The Nathan Barry Show

He's running a newsletter with over a million subscribers and an engagement rate that turns traditional wisdom on its head. Sean Devlin, a veteran in the newsletter space, pulled back the curtain to reveal the strategies behind his success. Having scaled "Nice News" to over 800,000 subscribers before its acquisition by Encyclopedia Britannica, and currently running "All Healthy" with an astounding 1.3 million subscribers and a 52% open rate, Sean is doing something different. He shares his unconventional approach to content, monetization, and growth that prioritizes reader value and long-term relationships over short-term metrics. If you're building an audience and want them to genuinely look forward to your emails, this episode is packed with actionable insights you won't want to miss. Timestamps: 00:00 Introduction 01:01 The power of habit-forming newsletter sections 02:47 Why creators get email formats wrong 04:09 The long-term perspective on engagement metrics 06:40 Balancing clickbait with true value 07:19 Achieving high open rates with a massive list 09:46 Monetization through seamless sponsorships 18:01 The art of increasing sponsorship rates 20:56 Taking responsibility for advertiser performance 22:14 Newsletter design and structure essentials 27:10 Leveraging lead magnets and quizzes for acquisition 30:51 Optimizing for subscriber payback period 38:38 The content creation flywheel 45:30 The overlooked importance of newsletter design 47:27 Crafting an engaging newsletter opening 51:11 Fixing underperforming emails If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Sean: LinkedIn: https://www.linkedin.com/in/seancdevlin All Healthy: https://www.allhealthy.com Featured in this episode: Kit: https://www.kit.com Feedly: https://feedly.com Airtable: https://www.airtable.com Midjourney: https://www.midjourney.com Spark Loop: https://www.sparkloop.app Highlights: 01:01 – Designing sections for reader habit formation 07:19 – Maintaining 50%+ open rates with 1.3M subscribers 09:46 – Integrating sponsorships seamlessly within content 15:01 – Iterating on flexible pricing for sponsors 22:14 – Importance of visual design in newsletter trust 30:51 – Reducing subscriber payback period strategies 45:30 – Why newsletter design is a critical hot take

What does it take to truly master book marketing and author growth in today’s crowded landscape? Nathan Barry and James Clear co-hosted an exclusive mastermind bringing together 16 of the world's top non-fiction authors in Nashville. This episode pulls back the curtain on the cutting-edge strategies discussed: from leveraging Instagram trial reels for new audiences, to the surprising power of paid "tiny offers" over free lead magnets, and even the meticulous, 80-hour prep work behind viral podcast appearances. Discover how these literary titans are staying ahead, the unscalable tactics that drive massive success, and the mindset required to play at the highest levels of the author game. Timestamps: 00:00 Intro: Book Marketing Secrets from Top Authors 04:50 Unscalable Tactics for Book Launches 08:26 The Power of "Tiny Offers" Over Lead Magnets 11:58 Instagram Story Strategy: The Power of Three 15:47 Leveraging Old Content for Viral Success 19:07 Micro Podcast Tours for Book Promotion 23:10 The Audiobook Debate: Does Listening Count as Reading? 28:40 The 80-Hour Podcast Prep Phenomenon 34:04 Authenticity vs. Meticulous Preparation in Content 38:30 AI Checkpoints for Authentic Content Creation 41:00 Scaling Speaking Fees Strategically 45:30 Madeline Macintosh: CEO of Authors Equity 49:00 Email Marketing and the Kit Flywheel for Book Sales 52:45 Leveraging Local Indie Bookstores for Sales 56:10 The Grind Behind Every Bestseller 1:01:00 Building Your Own Mastermind Community 1:06:50 The Power of Creating Your Own Room If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Haley: Instagram: https://www.instagram.com/haleyjani LinkedIn: https://www.linkedin.com/in/haley-janicek Follow Chelsea: LinkedIn: https://www.linkedin.com/in/chelseahahn Instagram: https://www.instagram.com/chelseainboise Featured in this episode: Kit: https://www.kit.com Unreasonable Hospitality: https://www.unreasonablehospitality.com Atomic Habits: https://jamesclear.com/atomic-habits The Five Types of Wealth: https://sahilbloom.com/5-types-of-wealth Diary of a CEO: https://www.stevenbartlett.com/podcast Authors Equity: https://www.authorsequity.com Southall Farm: https://www.southalltn.com A Gentleman in Moscow: https://www.amor-towler.com/a-gentleman-in-moscow

