Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
Business & Economics Podcasts
Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology.
Hosted by Adam Singer (VP of Marketing)...
Location:
United States
Description:
Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology. Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy. Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders. Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release. New episodes every week. Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.
Language:
English
Episodes
Lee Bofkin - Making Ads People Don’t Scroll Past | E84
5/1/2026
In Episode 84 of the AdQuick Madvertising podcast, we sit down with Dr. Lee Bofkin, a guest who genuinely defies categorization.
From a PhD in Evolutionary Mathematics at Cambridge, to competitive breakdancing, to a short stint in finance, Lee’s path is anything but linear. Today, he’s the founder of Global Street Art, the UK’s largest mural organization, responsible for over 3,000 murals across more than a dozen countries — and the driving force behind the London Mural Festival, which generated over a billion earned media impressions in its very first year.
We explore the intersection of art, culture, and advertising — and why hand-painted murals are becoming one of the most powerful (and human) forms of out-of-home media in a world dominated by screens.
Duration:00:32:00
Karl Newlin - B2B Growth: Distribution, Surfaces and Staying Power | 83
4/23/2026
A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work, and where pipeline actually breaks down. Karl shares hard-earned lessons from paid media, a sharper way to think about GTM through “surfaces,” and how early-stage companies can build marketing that sticks.
Duration:00:24:28
Ashley Mayer - Better stories about the future | E82
4/9/2026
Episode #82 of the AdQuick Madvertising Podcast features Ashley Mayer, co-founder of Coalition Operators and former comms leader at Box and Glossier. Ashley shares her unconventional path from building IPO-bound and cult brands to investing in early-stage startups, and how her background in narrative and communications shapes how she evaluates founders today. The conversation discusses into her core thesis on the power—and current failure—of storytelling in tech, why startups have an advantage in shaping compelling narratives, and how founders can better position themselves in an AI-driven world. They also explore the tension between investor incentives and public storytelling, the evolving role of PR, and what it takes to give people a reason to believe in the future.
Duration:00:37:54
Marissa Kraines on Building a B2B Brand People Actually Care About
3/19/2026
In the latest episode of the Madvertising podcast, we sit down with Marissa Kraines, VP, Head of Brand Marketing at Webflow, to unpack what it really takes to build a modern B2B brand that people actually care about.
Marissa brings a rare combination of enterprise rigor and creative instinct, and previously was at Salesforce, where she led global social, influencer, and content programs that drove real pipeline, not just engagement. Now at Webflow, she’s on a mission to make B2B marketing more human, humorous, and culturally relevant.
We get into what that looks like in practice: from growing Webflow into a serious enterprise contender, to building campaigns like “AI Guy” that lean into world-building and storytelling rather than traditional product marketing.
We also explore how to win attention in feeds dominated by memes, why brand matters even more in an AI-driven search landscape, and how to actually measure whether brand and content are driving business outcomes. Marissa shares how Webflow activates its community of creators and agencies as an extension of the marketing team, and how her own team uses AI as a creative partner—not purely a shortcut.
Duration:00:25:51
Andrew Holland - Modern marketing insights from working in investigations
3/5/2026
In Episode 80 of the AdQuick Madvertising podcast, we sit down with prominent UK-based marketing pro Andrew Holland to talk his journey from working in investigations to marketing, the state of modern SEO and social media, thinking in systems and more.
Duration:00:30:27
Mitch Joel - AI, Marketing’s Future & Why Human Creativity Still Wins
2/19/2026
In episode 79 of the AdQuick Madvertising Podcast, host Adam Singer sits down with agency founder, author, and host of Thinking with Mitch Joel, to break down the future of marketing in the age of AI. They dig into how AI is reshaping strategy and creative work, what “decoding the future” really means for brands, and why a strong human voice and consistent body of work matter more than ever.
Mitch shares lessons from decades in digital marketing, from early search and social media to today’s generative AI tools, and explains why marketers who understand behavior, technology, and culture will have a massive edge. Adam and Mitch also explore email and out-of-home (OOH) as durable channels, the limits of algorithms, and how creators and strategists can stay relevant as AI eats routine “knowledge work” for breakfast.
Duration:00:40:14
Andrew Covato - growth and measurement
2/13/2026
This week on the Madvertising podcast, we talk to Andrew Covato. Andrew is the Founder and Managing Director of Growth by Science, a consultancy that helps marketers and ad platforms build truly scientific growth and measurement programs. With more than 15 years in AdTech and MarTech at companies like Google, Meta, Netflix, Snap, and eBay, he’s become a go-to advisor on incrementality, media mix modeling, and how to assess the real ROI of advertising in a privacy-first world.
