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Tips on Social Media from an Introverted Entrepreneur - Jennifer Corcoran - 09-04-2018

Jennifer Corcoran is an Introverted Entrepreneur. She tells her story of becoming an entrepreneur and how she has used social media to raise her profile with the important elements of Know, Like and Trust. Be part of a supportive network of positive people. Guest blogging can be very effective. Repurpose your content. Her three tips are: BE SOCIAL, BE CONSISTENT and GIVE! 80% is sharing, inspiring, educating and giving and only 20% should be soft selling. Visit b2m.co.nz/social-media-tips...


Great Tips For Successful Video Production And Marketing - George Dawes - 26-03-2018

Great Tips For Successful Video Production And Marketing George Dawes is a freelance filmmaker. He shares some Great Tips For Successful Video Production And Marketing. Start with the Objective, what you want your video to achieve and how you will measure success. Next comes Strategy, how you will achieve this. Tactics, the video comes third. Define your audience & why they will watch your video. Have one key message that is simple & easy to understand. Don’t just tell your story, make...


Top Tips For Effective Business Success in Germany - Monique Surges - 12-03-2018

Monique Surges is the CEO of the NZ German Chamber of Commerce. She shares her top tips for effective business success in Germany. Most companies in Germany are privately-owned and they have a long-term perspective. They place great value on lasting relationships with customers, suppliers and business partners. You must show you can deliver consistent quality on time. The main German trade fairs are truly international. Plan well in advance and consider visiting before you exhibit....


How to Use LinkedIn to Get New Clients - Sarah Santacroce - 13-02-2018

Sarah Santacroce is an internationally recognised LinkedIn Specialist. She dispels some of the common myths about LinkedIn and explains who to use LinkedIn to get new clients. A LinkedIn Profile should be a mini-website that leads quality traffic to your main website. Pay attention to the Headline: who are you, who do you help & what results to you deliver. The Summary should be in the first person and talk about the present, not the past. Find out more by visiting...


Making Sense of Intellectual Property - Kate Duckworth - 29-01-2018

Kate Duckworth explains why Intellectual Property (IP) is so important for businesses. She stresses the importance of getting advice from a patent attorney at the early stage of product development. Timing is critical and a robust Non-Disclosure Agreement can help protect your IP. There are two important aspects: protecting your IP and making sure you don’t infringe on the IP of another company. Do check Freedom to Operate. IP has many forms: registered & unregistered: Trade Secrets,...


Loving Your Job As An Entrepreneur - Hans Schumann - 22-01-2018

Hans Schumann is an international executive career and life coach based in the UK. He describes his own transition from corporate lawyer to life coach and he shares some insights from his book “Falling In Love With Your Job:”. This is a self-coaching book with exercises. You may need to overcome fear to be able to change. This could be minor or a major shift to a new career. Do you get enough fulfilment from your job? If not, what needs to change? Be clear about what is important to you....


How To Develop Your Strategy Map for 2018 - 15-01-2018

Simon Fawkes from B2M explains the process to develop your Strategy Map for 2018. This should be the foundation for your planning. There are 15 elements: Why, Market, Customers, NOW, Sustainable Competitive Advantage (SCA), Competitors, Company Vision, Personal Vision, Challenges, Income Matrix, Sales Process, Website, Profit, Team and KPI’s. Learn how to do an effective Strategic SWOT Analysis. Apply for a Free Strategy Consult. Go to B2M.CO.NZ and click on the STRATEGY CONSULT button....


Personal Coffee Roasters The Dream of Perfect Coffee - Chris Hilder - 01-01-2018

Chris Hilder is the founder and Coffee Engineer of Kaffelogic Roasting Systems. He describes his early days as an appliance engineer developing a controller for near space balloons. He is a coffee lover and wanted to enjoy freshly roasted coffee at home. He used his appliance engineering skills to refine the coffee roasting process and he then built a working prototype that helps make perfect coffee. He will be launching a crowdfunding campaign in early 2018. Learn more at...


Key Elements of a Successful Business Turnaround - Lance Wiggs - 25-12-2017

Lance Wiggs from Punakaiki Fund explains some of the key elements of a successful business turnaround. There two signs of distress: cashflow and employee morale. The accounts must provide useful and relevant information including Key Performance Indicators (KPI’s). The company’s board is responsible for monitoring the health of the company. Good governance and a clear strategy are essential. Take corrective action in time to deliver results. Grow income, not cut costs. Empower people to...


How to Generate More Leads Using Video Marketing - Simon Fawkes - 18-12-2017

Podcast Host Simon Fawkes from B2M explains how to generate more leads using video marketing with YouTube. Video Title, Tags and Description are the three important elements that help you get your videos ranked on YouTube. The custom thumbnails help videos get noticed. Learn how to optimise your published videos and the important elements of new videos. Get tips on building an effective Sales Funnel and the three key elements so that people find and watch your videos and then take some...


