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Brand Newsroom Marketing Podcast

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Location:

Australia

Language:

English

Contact:

+447922736382


Episodes

BNR 201: Do we still trust social media?

7/16/2018
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Only 41 per cent of us say we trust social media. That’s according to Edelman’s Trust Barometer for Social Media, which was released recently. That could have a huge affect on the way brands use the platforms. On My Desk Boomerang Why company leaders need to be actively engaged on social channels How autonomous flying taxis could change the way you travel Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content...

Duration:00:24:55

BNR 200: What is good storytelling for business?

7/9/2018
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It’s the 200th episode of Brand Newsroom and James, Nic and Sarah are celebrating. But, they’re not here to party, there’s work to do. Today’s topic is storytelling. Specifically, what is good storytelling for business and brands? On My Desk Game of Inches How storytelling can be a force for social change This is what happens to footballers’ brains when they miss penalties. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering...

Duration:00:28:43

BNR 200: What is good storytelling for business?

7/9/2018
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It’s the 200th episode of Brand Newsroom and James, Nic and Sarah are celebrating. But, they’re not here to party; there’s work to do. Today’s topic is storytelling. Specifically, what is good storytelling for businesses and brands? On My Desk Game of InchesHow storytelling can be a force for social changeThis is what happens to footballers’ brains when they miss penalties. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering...

Duration:00:28:43

BNR 199: Guardian Australia editor Lenore Taylor on the future of journalism and the media

7/2/2018
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Guardian Australia editor Lenore Taylor joins James Lush for a one-on-one chat about the future of journalism and the media. Lenore is one of Australia’s most respected journalists, having won two Walkley Awards – Australia’s top prize for journalism – and twice being named the Federal Parliamentary Press Gallery’s Journalist of the Year. The Guardian is doing some great and exciting things – and growing its audience at a time when many media outlets are struggling. On My Desk Reuters...

Duration:00:23:09

BNR 198: Oliver Peterson on modern communications and dealing with the media successfully

6/26/2018
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In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host, Oliver Peterson. They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media’s “go-to” expert on any given subject. On My Desk Links you might need here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public...

Duration:00:26:30

BNR 197: Rand Fishkin on his new book, life after Moz and marketing in 2018

6/19/2018
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Rand Fishkin, one of the household names of content marketing and SEO, joins Sarah for a special fireside chat. You’ll know Rand as the guy behind Moz – the SEO software for marketers. But times have changed and Rand has branched out on his own with a new company called Sparktoro. He’s written a book, called Lost and Founder. Rand talks to Sarah about these things, Google’s plans, storytelling and marketing in 2018. This is the first in a special series of conversations in the lead up to...

Duration:00:30:23

BNR 196: How to think like a journalist when planning content

6/11/2018
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Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called “how to think like a journalist when planning content”. It’s a post that seems to have really struck a cord with people in the marketing space – whether they have a journalism background or not. On My Desk editorial traineeshipsAbout RaceCalm Links you might need How to think like a journalist when you’re planning content Brand Newsroom is a marketing podcast for anyone who has a say in...

Duration:00:21:20

BNR 195: Here's a controversial opinion...

6/4/2018
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It’s time to challenge the status quo and slaughter some marketing sacred cows! James, Nic and Sarah are joined by Nick Eggleton of Electric Agency, to discuss some controversial opinions. In doing so, they tackle influencer marketing, thought leadership, public relations companies and balance in the media. On My Desk 5 tips for pitching success How to Write Better Copy OMG! This is wrongShort Story Dispenser Links you might need Electric AgencyTwitter Brand Newsroom is a marketing...

Duration:00:28:30

BNR 194: The state of the media in 2018 (and what brands can do about it)

5/29/2018
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The BNR take a close look at Cision’s 2018 State of the Global Media Report. Cision interviewed 1,355 journalists from all over the world to get their perceptions of how their industry is changing. They looked at everything from fake news and social media to PR. Here’s what they found out, and what brands can do about it. Links you might need Cision’s 2018 State of the Media survey. On My Desk Google’s New Algorithm Creates Original Articles from your Content 5 Secret Behaviours of our...

Duration:00:22:07

BNR BONUS: Insights from Mark Masters' You Are The Media Conference

5/25/2018
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BNR's producer, Dan Hatch, went to Bournemouth in the UK to the You Are The Media Conference hosted by Mark Masters. The idea behind the conference was, really, to help businesses and individuals to find their own space, build their own audience, and lean into it. While he was there, Dan recorded this special bonus episode of the podcast. Links: You Are the Media Conference Wirehive 100 Mark Schaefer's Known. Full show notes at www.brandnewsroom.net. Brand Newsroom is a...

