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Accounting Marketing Doesn't Suck

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Host Hugh Duffy takes you behind the scenes with successful accountants, CPAs, and industry elites in conversations about growing a more profitable business. The podcast is meant to inspire accountants to embrace marketing and leverage it to accomplish their goals and provide them with more control over their practice and life. This podcast is created by Build Your Firm.

Host Hugh Duffy takes you behind the scenes with successful accountants, CPAs, and industry elites in conversations about growing a more profitable business. The podcast is meant to inspire accountants to embrace marketing and leverage it to accomplish their goals and provide them with more control over their practice and life. This podcast is created by Build Your Firm.
More Information

Location:

United States

Description:

Host Hugh Duffy takes you behind the scenes with successful accountants, CPAs, and industry elites in conversations about growing a more profitable business. The podcast is meant to inspire accountants to embrace marketing and leverage it to accomplish their goals and provide them with more control over their practice and life. This podcast is created by Build Your Firm.

Language:

English

Contact:

(203) 318-8386


Episodes

033: Capitalizing on the Niche of McDonald’s Franchisees with Betsy Storey-Bono

6/25/2019
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Meet Betsy Storey-Bono, she’s the director of Business Development and Marketing at Concannon Miller, and she has helped her firm grow its McDonald’s franchise niche from a handful of local owners to now advising more owners than any other accounting firm in the United States. Learn more about how the firm developed a Next Gen Academy for new franchisees, why they promote their Net Promoter Score (hint, it’s 87.7 percent, which is three times the accounting industry average in 2019) and how...

Duration:00:30:54

032: Staying Ahead of Technology with Daniel Burrus

6/18/2019
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What’s the difference between a hard trend and a soft trend? What can accounting firms do to keep themselves relevant in the face of constant, intense change? In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with well-known futurist Daniel Burrus about disruption, technology and how to truly be your clients’ trusted advisor by being an anticipatory problem-solver. Join us! Daniel Burrus LinkedIn | Twitter | Facebook | Instagram | Blog Daniel Burrus is considered...

Duration:00:42:40

031: The Art of Selling Your Firm with Bill Carlino

6/11/2019
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Thinking about selling your firm? Want to know what causes a deal to go sour? Tune into this episode with Bill Carlino of Transition Advisors. Host Hugh Duffy talks with Bill about what areas firms should be focusing on if they are thinking about selling, the hottest most in-demand niches that are seen as differentiators and why accounting firms should embrace remote workers. Join us! Bill Carlino, Managing Director of National Consulting Services, Transition Advisors, Co-Founder of...

Duration:00:35:36

030: Being Legal in the Cannabis Niche with Jennifer Domingue

6/4/2019
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We all know the cannabis industry is hot, hot, hot, but what do you need to know if you want to get started in this niche? A lot. Hugh Duffy talks with Jennifer Domingue, an associate attorney with the Cannabis Legal Group in Michigan about some of the biggest issues in cannabis today – 280E, Safe Banking Act (which is getting considerable bipartisan support) and insurance. Learn the difference between hemp and marijuana and why there’s a big surge towards producing CBD products. Join...

Duration:00:33:11

029: Working in the Cryptocurrency Niche with Pat Larsen

5/28/2019
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Interested in learning more about Cryptocurrency? Need some basic questions answered? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Pat Larsen, co-founder, and CEO of ZenLedger, tax software for cryptocurrency investors. Hear Pat talk about how he got into the industry, how the accounting profession is getting up to speed and why he believes having a strong core team was key to his company raising capital. Join us! Pat Larsen, Co-Founder of ZenLedger |...

Duration:00:26:07

028: Becoming the Expert in Divorce Accounting, An Interview with Paul Tigner

5/21/2019
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Paul Tigner, founder and president of FairShare Financial in Atlanta, has made a name for himself as a divorce accountant and expert witness in the southeast. Tune into this episode of Accounting Marketing Doesn’t Suck and learn more about why mediation is important for all professionals, how his practice has evolved and why speaking engagements helped him build his brand and reputation. Join us! Paul Tigner Founder and President of FairShare Financial, P.C | Twitter | LinkedIn Paul...

Duration:00:26:31

027: The Recovering CPA with John Garrett

5/14/2019
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How did John Garrett go from conducting audits at a Big Four firm to taking the stage as a stand-up comedian? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with John about his nontraditional career path and how he brings his passion for humor and breaking down professional stereotypes to Corporate America. Listen for tips on how to combat stage fright, how perfectionism can lead to failure and why being yourself is crucial in building relationships with your...

Duration:00:41:51

026: Growing With a Highly Specialized Niche with Kevin F. Reilly

5/7/2019
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When we think about the hospitality industry, hotels and restaurants typically come to mind. But what about golf and country clubs? And is it a viable niche? For PBMares’ Kevin Reilly it certainly is. Kevin works with member-owned and investor-owned clubs and has become nationally known for this highly specialized niche. In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Kevin about how he built his well-known practice (hint, it includes speaking and writing...

Duration:00:39:04

025: Being Mindful in Business with Amy Vetter

4/30/2019
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Looking to bring more mindfulness into your practice or business? Not sure why it matters? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with CPA, yogi and technologist Amy Vetter about a variety of topics impacting small accounting firms and beyond. From her thoughts on the term “trusted advisor” to why knowing your purpose is crucial in client work, to the impact of AI and machine technology in firms, you won’t want to miss this! Amy Vetter LinkedIn |...

