BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar-logo

BRAND SECRETS AND STRATEGIES: Empowering Brands | Raising The Bar

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How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.
More Information

Location:

United States

Description:

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

Twitter:

@CMS

Language:

English

Contact:

303748327


Episodes

SECRETS 086 Hard work persistence and curiosity the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics

9/18/2018
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There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success. Welcome. Thank you for listening, as always. I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I always try to include one easy to download, quick to digest strategy that...

Duration:00:59:22

SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method

9/11/2018
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Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategieswork giving both brands and retailers a competitive advantage helping brands get their products into the hands of more shoppers. Welcome. I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I always try to include one easy to download quick to digest strategy that you can instantly adapt and make your own. One...

Duration:00:58:28

SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods

9/6/2018
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Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer. Welcome. Just a quick reminder, I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I always try to include one easy to download, quick to digest strategy that you can...

Duration:00:51:26

SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic

9/4/2018
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The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat. Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end for the free downloadable guide. If you like the podcast, share with a friend, subscribe and leave a review. Today's story is really a story of exploration. Let me explain....

Duration:01:06:58

SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of CMS4CPG

8/30/2018
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Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina and help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital and giving you more runway to grow sales. Welcome. I appreciate your listening. I hope you're enjoying this podcast. Remember its about you and it's for you. I appreciate all the great feedback and comments. If you like the podcast, please share it, subscribe and leave a...

Duration:00:15:01

SECRETS 081 Connecting generations with love and a passion for real food with Greg Fleishman of Foodstirs and Purely Righteous Brands

8/28/2018
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All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations. Before I begin, I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I always try to include one easy to download, quick-to-digest strategy that you can easily adopt and make...

Duration:01:25:01

SECRETS 080 The recipe for success for scaling your brand with Jeff Greenberg of The Kitchen Coop

8/23/2018
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You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners. If you like this show, subscribe, share it with a friend, and leave a review on iTunes. Also, don't forget to listen to the end of the episode, where I give you a free downloadable guideto help you grow sales to help you get your product on more retailer...

Duration:00:55:28

SECRETS 079 How a family recipe became a thriving brand with Vincent Kitirattragarn of Dang Foods

8/21/2018
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Standing out on a crowded shelf is difficult for any brand. Disruptive brands find creative ways to gain distribution outside traditional categories. Even more impactful is capturing the shopper's attention when they first enter the store. Before I begin, I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcast. I will also try to include one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own,...

Duration:00:32:02

SECRETS 078 Leveraging mainstream best practices to build two legacy natural brands with Scott Jensen of Rhythm Superfoods and Stubbs Legendary Bar-B-Q

8/16/2018
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Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth. Today’s guest and I had a similar start in our careers. We both began in mainstream CPG. In fact, we were both direct competitors at one time. Today’s story is about how he leveraged what he learned working in mainstream CPG, and was able to...

Duration:00:55:51

SECRETS 077 The Perfect recipe for growth knowing your numbers authentic love for your hive with Leigh Keith and Bill Keith of Perfect Bar

8/14/2018
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Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche. I hope you're enjoying this podcast. If you like it, share with a friend, subscribe, and leave a review on iTunes. In addition to providing a free downloadable guideat the end of each show, I’ve also started providing coaching and guidance...

Duration:01:00:28

SECRETS 076 Proven merchandising strategies used by category leaders that win over retailers with Daniel Lohman of CMS4CPG

8/10/2018
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If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL. Today I have something really exciting news to share with you. In addition to providing a free downloadable guide at the end of almost every podcast episode and my free Turnkey Sales Story Strategies course, I'm in the process of launching a...

Duration:00:26:21

SECRETS 075 How a disruptive start-up revived a dying category and became a top sellng brand with Joel Clark of Kodiak Cakes

8/7/2018
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Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leaderby carving out your own unique niche. Welcome. Before I begin, I want to remind you that there is a free downloadable guide for you at the end of most every episode of the podcast. I always try to include one easy-to-download, quick-to-digest strategy that you can instantly...

Duration:01:00:06

SECRETS 074 Using the consumer decision tree to boost shopper loyalty with Daniel Lohman of CMS4CPG

8/2/2018
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Real shopper loyaltyis not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf. Before I begin, I want to remind you that there's a free downloadable guidefor you at the end of most every one of my podcast episodes. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and...

Duration:00:14:14

SECRETS 073 Fun - the essential ingredient for brand success with Dave Hirschkop of Daves Gourmet

7/31/2018
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An essential component of every brand's success is its ability to attract and retain hard working enthusiastic loyal employees. This helps brands communicate a solid selling story that resonates with shoppers making the brand more valuable to retailers. Before I begin, I want to remind you that there's a free downloadable guidefor you at the end of most every episode of my podcasts. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and...

Duration:00:58:27

SECRETS 072 Powerful retail insights to give brands a competitive advantage with Kevin Coupe of Morning News Beat Part 2

7/26/2018
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Knowledge is powerfulespecially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve. I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn't relevant, continually relevant to their shopper, then they have no reason for being. Today's story, we...

Duration:00:42:44

SECRETS 071 Powerful retail insights to give brands a competitive advantage with Kevin Coupe of Morning News Beat Part 1

7/26/2018
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Knowledge is powerfulespecially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve. I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn't relevant, continually relevant to their shopper, then they have no reason for being. Today's story, we talk...

Duration:00:42:40

SECRETS 070 Online brand strategies to accelerate sales with Jennifer Krupey and Jim Moscou of NatchCom

7/25/2018
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Retail has changed. Brands need to also have a robust online strategy to be successful. This gives brands a powerful megaphoneto attract new shoppers and build brand awareness. It levels the playing field while giving brands a compelling selling story. Thank you for listening. I really appreciate you tuning in. This podcast is about you and it's for you. I'm working hard to provide more actionable insights and strategic solutions to help you get your brand on more retail shelves and into...

Duration:00:43:33

SECRETS 069 Improving global health by building a better food system with Brandon Martin of Local Roots Farms

7/19/2018
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The future demands creative out-of-the box strategies to solve global hunger, protect our precious resources, and improve global health. Today’s story is about a brand who has embarked on this bold mission with a commitment to build a better food system. Today's story'sabout an innovative brand that has a really audacious goal. They want to improve global health by building a better food system. That seems like a pretty big ask, but trust me, I think they're well on their way. One of the...

Duration:00:47:01

SECRETS 068 Proven strategies to grow sales stand out on a crowded shelf and 2x your loyal shoppers with Daniel Lohman of CMS4CPG

7/18/2018
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Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand. Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers. That’s a pretty bold claim but that is exactly what we are going to be talking about today. By the end of this episode you will have the roadmap to...

Duration:00:16:07

SECRETS 067 Resources for emerging brands with Julie Pryor at Food Marketing Institute FMI

7/12/2018
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Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's for you. I'm working hard to provide actionable insights and strategic solutions to get your brand on more retailer shelves and in the hands of more shoppers with simple, easy to use and adopt strategies to give you an equal seat at the table with big brands, in addition to exclusive interviews with leading industry thought leaders. If you like the podcast, please share with a...

Duration:00:19:07