Beauty Business Breakthroughs

Griselda Perkins spent 20 years in the military and thought she’d retire into a quiet, stable school job. But after finding Luxe and enrolling in her first training, she had one thought: “This could replace my job.” Now she runs a growing multi-room spa, leads with military-grade standards, and is building a training facility to elevate the next generation of providers. In this episode, Griselda shares: The Luxe courses that gave her permission and structure to start — even as a total beginner How she scaled to consistent $4K+ months while still working full-time Her client experience strategy that’s bringing in families, professionals, and loyal locals Why her spa vision includes both high-end services and team development The moment she realized this industry wasn’t just a side hustle — it was her legacy This isn’t just another esthetician story. It’s a masterclass in leadership, elevation, and choosing a new path — no matter how late you start. Play the episode. You’ll feel what’s possible.

Desiree Marie Lazcon didn’t have a license, a business plan, or investors. What she had was a decision to stop waiting — and a Luxe course that gave her the exact roadmap. Today, she runs a six-figure body sculpting studio that stands out in one of the most saturated markets in the country. No viral content. No funding. Just clarity, consistency, and Luxe strategy. Inside this episode, Desiree shares: Why being an outsider in the beauty industry actually gave her an edge The Luxe trainings that helped her go from idea to income fast How she booked out her calendar without paid ads or discounts The one belief shift that changed how she sees herself — and her brand Her advice to anyone afraid to launch because “the market is too crowded” This isn’t hype — it’s proof. If you’ve been overthinking, undercharging, or talking yourself out of your dream — this episode will shift your timeline. Play it now. Then go build what you’ve been delaying.

Taylor Ann Montgomery didn’t have a massive following, flashy ads, or a big launch. What she did have: a Luxe education, a high-touch client experience, and the mindset of a CEO — even as a beginner. Today, her books are full. Her results are unmatched. And she’s the go-to body contouring expert in her city — all in her first year. In this real-talk episode, Taylor Ann shares how she went from hesitant to high-demand, and what really built her beauty brand from the ground up. Inside the episode: Why Luxe gave her the confidence to finally get started How she built trust so strong, her clients became her best marketing Her simple but powerful client experience flow — and why it matters more than content What she would do differently if she were starting again tomorrow Why “slow” growth is actually what made her brand sustainable and in demand If you’re overthinking, second-guessing, or wondering how to stand out — Taylor Ann’s story is the proof that consistency, quality, and Luxe strategy work. Listen in. Then go become the name everyone recommends.

When Serena Pascal walked away from her job as a schoolteacher, she had no aesthetics license, no client list, and no idea how to “start a business.” What she did have? A drive to build something of her own — and the courage to click enroll on her first Luxe course. Now? She’s the founder of a booked-out premium spa, making over $10K/month, with clients driving in from other cities just to get on her table. In this episode, Serena breaks down exactly how she did it — and why Luxe was the turning point. Listen to learn: How she built a high-end brand from scratch — with zero beauty experience The Luxe course that gave her the blueprint to launch fast and legally The marketing moves that filled her calendar (without dancing on TikTok) Why being underestimated became her advantage Her advice to anyone stuck researching, doubting, or second-guessing the dream If you’ve been waiting for “enough time” or “the right background” — Serena’s story will challenge every excuse in the book. Play this episode. Then go build your spa.

What would you do if a $10K surgery nearly ended your life — and your business hadn’t even begun yet? Jennifer Chambard didn’t start with money, a mentor, or a map. She started from a hospital bed. After a traumatic awake liposuction and back-to-back illness nearly shut down her organs, she made a decision: “I’m not going to fail. Period.” In this powerful episode, Jennifer walks us through how she went from zero direction to doubling her income every six months, building a sold-out body contouring brand — and becoming one of Luxe’s most inspiring student success stories. Inside her transformation: The exact moment she said yes to Luxe — even when money was tight The courses that gave her clarity, confidence, and cash flow Why she calls Luxe’s curriculum “the foundation that made it all possible” Her mindset shift from “scared to hit start” to full-time CEO How she replaced bartending with booked-out services, press features, and $1K days Whether you’re unsure if this path is for you, or ready to expand but holding back — Jennifer’s story will move you, motivate you, and give you a clear “this is possible for me too” moment. Press play if you’re done waiting for the right time. This episode is your sign.