Uncovering how 'From Boise' evolved from a passion project rooted in community to a thriving six-figure business, Nathan Barry sits down with Marissa Lovell. Marissa shares the unique content strategy and innovative monetization experiments that fueled its growth, highlighting how deep community connections propelled its success in the local media landscape. Discover how 'From Boise' sets itself apart by championing positive local stories and community engagement, demonstrating the powerful impact of authenticity and experimentation in building a successful creator business. Timestamps: 00:00 Introduction: From Kit to From Boise 04:15 The Origin Story: Why a Local Newsletter? 09:40 Subscriber Milestones: 24,000+ Strong 17:15 The From Boise Dinner Club: From Idea to Sold Out Success 21:55 Craft & Commerce: A Note from Nathan 23:20 Experimentation as a Core Philosophy 27:00 Spotlighting Boise's Creative and Entrepreneurial Spirit 32:50 The Business Arc: From Hobby to Six Figures 38:25 Audience Questions: Content Curation 46:30 The Art of Curation and Personal Touch If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Marissa: Instagram: https://www.instagram.com/from.boise Website: https://www.fromboise.com Facebook: https://www.facebook.com/withlovefromboise Podcast: https://open.spotify.com/show/6I7HKhg8nj5tiNJhssnYRq TikTok: https://www.tiktok.com/@from.boise Featured in this episode: Kit: https://www.kit.com From Boise: https://www.fromboise.com Craft & Commerce Conference: https://kit.com/conference Rick Rubin - The Creative Act: A Way of Being: https://www.rickrubin.com/the-creative-act Ann Helen Peterson's Newsletter: https://annehelen.substack.com Boise Dev: https://boisedev.com Treefort Music Fest: https://www.treefortmusicfest.com Idaho Film Society: https://idahofilmsociety.org Seth Godin: https://sethgodin.com Highlights: 04:15 The Start of From Boise: An Experiment in Local Media 14:10 Building Community: The Difference Between an Audience and a Crowd 22:04 Diverse Monetization: From Sponsorships to Discount Cards 28:00 News vs. Community Stories: A Unique Content Strategy 32:50 The Business Side: Crossing Six Figures with a Local Newsletter

Most creators focus on viral hits or massive subscriber counts, but Tintin Smith, former Head of YouTube for Ali Abdaal (where he helped grow the channel from 3 to 6 million subscribers and millions in revenue), reveals that true success lies in a meticulously crafted system designed to convert viewers into high-ticket clients. He breaks down the exact production system used by top educational YouTubers, outlining the critical roles, tasks, and surprisingly, what *not* to do, if you want to turn your audience into a sustainable six-figure business. From strategic positioning to the art of packaging your content, Tintin delivers a masterclass for any entrepreneur ready to leverage YouTube beyond ad revenue. Timestamps: 00:00 Introduction 03:30 Ali Abdaal's YouTube strategy 09:50 YouTube production system overview 16:15 Building your YouTube team 26:00 Calls to action (CTAs) and lead magnets 36:40 Editing: Why you shouldn't do it yourself 44:10 Cost analysis of a YouTube team 47:50 Five things the entrepreneur MUST do 55:40 Five things the entrepreneur should NOT do 1:02:50 The mindset of long-term YouTube success 1:10:40 Highest leverage activities for YouTube growth 1:14:00 Where to find Tintin Smith If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Tintin: YouTube: https://www.youtube.com/@TintinSmith Website: https://100kyt.com LinkedIn: https://www.linkedin.com/in/tintin-smith-9b4720174 Newsletter: https://tintinsmith.kit.com 100K Roadmap: https://100kroadmap.co X: https://x.com/TintinSmith Featured in this episode: Kit: https://www.kit.com 1 of 10: https://1of10.com Frame.io: https://frame.io Psychometrics: https://psychometrics.com Highlights: 03:30 Ali Abdaal's Strategy 09:50 Production System 16:15 Building Your Team 26:00 CTAs & Lead Magnets 55:40 What NOT to Do 1:02:50 Long-Term Mindset

How do you actually become a successful long-term creator? Chase Reeves, a multi-talented creator ranging from musician to designer to coach, joins Nathan Barry to explore the unexpected ingredients for long-term success. Chase unpacks his unique journey, from pirated Photoshop to crafting captivating content, revealing how developing "taste" isn't just about technical skills, but a deep, soulful curiosity. This episode takes a dive into the critical balance between external validation and internal drive, why "actual" people connect with authenticity, and how embracing a little chaos might just be the secret sauce for innovation and genuine impact. Get ready to rethink how you approach your craft and cultivate a career that truly resonates. Timestamps: 00:00 Introduction 02:18 Intentionality and the exploration of feeling 05:37 How Chase developed taste and his approach to making things 09:24 The internet rewards performance, not integration 12:54 How to sustain long-term growth and avoid burnout 16:53 Connecting with your audience and understanding their needs 20:47 Being playful and holding things loosely 24:00 How small groups and men's work create healing through witness 27:31 The cure for addiction is intimacy 31:05 The difference between feeling good and being good 34:10 The role of curiosity in building taste 37:25 How to make a living while pursuing creative passions 41:40 The power of saying "no" to opportunities 44:25 Why creators need to protect their mental health 47:20 Finding your unique voice in a crowded world 50:10 Building a sustainable creative practice 53:00 Embracing discomfort as a path to innovation 55:30 Final thoughts on being a successful long-term creator If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Chase: Instagram: https://www.instagram.com/chasewreeves YouTube: https://www.youtube.com/@chasereeves Website: https://chasereeves.co LinkedIn: https://www.linkedin.com/in/chasereeves Featured in this episode: Kit: https://www.kit.com Troubadour: https://www.troubadourgoods.com Redwood Outdoor Sauna: https://www.redwoodoutdoors.com/ Cold Plunge: https://thecoldplunge.com/ Wandered: https://www.wandrd.com/ Pact: https://pact.com/ Studio Neat: https://www.studioneat.com/ Highlights: 01:51 – Musicians to content creators is an underused path 06:26 – Your nervous system matters in business 09:03 – Taste is higher than capabilities in the beginning 12:00 – Make something that's an exact copy 15:18 – Deep sense of insecurity fuels learning 19:50 – The internet rewards performance, not integration 27:31 – The cure for addiction is intimacy

