The Retail Influencer

How to appeal to customers' senses with digital solutions? That's the theme of this episode with Mat Wilde from Mood Media in which we look at some examples of solutions that aim to create a brand identity and enhance the customer experience. At the end of the episode, we even discuss the human aspect, which remains an essential element in any interaction, even a digital one. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In retail, wine is unique. Brands don’t dominate the category but the product does. Therefore building a brand is quite an achievement. In this episode of the Retail influencer, Vincent Panneels chats with Javiera Vial Wünkhaus from VSPT Wine and Olivier Lejeune from Schenk Benelux about how Gato Negro built a name, developed itself and became a successful wine brand on the market. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, Christophe Echement sheds light on Ping Price's latest analysis of Delhaize's Little Lions concept. What do we learn from our interview? Among other things, that 1000 seems to be a magic number for retailers, that Little Lions doesn't mean fixed price, and that Delhaize is consistent in its communication. Find out more in the latest episode of the Retail Influencer. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Loyalty campaigns, shrinkflation and ethics in fashion shopping are just some of the issues addressed in a recent study by Lightspeed. In a new episode of the podcast, Ewout van Rossum comments on this study in more detail. Hosted by Ausha. See ausha.co/privacy-policy for more information.

After a successful first year, the FOODUP incubator is back, calling on entrepreneurs whose projects contribute to the sustainable food transition. Elodie Bouscarat tells us more about the program and the values it stands for. Hosted by Ausha. See ausha.co/privacy-policy for more information.

EuroCIS will soon open its doors in Düsseldorf and who better than Elke Moebius to talk about what you can expect from the upcoming edition. Listen to some of the trends and highlights of this year’s show on this episode . Hosted by Ausha. See ausha.co/privacy-policy for more information.

My guest in this episode is Joeri Perneel, CEO of NEXGEN Europe. Together we discuss his experience in the cannabis industry and the challenges linked with being a pioneer in a difficult new segment. We also discuss the launch of a new range, destined to fuel a wellness category in retail. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode I chat with Chun Kay Tang from Mollie about the European e-commerce report. This study reveals a few interesting insights on consumers’ online behaviour. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Climate change affects various aspects of our life and our industries. It is of course also the case in the wine production. But we need to understand the effects in details and also analyse every region and country differently. Perhaps, the effects of climate change are not the same everywhere? Therefore, the answer to climate change should not be the same everywhere. These are all valid questions don’t you think? So, I thought it would be interesting to take a case and to see how the Belgian wine industry is facing the issue. To help us see better and understand the big picture, Vicky Corbeels, Sustainability researcher in the Wine sector came on our microphone for a chat. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Consuming less meat could help the environment. To convince you to adopt this habit, you could try the Week without meat. The event started in 2018 in the Netherlands and it is now rolling out to Belgium, with the ambition to conquer Europe and its consumers. To tell you more about the concept, Isabel Boerdam, the founder of the idea came on the Retail Influencer to have a chat Hosted by Ausha. See ausha.co/privacy-policy for more information.

AI is a hot topic in retail at the moment. But to make sure the hype is here to stay; the market needs to see concrete and efficient applications. To help us see a bit more clearly on the topic, David Grunewald, AI strategist came for a chat. Hosted by Ausha. See ausha.co/privacy-policy for more information.

The technique of Buy now pay later is probably familiar to you. But how is it perceived by consumers and how useful is it for retailers? These are valid questions and a recent study by Lightspeed sheds some light on the perception of this concept. Ewout van Rossum, Regional Manager Retail Benelux at Lightspeed came to explain the results of the study. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Wine production in Belgium has evolved considerably in recent years, both in terms of quality and volume. Belgian winemakers are exporting all over the world, and retailers are taking an increasing interest in the phenomenon. Delhaize is even a forerunner in this field: in addition to reserving a place for Belgian winemakers on its shelves, the retailer has even collaborated with one of them to create its own brand of Belgian wine, Leo Vinum. To talk about this project, my guests are Christophe Bollyn, buyer at Delhaize, and Jeroen Houben from Domein Hoenshof. Hosted by Ausha. See ausha.co/privacy-policy for more information.

The Anuga is coming up. So, Jan Philipp Hartmann, the Director of the event is my guest in this episode. Together we chat about the upcoming event which brings together food professionals from all over the world to Cologne. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Let's talk about the word that's on everyone's lips at the moment in Belgian food retail: franchising. Though, let me reassure you. This episode isn't about shooting red-hot bullets at the concept. Nor am I going to start giving you a ladleful of stores with and without picket lines. No, it's more like a bunch of questions that have been running through my head since early March. Hosted by Ausha. See ausha.co/privacy-policy for more information.

As a young entrepreneur or startup, the dream is to approach retail buyers directly. But the process can be sometimes confusing, time consuming, and even frustrating when trying to find your right category manager. So good news to all young manufacturers out there as Delhaize and RangeMe announced their new partnership. From now on, a matchmaking digital system exists. So as a young entrepreneur you can simply use the new platform and be put directly in contact with the right department and responsible. On the other hand , the life of category managers is also made easier as the new tool will help them search, filter and even set up campaigns to find new partners and suppliers. To explain the new system and give us all the practical advantages for (local) startups and businesses I welcome John van der Valk, CEO of RangeMe and Antoine Walravens, Director Assortment strategy Space Management and Local Products at Delhaize Ahold. Hosted by Ausha. See ausha.co/privacy-policy for more information.

To determine and optimise your pricing policy is quite crucial. Some of you might have heard or consider to use the Yield Management approach. But is it suitable for you ? What are the advantages? The best is to ask an expert and I have the pleasure to welcome Valentine Dreyfuss from Mercio. She helps us get a better understanding on the subject. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Our topic in this episode are payment trends. CCV recently published its yearly Pulse report listing a few of the major trends in payment methods. Sam Arckens, the CCO of CCV came to guide us through the report. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Many reconsider their meat consumption and nobody denies that plant based alternatives are a necessity on the shelves. But did consumers really abandon meat? and should alternatives be allowed to use whichever name they want just for marketing purposes? To discuss these points, my guest for this episode is Michael Gore, Managing Director of FEBEV (the Belgian Meat Federation). Hosted by Ausha. See ausha.co/privacy-policy for more information.

Robots are a trend in retail at the moment. But there are many different aspects of the value chains that see robots involved. In this episode we look at warehouse robots in particular, and to discuss this topic, my guest is Wim Vermeir Expert Warehouse robotics at Exotec Hosted by Ausha. See ausha.co/privacy-policy for more information.