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Be Marketable Podcast

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Whether you want to learn more about the journey of owning a small business from a small business, are navigating the process of setting up your first business, or already have a profit positive business and are looking to maintain and grow, this is the podcast for you. This is a talk show style podcast built to help you and hundreds of other small business owners navigate their way through the hurdles that pop-up when growing and scaling a business. You can use each episode as a guide to conquering whatever challenge you are facing with a strategic and actionable 30-day plan presented at the end! ​ Jocelyn J. Kopac, the hostess, returns to help entrepreneurs find their way and grow their business! Tune in every week!

Whether you want to learn more about the journey of owning a small business from a small business, are navigating the process of setting up your first business, or already have a profit positive business and are looking to maintain and grow, this is the podcast for you. This is a talk show style podcast built to help you and hundreds of other small business owners navigate their way through the hurdles that pop-up when growing and scaling a business. You can use each episode as a guide to conquering whatever challenge you are facing with a strategic and actionable 30-day plan presented at the end! ​ Jocelyn J. Kopac, the hostess, returns to help entrepreneurs find their way and grow their business! Tune in every week!
More Information

Location:

United States

Description:

Whether you want to learn more about the journey of owning a small business from a small business, are navigating the process of setting up your first business, or already have a profit positive business and are looking to maintain and grow, this is the podcast for you. This is a talk show style podcast built to help you and hundreds of other small business owners navigate their way through the hurdles that pop-up when growing and scaling a business. You can use each episode as a guide to conquering whatever challenge you are facing with a strategic and actionable 30-day plan presented at the end! ​ Jocelyn J. Kopac, the hostess, returns to help entrepreneurs find their way and grow their business! Tune in every week!

Language:

English

Contact:

9202121475


Episodes

All About Analytics

8/2/2019
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Jocelyn interviews Ann Marie, an analytics consultant and digital marketing expert in Facebook and Instagram ads. Today’s Top Takeaways: Google Analytics is a free tool - USE IT! It can be overwhelming BUT Ann Marie simplifies and explains the stories each data point tells. Most people don't understand the metrics behind why and how their social media is working or how to use them. Ann Marie uses Swydo to create reporting templates to keep track of analytics over time. Jocelyn uses Dash...

Duration:00:18:25

Three Most Important Things You Need to Increase SEO

7/31/2019
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Question of the Day: What is SEO? Jocelyn explains Search Engine Optimization (SEO) and the three most important things you need to increase it, consistently rank on Google, and get organic views on your content. Today’s Top Takeaways SEO is short for Search Engine Optimization. A search engine is something that houses information - you can type into the search bar and it’ll pull up the most relevant information to that search. Examples of search engines include YouTube, Pinterest,...

Duration:00:08:22

How To Use and Track Conversion In Your Business

7/29/2019
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Question of the day: What exactly is conversion? Jocelyn breaks down the different meanings of conversion and how to track it in your business. Today’s Top Takeaways: Conversion can mean a bunch of different things depending on what you’re talking about. Conversion matters in all businesses because if you are not getting any conversion, you will not see sales. There are a few different ways conversion works. If, for example, you’re setting up a website, you want conversion for button...

Duration:00:07:04

How To Market Yourself For Free As A New Business

7/26/2019
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Question of the day: What are some ways to market yourself as a new business owner without spending any money? Jocelyn interviews Kendra Nix about running a new business and marketing yourself with no money. Today’s Top Takeaways Kendra is a wife, mom, professional twerker, web designer, real estate agent, and owner of a business group that allows women to be seen. Kendra’s tips to doing it all: Work your businesses so it doesn’t work you. If you need to step away, its okay step away and...

Duration:00:19:49

The Ultimate No-Nonsense Overview of Facebook Ads

7/24/2019
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Question of the day: What are the different types of Facebook ads and how can I use them? Jocelyn gives a no-nonsense overview of Facebook ads and how to use them for your business. Today’s Top Takeaways: If you don’t understand ads or have never done it, get some training from someone who is really good at them. When you run an ad, make sure it’s tailored to where you’re actually running it. For example, you don’t want to run a square ad in a story. You don’t want to run a long...

Duration:00:07:26

How Social Media Is Changing the Marketing Landscape

7/22/2019
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Question of the day: How is social media affecting marketing? Jocelyn shares her top tips for successful business marketing despite constant shifts in social media. Today’s Top Takeaways: Social media has absolutely changed the landscape of marketing for good. Marketing can never go back to what it was 10 years ago. As the internet and things like AI and Big Data all become better and more accessible to the layperson, it’s going to change even more. When you’re planning your business...

Duration:00:05:51

Running a Podcast and Marketing Multiple Businesses

7/19/2019
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Question of the day: What marketing advice do you have for someone who is running multiple businesses Jocelyn interviews Lyssa, a podcast manager and marketer, about all things podcasts and how to market multiple businesses. Today’s Top Takeaways: Lyssa handles podcasts all things podcast from steps A-Z whether you are in the “I don’t know where to start” phase or “I have 10k listeners a month and want to keep growing” phase. She covers everything from launching to editing, sponsors,...

Duration:00:17:49

Finding a Mentor

7/17/2019
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Question of the Day: What do you do when you really need a mentor but can’t afford their rates? Started from the bottom now we here! Jocelyn gives her top tips for finding a mentor, bartering for services, and making an investment in your business. Today’s top takeaways: Don’t feel bad for asking that question but do feel bad for asking for free work Find people who produce great content in your space, a lot of free stuff, YouTube videos, a podcast like this, and start consuming as much...