How do you live an energized life—not just physically, but mentally, emotionally, and spiritually? Simon Alexander Ong, author of the bestselling book "Energize," joins Nathan in a captivating conversation that unpacks the profound difference between simply managing time and mastering energy. Simon, whose journey from the high-stakes world of finance to a renowned speaker and coach, offers a unique perspective on consistency over intensity, the power of gratitude, and why detaching from outcomes is the secret to sustained creativity and joy. This episode is a must-listen for creators and leaders striving to avoid burnout, cultivate a positive mindset, and harness their inner force to achieve their biggest goals. Timestamps: 00:00 Introduction 01:14 From finance to fulfillment 06:05 From comparison to inspiration 12:00 Mission, purpose, and seeing life as a game 16:16 Wisdom begins with knowing yourself 22:36 Finding stillness and inner rest 28:10 The emotional side of action 34:00 The power of loosening up 41:40 Shifting from control to connection 46:00 The four dimensions of energy 50:11 Seasonal approach to energy 54:26 Inspiration from outside your industry 58:30 Leveraging novelty for marketing 1:04:19 Question storming for deeper insights 1:08:26 Leading with proud energy 1:12:30 Expressing gratitude verbally 1:18:18 Energetic decision-making If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Simon: LinkedIn: https://www.linkedin.com/in/simonalexanderong X: https://twitter.com/SimonAlexanderO Instagram: https://www.instagram.com/simonalexandero YouTube: https://www.youtube.com/@simonalexandero Website: https://simonalexanderong.com Featured in this episode: Kit: https://www.kit.com The Aughts Hotel: https://aughts.co Adam Grant: https://www.adamgrant.com Basecamp: https://basecamp.com Highlights: 06:05 From comparison to inspiration 16:16 Wisdom begins with knowing yourself 34:00 The power of loosening up 46:00 The four dimensions of energy 58:30 Leveraging novelty for marketing 1:12:30 Expressing gratitude verbally

She helped grow a YouTube channel from 100,000 to 14 million subscribers in just four years, all while balancing a suite of other successful podcasts and media ventures? Grace Miller, Head of Failure and Experimentation at Flight Story, the powerhouse behind "The Diary of a CEO" and other massive shows, shares her unique insights. In this episode, Grace pulls back the curtain on the world of high-stakes content creation, revealing the ingenious experiments and surprising failures that have fueled their meteoric rise. If you're obsessed with crafting great content and eager to understand the nuanced mechanics of YouTube growth, this conversation offers an unparalleled look into how one of the industry's leading teams navigates the ever-evolving digital landscape. Timestamps: 00:00 Introduction 02:00 The Scale of Diary of a CEO & Flight Story 04:40 When Doubling Content Backfired 08:01 Why Multiple YouTube Channels? 13:00 Measuring YouTube Experiments 15:37 Underutilized YouTube Features 21:55 The Power of YouTube Chapters 26:06 Anatomy of a Successful Experiment 29:20 The Localization & Dub Experiment 35:45 Designing Effective Experiments 37:33 Core Metrics for YouTube Growth 40:08 Tactics for Returning Viewers 47:20 The Culture of Failure and Learning 51:40 YouTube vs. Podcast Content 54:26 Embracing Failure Personally 59:00 The Value of Action Over Inaction 1:03:00 Fostering a Culture of Experimentation 1:11:57 AI in Content Creation 1:16:17 The Future of the Creator Economy 1:20:24 Targeting the Right Audience, Not Just All Audiences 1:25:21 Grace's Personal Experimentation Journey 1:28:31 Lead vs. Lagging Indicators for Growth If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Grace: Instagram: https://www.instagram.com/graceexperiments LinkedIn: https://www.linkedin.com/in/grace-miller-linked-in Featured in this episode: Kit: https://www.kit.com Highlights: 04:40 When Doubling Content Backfired 08:01 Why Multiple YouTube Channels? 13:00 Measuring YouTube Experiments 15:37 Underutilized YouTube Features 21:55 The Power of YouTube Chapters

Most people chase a single number, believing it holds the key to lasting happiness and an end to their worries. But what happens when you hit that number, or even exceed it, and find yourself staring into an emotional abyss? This week on The Nathan Barry Show, we sit down with Mike Brown, a former Navy fighter pilot who built and sold an eight-figure oil and gas company. He achieved what many dream of – supercars, a beautiful home, and immense wealth. Yet, he still found himself losing peace and $1.5 million in a failing venture, prompting a profound shift in his definition of "rich." Join us as Mike shares his powerful journey from external validation to true freedom, revealing why our pursuit of wealth often misses the point entirely. Timestamps: 00:00 Introduction 02:10 Mike sells his supercars and updates his values 03:55 Embracing the "buy the ticket, take the ride" philosophy 06:20 From Navy fighter pilot to oil and gas entrepreneur 08:45 Finding a new definition of wealth: freedom 15:58 Shifting from outcome goals to process goals 20:55 Understanding dirty vs. clean fuel for motivation 31:05 External validation and the never-ending treadmill 36:30 The power of clean fuel: purpose and service 41:15 How money serves two purposes 44:10 The value of experiences over material possessions 48:30 The spectrum of dirty and clean fuel 52:30 When greatness comes at a cost 57:25 Mechanical and emotional fixes for financial fear 1:05:40 Maximizing return on happiness: experimental spending 1:08:00 The highest leverage investments for entrepreneurs 1:10:45 The invaluable cost of peace and personal growth If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Mike: Website: https://berichnow.com Newsletter: https://unbreakablewealth.com/newsletter Instagram: https://instagram.com/mbrown.co X: https://x.com/mbrown_co YouTube: https://www.youtube.com/@mbrown_co LinkedIn: https://www.linkedin.com/in/mikebrownactual Featured in this episode: Kit: https://www.kit.com Highlights: 02:37 – How Your Bank Account & Calendar Show Your Values 08:00 – Hitting Rock Bottom for a New Foundation 16:00 – The Power of Process Goals Over Outcome Goals 23:32 – Why Angel Investing Can Be "Dirty Fuel" 37:35 – The Joy and Fulfillment of Serving Others 44:50 – Maximizing "Return on Happiness"

