Bulletproof Your CPG Brand
Business & Economics Podcasts
Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Welcome to Bulletproof Your CPG Brand, the ultimate podcast for Consumer Packaged Goods (CPG) founders, marketers, and entrepreneurs ready to dominate retail shelves and win in a crowded marketplace. Each episode features insights from top CPG CEOs, brand strategists, and industry veterans who reveal actionable strategies for accelerating growth, boosting profitability, and future-proofing your brand. Learn how to turn retail relationships into revenue, optimize trade spend, and maximize broker performance to stretch every dollar of your marketing budget. Discover how successful CPG brands build cult-like loyalty, increasing brand valuation, attract more investment and gain more runway. Each episode unpacks proven strategies for increasing retail velocity, improving supply chain efficiency, enhancing brand equity, increasing shopper basket size and unlocking new sales channels. Learn how to get your products on more store shelves, optimize trade marketing, and create raving fans who drive repeat purchases and long-term profitability. This show was born out of a quest to answer your most pressing questions - the things that keep you up at night. If you're serious about transforming your emerging CPG brand into an unstoppable force, subscribe now and make your brand truly bulletproof. The podcast was rebranded from Brand Secrets And Strategies.
Location:
United States
Description:
Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Welcome to Bulletproof Your CPG Brand, the ultimate podcast for Consumer Packaged Goods (CPG) founders, marketers, and entrepreneurs ready to dominate retail shelves and win in a crowded marketplace. Each episode features insights from top CPG CEOs, brand strategists, and industry veterans who reveal actionable strategies for accelerating growth, boosting profitability, and future-proofing your brand. Learn how to turn retail relationships into revenue, optimize trade spend, and maximize broker performance to stretch every dollar of your marketing budget. Discover how successful CPG brands build cult-like loyalty, increasing brand valuation, attract more investment and gain more runway. Each episode unpacks proven strategies for increasing retail velocity, improving supply chain efficiency, enhancing brand equity, increasing shopper basket size and unlocking new sales channels. Learn how to get your products on more store shelves, optimize trade marketing, and create raving fans who drive repeat purchases and long-term profitability. This show was born out of a quest to answer your most pressing questions - the things that keep you up at night. If you're serious about transforming your emerging CPG brand into an unstoppable force, subscribe now and make your brand truly bulletproof. The podcast was rebranded from Brand Secrets And Strategies.
Twitter:
@CMS
Language:
English
Contact:
303748327
Email:
Dan@CMS4CPG.com
Episodes
268 Where To Find New Shoppers To Grow Sales And Profits Diana Fry With Retail Voodoo and Gooder
9/22/2021
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session265
Duration:01:04:16
267 Simple Strategies To Easily Attract The Perfect Buyer Tracy Enos With Linked Acceleration
9/21/2021
LinkedIn can be a goldmine when it comes to building a profitable network of potential top notch retailers, employees, brokers, co-packers and much more. Learn how to capitalize on this import resource to gain a significant and sustainable advantage.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session265
Duration:00:38:39
265 Leverage Local Resources To Get A Competitive Edge, Michael Bevis With City County Of Denver
9/19/2021
Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. Your success is their success
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session265
Duration:00:41:36
264 Effective Deduction Management Strategies To Maximize Cashflow Grow Sales Scale Your Brand, Yuval Selik With Promomash
9/18/2021
Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on cash flow while negatively impacting all aspects of your business. Every slight improvement means more runway to grow & scale
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session264
Duration:00:43:55
263 Strategies To Explode Sales And Eliminate Risk, Ron Karr - Velocity Mindset®
8/16/2021
There is an easier way to satisfy customers, give retailers what they want, develop & maintain high-performance teams, close sales, accomplish key objectives & it begins with how you show up. Give your brand the edge it deserves! Listen to learn how
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session263
Duration:00:52:43
262 Why A Data Driven e-Commerce Strategy Is Critical To Your Success - AMZ Advisers With Mike Begg
6/7/2021
Is your brand available everywhere your customer's shop including online? Digital strategies can make it easier to confidently grow and scale your brand. Ensure your success with custom insights that put your shoppers first - what retailers really want!
