BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar-logo

BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar

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How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.
More Information

Location:

United States

Description:

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

Twitter:

@CMS

Language:

English

Contact:

303748327


Episodes

SECRETS 144 Creative Disruptive Retail Strategies That Put The Shopper First With Mike Fogarty From Choice Market

9/17/2019
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Shoppers want what they want & any retailer who makes that their primary focus will win the retail game. Now layer on local, organic, fast-casual dining, & convenience & you have the recipe for success. This model should be the rule & not the exception! This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more...

Duration:00:51:00

SECRETS 143 Explode Sales With Effective Trade Show Strategies With Daniel Lohman From Brand Secrets And Strategies

9/10/2019
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Trade shows can explode sales for brands and retailers IF you know the insider secrets. Most brands overlook simple strategies to maximize every selling opportunity. Being prepared and a solid strategy for following up after the event are two key elements. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on...

Duration:00:24:25

SECRETS 142 Sales Success Begins With A Solid Business Plan With Michael J. ODonnell From The Belmullet Food and Beverage Group

9/3/2019
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A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is not having a clear roadmap pointing you toward your target objectives including sales, profit, & distribution goals. Sales Success Begins With A Solid Business Plan A solid robust business plan (go-to-market strategy) is your recipe for success, your blueprint for longterm profitable sales growth. (THIS COURSE IS...

Duration:01:10:44

SECRETS 141 Simple Strategies To Amplify Sales Through Effective Broker Management With Daniel Lohman From Brand Secrets And Strategies

8/27/2019
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Most brands rely onbrokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. I get a lot of questions about strategies to grow sustainable sales by leveraging their broker relationship. Insider secrets inside! This episode's FREE downloadable guide Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Simple...

Duration:00:27:38

SECRETS 140 The Rapid Emergence Of New Brands And How Trade Marketing Strategies Enable Profitable Progress With Daniel Lohman From Brand Secrets And Strategies

8/20/2019
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Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits. This episode's FREE downloadable guide Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to...

Duration:00:41:14

SECRETS 139 Explosive Growth - The Result Of A Solid Brand Position With Suzie Yorke of Love Good Fats

8/13/2019
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It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources. This episode's FREE downloadable guide Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. Learn how to...

Duration:01:02:02

SECRETS 138 Cultivating Your Future Customers With Nona Evans of Whole Kids And Whole Cities Foundation

8/6/2019
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When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition. This episode's FREE downloadable guide Getting your products onto store shelves is critical to your success - even online stores. There is an easier way grow sales and profits that can also save you valuable time and money. Knowing this...

Duration:00:58:22

SECRETS 137 The Future Of Retail With Walter Robb of Stonewall Robb and Whole Foods Market

7/30/2019
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Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges. This episode's FREE downloadable guide Getting your products onto store shelves is critical to your success - even online stores. There is an easier way grow sales and profits that can also save you valuable time and money. Knowing this...

Duration:00:54:20

SECRETS 136 What You Need To Know - The Retail Game - With Bob Burke of Natural Products Consulting

7/23/2019
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Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more...

Duration:00:45:34

SECRETS 135 Marketing Success Strategies - What Every Brand SHOULD Do With Meghan Disch From GoodBelly

7/15/2019
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A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication. This episode's FREE downloadable guide Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive...

Duration:01:10:18

SECRETS 134 Category Review Strategies To Grow Sales And Profits With Daniel Lohman From Brand Secrets And Strategies

7/9/2019
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Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity! This episode's FREE downloadable guide The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand. CLICK HERE TO DOWNLOAD YOUR FREE...

Duration:00:19:47

SECRETS 133 Brand Health Begins With Your Wellness Elevated With Whitney Lauritsen Eco-Vegan Gal And Jason Wrobel From Wellevatr

7/2/2019
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Growing a brand is difficult and it can take a lot out of you. The constant deluge of distractions fights for your attention and can derail you. Your brand's success is a reflection of your overall health - to maximize distribution, sales, and profits. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more...

Duration:01:12:05

SECRETS 132 Choosing The Wrong Expert Jeopardizes Your Brand With Jeff Schmidgall From Bubbas Fine Foods

6/25/2019
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Over 80% of natural brands fail within the first year. I’m committed to changing this. Many “experts” offering advice lack the creativity to grow your brand. Your sales strategy needs to be as unique as your brand. The perils of choosing the wrong expert. This episode's FREE downloadable guide Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC...

Duration:01:14:55

SECRETS 131 Profitable Digital Brand Building Strategies With Josh Tabin From Wild Zora and NatchCom

6/18/2019
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Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand. This episode's FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of...

Duration:01:10:07

SECRETS 130 Compostable Packaging Solutions To Reduce Packaging Pollution With Carl Joachim And Dustin Steerman From ePac Flexible Packaging

6/11/2019
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Packaging is more than just the container you put your product in. It should also amplify your brand message. It should help sell your brand. Packaging can be very confusing – we make it simple and straight forward on this episode. What you need to know. This episode's FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what...

Duration:01:07:36

SECRETS 129 Knowing Your Core Customer Is Critical To Your Success At Retail With Ethan Hirshberg From Ethans

6/4/2019
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Knowing your ideal customer is at the heart of every successful strategy. Retailers need brands to collaborate and educate them to drive shopper traffic and category growth. It’s the foundation to build sustainable sales. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the...

Duration:01:20:13

SECRETS 128 The Secret Compostable Packaging Strategy Your Brand Needs To Know With Kelly Williams From Futamura

5/29/2019
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Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how! This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more...

Duration:00:38:09

SECRETS 127 Your Branding Must Convey Your Promise And Commitment To Excellence With Fred Hart Of Interact Boulder

5/21/2019
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Your branding needs to be an extension of your product. It must be memorable and install trust and confidence. It should stand out on a store shelf, be recognizable from a distance and be able to sell itself even in the absence of good copy. This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s...

Duration:00:53:58

SECRETS 126 A Well Defined Business Strategy Will Add Rocket Fuel To Your Growth With Dustin Finkel Of KAPOP

5/14/2019
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Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive. This episode's FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're...

Duration:01:12:25

SECRETS 125 Building A Solid Team Is A Critical Component Of Every Brands Success With Josh Wand Of ForceBrands

5/7/2019
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There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success. This episode's FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what...

Duration:00:57:20