What does it take to grow a SaaS business from $1 million to $5 million annual recurring revenue when your revenue has plateaued? Michael Sliwinski, founder of the productivity app Nozbe, joins Nathan Barry to diagnose the core issues his business faces and map out a clear path forward. Michael, who flew all the way from Europe for this conversation, dives into the challenges of competing in a crowded market, the impact of a product rebuild, and the search for a compelling new positioning. This episode is a masterclass in auditing your business, identifying roadblocks, and strategizing for breakthrough growth, especially for founders navigating a competitive landscape and aiming for their next big milestone. Timestamps: 00:00 Introduction 01:05 Michael's journey to Nozbe 02:51 From side hustle to $1 million ARR 04:47 The Japan growth explosion 06:17 Rebuilding Nozbe from scratch 10:14 Competing with industry giants 12:58 Breaking down business metrics and building blocks 19:07 Understanding max MRR and the S-curve 22:42 The flatlining awareness and traffic 25:02 Expansion and multi-seat customers 29:43 Legacy customers on the old vs. new Nozbe 30:52 Strong customer retention and low churn 37:25 Key metrics and dashboard visibility 39:46 Accountability through weekly revenue meetings 42:07 The effectiveness of current content strategies 46:27 Partnership success with a productivity consultant 51:09 Direct sales for partners 53:01 Reframing positioning for growth 56:19 The core promise of Nozbe: The tool teams actually use 59:43 The "boulder pushing" analogy 1:02:18 Strategy for identifying and incentivizing new partners 1:11:34 Tapping into true fans for new partner leads 1:14:57 Michael's reflections and next steps If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=youtube&utm_medium=podcast&utm_term=nathanbarryshow&utm_content=youtube_description Follow Michael: X: https://twitter.com/msliwinski Instagram: https://www.instagram.com/michaelsliwinski Mastodon: https://social.nozbe.com/@michael Nozbe: https://nozbe.com Featured in this episode: Kit: https://www.kit.com Nozbe: https://nozbe.com Highlights: 02:17 – ZDNet feature blew up Nozbe 05:13 – iPad app success in Japan 09:27 – Impact and the $5M goal 11:54 – Customer loyalty despite competitors 22:15 – Demo meetings and their conversion rates 32:27 – Customers prepaid until 2040 57:33 – Why simpler is better for teams

The secret to truly enjoying your work, even in the age of AI? According to serial founder Dan Cumberland, it starts with eliminating friction and leveraging AI to become the creator you've always wanted to be. Most people think AI is just for marketing, or they make critical mistakes by relying on an individual chat's memory. In this episode, Dan dives deep into how high-earning creators and companies can implement human-centered AI systems that don’t just save time, but actually help them connect more deeply with their audience and their own purpose. He shares actionable insights, practical examples, and crucial tips on how to build robust, portable context for your AI, transforming your business from the inside out. Timestamps: 00:00 Introduction 02:00 Simplifying email newsletters with AI automation 05:07 Repurposing podcast content for TikTok 09:06 The importance of bottleneck identification in AI workflows 14:53 Context engineering: The foundation of effective AI use 19:12 The benefits of portable AI context 22:04 Crafting context documents for optimal AI output 27:40 Why focusing on AI for operations is key 31:03 Workflow design and the "sous chef" AI analogy 35:28 Breaking down complex tasks for better AI results 39:45 How AI generated content exploded traffic by 5x 42:00 Utilizing Claude's skills and slash commands 44:14 Integrating AI into your development environment with Cursor 50:40 Optimizing idea capture systems with AI 56:45 AI as a sounding board for human connection 1:03:57 Redefining work in the age of AI 1:08:40 Extending products with vibe-coded AI apps 1:12:30 Documenting transformations for killer testimonials If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Dan: LinkedIn: https://www.linkedin.com/in/dancumberland Instagram: https://www.instagram.com/dancumberland Website: https://dancumberlandlabs.com AI Growth Roundtable: https://aigrowthroundtable.com The Meaning Movement: https://themeaningmovement.com Featured in this episode: Kit: https://www.kit.com Cursor: https://www.cursor.so Whisper Flow: https://whisperflow.io Audio Pen: https://audiopen.ai Fathom: https://fathom.video Grain: https://grain.com Zapier: https://zapier.com