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session262
Duration:00:46:56
261 How To Build A Connected Community & Gain Loyal Shoppers, Michael Haase With Plant Jammer
5/31/2021
Design a unique experience to make a deep long-lasting connection with shoppers. Give them ownership through discovering new & creative ways to celebrate your brand through personalized recipes. Empower them to rewrite your brand story in their own voice
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session261
Duration:01:05:18
260 Market Domination Begins With Knowing Your Ideal Customer With Market Domination LLC and The Sharkpreneur Podcast, Seth Greene
5/24/2021
Brands striving to appeal to everyone overlook their ideal customers - a costly mistake. Build a solid foundation to grow and scale by picking a laser-focused micro-niche target market. Serve them relentlessly. They will celebrate and share your brand
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session260
Duration:00:53:01
259 Explode Sales By Unlocking Your Profitability - Win-Win Selling With Business Success Factors, Doug Brown
4/5/2021
Want to know the success secrets behind Tony Robbins, Chet Holmes, and Russ Whitney? Listen in on their independent sales and training president. Add massive value to grow sales and profits by resolving objections through Win-Win Selling strategies.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session259
Duration:00:54:26
258 Proven Strategies To Drive Sales Growth At Retail, Enzymedica CEO Scott Sensenbrenner
2/1/2021
Want a significant sustainable competitive advantage? Retailers want and need actionable insights they can’t get from other brands. Savvy retailers might even reward those brands with incremental opportunities. Become an invaluable retailer partner.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session258
Duration:01:10:15
257 Conclusion You Are Now A Category Leader - 30 Days To Prosperity
1/31/2021
There is a better way to grow & scale your brand that doesn’t include the tired ineffective & broken strategies other brands rely on. Want to save valuable time & money while giving your brand the edge it deserves! Take the 30 Day To Prosperity Challenge This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session257
Duration:00:09:18
256 Help Your Retail Partners - What Retailers REALLY Want!
1/30/2021
Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of with strategies to capitalize on them and give them a competitive edge. Always put their needs first and savvy retailers might return the favor.
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session256
Duration:00:12:46
255 Look For And Close Category Gaps And Opportunities
1/29/2021
Begin with the market basket & work backward. Shoppers buy multiple items each trip. Make it easier for them to find and buy your products along with all of the other items in their basket wherever they shop. This is how you close gaps & maximize sales
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session255
Duration:00:10:01
254 How To Create A Sustainable Advantage For Your Business, Know Your Competitors Strategies
1/28/2021
Become an expert in your competition. Stop using the same cookie-cutter tactics your competitors rely upon & give retailers the support they deserved & want. Leverage strategies from 30 Days To Prosperity to give your brand the edge it deserves.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session254
Duration:00:12:57
253 Master Story Telling The Power Of A Unified Voice
1/27/2021
Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. Your success relies on its impact & resonance - the consistency, passion, enthusiasm, and authenticity as originally shared by the founder.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session253
Duration:00:12:57
252 How To Develop Performance Indicators To Maximize Results
1/26/2021
KPI’s (Key Performance Indicators) act as the guard rails that keep everyone on track. They help ensure flawless retail execution when combined with scorecards. KPI’s benchmark & make uniform all-important customers facing success elements of your brand
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session252
Duration:00:09:23
251 How To Ensure Flawless Execution Using Scorecards
1/25/2021
Scorecards map out objectives in bitesize manageable chunks that keep you on track and focused. Use them to delegate responsibility with a measurable timeline. They help you achieve your goals - they can be the difference between success and failure.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session251
Duration:00:09:40
250 How To Use Management By Objective To Maximize Sales
1/24/2021
MBO’s (Management By Objective) break strategic business objectives into bitesize chunks making them easier to digest & more attainable. Individual MBO’s rollup to organizational objectives driving the business forward creating high-performance teams
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session250
Duration:00:09:14
249 Be Laser Focused, Say "No" to Distractions
1/23/2021
Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions! Make time to focus on what matters most
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session249
Duration:00:09:17