Duration:00:08:02

Important Blog Milestones

7/15/2019
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Question of the day: What are some really good blog milestones I should be looking at in order to pace myself against else? Jocelyn discusses 7 milestones you will encounter as a blogger. Today’s top takeaways: Don’t pace yourself against anyone else! Create goals that you set for you based off of your business and what you want 1: Actually create your blog - don’t just say you’ll do it Take action and celebrate - tell everyone you know that you started a blog and you’ll be killing...

Duration:00:06:38

Episode 25: When to Start Paid Advertising For Your News Business

6/26/2019
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Question of the Day: I started an online virtual assistant business. When should I start to run paid ads and marketing campaigns? Today’s top takeaways: Paying for ads and marketing campaigns is a GREAT way to continue to build your business, but not when you’re brand new A good ad has quantifiable data and someone brand new doesn’t have any Make sure you have a killer funnel by testing it out for a few months with at least 50 people to confirm that it’s converting (minimum 30%...

Duration:00:07:42

Episode 24: Do I Have To Worry About Trademarks?

6/24/2019
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Question of the day: Blogging in trademarks Today’s top takeaways: Disclaimer: seek counsel from a lawyer for legal advice Bloggers are often dealing with trademarked information or symbols Similarities and copywrite How do you get a trademark or copywrite access? How do you guarantee you won’t get in trouble? Create your own stuff! Commercial Use Link back, reach out for permission to link back to their website as a common courtesy If you don’t get express written consent, DO NOT...

Duration:00:08:46

Episode 23: Marketing: Keeping it Simple and Consistent

6/21/2019
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Question of the day: How do you market without doing all the things? What are the essential aspects that marketing can be done simply but consistently? Natalie is a private practice therapist, business coach for mindset and mindfulness, wife, and a mother of 3. Today’s top takeaways: Don’t try to market on every single platform Look at your business, your why, and who you want to serve Each social media platform has a target audience Identify patterns in where your audience is coming...

Duration:00:18:14

Episode 22: The Best Platforms for Your Content Based on the Time-Money Continuum

6/19/2019
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Question of the day: Would you recommend doing 1-2 platforms well or spreading content on to every platform? Summary: Today’s top takeaways: Most people have a hard time determining what they should be doing online and with their content. What kind of content do you like to create? (video, written, graphics, etc) What do you excel at? (talking → IG stories and YouTube; writing → blog, IG, FB) Where do you fall on the time-money continuum? More money = hiring a marketing person to help...

Duration:00:07:16

Episode 21: What You Should Know About Blogging Anonymously

6/17/2019
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Question of the Day: How can I blog anonymously? Summary: Joscelyn shares her biggest tip for blogging anonymously: DON’T! Today’s top takeaways: Blogging anonymously is not ideal for your business, but it is possible. You’re putting your time and knowledge into this blog, so you want to make sure it’s pulling back into your business. If the content you want to blog about is not relevant to your business, consider blogging under your own name, but linking it somewhere separate from...

Duration:00:05:16

Episode 20: Marketing to a Multi-service Agency

6/14/2019
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Question of the Day: What is the best way to market a multi-service agency? Annika talks about how her background led her to create Nobody Greater Inc. for a life,business, and event planning services.. Today’s top takeaways: Why she teaches other women how to step into their greatness and turn their pain into power If we never learn how to use our experiences for power, it manifests as pain Who is the right candidate for her individual services or all three Each aspect of your...

Duration:00:14:46

Episode 19: Must Have Marketing Tools

6/12/2019
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Question of the Day: What are Joscelyn’s must-have marketing tools? Joscelyn shares her favorite tools to stay organized in her digital marketing business. Today’s top takeaways: Money management: Quickbooks paid version (previously using Wave apps for free) Customer Relationship Management software: Copper (previously used AirTable for free) Scheduling: Tailwind and Buffer HR and Customer Tracking: spreadsheet to ensure employees have necessary documents on file Customer...

Duration:00:07:36

Episode 18: All About the Sales Cycle

6/10/2019
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Question of the Day: How do I continue to build awareness of my sales cycle? Today’s top takeaways: The point of the sales cycle is to determine how many touch points it takes for someone to buy from you and then how long they continue to pay until they’re done working with you. The best way to do this is to look at your past data: where did those people come from, how did you get them to say yes, what did they say yes to, and are they still with you or how long did they stay with...

Duration:00:06:29

Episode 17: Hosting Events To Build A Business

6/7/2019
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Question of the day: How do you use Pinterest in your business model? Natasha Botbijl, owner of GET Event Management, discusses how she got into event management and different types of events her business offers. Today’s top takeaways: How Natasha combined her neuroscience education, business consulting experience, and passion for planning events into an international event management company The difference between a retreat, mastermind, conference, and gala The best time to begin...

Duration:00:15:25

Episode 16: Using Touch Points for Content that Converts

6/5/2019
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Question of the day: What are the highest converting touchpoints? Joscelyn discusses how to funnel and track the highest converting touchpoints for your specific business. Today’s top takeaways: The highest converting touch points varies business to business. It’s important to have multiple funnels going into the same content, continue to test them, and run ads on the best one. Not everyone can use ads; look at the price point of the service you’re offering and go from there. If the...

Duration:00:07:25

Episode 15: The One Rule You Must Follow to Turn Your Hobby Into a Business

6/3/2019
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Question of the day: When should I turn my hobby into a business? Joscelyn shares the 3x3 rule for turning your hobby into a money-making business. Today’s top takeaways: If you’re doing what you love, it’s not going to feel like work. You can totally make money doing something that you love by creating a business from your hobby. First, you have to make sure people are willing to buy from you. The best time to start a business is once you sell a few items, people are liking the...

Duration:00:05:33