What does it truly take to launch a phenomenon? Most authors dream of hitting the bestseller list, but today's guest, Tim Grahl, flips that goal on its head. He's revealing the counterintuitive truth about enduring book success, explaining why chasing a fleeting "bestseller" title might actually hinder your book's long-term impact. If your vision for your book extends beyond a single week of sales to creating a lasting legacy, this episode is packed with essential strategies. Learn why "readers" trump "sales" and how to engineer word-of-mouth that propels your book for years, not just days. Prepare to redefine what a successful book launch truly means. Timestamps: 00:00 Introduction 00:00:51 Book launch definitions and timelines 00:03:34 Redefining "bestselling" beyond the lists 00:08:33 The one thing and Atomic Habits approaches 00:11:35 Tim's three categories for launching a book 00:14:05 Leveraging influencer networks as the biggest lever 00:19:07 Influencer promotion strategies 00:21:09 Getting fans to buy: creating scarcity 00:24:28 The most impactful book bonuses 00:28:55 Getting fans to share (the least impactful strategy) 00:31:11 Why direct advertising isn't profitable for books 00:34:40 The 10,000 reader rule for long-term success 00:42:41 Engineering word of mouth 00:46:28 Getting free copies into the hands of readers 00:50:55 Identifying and reaching relevant tribes 00:52:26 Tim's resources for authors If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Tim: Story Grid: https://www.storygrid.com Book Launch: https://booklaunch.com YouTube: https://www.youtube.com/@StoryGrid X: https://x.com/storygrid Tim’s latest book: https://www.storygrid.com/product/the-shithead Featured in this episode: Kit: https://www.kit.com The Perennial Bestseller by Ryan Holiday: https://ryanholiday.net/the-perennial-bestseller The One Thing by Gary Keller and Jay Papasan: https://www.the1thing.com/the-book Atomic Habits by James Clear: https://jamesclear.com/atomic-habits The War of Art by Steven Pressfield: https://stevenpressfield.com/books/the-war-of-art Great Gatsby by F. Scott Fitzgerald: https://www.amazon.com/Great-Gatsby-F-Scott-Fitzgerald/dp/0743273567 Tribes by Seth Godin: https://www.sethgodin.com/books/tribes Highlights: 01:38 – Why a book launch should last two years 05:34 – Selling a high volume doesn't always mean long-term success 13:11 – The 95/5 principle of book marketing 23:06 – The most effective and least effective bonuses 34:40 – The 10,000 reader rule explained 43:19 – Give away as many copies as possible 48:56 – Creative ways to get your book into readers' hands

What does it truly take to operate at the pinnacle of human performance? Justin Su'a, a leading expert in performance psychology, joins Nathan Barry to reveal the mindset shifts and practical tactics employed by professional athletes, elite military units, and top-tier companies like Google and Lululemon. From confronting challenging leaders to navigating the intense pressure of the World Series, Justin shares invaluable lessons on embracing obstacles, seeking critical feedback, and building relationships strong enough to withstand even the harshest truths. If you're striving for excellence, looking to lead more effectively, or simply want to learn how the best in the world maintain their edge, this episode is packed with actionable insights. Timestamps: 00:00 Introduction 02:18 Challenging a Military Leader's Perspective 05:14 Asking Questions Instead of Giving Answers 06:21 Difficult Feedback in Professional Sports 09:05 Addressing Lack of Self-Awareness 12:51 The "It's Not Sufficient" Principle 15:19 Tuckman's Law of Team Development 19:03 Navigating VUCA Environments 20:00 Building Truth-Bearing Relationships 24:37 Scoring Relationship Strength 26:01 The Pressure of Sustained Success 34:25 Seeking Critical Feedback from Compliments 37:25 Soliciting Feedback from Your Team 39:07 The Dangers of Untruthful Inner Circles 42:15 Positive Sum vs. Zero Sum Games 46:17 Mental Rumble Strips to Manage Pressure 52:03 Crafting Effective Communication for Teams 57:12 Leading by Example with Vulnerability 1:02:19 Reinventing as a High Performer 1:06:50 Justin's Journey into Content Creation If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com/?utm_campaign=29661554-nathan_barry_show&utm_source=youtube&utm_medium=podcast&utm_term=nathanbarryshow&utm_content=youtube_description Follow Justin: Instagram: https://www.instagram.com/justinsua X: https://x.com/Justinsua Facebook: https://www.facebook.com/justin.sua LinkedIn: https://www.linkedin.com/in/justinsua YouTube: https://www.youtube.com/@JustinSua TikTok: https://www.tiktok.com/@justinsua Website: https://pagpros.com/meet-the-founder Newsletter: https://pagpros.kit.com Featured in this episode: Kit: https://www.kit.com The Performance Advisory Group: https://pagpros.com

What does it take to build a million-subscriber YouTube channel, launch a best-selling book, and then walk away from it all for over a year? Noah Kagan, founder of AppSumo, joins Nathan to candidly discuss his journey from full-throttle content creation to a deliberate pause. Noah shares the unexpected internal and external pressures that came with his meteoric rise on YouTube, the strategic decisions that led to viral success, and why, despite achieving his goals, he ultimately stepped back. This conversation offers a rare glimpse into the mindset of a creator who prioritized personal fulfillment over endless growth, and how that decision reshaped his approach to content, business, and life. Timestamps: 00:00 Introduction 02:26 The decision to go all-in on YouTube 05:15 Noah's internal motivations for content creation 07:38 Building the YouTube "dream team" 10:14 The early content strategy and challenges 13:17 The pivotal "Knocking on Doors" video 16:45 The cost of rapid growth and Noah's burnout 19:10 The successful content pillars uncovered 22:18 The meticulous planning behind viral videos 25:34 Seeking timeless wisdom: interviewing the wealthy 28:22 Noah's biggest regret with the channel 30:58 Finding repeatable content formats 33:55 Identifying your unique content edge 37:25 The appeal of raw, unpolished content 40:31 The impact of fatherhood on content creation 43:10 Noah's vision for future content creation 45:47 The value of a public presence for business 48:29 The challenge of building internal influencers 51:04 Brainstorming content ideas for Kit 54:20 The power of high-caliber speakers 57:38 Content that ties directly to your business 1:00:27 Noah's current content philosophy 1:02:40 On Twitter: counterintuitive long stories If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Noah: LinkedIn: https://www.linkedin.com/in/noahkagan X: https://twitter.com/noahkagan Instagram: https://www.instagram.com/noahkagan Website: https://noahkagan.com YouTube: https://www.youtube.com/user/AppSumo AppSumo: https://appsumo.com Featured in this episode: Kit: https://www.kit.com AppSumo: https://appsumo.com Clickables: https://www.clickableshq.com Million Dollar Weekend: https://www.amazon.com/Million-Dollar-Weekend-Money-Freedom/dp/0593796593 Highlights: 02:15 – Questioning the "Why" of Content Creation 08:29 – The Shift from Public Validation to Inner Contentment 12:29 – The Audience Cares About Entertainment, Not You 17:08 – The Challenge of Following a Viral Hit 23:25 – Repeating What Works: The Kinko's Founder Interview 36:00 – The Value of Raw, Unpolished Content 53:08 – Using Conferences for High-Value Content

