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Today’s special episode is brought to you by Emarsys and we have two stellar guests for you. First up is Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia. Justin has alot to say about his no nonsense approach to marketing and how he leverages the Emarsys tools to better serve the Ryderwear customer. Joining Justin is Thomas Harris, Chief Revenue Officer at Emarsys. Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years! He’s based in London and we are very lucky to have caught him on a trip over here in Aus. This episode has probably the most practical tips of any exclusive we’ve recorded and Justin has a way with words, so entertainment value is also high. We discuss alot! Cross channel personalisation, behaviour-based audience targeting and savvy automation. Tom shares his favourite treatment-led customer journey triggers and how predictive and generative AI is changing the engagement game. Justin walks us through what’s on his AB testing calendar and how to bring back unsubscribers. Links from the episode: Emarsys Ryderwear Power to the Marketer: Omnichannel & AI Masterclass About your co-hosts: Justin Bausch from Ryderwear Experienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia. Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email. Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management. You can contact Justin on LinkedIn Thomas Harris from Emarsys For over a decade, Thomas Harris has scaled high-performing teams from regional to a global level. He has a proven track record of driving triple-digit growth and supported leading global brands to realise their greatest personalisation and omni-channel aspirations. In his current role as CRO of Emarsys, Tom is responsible for over 220 Emartians (an internal term referring to Emarsys employees) globally, which make up the commercially driven GTM teams. You can contact Tom on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Michael Dewar, Head of eCommerce for Australia & New Zealand at Samsonite. Synonymous with luggage and travel for more than a century, Samsonite is a leader in the global lifestyle bag industry and comprises sub brands such as Tumi, American Tourister and High Sierra. In this chat, Michael shares how this heritage brand has embraced engaging new audiences with socials, he reveals his top packing hack and what goes on inside a smash room. Plus, yes, you will find out whether a roast chicken is in fact heavier than a suitcase….all the important questions here on Add to Cart! Links from the episode: Samsonite Samsonite - Dumb and Dumber Deliver In Person (sponsored) Shopify Plus (sponsored) Questions answered: This episode was brought to you by… Deliver In Person Shopify Plus About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Micheal Dewar from Samsonite Hands-on eCommerce and Digital leader specialising in the execution of innovative, commercial strategies and digital transformations. A conscientious, customer-obsessed team mate with a 15+ year track record spearheading multitudes of key business-critical digital assets. Common elements throughout Michael’s career involve road-mapping and problem solving utilising web technologies, all the while inspiring passionate, high performing teams to deliver exceptional customer experiences. You can contact Michael at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Brendan Gillen, Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips. His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running. Links from the episode: Brendan Gillen from Fight Gear Direct: A Practical Ecommerce Training Workout | #398 Fight Gear Direct Questions answered in the podcast: About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Brendan Gillen from Fight Gear Direct Working with some of the world's leading and most iconic brands, Brendan strives to help them lead the way in innovation and best practice digital marketing and ecommerce. As a digital professional, he has a strong background in technical project delivery, creative marketing concepts and hands on digital design. Throughout his business career Brendan has worked in, led, started, built, invested in and successfully sold a number of businesses both online and offline which has given him real world, tangible learning that he can now apply in my everyday work. You can contact Brendan at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce. After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to Singapore and Malaysia with revenue of more than $66 million. In this chat, Will and Rob share how they use data to optimise delivery performance, the pros and cons of brands owning their own fleets and a surprising shipping paradox which has led to the pioneering codeshare solution they have in development. Links from the episode: Shippit Deliver in Person Shopify Plus (sponsored) Questions answered: About your co-hosts: William On from Shippit Will On is the Co-Founder and CEO of Shippit, APAC’s fast-growing shipping technology company founded in Australia. Hailing from management consultancies Deloitte and PWC, Will spearheaded the platform’s 300% year-on-year growth across Australia and New Zealand and now oversees Shippit’s expansion into SouthEast Asia. Shippit currently handles over 100 million shipments annually, looking after some of the world’s largest retailers such as Sephora, Nike, Cotton On and Harvey Norman. In his spare