Duration:00:20:46

BNR 193: How to get the most out of LinkedIn for business

5/22/2018
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Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively. On My Desk article The Hidden BrainNew Sales Simplified Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Duration:00:25:14

BNR 192: Why everyone wins from internships

5/15/2018
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Lush’s content strategist Carla Young joins the BNR team to talk about internships – and why everyone wins when you take on interns. On My Desk Analytical GrammarMeet the Media Employee Satisfaction and Customer Satisfaction, is There a Relationship 2018 State of the Media Report Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and...

Duration:00:23:54

BNR 191: Are you on top of these 7 marketing trends?

5/7/2018
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The Brand Newsroom team takes a close look at 7 marketing trends for 2018. The list comes from Larry Kim, of Mobile Monkey. There are some interesting suggestions among the seven and James, Sarah and Nic debate the importance of each one, offering up some practical advice to make them work for marketing budgets of any size. On My Desk the Digital Broker Detroit was crumbling, now it’s revivingCreativity in the Digital Age Brand Newsroom is a marketing podcast for anyone who has a...

Duration:00:24:56

BNR 190: 9 little marketing things that annoy us

5/1/2018
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Today the Brand Newsroom team talk about the 9 little marketing things that annoy us – those niggling habits or practices or policies that just get in the way of a good customer experience. On My Desk Lumen5How I Built This podcast Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Duration:00:21:55

BNR 189: Your brand’s image doesn’t matter. Trust does.

4/23/2018
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Mike Edmonds has been in the advertising game for 40 years, including co-founding his own agency, Meerkats. He’s just published a book called Truth. Growth. Repeat: A Business Manual for Generation Why. It’s all about authenticity and it’s a practical guide to help brands embrace their own truth. Show Notes Here are some key take-outs: On My Desk Naked Brand video Post-Authenticity and the Ironic Truths of Meme CultureZoom2U What kind of person does Netflix Favourites think I...

Duration:00:27:19

BNR 188: Mentoring season: Why mentoring is a mutually beneficial arrangement

4/17/2018
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Dr Helen Cripps from Edith Cowan University joins the team to talk about career mentoring. Why do we all need a career mentor? What do they do? And what does that relationship look like? On My Desk Your Career Needs Many Mentors, Not Just OneHidden BrainNote to SelfDownload this Showepisode about Spotify founder Daniel Ek Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations,...

Duration:00:23:16

BNR 187: Mentoring season: Why you need a business mentor

4/10/2018
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Thirty percent of new businesses don’t survive their first two years. But 70 percent of mentored businesses survive longer than five years. So, business mentoring can really make a huge difference. Lanna Hill, director of One Small Step Business Coaching, joins BNR to explain why it works. On My Desk Forest app this article Truth, Growth, Repeat The Scientific Secrets of Perfect Timing Links you might need One Small StepEntrepreneur magazine Brand Newsroom is a marketing podcast for...

Duration:00:22:25

BNR BONUS: It’s just not cricket

4/4/2018
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The world of cricket has been rocked by scandal. The Australian team was caught “ball-tampering” (that is to say cheating) during a recent game in South Africa. The fallout has been handled terribly. James and Nic are livid, so they jumped into the studio to talk about the crisis communications failure of Cricket Australia. It’s a real case study in what not to do. Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering...

Duration:00:21:55

BNR 186: The secrets to in-person event marketing success

4/3/2018
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About half of us are using in-person events as a way to distribute our content, and it’s the fourth most-effective way of getting our messages out there. Joining James and Nic to explain some of the secrets to doing in-person events well is Tamara Cook, director of Known Associate Events, Tamara Cook. On My Desk Jenna KutcherBooze Free Boom Links you might need find Tamara www.brandnewsroom.net

Duration:00:23:43

BNR 185: The Power of Nostalgia in Marketing

3/26/2018
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The gang talks about nostalgia and the power of reinventing the past and using it in the marketing of today. It’s everywhere at the moment and, interestingly, it seems to work particularly well with Millennials. Why is nostalgia so powerful? And how do we harness it, even if we’re not a 50 or 100-year-old brand? On My Desk Links you might need TAB adCoca Cola adPG Tips nostalgia in marketing talking to Millennials Brand Newsroom is a marketing podcast for anyone who has a say in how...

Duration:00:21:47