with knowledge about the intricate strategies companies employ to capture our attention and shape our buying behaviors.
Duration - 4h 19m.
Author - Bill Murphy.
Narrator - Digital Voice Matt G.
Published Date - Monday, 20 January 2025.
Copyright - © 2025 Se Hwan Park ©.
Location:
United States
Description:
This audiobook is narrated by a digital voice. This captivating book unlocks the secrets behind our decision-making processes and reveals the intricate strategies businesses employ to satisfy our desires and influence our choices. Delve into the psychology of advertising and understand how companies tap into our emotions and desires to attract our attention and generate sales. Explore the power of branding, as we unravel the ways in which companies strategically position themselves in our minds, creating lasting impressions and loyalty. Uncover the influence of social and cultural factors on our purchasing decisions, as we examine the ways in which our identity is shaped by the products we consume. Discover the hidden biases that play a role in our preferences and learn how marketers use this knowledge to create tailored marketing campaigns. Furthermore, observe the impact of pricing strategies on our psychology, as we delve into the world of pricing perception, discounts, and sales. Learn how businesses use pricing techniques to create an illusion of value and scarcity, enticing us to make quick and often impulse purchases. Prepare to think critically and dive deep into the behavioral patterns that govern our consumption habits. Empower yourself with knowledge about the intricate strategies companies employ to capture our attention and shape our buying behaviors. Duration - 4h 19m. Author - Bill Murphy. Narrator - Digital Voice Matt G. Published Date - Monday, 20 January 2025. Copyright - © 2025 Se Hwan Park ©.
Language:
English
Chapter 1: Introduction 7
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- Brief overview and background of the psychology of branding 8
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- Importance of understanding consumer behavior in branding 11
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Chapter 2: Foundations of Consumer Behavior 15
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- Definition and explanation of consumer behavior 20
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- Key psychological theories and models relevant to consumer behavior 23
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- How consumer behavior impacts branding decisions 26
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Chapter 3: The Power of Perception 30
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- The role perception plays in consumer behavior and branding 34
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- Introduction to various perceptual processes 38
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- How branding influences perception 42
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- Case studies and examples illustrating the power of perception in branding 45
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Chapter 4: The Influence of Emotions 48
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- Emotions and their impact on consumer behavior 52
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- Emotional branding techniques and strategies 56
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- How to evoke specific emotions through branding 60
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- Ethical considerations in emotional branding 64
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Chapter 5: Cognitive Processes and Branding 68
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- cognitive processes and their relevance to branding 72
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- Attention, memory, and learning in consumer behavior 76
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- Cognitive biases and their influence on consumer decision-making 80
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- How branding taps into cognitive processes to influence choices 84
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Chapter 6: Individual and Cultural Factors 87
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- Personality traits and their impact on consumer behavior 90
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- Social influence and its role in branding 95
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- Cross-cultural considerations in branding 99
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- Strategies for appealing to different individual and cultural characteristics 103
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Chapter 7: Motivation and Brand Engagement 106
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- The psychology of motivation and its relation to consumer behavior 109
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- Types of brand engagement and their predictors 113
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- Building brand loyalty through motivated consumer behavior 117
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- Aligning brand messaging with consumers' underlying motivations 121
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Chapter 8: The Role of Brand Identity 124
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- Understanding brand identity and its components 127
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- Emotional and symbolic brand associations 131
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- Managing brand identity to create consumer loyalty 134
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- Case studies showcasing effective brand identity strategies 137
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Chapter 9: Brand Trust and Reputation 143
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- The concept of brand trust and its influence on consumer behavior 146
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- Factors contributing to trustworthiness and reputation 149
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- Recovering from trust breaches and managing brand reputation 153
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- The role of trust and reputation in building brand loyalty 158
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Chapter 10: Consumer Decision Making 162
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- the consumer decision-making process 166
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- The role of psychology in decision making 170
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- Factors influencing consumer choices 174
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- Applying decision making theory to enhance brand appeal 178
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Chapter 11: Brand Authenticity and Credibility 182
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- The importance of authenticity in branding 186
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- Establishing brand credibility through authenticity 189
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- Authenticity controversies and their impact on consumer behavior 193
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- Strategies for fostering authenticity and credibility in branding 197
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Chapter 12: Brand Storytelling 201
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- The power of storytelling in consumer behavior 205
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- Engaging and persuasive brand narratives 208
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- Techniques for effective brand storytelling 211
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- Using storytelling to create emotional connections with consumers 215
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Chapter 13: Social Media and Branding 218
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- The influence of social media on consumer behavior 221
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- Leveraging social media platforms for branding purposes 225
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- Social media branding strategies 229
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- Ethics and challenges of social media branding 234
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Chapter 14: Neurobranding and Brain Science 237
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- An introduction to neurobranding 241
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- How neuroscience can inform branding strategies 244
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- Neuroscientific methods and their applications in marketing 247
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- Implications and future directions of neurobranding 251
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Chapter 15: The Impact of Color and Design 255
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- The psychology of color and its effect on consumer behavior 259
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- Importance of design in branding 262
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- Design elements and principles that enhance brand perception 265
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- Case studies exemplifying the impact of color and design in branding 269
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Chapter 16: Brand Experience and Consumer Satisfaction 273
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- The role of brand experience in shaping consumer behavior 276
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- Creating positive experiences through branding touchpoints 281
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- Strategies for measuring and enhancing consumer satisfaction 284
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- Harnessing brand experiences to foster consumer loyalty 289
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Chapter 17: Brand Extension and Stretching 292
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- Introduction to brand extension and stretching 296
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- Benefits and risks associated with brand stretching 300
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- Strategies for successful brand extensions 304
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- Case studies highlighting successful and unsuccessful brand stretching attempts 307
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Chapter 18: Ethical Branding and Corporate Social Responsibility 310
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- The significance of ethical branding and corporate social responsibility (CSR) 314
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- Brand reputation and CSR initiatives 318
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- Balancing profit and social impact in branding decisions 321
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- Ethical considerations for brands using CSR as a marketing tool 325
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Chapter 19: Conclusion 328
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- Importance of understanding consumer behavior in branding 329
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- Emerging trends and future directions in the psychology of branding 332
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