What happens when a determined mom of four turns disappointment into a $1,000-a-day beauty business? In this unforgettable minisode, Shara sits down with Gabrielle—a medical assistant, aspiring psychiatrist, and Luxe Academy student—whose story of hustle, healing, and heart will light a fire under anyone who’s ever felt stuck. Gabrielle opens up about feeling lost after aesthetician school, discovering body sculpting through Luxe, and building a booming mobile spa from scratch—all while juggling school, motherhood, and a full-time job. Her journey proves you can reinvent yourself, create real income, and make a lasting impact—without burning out or waiting for “someday.” You’ll learn: 💡 How she made $1,000+ per day just weeks after finishing her course 📦 Why she skipped the spa job route and built her own brand instead 🧠 How she’s combining beauty, mental health, and purpose to build a Medispa dream 🤝 Why word-of-mouth and hands-on education fueled her rapid growth 🔥 How she’s now paying it forward by helping other moms break generational cycles Whether you're in a 9-to-5, fresh out of school, or just dreaming of your own business—Gabrielle’s story is proof that you can start where you are, use what you have, and build something powerful. ➡️ DM “success” to @luxebeautyandbodyco on Instagram for the roadmap that helped Gabrielle (and can help you too).

Feeling stuck on what to post—and who you're even posting for? In this minisode of Beauty Business Breakthroughs, Shara breaks down the real secret to social media growth that actually gets you bookings (not just likes). Spoiler: it’s not about going viral. Whether you're brand new or feeling burned out trying to "grow fast," this episode will shift your perspective on how to build a beauty business that lasts by attracting the right clients—not just more followers. You’ll learn: 📱 Why viral content doesn’t equal revenue 🎯 How to identify and speak directly to your ideal client 👀 The importance of showing your face and building trust 📈 What to focus on when you’re starting from zero 💬 How to balance personal connection with professional content If you’re ready to stop throwing spaghetti at the algorithm and start building meaningful relationships that grow your beauty business—this one’s for you. ➡️ DM “success” to @luxebeautyandbodyco on Instagram to get the exact roadmap to grow with intention inside Scale to 6 Figures Academy.

🎧 Episode Description: In this powerful minisode of Beauty Business Breakthroughs, Shara sits down with LUTS Academy alum Iysha Selby—a licensed esthetician whose journey from overwhelmed and underpaid to confident and in-demand will light a fire in anyone sitting on the fence. Iysha shares how she went from working a full-time day job and hustling nights in a makeshift suite to running her own 5-room beauty studio, mentoring others, and earning thousands a week—all by betting on herself and saying yes to education that actually worked. You’ll hear: 💥 The moment she realized one service could replace her 8-hour workday 📈 How teeth whitening became the foundation of her booming business 📣 Why adding services unlocked a whole new client base 💡 What shifted in her mindset—and her income—after joining LUTS 👑 And the advice she wishes someone gave her before she started If you’ve ever doubted your next move or feared going all in—this is the sign you’ve been waiting for. ➡️ DM “success” to @luxebeautyandbodyco on Instagram to get the roadmap that changed everything for Iysha (and could for you too).

Welcome to another powerful minisode of Beauty Business Breakthroughs, pulled straight from a live hot seat coaching session inside the Scale to 6 Figures Academy. In this episode, we’re getting clear on something that confuses a lot of beauty pros: 💼 Do you actually need to file an LLC? 📛 Should you trademark your business name or logo? 💸 What business structures are worth the investment—and which ones to hold off on? Here’s what you’ll learn: The difference between a DBA, LLC, and Trademark When it’s too soon to spend money on legal filings What to do if someone else starts using your business name Why filing too early in some states (like California) can cost you big What trademarking really protects—and how to do it the smart way This minisode is a must-listen for any beauty entrepreneur who's confused about legal steps, overwhelmed by the hype, or trying to avoid costly mistakes. 💬 Want to go from confused to confident in your business foundation? DM “SUCCESS” to @luxebeautyandbodyco and we’ll send you the roadmap to our Scale to 6 Figures Academy. Until next time, keep building smart—and making those beauty business breakthroughs.