time Will plays competitive basketball, enjoys a run and a glass of red! You can contact Will at LinkedIn Rob Hango-Zada from Shippit Rob Hango-Zada is the Co-Founder & Joint CEO of APAC’s fast-growing shipping platform, Shippit. He brings a common-sense & customer-centric approach to Australian retailing. Having spent a decade working for the world’s leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco & Priceline and numerous global brands. Rob’s frustration as an online shopper drove him to co-found Shippit with William On to enhance the post-purchase experience from cart to doorstep and back again. Shippit now powers delivery for leading Australian retailers such as Target, Cotton On, Big W, Nike and more. Outside of work, Rob is a big fan of bold red wine, fancy socks and good design. You can contact Rob at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back - from 1% to 20% on every purchase. Links from the episode: Cashrewards Anthony Seymour-Walsh from Cashrewards: How to drive new customers with targeted discounts | #395 Questions answered in the podcast: About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Anthony Seymour-Walsh from Cashrewards An experienced commercial leader with a passion for building high performing teams and delivering great customer outcomes. Anthony has extensive experience across several industries, including loyalty, retail, telecommunications, mining and professional services. A finance background (Chartered Accountant) supports Anthony’s consistent focus on adding value, from initial strategy development, business case development and approval through to execution and delivery of outstanding results. You can contact Anthony at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Leveling Up podcasts which have amassed over 2.1 million downloads every month. In this chat, Eric shares the tools he uses to get maximum value out of his content, the channels he sees as the ones to watch - we talk Reddit and You Tube - and as well as breaking down programmatic SEO, he gives us his take on the future of search. Links from the episode: Leveling Up Marketing School Shopify Plus (sponsored) Deliver In Person Questions answered: This episode was brought to you by… Deliver In Person Shopify Plus About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Eric Siu from Single Grain Eric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles. You can contact Eric at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Sonia Friedrich, a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso. Links from the episode: Sonia Friedrich Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392 Questions answered in the podcast: About your co-host: Sonia Friedrich Sonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program. You can contact Sonia at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Did you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water. In this chat Catherine shares how she went from running an agency to running Waterdrop, why being a dealer at The Australian Open was such a good idea and how Australia Day saved the company from a warehouse catastrophe. Links from the episode: Waterdrop Shopify Plus (sponsored) Deliver In Person (sponsored) Questions answered: This episode was brought to you by… Deliver In Person Shopify Plus About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Catherine Dix from Waterdrop Catherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space. You can contact Catherine at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand. Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty. Earlier this year they secured their first major client, Cargo Crew. Links from the episode: Glow Capital Partners How Glow Capital Partners Choose Bankable Ecommerce Founders | #354 Questions answered in the podcast: This episode was brought to you by… Emarsys About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Justin Ryan from Glow Capital Partners Justin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high growth and future focused companies. Justin has an extensive private equity investment track record since starting in the industry in 1997 at Catalyst Investment Managers, including the last decade at Quadrant Private Equity as a Managing Partner. Justin was Chair of the Australian Venture Capital Association (now Australian Investment Council) in 2003. Since 1997, Justin has led 22 private equity investments, 17 are fully exited and 2 partially exited. Seven have received deal of year from the Australian Investment Council. Justin also has extensive operational experience, gained while CEO and Managing Director of Alesco Corporation, an ASX 200 listed company with a portfolio of over 100 industrial brands which was acquired by Dulux Corporation in 2011. You can contact Justin at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today’s guests join me to go deep into the subject of profitability and separate the layers that hide in different areas of an ecom business. Carla Penn-Kahn and David Kahn are co founders of Profit Peak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time. The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for. Today they work with clients such as Arms of Eve and Flora and Fauna. In this chat, Carla and David share their insights, including the key metrics within marketing, inventory and customer that contribute to profitability. We hear about their customer-first approach to Profit Peak’s social media presence and what the duo gained from being a part of the Blackbird Giants…that’s the mentoring programme, not a baseball team :) Links from the episode: ProfitPeak Shopify Plus (sponsored) Deliver In Person (sponsored) Questions answered: About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-hosts: Carla Penn-Kahn from ProfitPeak CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category. Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia. Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution. Mum to two gorgeous kids. You can contact Carla at LinkedIn David Kahn from ProfitPeak eCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting. Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability. You can contact David at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Dan Ferguson, Chief Marketing Officer at Adore Beauty. He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. Links from the episode: Adore Beauty The Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390 Questions answered in the podcast: About your co-host: Dan Ferguson from Adore Beauty Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast. Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles. Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney. You can contact Dan at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today’s guest owns a business that sells fight gear, but don’t worry, we won’t be quizzing you on how well you know your MMA from your Muay Thai, but we will be bringing you plenty of knockout ecom tips. Brendan Gillen is Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips. His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running. In this episode, Brendan shares why it helps to care about the product you’re selling, the importance of owning your supply chain and the way he’s using ChatGPT for data analysis. Links from the episode: Shopify Plus (sponsored) Deliver in Person (sponsored) Questions answered: This episode was brought to you by… Shopify Plus Deliver In Person About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Brendan Gillen from Fight Gear Direct Working with some of the world's leading and most iconic brands, Brendan strives to help them lead the way in innovation and best practice digital marketing and ecommerce. As a digital professional, he has a strong background in technical project delivery, creative marketing concepts and hands on digital design. Throughout his business career Brendan has worked in, led, started, built, invested in and successfully sold a number of businesses both online and offline which has given him real world, tangible learning that he can now apply in my everyday work. You can contact Brendan at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout George Hartley. Co founder of Bluethumb, Australia’s online art marketplace. Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy. They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US. Links from the episode: Bluethumb The Power of Dumb Ideas with George Hartley from Bluethumb | #388 Questions answered in the podcast: About your co-host: George Hartley from Bluethumb George is co-founder and CMO/CPO of Bluethumb, Australia's largest online art marketplace. Prior to that he founded SmartrMail, a marketing automation company that was acquired by Relay Capital in 2022. He has a masters in Computer Science (Intelligent Web Systems) from RMIT, and is a (very) amateur musician. You can contact George at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

This bonus episode brought to you today was recorded live at the Mumbrella Retail Marketing Summit in Sydney and features one of the great speakers there, who knows more than most about our evolving relationship we have with our pets. Jon Wild is Chief Growth and Marketing Officer at Pet Circle. Started in 2011, the company opened its ecommerce doors three years later and now lists 13,500 SKUs: the largest offering of online pet products in Australia. In this chat, Jon shares all the tips around successful content creation, how to get the stickiest customers and the unique way millennials and zoomers parent their furbabies. Links from the episode: Pet Circle Emarsys (sponsored) Tik Tok (sponsored) Questions answered: About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Jon Wild from Pet Circle Jon Wild is the Chief Growth & Marketing Officer for Pet Circle, where he leads the performance, creative, merchandising, category management and supplier marketing teams. His current focus is reshaping the retail experience for the next generation of pet owners to achieve unparalleled growth. With more than two decades of expertise in marketing and advertising, he has navigated various industries and worked with international companies, ranging from established corporates to innovative startups, including Groupon, Unilever, Mattel, British Telecom, O2, Telstra, and Orbitz. You can contact Jon on LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back - from 1% to 20% on every purchase. In this chat, we hear about Cashrewards’ charitable beginnings, Anthony shares the metrics that retailers are using to measure success and the way in which Cashrewards tailors benefits to customer lifestyle. Links from the episode: Cashrewards Deliver In Person (sponsored) Shopify Plus (sponsored) Questions answered: This episode was brought to you by… Deliver In Person Shopify Plus About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Anthony Seymour-Walsh from Cashrewards An experienced commercial leader with a passion for building high performing teams and delivering great customer outcomes. Anthony has extensive experience across several industries, including loyalty, retail, telecommunications, mining and professional services. A finance background (Chartered Accountant) supports Anthony’s consistent focus on adding value, from initial strategy development, business case development and approval through to execution and delivery of outstanding results. You can contact Anthony at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre. Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years. Links from the episode: Leadership Lessons from Spotify, Peloton and Beyond with Karen Lawson | #386 Questions answered in the podcast: About your co-host: Karen Lawson from Nontre Karen Lawson is an award winning growth & transformation leader in the technology industry. Driving reinvention and transformation to help the world’s biggest brands to stay ahead of disruption. Karen most recently launched and led Peloton Australia (in the middle of the pandemic!). Prior to Peloton, Karen was the MD for Spotify launching podcasting in the AU & NZ markets. You can contact Karen at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

This episode of Add To Cart is brought to you by Shopify and is a true exclusive, because we are discussing the launch of Shopify POS GO and Shopify POS Terminal - both of which have been eagerly anticipated by Australian omnichannel retailers for some time. And I have two absolute superstars to explain it for us. First up we have Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. I have been lucky enough to know Jordy for many years and have had a number of in-depth conversations with him following the evolution of the Shopify POS product - this is a very exciting day for him and you won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy. Joining Jordy, we have Alexandra McNab, Chief Operating Officer of Bared Footwear. Founded in 2008, Bared has grown into one of Australia’s most respected and successful retail brands with a focus on quality products, sustainable practices and a new level of customer delight as you will hear today. Alex is one of the OG’s at Bared and takes us behind the scenes as to how they connect the online and offline experience, how they empower their customer service teams to take care of the customer no matter what and how they are ramping up to go international with their Soho store. Bared runs on Shopify with Shopify Plus so we get to hear first-hand how they are making use of the new developments in-store. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, my guest is here to explain how ecommerce brands can increase profitability by understanding what’s going on in customer’s brains. Sonia Friedrich is a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso. In this chat, Sonia reveals the world of nudges and sludges, she tells us how a friction audit works and she shares the website feature known as the $300 million dollar button - has your site got one? Links from the episode: Shopify Plus (sponsored) Deliver In Person (sponsored) Questions answered: This episode was brought to you by… Shopify Plus Deliver In Person About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Sonia Friedrich Sonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program. You can contact Sonia at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Shanya Suppasiritad, founder of Rntr, a full service rental and resale plug in which gives brands the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand. Links from the episode: How to Take Back your Brand’s Resale Market with Rntr | #384 Questions answered in the podcast: About your co-host: Shanya Suppasiritad from Rntr Shanya is a change maker and creative thinker set out to disrupt the fashion industry with the circular movement. She founded Tumnus then launched Coclo — currently working on Rntr. Shanya was the first recipient of the TWOGOOD grant, an industry guest speaker and was nominated for Yarra Sustainability Awards. In 2022, Shanya was the winner of the Impact X SHIFT! Innovation Challenge and recipient of NORA’s ‘Best Stainable Technology Solution’ award for Rntr. You can contact Shanya at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, you could say my guest is ‘relationship goals’... the ‘JayZ and Beyonce’, the ‘Posh and Becks’, the Rob Godwin and Olivia Carr of brand - customer connection. Dan Ferguson is Chief Marketing Officer at Adore Beauty. He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. In this chat, Dan shares everything you need to know about app strategy, including how to avoid deletion, the dos and don’ts of SMS marketing and what matters most in the game of ideas. Links from the episode: Adore Beauty Shopify Plus (sponsored) Deliver In Person (sponsored) Questions answered: This episode was brought to you by… Shopify Plus Deliver In Person About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Dan Ferguson from Adore Beauty Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast. Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles. Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney. You can contact Dan at LinkedIn Please contact us if you: Email hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.