What does it take to build a profitable, impactful business while empowering more than 100,000 women? Julia Taylor, founder of GeekPack, shares her incredible journey from the intelligence community to building a thriving company with a mission to reach a million women by 2030. In this episode, Julia unveils her "embedded partnerships framework" – a potent strategy that's catapulted 70% of her revenue this year alone by fostering deep, meaningful collaborations with major brands like Verizon and TikTok. Discover how strategic alignment, win-win-win scenarios, custom integrations, co-creation, and robust impact reporting are key to scaling your business and making a true difference. Timestamps: 00:00 Introduction 02:51 From Intelligence to Entrepreneurship 06:23 The Confidence Transfer of Digital Skills 09:12 What is GeekPack's Current Business & Mission? 12:07 Point 1: Partnership Alignment 15:19 Point 2: Win-Win-Win Framework 17:09 Point 3: Custom Integration & Ecosystem 21:04 Point 4: Co-creation and Delivery 24:06 Point 5: Measurement and Momentum 27:17 Scaling with In-Person Events 30:20 CEO KPI: Public Mission Statements 34:02 The Sales Process & Team Empowerment 36:06 Hiring for Personality & Mission Alignment 40:51 The B2B and B2C Flywheel 44:17 Overcoming Bottlenecks: Time and Team 48:29 Building a Talent Bench 52:16 Audience Growth Strategies 56:45 Your Role in Social Content Creation If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Julia: LinkedIn: https://www.linkedin.com/in/juliathegeek Instagram: https://www.instagram.com/julia_the_geek Website: https://geekpack.com Featured in this episode: Kit: https://www.kit.com Small Business Digital Ready (Verizon): https://www.verizon.com/about/responsibility/small-business-digital-ready Make: https://www.make.com/en Relay: https://www.relayfi.com SparkLoop: https://www.sparkloop.app Highlights: 02:00 – Unpacking the Intelligence Community Past 08:00 – The Power of Inspect Tools Confidence 13:11 – Verizon and Geographic/Demographic Alignment 22:00 – How Impact Reports Drive Momentum 32:40 – Nathan's "Four Times a Month" Realization 41:30 – Why Predictable Revenue Fuels Creativity 54:10 – SparkLoop's Impact on Engaged Subscribers

Chris Hutchins, host of the wildly popular All the Hacks podcast, joins us to crack the code on podcast growth. Most creators dream of building a brand, attracting millions of listeners, and monetizing their passion, but Chris has actually done it, transforming his podcast into a powerhouse through meticulous optimization. If you've ever wondered how successful podcasts truly scale beyond the initial buzz, or how to inject startup-level strategic thinking into your creative venture, this episode is a masterclass. Chris reveals the behind-the-scenes tactics that catapulted his show to millions of downloads, sharing the unconventional strategies that maximize reach and impact. Timestamps: 00:00 Introduction 07:08 The Underrated Power of Networking 11:09 Leveraging Your Inner Circle for Connections 15:08 Crafting Pitches That Stand Out 20:00 The Value of Deep Expertise 23:44 Podcast Growth: Beyond the Numbers 28:07 Gauging Podcast Potential with Overcast Ads 32:20 Strategic Guesting on Other Podcasts 37:57 The Art of Asking to Be a Host 42:04 Maximizing Value in Podcast Collaborations 46:19 The Untapped Potential of Post-Roll Ads 51:00 Subsidizing Growth for Maximum Scale 54:15 Reinvestment and Strategic Retreats 58:24 Optimizing for Leverage, Not Just Revenue 1:01:52 Gaming the Podcast Charts 1:08:14 Essential Personal Finance Hacks 1:10:00 The Ultimate Hotel Upgrade Hack If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Chris: Website: https://allthehacks.com X: https://x.com/hutchins LinkedIn: https://www.linkedin.com/in/chrishutchins Instagram: https://www.instagram.com/chrishutchins YouTube: https://www.youtube.com/@chris-hutchins Featured in this episode: Kit: https://www.kit.com All the Hacks: https://allthehacks.com Highlights: 02:22 Shifting from Entrepreneur to Creator Identity 08:31 The Power Move of Ending a Conversation 12:12 Networking by Adding Value to an Inner Circle 26:35 Podcast Downloads vs. YouTube Views: Engagement Matters 34:04 Treating Your Creator Business Like a Startup 45:15 The Strategy of Buying Post-Roll Ads 1:08:29 Why You Should Never Leave Cash in a Checking Account