Knowlocker How to Quickly Turn Knowledge into Systems - Jack Thorogood - 11-12-2017

Jack Thorogood is the founder and CEO of Knowlocker. He explains how you can use Knowlocker to quickly turn your knowledge into systems. The core module Vault helps you capture, share and deploy your knowledge and gain a competitive advantage. You can then delegate efficiently and effectively, gain time, increase productivity and scale your business. Knowlocker Connect and Transmit modules allow you to share information with prospects and customers. Get a web demo at...


What to Do When Machines Do Everything? What is Your Tech Strategy? - Michael Burke - 04-12-2017

Michael Burke from Burke Corporate Advisory Group shares his insights on the book “What to Do When Machines Do Everything”. He stresses the importance of a technology strategy for every business. Only 1% of impact of technology changes have occurred over the last 30 years, and 99% will happen over next 30 years. Change or die! Data is the new oil. How could you make better use of the data in your business? Rethink the niche that you could dominate. What could you eliminate, transform or...


How to better tame your cognitive biases - Ricky Collins - 27-11-2017

Ricky Collins from Good Decision Ltd sheds light on cognitive bias and the four problems that biases help us address: Too Much Information, Not Enough Meaning, Not Enough Time, Not Enough Memory. These in turn have problems of their own: Confirmation Bias, Neglect of Probability, Over-confidence Effect, Primacy & Recency Effects. Just knowing about Cognitive Biases does not stop you from being biased. Learning to apply debiasing techniques can help reduce but not fully outsmart your blind...


Building a Better Relationship With Your Money - Jason Leong - 20-11-2017

Jason Leong tells the story of how PocketSmith evolved from a simple online forecasting product to a far more comprehensive money management tool. Users played a key role in providing suggestions for product enhancements. Financial literacy is an important life skill. Bank statements tell a story about you and your life. Understanding how we spend money can help make better decisions in the future. PocketSmith allows users to create a personal journal by adding notes and photos to...


Conversational Intelligence - how to get better customer outcomes - Neil Movold - 13-11-2017

Neil Movold from InsightNG explains how conversation intelligence can be used to improve customer communications and help businesses to lower costs & risks, while increasing value. There is growing lack of actionable insights and this leads to losing customers. Conversations build the relationships that drive customer value, they are taking on digital forms that add more unstructured dark data. Corporate memory becomes corporate amnesia. Augmented intelligence helps humans make better...


Relationship Marketing Focus on Relationships and the Money Will Follow - Yvonne A Jones - 06-11-2017

Yvonne A Jones explains the differences between relationship marketing and transactional marketing. Building strong customer relationships was the norm before technology got in the way. Creating great customer experiences helps to nurture relationships and this leads to greater customer loyalty and retention. Relationship marketing is very important in online marketing too. Download the free ebook:"Relationship Marketing - Key to Small Business Success" at YvonneAJones.com/smallbizsuccess/...


Creating the Future - How to LEAP to the Future - David Wild - 30-10-2017 - Creating the Future

Creating the Future – How to LEAP to the Future Futurist Dave Wild talks about Creating the Future and explains why companies need to think more deeply about the future. Futurists scan for what is shifting & they raise awareness. By nature, they are disruptors. Disruption is linked to creativity and innovation. Get comfortable being uncomfortable as this can be a signal that the brain is hearing something new. LEAP Leverage – be more creative. Experiment & take risks. Active -turn ideas...


7 Key Elements of Successful Strategy Implementation - Simon Fawkes - 17-10-2017

Podcast host Simon Fawkes of B2M describes the 7 Key Elements of Successful Strategy Implementation. #1 Define Your WHY. #2 Define Your Higher Purpose and what this means to your Stakeholders. #3 Adopt the Multiplier style of leadership. #4. Coopetition #5 Become a Challenger to offer insights to your customers & understand their customers. #6 Define your Intent with “The Art of Action”. #7 Use Effectuation if there is too much uncertainty. Go to b2m.co.nz and click the STRATEGY CONSULT...


Building Business Momentum Through Collaboration and Connection in Your Business and Personal Life - Greg Gunther - 09-10-2017

Greg Gunther from Your Business Momentum talks about the book ”Feet First” which he wrote with Troy Parsons. The theme is Building Momentum Through Collaboration and Connection in Your Business and Personal Life. Failure can be very painful, but it is very important to learn from this failure and to be at peace with yourself. Business can be lonely. You do not have to do it all by yourself. Collaborate and seek advice. Alignment of values and purpose is paramount to a flourishing business....


Thinking Inside the Box – The Power of Constraints - Steve Silvey - 02-10-2017

Thinking Inside the Box – The Power of Constraints Steve Silvey from Powerhouse Ventures explains why Thinking Outside The Box is a cliché that can reveal a lack of original thought. This does not foster innovation or creativity. He advocates Thinking Inside The Box and using the Power of Constraints. Identify your constraints so that you can manage them and distinguish between good and bad constraints. Constraint Storming can be effective. Try removing or adding a constraint. Tight...


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