Best of Success Podcast Show

Contractors often struggle with inconsistent leads not due to workmanship, but because of weak marketing systems, especially across Google visibility, ads, responsiveness, websites, and social content. A reliable pipeline depends on optimizing five areas: Google Business Profiles, Local Service Ads, rapid response and review management, high-performing websites, and authentic social media activity. The underlying principle is ownership, as contractors who track and manage these inputs generate stronger, more consistent, and higher-quality local leads.

Roofing professionals gathered on Capitol Hill for Roofing Day in D.C., engaging lawmakers on key issues such as workforce shortages, housing affordability and policies to support industry growth. Leaders highlighted potential legislative solutions, including tax credits and initiatives to boost construction, while NRCA provided guidance to help contractors effectively advocate. Despite concerns around labor, tariffs and economic volatility, the industry outlook remains cautiously optimistic, with contractors encouraged to focus on controllable business practices.

A highly-anticipated storm season is fast approaching, and roofing contractors have already been very active in multiple markets around the country. Those looking ahead to a few volatile months after a weakened storm season 2025 want to maximize opportunities by getting a good start via preparation. RC Legal Insights Expert Trent Cotney said contractors can start now and put some key plans in place to keep momentum going all season long. Listen for the full conversation here. Sponsored by

Roofing contractors are beginning to tap into AI’s potential beyond marketing, using tools like customer-facing agents to automate appointment booking and improve lead conversion. By eliminating delays and missed calls, AI helps contractors capture more opportunities and stay competitive, especially during busy work hours when most leads are typically lost. Sponsored by

Over the past year, Eagleview showcased its evolution into a technology company offering solutions to multiple problems for roofing contractors. CEO Piers Dormeyer said the mission continues in 2026, and that roofers will be blown away by new capabilities on the forefront. Though he wouldn’t provide much when he recently joined the RC Podcast, he did say that contractors were on the verge of new tools and capabilities they were about to unlock. Referencing baseball, he called it a ‘big swing’ for Eagleview, and that it will provide roofers with more critical data in very user-friendly ways. “I think it’s going to push Eagleview far beyond the measurements and estimate side of the business, and much more into the marketing operational context,” he explained. “You'll be able to use us a lot more broadly within your business. We're super excited, so stay tuned.” Sponsored by

When hundreds of roofing contractors and other industry professionals from around the country fly-in to Washington, D.C. to speak with one voice, members of the U.S. Congress appear to listen. They’ll get their chance again at the ninth annual Roofing Day April 14-15. Organized by the National Roofing Contractors Association (NRCA), the event offers roofing activists the chance to meet directly with members of Congress and their staffs and share information about what decisions made at the federal level are impacting them most at home. The NRCA’s Duane Musser recently joined RC’s Jill Bloom to briefly preview the event in this exclusive episode.

El experto en marketing Poncho Serrano explica por qué los contratistas de roofing deben adoptar visibilidad en múltiples plataformas, contenido constante y una estrategia orgánica para competir en 2026. Descubra cómo encaja la IA y por qué estar “en todas partes” en línea ya no es opcional. Hear this podcast in English.

Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional. Escucha este podcast en español.

There’s a lot to be said about the cost savings and efficiencies made available with the onset of artificial intelligence in the roofing and construction space. Yet, it’s still a relationship-based business that still relies on face-to-face interactions, even with all the evolving technology. “I’ve always believed construction is a face-to-face kind of (business),” explained W&C Legal Expert Trent Cotney, partner with Adams & Reese, in this episode. “ As much as we’ve changed and evolved over the last few decades with technology, it’s still there.” Hear more about how Cotney believes customers are using AI to vet contractors and what that means for administration costs by listening to the full conversation here.

Amparo Sancen, fundadora de Latinos en Roofing y directora ejecutiva de Sancen Contracting, reflexiona sobre los errores que ve cometer a los contratistas de techado, empezando por su plan de negocios — si es que tienen uno

The 2026 SPFA Convention & Expo will center on workforce development, certification access and jobsite-ready education as demand for qualified spray foam installers grows across residential and commercial markets. In addition to certification prep courses, ABAA training and entrepreneur-focused sessions, the event will offer recorded breakout sessions, Spanish-language programming and real-time translation tools to improve accessibility and post-show learning. Operational updates, including revised networking events, a mobile app and enhanced registration tools, position the show as both a technical training hub and a business development platform for contractors.

Roofing contractors are facing real operational disruptions as immigration enforcement uncertainty causes crews to stop reporting, delaying projects and straining builder relationships. The proposed Dignity Act would introduce a structured, renewable legal status for certain undocumented workers, aiming to stabilize the construction labor force without granting immediate amnesty. Until legislative clarity emerges, contractors must strengthen employment verification processes, monitor federal developments and factor workforce risk into bidding, scheduling and long-term planning.

During IRE 2026, Tanja Kern interviewed three state directors from SkillsUSA about the organization’s role in shaping the future of skilled trades. They explained how SkillsUSA not only provides technical training across multiple disciplines but also builds leadership skills and connects students directly with employers. Contractors were encouraged to engage with their state directors through skillsusa.org to develop a steady pipeline of future talent.

Roofing contractors and business owners are also dealing with increased demands when it comes to design specifications. “Systems are getting so complex,” Cotney explained. “If you didn’t install something correctly, then it’s on you. But it shouldn’t be your responsibility to meet certain performance requirements.” He said to have early conversations with customers and when it comes to the contract, push as much or all of that design responsibility to the architect, engineer or design consultant. Check out the rest of Cotney’s legal strategies by listening to the full conversation now.

Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.

Immigration enforcement has shifted from a looming concern to an immediate threat for construction contractors, with I-9 audits and ICE actions already underway. In this urgent discussion, Jill Bloom and legal expert Trent Cotney stress that proactive, consistent I-9 compliance and documented good-faith efforts are now essential to avoiding serious penalties and protecting construction businesses heading into 2026.

As accounts receivable rise and backlogs ease, roofing contractors can’t afford to let collections drift. In this episode, Trent Cotney shares practical ways to get paid faster: vet customers before signing, set clear expectations, track AR weekly, and follow a consistent contact plan that escalates from reminders to demand letters. He also explains why incentive-based collections can outperform hourly roles, how payment plans can unlock stalled balances, and when an owner’s personal call can turn an overdue invoice into real dollars. Listen to the full conversation here.

In an exciting conversation with Roofing Contractor’s Group Publisher Jill Bloom, Legal Insights Expert Trent Cotney breaks down the recent surge in I-9 audits targeting roofing contractors and shares essential guidance for reducing risk.

In this “Dear Anna” episode, Art Unlimited CEO Anna Anderson explores how contractors should approach using video in their marketing and advertising strategies to give them the edge against their competition.