Duration:00:43:07

024: Evolving out of Necessity: An Interview with Craig Browning

4/23/2019
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In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with this year’s president of AAM, Craig Browning. Hear the latest marketing trends from Craig’s perspective, what makes his north Virginia firm unique and the reason why they embrace working remotely. Craig Browning President (2018-2019), Director of Marketing and Personnel, KWC CPAs LinkedIn Craig Browning is the Director of Marketing and Personnel at KWC CPAs. Craig is responsible for managing all aspects of...

Duration:00:20:58

023: Gaining Perspectives on Growth with Gale Crosley

4/16/2019
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Segment or niche? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Gale Crosley, owner of growth consulting firm, Crosley + Company all about small and large firm growth, why it pays to specialize and the glue that holds segments together. In this episode, you’ll learn about what Gale calls “revenue segmentation” and how that can help you build out your specialization, what areas need more CPA-power (hint: crypto consulting and AI consulting) and why it takes...

Duration:00:44:07

022: Building a Brand with Brandon Hall

4/11/2019
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What’s it take to build a seven-figure business early on in your career? A highly specialized niche and a deep understanding of what makes content marketing successful. In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Brandon Hall, owner and CEO of The Real Estate CPA. Brandon talks about his experience in the syndication and real estate fund space, why his clients all must own at least five properties and the power of podcasting. Join us! Brandon...

Duration:00:33:54

021: From the Archives - 'Marketing isn't about a shiny object; it's about execution'

4/3/2019
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What do CPAs and accountants underestimate when it comes to marketing? According to Sarah Johnson Dobek, founder and president of Inovautus Consulting, the answer to that question is social media, in particular, LinkedIn and a “block and tackle” approach to business development. In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Sarah about her growth consulting firm, which works with public accounting firms in the $5 million to $40 million in revenue range. In...

Duration:00:14:43

020: Kevin Mikeworth: Working in the Craft Beer Industry

3/19/2019
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What’s it like working in the craft beer industry? In this episode of Accounting Marketing Doesn’t Suck, Hugh talks with Kevin Mikeworth of Beer CPA in Cornelius, North Carolina about the successful niche practice he owns with his wife, Laura. Learn why it takes most brewery owners three to five years to get up and running, what team of professionals a brewer should hire, and how they got their first customer. Join us! Kevin Mikeworth CPA Twitter Kevin Mikeworth is a graduate of Millikin...

Duration:00:36:50

019: Angie Grissom: Aligning Firm Leadership and Marketing

3/12/2019
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In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to Angie Grissom, president of The Rainmaker Companies, all about firm differentiation, growth and the industry shift from compliance-based services to advisory. Tune in to hear Angie talk about how marketing and firm leadership need to be on the same page when it comes to strategic planning, why face-to-face meetings with top clients is one of the most overlooked tactics for retention and why it’s an exciting time in to...

Duration:00:31:49

018: Bill Sheridan: Moving into the Future with AI

3/5/2019
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“What we do isn’t really going to fundamentally change over time. How we do it is going to change tremendously.” In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Bill Sheridan, chief communications officer at the Maryland Association of CPAs. Bill has been with MACPA for nearly two decades and shares his perspective on how artificial intelligence is impacting the accounting profession, content marketing (and outsourcing the marketing function, in general) as...

Duration:00:41:12

017: Eric Majchrzak: Driving a Purpose-Led Organization

2/26/2019
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“We want to prepare ourselves for disruption,” says Eric Majchrzak, shareholder and chief strategy officer at BeachFleischman. In this episode of Accounting Marketing Doesn’t Suck, join Hugh Duffy as he talks with Eric about what’s ahead for the Top 200 firm – including transitioning from hourly billing to pricing in advance, to digitally and remotely serving clients to focusing on creating new client experience initiatives. Eric Majchrzak Shareholder and chief strategy officer of...

Duration:00:32:04

016: Tracey Segarra: Using Storytelling in Business

2/19/2019
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What’s the best way to nail your next presentation? Start with a story and give your audience a way to connect with you. In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to Tracey Segarra, director of marketing at Margolin, Winer & Evens LLP in New York and Moth GrandSlam storytelling champion. Tune in to hear Tracey talk about what marketing trends she’s focused on in 2019 (hint: more video) and why you have to be able to look at yourself critically to be a good...

Duration:00:39:08

015: Michelle Weinstein: Sales Tips with The Pitch Queen

2/12/2019
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Knowing how to sell can make or break your practice. What prevents CPAs from selling effectively? In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Michelle Weinstein aka The Pitch Queen, all about ways to seal the deal. Tune in to hear why she thinks accounting professionals should set aside specific time for following up with leads and all about her experience on the hit show “Shark Tank.” Michelle Weinstein, Chief Sales Strategist, aka The Pitch Queen Facebook...

Duration:00:29:51

014: Allan Ratafia: Helping CPAs Get Paid Faster

2/7/2019
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In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Allan Ratafia, Build Your Firm’s co-founder and owner. A CPA, who is driven to manage his New York-based practice more efficiently and with less effort, tune in to hear Allan talk about how he operates his rapidly growing firm as a business not a tireless job. You’ll also hear about how he developed BizPayO, an engagement tool that enables accountants to electronically send proposals and determine terms for online...

Duration:00:25:54