Duration:00:32:29
Why Digital Advertising Is Killing Brand Identity — with John Long, Author of "Zombie Brands"
2/10/2026
In Episode 78, John Long, SVP and Executive Creative Director at Digitas, joins the AdQuick Madvertising Podcast to discuss his explosive new book "Zombie Brands" and why today's digital advertising is killing brand personalities. From the viral "How it started vs. How it's going" meme that exposed terrible banner ads to the systemic forces destroying brand humanity, this conversation reveals what's really wrong with modern marketing.
Get a copy of his book at: https://zombie-brands.com/
Duration:00:37:08
Jenn Pedde - advocacy and community building | #76
1/15/2026
In Episode 76 of the AdQuick Madvertising podcast, we sit down with Jenn Pedde, VP of customer advocacy at PeoplePath and adjunct professor at Syracuse University to talk employee advocacy, community building and more.
Duration:00:29:36
Kyle Lacy - The state of marketing leadership | E75
12/11/2025
In Episode 75 of the AdQuick Madvertising podcast, we sit down with tenured marketing exec Kyle Lacy, to talk marketing leadership, AI, creativity and more hot topics. Kyle is currently CMO at Docebo, where he's helping companies transform learning with AI.
Duration:00:45:32
Mo Moubayed - Making DOOH more trusted | E74
10/30/2025
In Episode 74 of the AdQuick Madvertising podcast, we sit down with Mo Moubayed, Co-Founder & Co-CEO at Veridooh to talk all things digital out of home advertising, marketing, trust, ad verification and more.
Duration:00:31:33
Sayf Sharif - The state of analytics | E73
10/8/2025
In Episode 73 of the AdQuick Madvertising podcast, we sit down with Sayf Sharif to talk the state of analytics, marketing attribution, and other hot topics. Sayf is founder & COO at Three Bears Data, a tenured analytics professional and has worked on all types of projects and clients.
Duration:00:35:35
Jeremiah Owyang - The state of AI | E72
9/10/2025
In Episode 72 of the AdQuick Madvertising podcast, we sit down with Silicon Valley investor and entrepreneur Jeremiah Owyang to talk AI, silicon valley, tech industry cycles and more. Jeremiah is General Partner, Blitzscaling Ventures as well as Founder of Llama Lounge AI events.
Follow Jeremiah on LinkedIn: https://www.linkedin.com/in/jowyang
Subscribe to his newsletter at:https://jowyang.beehiiv.com/
Duration:00:35:03
Andrew Roth - Gen Z trends and marketing | E71
8/21/2025
In Episode 71 of the AdQuick Madvertising podcast, we sit down with Andrew Roth, founder and CEO of dcdx, a global research and strategy firm helping top brands understand and attract Gen Z. Andrew has pioneered new ways for brands like Spotify, Chipotle, Crocs, and L’Oréal to build authentic relationships with young audiences.
Duration:00:34:14
Rand Fishkin - The state of modern marketing | E70
7/29/2025
In Episode 70 of the AdQuick Madvertising podcast, we sit down with Co-founder & CEO of Sparktoro and author Rand Fishkin to talk marketing, the state of the industry, influencers, brand and more.
Duration:00:45:55
Ted Harrison - Neuroscience-driven marketing | E69
7/17/2025
In Episode 69 of the AdQuick Madvertising podcast, we sit down with Ted Harrison to talk Neuroscience-driven marketing, video content, AI and more. Ted is the founder and CEO of Neuemotion, a creative agency specializing in neuroscience-driven video content and training.
Duration:00:38:13
Eric Friedman - Execution mindset | E68
7/10/2025
In Episode 68 of the AdQuick Madvertising podcast, we sit down with Eric Friedman, co-founder of Graph Advisors, to talk startups, AI, the NYC tech scene and more hot topics.
Duration:00:45:58
Jason Keath - Keys to unlock creativity | E67
6/26/2025
In Episode 67 of the AdQuick Madvertising podcast, we sit down with Social Fresh co-founder and author Jason Keath to talk the state marketing industry, creativity, AI and more.
Duration:00:40:10
Barry Schwartz - state of search, AI & more | E66
6/11/2025
In Episode 66 of the AdQuick Madvertising podcast, we sit down with Barry Schwartz to talk about the state of organic search, what's going on with AI and more hot topics.
Barry is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land.
Duration:00:36:34
Trung Phan - psychology of gambling, AI and creativity and more | E65
5/8/2025
Trung Phan, an internet personality, host of Not Investment Advice podcast, founder of Bearly.ai and author at SatPost returns to the Madvertising podcast for his second appearance. In this episode we discuss the psychology of gambling, talk AI and creativity and more.
Duration:00:57:28