What does it take to scale a business to a multi-million dollar enterprise and beyond, all while maintaining profitability and a thriving culture? Chandler Bolt, founder of selfpublishing.com sits down in his bustling office to reveal the crucial shifts and strategic insights that propelled his company from the initial million-dollar milestone to hitting the ambitious $10 million mark and charting a course for even greater heights. From turning business into a game complete with scoreboards and "green days" to mastering product-market fit and the art of "reverse selling" in hiring, Chandler shares the unconventional wisdom he's gained on his journey. This episode is packed with candid advice for entrepreneurs at every stage, exploring the often-overlooked distinctions between revenue and profit, the true cost of growth, and the surprising benefits of in-person collaboration in an increasingly remote world. Timestamps: 00:00 Introduction 07:11 The three most important metrics & activities 14:26 Is the first million the hardest? 21:07 Profit over revenue for scaling 27:18 Three ways to grow a business 32:00 Reverse selling to attract top talent 37:29 Offboarding team members gracefully 43:24 The power of implementing strong processes 49:50 The need for scalable customer acquisition at $10M+ 55:23 The shift to an in-person culture 01:00:30 Remote vs. in-person debate If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Chandler: YouTube: https://www.youtube.com/@ChandlerBoltOfficial Instagram: https://www.instagram.com/realchandlerbolt TikTok: https://www.tiktok.com/@realchandlerbolt LinkedIn: https://www.linkedin.com/in/chandlerbolt Facebook: https://www.facebook.com/chandler.bolt1 Website: https://www.selfpublishing.com Book a call with Chandler’s team: http://selfpublishing.com/work-with-us Featured in this episode: Kit: https://www.kit.com Self Publishing: https://www.selfpublishing.com

Steering a company from nascent idea to multi-million dollar revenue is rarely a smooth ride. Often, it's a journey fraught with uncertainty, tough decisions, and the internal battles no one sees. For Nathan, the guiding hand through much of this journey has been his coach, Dan Putt. As a co-founder of Reboot, Dan has spent years working with leaders and executives, helping them navigate growth without losing themselves in the process. In this episode, Dan shares not only his unique coaching philosophy - which emphasizes a deep, inside-out understanding of oneself, but also practical tools and frameworks that address common founder sticking points like imposter syndrome, the fear of conflict, and the allure of the "magic bullet" solution. Get ready to rethink your approach to leadership and personal development. Timestamps: 00:00 Introduction 02:23 Dan's coaching philosophy 04:36 The Greek God CEO and imposter syndrome 07:11 The "have to" versus "get to" reframe 10:00 What problems say about identity 12:56 Listening to understand: Beyond the words 15:46 Inside-out leadership development 18:31 The challenge of competitive responses 21:52 Journaling for self-discovery 25:21 Practical tips for consistent journaling 28:11 Getting clear on what you truly want 30:26 The "loyal soldier" concept 33:53 How personal traits drive ambition 38:39 The shift from "need" to "want" 41:43 Conflict as progress and care 45:34 Tools for navigating conflict 50:47 The "net" framework for communication 52:23 Avoiding problems vs. facing them 55:29 The temptation of the "magic bullet" 59:08 Feeling the fear without dwelling 1:01:21 The tantruming toddler metaphor for anxiety 1:03:00 Leading with curiosity, not fear If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Dan: Website: https://danputt.com LinkedIn: https://www.linkedin.com/in/danputt X: https://twitter.com/danputt Company Website: https://reboot.io Featured in this episode: Kit: https://www.kit.com Reboot.io: https://reboot.io The Artist's Way by Julia Cameron: https://juliacameronlive.com/books/the-artists-way 750words.com: https://750words.com The Obstacle Is the Way by Ryan Holiday: https://ryanholiday.com/books/the-obstacle-is-the-way Extreme Ownership by Jocko Willink: https://echelonfront.com/Extreme-Ownership Highlights: 02:47 Understanding the spectrum of coaching approaches 08:24 The danger of linking self-worth to problems 13:44 The wisdom found at the emotional level 23:25 The clarifying power of daily journaling 34:05 How the "loyal soldier" shapes our drives 45:51 Why true care often requires conflict 53:49 Facing uncomfortable feelings builds resilience 1:01:05 Approaching anxiety like a tantruming child 1:03:54 Shifting from fear to wonder for better leadership

Start 2026 strong with a handpicked collection of the best advice from this year's top moments! This episode is a treasure trove of actionable insights designed to elevate your business and personal growth. We've curated the moments that resonated most, offering practical strategies for everything from scaling your business and building a thriving community to mastering content creation and leveraging social media. Get ready to learn from the best and apply these game-changing lessons to achieve your goals this year! Timestamps: 00:00 Introduction 00:30 Dan Martell: The Buyback Loop for Capacity 01:56 Transferring Tasks with the Camcorder Method 04:05 Filling Your Calendar with High-Value Activities 06:00 Mindset and Beliefs for Growth 07:51 Chris Donnelly: The Cohort Model for Scaling 11:16 The Scarcity Principle in Product Launches 13:40 Jay Clouse: Building Small, Engaged Communities 16:16 The Gold Standard of Community Building 17:38 Pat Flynn: YouTube Shorts to a Million Subscribers 19:14 The Power of Quantity Over Quality 21:55 Nicole Burke: Instagram as a Storefront 24:05 Creating Entertaining Content that Drives Shares 26:49 Jefferson Fisher: Crafting Viral Reels Without a Script 29:52 Testing and Refining Your Reel Content 31:37 The Crucial First Three Seconds of a Reel 33:10 Avoiding Subjective Content Judgment If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Featured in this episode: Kit: https://www.kit.com Highlights: 00:25 – Dan Martell's Capacity Buyback Loop 04:25 – The Ladder of Success for Habits & Skills 08:01 – Chris Donnelly's Cohort-Based Course Model 13:44 – Building Small, Engaged Communities Effectively 17:42 – Pat Flynn's YouTube Shorts Million Milestone 21:55 – Nicole Burke on Instagram Storefront Strategy 31:37 – Jefferson Fisher's Tips for Viral Reel Hooks

