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Let's start with a cold, hard truth. There are only so many customers out there, and the competition is just a click away online. That's why, as you jumpstart your marketing, it's critical to not only get customers to your website and on the phone, but to deliver first-rate customer service from the first “hello.” Here at Netsertive, we’ve found that our most successful partners take full advantage of the technology available to them. And this includes listening to recorded customer calls...

Having a website for your small business is a great start. Today it's time to talk about video. Specifically, making a short store video to use on your website, post to Facebook, and use to advertise on YouTube. Welcome to your Marketing Jumpstart, powered by Netsertive. Today we're going to get started on creating a short explainer video that will help new customers understand who you are and what you offer. Before you try to make one on your own, reach out to your buying group or...

Today we're talking about blogs. Specifically starting a blog for your business. Welcome to day 22 of your Marketing Jumpstart, powered by Netsertive. Open up most small business websites and you're bound to see a link to BLOG. This is a section of your website where you'll post articles a few times a month to highlight new products and services, give truly helpful information to your website visitors, show off your expertise, and more. You know you need to be blogging for your small...

Today let's talk about email. Specifically, you sales team's emails, and anyone in your business who communicates with customers via email. Welcome to Day 18 of your Marketing Jumpstart, powered by Netsertive. We've spent a lot of time talking about your website. It is your number 1 marketing tool after all. But today we're going to create a unified email signature file for every outgoing email. This is also called a sig file. They key here is not to waste an opportunity to make all of...

Today, let's talk about Facebook. Gone are the days where Facebook was just a platform to share your vacation pictures and what you did last weekend. It has morphed into a place where people not only get their news but find and get recommendations for new products and services. Welcome to Day 17 of your Marketing Jumpstart, powered by Netsertive. Your website is attracting customers. You've brainstormed a balanced marketing mix, and even have an ad running on Google. Plus you're measuring...

Two weeks ago you claimed your business on Google My Business. And if you installed the Google My Business app on a smartphone, you were reminded to create a new post last week. Every 7 days Google will ping you to encourage you to update what's displayed on the right side of search results for your business. So today, take a few minutes to post a special offer through Google My Business. Head back to bit.ly/googlemybus - click Posts. Upload a product image and offer, and link it to your...

Today let's continue talking about analytics. Specifically, Google Analytics, and how to use it to measure the impact of your website and digital marketing on your small business. You're halfway through your jumpstart! I hope you're feeling informed, excited, and starting to feel the effects of your new marketing approach on your business. You've officially joined the digital marketing revolution! So today, let's continue talking about analytics. Specifically, Google Analytics, and how...

How do you measure the true business impact of your marketing efforts? Internet marketing gives us lots of data to trace the path to purchase from online research to offline sales. But don’t forget traditional lead source tracking. It's critical to know how people discovered your business. Basically, whenever a customer swings your door or calls, you not only have a potential source of revenue, but a source of invaluable information. That person can tell you how he or she learned about...

Today it's time to claim your free Google My Business listing. It's day 7 of your Marketing Jumpstart, powered by Netsertive. Yesterday was a big day - we put your business front and center on Google. Now when local customers turn to the Internet and use Google - the new Yellow pages - you're putting a great marketing message in front of them. Talk about a marketing jumpstart - it's a great start. It's a great start, because 9 out of 10 shoppers turn to search engines to find local...

Let’s spend 15 minutes putting a marketing message in front of new customers the instant they're looking for you on the world’s most popular search engine: Google. Think of Google as the perfect replacement for your paid Yellow Pages listing. When people type in the name of your business online, you can be found above your competitors, and instantly present them with who you are, embed a special offer, explain your unique selling proposition, and more. And every click on this ad will...

When people were asked which sources they used most often consulted to research a considered purchase of $500 or more, small business websites were ranked #2 on the list. That's right. Websites were ranked #2, just behind the world’s most popular search engines - Google and Bing. When we said your customers have changed in recent years, this gets to the heart of it. Your business really has two front doors today. Customers will swing your digital door and visit your website first. When...

Today we’re taking your competitor research to the next level. Yesterday, we used Google to see how your competitors were showing up in search results. Google gives you another free tool called the Keyword Planner to discover how often your business and your top brands, products, and services are being researched by customers in your local market. Welcome to Day 3 of your Click to Brick Marketing Jumpstart, powered by Netsertive. You know the drill! Get out your Click to Brick workbook,...

Let's see who's trying to lure away your customers online. Get out your Click to Brick workbook and let's dive right in. To get your copy of our free book, head to netsertive.com. Click Resources at the top, then Workbooks. You'll see our Click to Brick Workbook there. It's important to know how other small businesses just like yours are trying to lure away your customers online through Google, the world's top search engine. Open your workbook to page 7. There you'll find a worksheet to...

Welcome to the 30 Day Click to Brick Marketing Jumpstart podcast from Netsertive. Let's get started on your modern plan to attract more customers right now. To start, you'll need a copy of our click to brick marketing workbook. You can get your copy right now through your phone. Pull up a new text message and address it to 313131. In the message, type the word clickbrick - all one word, no space. There's a second way. Open up a web browser and type in: netsertive.com Click Resources at...