In this heartfelt minisode of Beauty Business Breakthroughs, Shara sits down with Ariel, a determined entrepreneur from Mississippi who went from managing shifts at Amazon to managing her own med spa—and building a booming six-figure business in the process. Ariel shares: How she self-funded and launched Glitz & Beauty Spa LLC The mindset shift that helped her go from feeling stuck to unstoppable Why adding one new service (Hyaluron Pen fat dissolving) led to $15K months How she balances business growth with motherhood and family life The real-life impact of choosing to bet on herself—and what that decision has allowed her to do for her future If you’ve ever felt like you were waiting for the “right time” to start or scale your beauty business, this episode is your sign. Ariel proves that when you take aligned action and invest in the right education, everything can change. 🎧 Want to go from listener to implementer? DM “SUCCESS” to @luxebeautyandbodyco for the exact roadmap to join Scale to 6 Figures Academy.

In this minisode of Beauty Business Breakthroughs, we’re walking through a real-time coaching session with a beauty pro who's ready to rebrand, expand her services, and finally run the ads she’s been putting off. Whether you're changing your business name, launching new services like lashes, or just need a push to get back into marketing—this episode is packed with tactical advice and mindset shifts to help you act with intention. What we cover: 🔤 How to choose a name that grows with your beauty brand 🌐 What to check on Google, Instagram, Facebook, and GoDaddy before you commit 🎯 Why not running ads is costing your business more than you think 🧠 The funnel strategy for hiring the right person on Fiverr for flyer or ad help 🧪 How to test flyer designs and ad performance on a small budget 💸 Why spending $25–$40 on flyers can turn into $1,000+ weeks with the right strategy This is more than a pep talk—it’s a step-by-step framework for building your business with confidence and clarity. 📲 Want the exact roadmap to launch or rebrand the right way? DM “SUCCESS” to @luxebeautyandbodyco and get the inside access to Scale to 6 Figures Academy. Let’s get your business back in motion. 💼✨

What happens when success comes at the cost of your well-being? In this heartfelt and powerful episode of Beauty Business Breakthroughs, we sit down with business strategist and coach Kelly from Walk Like Warriors—a woman who walked away from corporate promotions and burnout to help women entrepreneurs build profitable businesses without sacrificing their personal lives. Together, we explore: 💡 The real reason so many beauty pros struggle to grow 💬 The raw story of missing a milestone moment—and what it taught Kelly about boundaries 📈 How a $25k “accidental launch” revealed her true calling 🧘‍♀️ The power of morning routines, rest rhythms, and redefining productivity 🛑 Why overwork is not a badge of honor—and how to stop being a bad boss to yourself Whether you’re deep in the hustle or searching for more balance, this episode will leave you inspired to build a business that honors your life, not just your income goals.

In this powerful minisode, Shara sits down with Diana, a Luxe Beauty student from a tiny town in Oklahoma who's turning heads—and scalps—with her new head spa services. What started as a dream to bring luxury to her small-town salon has transformed into a booming business that added over $4,000/month in revenue and helped her reclaim her weekends and family time. Diana opens up about: The burnout and hustle of being a full-time stylist before Luxe How losing her sister sparked a life-changing mindset shift The moment she knew her new service was a hit (hint: gift cards flew off the shelves!) The flexibility and support she found in the Luxe program How she’s planning her next expansion move with even more services Whether you're in a big city or a rural town, this episode is proof that with the right education and mindset, momentum is possible. 🎧 Ready to make your next beauty business breakthrough? DM “SUCCESS” to @luxebeautyandbodyco on Instagram to get the roadmap to Scale to 6 Figures Academy.

In this episode of Beauty Business Breakthroughs, Shara breaks down the exact steps to build a fully booked beauty business—whether you're brand new or ready to expand your clientele. From leveraging social media without paid ads, to mastering your booking links, getting real reviews, and building word-of-mouth momentum, she shares the proven strategies that built her business from scratch. You'll also learn how to: ✨ Maximize Instagram, Facebook, and Pinterest for client growth ✨ Avoid the most common link and bio mistakes ✨ Turn every happy client into a referral machine ✨ Know when to DIY and when to outsource ads ✨ Start networking like a pro (even if you're shy) This is the real talk every beauty pro needs to hear. No fluff—just actionable steps to help you grow without burning out or breaking the bank.

