BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar-logo

BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar

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How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.
More Information

Location:

United States

Description:

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

Twitter:

@CMS

Language:

English

Contact:

303748327


Episodes

SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies

1/16/2019
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Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN...

Duration:00:22:01

SECRETS 104 The Essential New Item Checklist - The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies

1/9/2019
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New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Welcome, I really want to thank you for listening. It’s the beginning of a new year and again, I'm upping my game to help better serve you. Before I begin, I want to remind you that this show is about you and it's for you. The goal here is...

Duration:00:26:53

SECRETS 103 Amazon success secrets with Jeff Cohen of Seller Labs

1/3/2019
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Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE...

Duration:00:55:55

SECRETS 102 Sales success begins with story telling that resonates with humans with Beau Haralson of Human Design

12/26/2018
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It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE...

Duration:01:03:19

SECRETS 101 The most important customer you need to focus on with Ted Ning of Bodhi Tree, LOHAS and NatchCom

12/13/2018
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Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities. This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK...

Duration:00:47:19

SECRETS 100 Insider secrets with Gary Hirshberg Seth Goldman Miyoko Schinner Kyle Garner Sheryl OLoughlin and Chuck Muth

12/12/2018
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We all look up to industry trailblazers for advice, inspiration, and wisdom. Leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, … This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE...

Duration:00:23:42

SECRETS 099 The most important sales management success strategies with Bob Burke of Natural Products Consulting

11/30/2018
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This episode's FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to...

Duration:01:11:00

SECRETS 098 The importance of mission beyond the brand with Jeffrey Hollender of Sustain Natural and Seventh Generation

11/27/2018
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This episode's FREE downloadable guide Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals Consumers want to feel good about the products they purchase, brands that align with social conscience. We respect those who stand up for...

Duration:00:57:35

SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla

10/31/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to gain a significant competitive advantage as a valued and trusted category leader This episode's FREE downloadable guide Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive sustainable sales and increase shopper...

Duration:01:29:21

SECRETS 096 Breaking through the barriers every brand faces with Charles Coristine of LesserEvil

10/31/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to maximize your trade marketing ROI and compete more effectively This episode's FREE downloadable guide Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sustainable sales & maximize your promotional ROI. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 8 Strategies To Maximize Trade Marketing ROI Business is complicated,...

Duration:01:04:49

SECRETS 095 Making a classic snack healthy with Mathew Parry of The Good Crisp

10/31/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to compete against big brands - how to level the playing field with big brands This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES...

Duration:00:57:32

SECRETS 094 Reinventing favorite foods with Miyoko Schinner of Miyokos Kitchen

10/30/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to become an expert in your ideal customer - how to tell a compelling selling story This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY...

Duration:01:12:25

SECRETS 093 Profitably bridging the gap between perimeter and center store with Doug Brent of Made In Nature

10/23/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: finding your ideal customer - how to increase distribution and grow sales This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY...

Duration:01:13:33

SECRETS 092 Whats behind the hottest trend in retail with David Benzaquen of Plant Based Solutions and Ocean Hugger Foods

10/16/2018
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This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE Plant based foods are driving sustainable sales growthacross almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant based brands are...

Duration:01:12:22

SECRETS 091 Disrupting the category by looking to the future for innovation with Justin Gold of Justins

10/9/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: maximizing your time - strategies to work smarter by leveraging the strengths of others This episode's FREE downloadable guide This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want. CLICK HERE TO DOWNLOAD YOUR FREE...

Duration:01:08:03

SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG

10/4/2018
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This episode's FREE downloadable guide Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sustainable sales & maximize your promotional ROI. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 8 Strategies To Maximize Trade Marketing ROI Trade marketingencompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers...

Duration:00:16:51

SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods

10/2/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: getting the most from your broker and how to tell a compelling selling story This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success. CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY...

Duration:01:16:37

SECRETS 088 Proof that becoming a category leader opens doors and grows sales with Russ Forester of Hain Celestial

9/27/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: strategies to compete head to head with big brands and become the recognized and trusted category leader This episode's FREE downloadable guide The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: What is...

Duration:01:07:13

SECRETS 087 Why its critical to build your brand with a sturdy foundation with Peter Burns of ONE Brands Justins and Hain Celestial

9/25/2018
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At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: the importance of a compelling selling story and how to leverage it to drive sales - a pull strategy that attracts retailers and shoppers to your brand This episode's FREE download Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To...

Duration:01:10:42

SECRETS 086 Hard work persistence and curiosity the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics

9/18/2018
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This episode's FREE downloadable guide Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a...

Duration:00:59:22