Many entrepreneurs and marketers feel like they've missed the boat on short-form video. The common thought: "That worked a few years ago, but it's too saturated now." But what if that's a myth? Colin Landforce, founder of Cut30, argues that with a unique perspective and consistent effort, anyone can achieve massive results, regardless of follower count. He's seen students with under 1,000 followers generate tens of thousands in revenue, proving you don't need millions of views to make a significant business impact. Colin reveals his three-step framework for taking short-form video seriously, alongside the critical role of hooks, and how to simplify your strategy to win big. Timestamps: 00:00 Intro: The biggest opportunity in media 01:14 Why short-form video is a generational opportunity 02:26 Breaking the myth of saturation 05:48 The power of small audiences 10:48 Why founders should create their own short-form content 12:50 The shift from side project to serious business 14:39 Break the seal - just start 17:08 How to make your first simple "one shot" video 20:25 Learn the edit - basic chops in CapCut 23:33 The importance of efficiency in short-form content 29:26 Do it again tomorrow - consistency is key 34:13 How to generate an endless supply of content ideas 36:03 The three keys to a compelling hook 37:41 The "everyone's been asking me" hook 40:28 The impact of visual hooks beyond motorcycle crashes 43:01 The power of props in visual hooks 48:16 Brainstorming short-form content from this podcast episode 50:45 Crafting a tight, efficient short-form video example 54:51 Why short-form is Colin's primary driver for any business If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Colin: Instagram: https://www.instagram.com/landforce TikTok: https://www.tiktok.com/@landforce_ LinkedIn: https://www.linkedin.com/in/colinlandforce Cut30: https://course.cut30.co Website: https://landforce.com Featured in this episode: Kit: https://www.kit.com Cut30: https://course.cut30.co Highlights: 02:15 The myth of saturation in short-form video 06:02 Small audience, huge business impact 14:08 Short-form video: the biggest opportunity in media 24:41 The accordion method for content efficiency 32:36 Track inputs, not outputs, for personal growth 52:12 Words to make your hook more efficient 56:45 Localized algorithms for niche businesses

The secret to building a content machine that reaches millions, all without spending a dime on ads? According to Ryan Holiday, it starts with making content people actually want to consume. In this live interview from Austin, Texas, Ryan pulls back the curtain on how Daily Stoic went from an obscure philosophy discussed only in academia to a global phenomenon. From cultivating an audience one platform at a time to transforming a single piece of content into a multi-platform strategy, discover the counterintuitive lessons from a master of timeless ideas and modern media. This isn't just about stoicism; it's a masterclass in building a resilient, impactful career designed to stand the test of time. Timestamps: 00:00 Building a timeless content machine 02:17 Why ditch every ad and pivot to content? 06:07 The power of algorithms and meeting your audience where they are 08:27 Creating content you genuinely want to make 10:49 The Marathon video and turning experiences into content 13:26 Crafting a content flywheel that actually works 16:46 How a team translates one piece of content across mediums 20:09 What is a "pseudo event" and why do you need one? 24:21 From ghost town to content goldmine 28:47 Expanding your "set" beyond the studio 32:50 The value of "certification" in content creation 34:54 Lessons from Ghost Town Living's organic growth 39:46 How content creation impacts your life and thinking 42:36 Embracing different mediums, no matter your personal preference 45:11 Writing as a lagging indicator of deep work and research 47:53 Why AI can't replace the human touch in deep work 51:38 The process behind "Conspiracy": a narrative nonfiction deep dive 55:08 Parenting for wisdom: cultivating curiosity and deep dives 1:01:11 Navigating demand when starting out 1:05:06 Balancing art and commerce for long-term impact 1:08:52 The freedom of a profitable business 1:11:58 The ongoing challenge of discipline If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://kit.com Follow Ryan: Website: https://ryanholiday.net X: https://twitter.com/ryanholiday Instagram: https://www.instagram.com/ryanholiday LinkedIn: https://www.linkedin.com/in/ryanholiday Daily Stoic: https://dailystoic.com The Painted Porch: https://paintedporch.com Featured in this episode: Kit: https://www.kit.com The Painted Porch: https://www.paintedporcom Daily Stoic: https://dailystoic.com Daily Dad: https://dailydad.com Backroad Ventures: https://www.backroad.co Ghost Town Living: https://www.youtube.com/@GhostTownLiving Kit Studios: https://kit.com/studios Highlights: 02:04 - From ads to in-house content creation 07:03 - People finding Ryan through the "algorithm" for free 12:25 - How one experience creates multiple content assets 20:51 - How a tuna recipe went viral for Matthew McConaughey 31:00 - The art of "certification" and making real life content come alive 46:57 - Why physical note cards are crucial for deep work 1:07:56 - Profit as permission to create more art