BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint-logo

BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

Business & Economics Podcasts

The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand! Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits and maximize your trade marketing ROI. The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. Empowering Brands | Raising The Bar C-Suite Radio

The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand! Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits and maximize your trade marketing ROI. The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. Empowering Brands | Raising The Bar C-Suite Radio

Location:

United States

Description:

The Complete Retail Solved Blueprint to Confidently Grow and Scale your natural food and beverage brand. Become a Beloved Brand! Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits and maximize your trade marketing ROI. The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. Empowering Brands | Raising The Bar C-Suite Radio

Twitter:

@CMS

Language:

English

Contact:

303748327


Episodes

SECRETS 221 How To Explode Sales With Authentic Gratitude, Daniel Lohman With Brand Secrets And Strategies

11/23/2020
There is a better way to boost shopper engagement and grow sales. It begins wibuilding a connected community. Let your customers know that you appreciate and value them. Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers - why promotions are so expensive and ineffective. It’s a lot more effective to convert your existing customers into loyal evangelists. It’s also how you add rocket fuel to your growth while you...

Duration:00:11:34

SECRETS 220 How Are Shoppers Navigating The New Normal, Jessica Malach With Social Nature

11/16/2020
Covid has radically changed how & where you sell your products. Your ability to remain relevant is critical to your success & it beings with how well you meet your customers needs. Your customers want your healthy products. Make it easy to buy your brand This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most...

Duration:01:02:54

SECRETS 219 How A Committed Community Can Help You Explode Sales While Fighting Hunger, Amanda Rodriguez With Startup CPG

11/9/2020
Startup CPG Success strategies. Community and service are the essence of natural. We rise by helping each other. Natural brands are leading the conversation around social and environmental performance, ending world hunger and much more FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the show notes here: BrandSecretsAndStrategies.com/session219 Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:58:12

SECRETS 218 Retail Horror Stories - How To Avoid Problems That Derail Brands, Dan Lohman With Brand Secrets And Strategies

11/2/2020
All brands struggle and go through growing pains, even established big brands. Hear about real-life brand marketing & execution failures. Learn how to avoid the pitfalls & dangers to give your brand a significant sustainable competitive advantage. FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the show notes here: BrandSecretsAndStrategies.com/session218 Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:20:08

SECRETS 217 Strategies To Help Natural Brands Grow And Scale Globally During A Pandemic, Charlie Knight with Mr Lee’s Noodles

10/26/2020
Brands are struggling to thrive in the new normal. Leveraging proven strategies that work in different markets can give you a huge edge over your competition. Helping retailers unlock potential opportunities unknown to other brands is the key to success. This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most...

Duration:01:01:59

SECRETS 216 How To Build A Thriving Natural Brand With Limited Resources, Mark Samuel With IWON ORGANICS

10/19/2020
Retail is pay-to-play. Traditional strategies are incredibly expensive & ineffective - a huge reason so many brands fail. Let’s fix that! The same strategies used to sell commoditized products will not differentiate your organic plant-based protein snacks This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more...

Duration:00:58:02

SECRETS 215 The Secret To Effective Promotion Management Is …, Yuval Selik with Promomash

10/12/2020
Most brands rely on cookie-cutter strategies that do nothing to grow sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that are the difference between success or failure This episode's FREE downloadable guide Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers and help drive shoppers into the category. Shoppers expect them and retailers demand...

Duration:01:03:45

SECRETS 214 Making It Easier To Scale - Proven Strategies From Around The Globe, Charlie Knight with Mr Lee’s Noodles

10/5/2020
Using proven strategies is the fastest way to grow & scale. Knowing which advice to follow is challenging. Looking outside your market can reveal insights that give you an edge. Making it easier for shoppers to easily find & buy your brand imperative! This episode's FREE downloadable guide Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth. CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Simple...

Duration:01:15:15

SECRETS 213 Foodservice Is Not Dead It’s Different And It Wants To Boost Your Natural Brand, Stephanie Lind with Elohi

9/28/2020
Interests in getting paid to sample your brand? Looking for a new way to get your brand discovered? Leverage this innovative strategy to grow sales! There is now a huge need for packaged products. They want & need health ready-to-eat pre-packaged products This episode's FREE downloadable guide Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with...

Duration:01:22:41

SECRETS 212 Gail Becker With CAULIPOWER, Lessons On Challenging A Giant And Becoming A Cherished Brand

9/21/2020
A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category! Gail: What a great question. Here's what I would say. I think when you're an entrepreneur starting a business, you have to do two things. One, you have to know how the industry works. You have to know which rule in the industry to follow....