If you’re adding new services and wondering if it’s time to rebrand or split your pages, this episode will save you time, energy, and confusion. Shara coaches Luxe student Carly Rose through a real-life decision many beauty pros face: how to evolve your brand without starting from scratch. In this minisode, you’ll learn: Why managing multiple IG pages can stall your growth How to choose a brand name that allows for expansion The power of staying under one clear umbrella Tips to avoid rebranding regret down the line A smarter way to position your services and future-proof your business If you’re ready to grow without the overwhelm, this is your cue to simplify and scale. Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

In this heartfelt episode of Beauty Business Breakthroughs, Shara sits down with Kimberly, a mother of five and a soon-to-be spa owner in Mississippi who’s turning personal pain into powerful purpose. After losing her mother and husband in the same year, Kimberly made a bold decision: to build a healing-centered med spa that serves everyone—from children to cancer patients—with love, light, and luxury. 🌿 Inside this minisode: Why luxury is about how people feel in your presence, not price tags How Kimberly used her Luxe scholarship to gain clarity and confidence Her vision for Neuro Med Spa: A first-of-its-kind healing and inclusive space The power of purpose when building through pain and loss Why Luxe training helped her stop waiting for perfect—and start leading now 🎧 Whether you're in the early stages or navigating a reinvention, this episode reminds us that your business can be a beacon of healing and hope. 📲 Ready to turn your passion into a real business with strategy, not hustle? DM “SUCCESS” to @luxebeautyandbodyco and get the roadmap to join our Scale to 6 Figures Academy.

In this Luxe minisode, Sherra sits down with advertising expert Robert Brill, founder of Brill Media, to demystify the world of paid ads. If you’ve ever felt lost in the world of Facebook, Meta, or Google ads — or unsure if they even work — this episode breaks it all down with clarity and strategy. You’ll learn: What “media buying” really is (and why most beauty pros skip it) Why clicks and likes don’t pay the bills — conversions do How small beauty businesses can compete with big brands using smart targeting The power of SOPs and hiring to scale sustainably Why the right ad partner is key to hitting your next income milestone Whether you're just getting started with ads or ready to scale with strategy, this episode gives you the foundational tools — and mindset — to run profitable campaigns. 💡 Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

Struggling to turn Instagram interest into consistent bookings? In this episode, Sherra coaches a beauty pro through building a real system behind the scenes—so clients don’t just follow, they actually book (and keep coming back). You’ll learn: 🎯 Why segmenting your email list is crucial for growth 🎯 The difference between campaigns and automated flows (and how to use both) 🎯 Easy tools to get started with email + text marketing 🎯 What platforms Sherra recommends instead of Shopify email 🎯 How Sherra generated nearly $800K just from nurturing her audience 🎯 The #1 mindset shift that turns emails into income This episode is your step-by-step roadmap to build a real client communication system that sells for you—even when you're off the clock 💡 Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

In this Beauty Business Breakthroughs minisode, you’re getting an inside look at a powerful coaching moment inside the Scale to Six Figures Academy. Sherra coaches a seasoned massage therapist who's ready to expand into body sculpting—but feeling overwhelmed trying to balance business, certifications, and mom life. If you’ve ever felt stuck between your big goals and your real-life responsibilities, this episode is your permission slip to simplify and keep moving forward. Sherra breaks down: Why doing “all the things” can stall your progress How to break certifications into manageable, achievable steps The smart order to learn body sculpting techniques How to make progress even with limited time Why adding services slowly still leads to big growth This minisode is a reminder that success doesn't require burnout—it requires strategy, structure, and consistency. Whether you're in the middle of a pivot or just starting to scale, this episode will give you the clarity and momentum to keep going. Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.

In this Beauty Business Breakthroughs minisode, you're getting front-row access to a raw and honest hot seat coaching session inside the Scale to 6 Figures Academy. Shara answers a common (and crucial) question: "How do I grow my social media following with the right clients?" If you're just starting out or feeling stuck online, this episode is your reminder that going viral doesn’t pay the bills—strategic visibility does. Shara shares real-life insights about: Why fast growth isn’t always smart growth How to define your ideal client avatar The importance of showing your face and building real trust What it actually takes to build a beauty business organically How content tailored to the right audience is the key to conversions Whether you’re new to the beauty industry or leveling up, this minisode delivers clarity and confidence on how to show up with intention online. 💡 Want to go deeper? DM “success” to @luxebeautyandbodyco on Instagram to get your roadmap into the Scale to 6 Figures Academy. It’s time to turn listeners into implementers and grow your beauty business the real way.