Duration:00:46:53

SECRETS 211 Brand Success Begins With A Compelling Story, Determination, & Dogged Persistence - Adam Bremen With Keto Krisp

9/14/2020
Bootstrapping goes well beyond financing. It also includes sweat equity and doing things other brands won’t - like a commitment to personally talk with as many customers and stores as possible. This is how you convert customers into loyal shoppers! This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade...

Duration:01:02:48

SECRETS 210 Chloe Sorvino with Forbes, Fixing Our Broken Food System Beginning With Natural And Local

9/7/2020
The best defense against any virus is a healthy diet. Healthy brands are at a huge competitive disadvantage. Our food system was broken before the pandemic. It exposed serious inequities needing to be fixed. Start with helping natural brands thrive & grow. Over 80% of natural brands fail within the first year, I am committed to change that. Natural brands are on the front lines leading some of the biggest causes to improve our way of life and heal our planet. Important initiatives like...

Duration:01:01:35

SECRETS 209 Stop Wasting Money, Make It Easier For Shoppers To Find And Buy Your Brand, Jessica Malach With Social Nature

8/31/2020
Every brand struggles to get their products into the hands of shoppers due largely to ineffective distribution & promotion strategies. Generic cookie-cutter tactics waste money. Strategies that seek to appeal to everyone do not resonate & are ineffective. FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the show notes here: BrandSecretsAndStrategies.com/session209 See the presentation referenced in this episode https://cms4cpg.com/FindYourBrand Learn...

Duration:01:09:19

SECRETS 208 4 Points To Building And Scaling A Brand In The Era Of Covid, Kevin Webber & Patrick Webber Fourpoints®Bar & Basecamp Co-Pack

8/24/2020
The Retail Solved Blueprint for bands trying to navigate the new retail landscape. Our food system is broken. COVID has exposed major inequities & failings in the way retailers support & promote small natural brands ignoring what matters most - customers. This episode's FREE downloadable guide The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand. CLICK HERE TO DOWNLOAD YOUR FREE...

Duration:01:17:11

SECRETS 207 An Effective Trade Promotion Strategy Begins With A Solid Business Plan, Michael J. O’Donnell With The Belmullet Food & Beverage Group

8/17/2020
Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work. Chronic out-of-stocks are forcing retailers to discontinue brands. A solid business plan is your blueprint to sales & profits. Sales Success Begins With A Solid Business Plan A solid robust business plan (go-to-market strategy) is your recipe for success, your blueprint for longterm profitable sales growth A business plan is your recipe for success. A blueprint that...

Duration:01:07:40

SECRETS 206 Jessica Bates with Dwight Funding, Thinking Beyond Equity - Alternative Funding Solutions That Will Help You Weather The Storm

8/10/2020
Growing brands occasionally need quick infusions of cash to support incremental opportunities to grow & scale. Raising money takes time. Those bottlenecks can make it difficult to get the funding you need on a timely basis. Research options before needed This episode's FREE downloadable guide Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their...

Duration:01:05:39

SECRETS 205 Matthew Caspersz with Cha's Organics, The Profound Impact A Regenerative Organic Brand Can Have On Shoppers, Farmers, Our World

8/5/2020
Shoppers want to feel good about the brands they buy and that includes how the brands mission aligns with our values. Shoppers appreciate and reward those brands that do good on our behalf. Regenerative organic is the keystone to fixing our planet This episode's FREE downloadable guide New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more...

Duration:01:15:32

SECRETS 204 Birgit Cameron With Patagonia Provisions, Why Regenerative Organic Is An Important Step Toward Saving Our Home Planet

8/3/2020
Patagonia Provisions and Rodale Institute just set the bar even higher with Regenerative Organic Certification. The future of healthy food & saving our planet begins with healthy soil, more nutrient dense crops, & great tasting products consumers want! Also listen to SECRETS 83 Jeff Moyer With Rodale Institute & Regenerative Organic, Demystifying Organic By Focusing On Healthy Regenerative Soil This episode's FREE downloadable guide Trade marketing includes everything required to promote...

Duration:01:17:33

SECRETS 203 Stu Strumwasser With Green Circle Capital Partners, How To Explode Brand Sales With The Right Strategic Investor

7/27/2020
Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your longterm success. It should be a collaborative partnership that aligns with the customers who buy your products. A huge bonus for the brand is partnering with advisors that can provide proven resources and strategies beyond what the brand could afford on their own. This is the ideal investor relationship that every brand should work...

Duration:01:13:46

SECRETS 202 11 Proven Strategies To Increase Your Market Basket Size And Grow Sales, Dan Lohman With Brand Secrets And Strategies

7/26/2020
The term “market basket “(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health conscious natural organic shoppers spend more than regular shoppers. For example, a shopper purchasing organic bread is most likely also purchase a variety of other organic products including organic spread, organic produce, organic yogurt, etc. This equates to...

Duration:00:16:57