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Brand Newsroom Marketing Podcast

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Location:

Australia

Language:

English

Contact:

+447922736382


Episodes

BNR 211: Takeouts from Content Marketing World 2018

9/25/2018
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Lush client services manager, Adriana Robbins attended 2018 Content Marketing World. Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this year’s event. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes Here are some key...

Duration:00:20:39

BNR 210: How to manage your email marketing list effectively

9/17/2018
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Melbourne-based email specialists The Orchard Agency released their Australian Email Benchmark Report 2018 recently. Agency co-founder Wei Tan joins Nic and Sarah for a conversation about the report, with a focus on how to manage email lists effectively. On My Desk TTC Wrap-up newsletterhere How to make good people great leaders Links you might need here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content...

Duration:00:24:59

BNR 209: Oscar Trimboli on the impact of listening

9/11/2018
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What price do we all pay in our home lives and our businesses for not listening? And how do we become better listeners? Author of Deep Listening & Breakthroughs and head of the Coaching Faculty at The Marketing Academy Australia, Oscar Trimboli, joins James and Sarah for a chat about listening. On My Desk The EchoJunction podcast Unfiltered Podcast with James O’Brien The 25 Minute Meeting Links you might need Oscar Trimboli Brand Newsroom is a marketing podcast for anyone who has a say...

Duration:00:25:24

BNR 208: Justin Kirby on the role of Content (with a capital C)

9/4/2018
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What if content marketing isn’t the solution we believe it is? What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing? Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions. On My Desk Nulon Born This Way video series find it here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are...

Duration:00:29:57

BNR 207: Matt Allison on winning executive buy-in for content marketing

8/28/2018
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Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa. You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to pick his brain about that and about winning executive buy-in for content marketing. But Matt is also heading off for new challenges, so James and Sarah get the exclusive on where one of Australia’s most successful content marketers is off to next. On...

Duration:00:26:45

BNR 206: Masterclass: How to become the media’s go-to expert?

8/21/2018
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Sarah and James pick Nic’s brain about how to become an expert source in the media. This is what Nic does for a living; his business helps people with expert knowledge build their media profile. So, what tips and advice can he share? On My Desk Jargon Grader Five secret behaviours of our most successful experts How I Built This Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media,...

Duration:00:23:57

BNR 205: Return on investment for your marketing spend

8/14/2018
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Only 1 in 4 marketers are confident they can quantify return-on-investment. That’s not just digital advertising – that’s across traditional and trade advertising, too. The figure comes from a recent study by Nielsen, The CMO Report, which also found three-quarters of marketers have no confidence they have the right technology in place to achieve their marketing goals. So, what does it all mean? And what do we do about it? On My Desk It’s time for the content marketing conversation to...

Duration:00:21:08

BNR 204: The state of email in 2018

8/7/2018
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According to a new report from email marketing platform, Emma, 59% of marketers say email is the form of marketing that generates the most ROI for their business (that’s 68% for B2B). Today, the BNR team dissect the report and look at what makes effective email marketing in 2018. On My Desk Quote Investigator TeleprompterWays to Change The World podcast Links you might need email marketing report Brand Newsroom is a marketing podcast for anyone who has a say in how companies are...

Duration:00:20:35

BNR 203: How voice recognition is changing marketing

7/31/2018
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Voice technology is changing the way we live our lives. So, what does that mean for the way we do marketing? To give us some insights, today we’re joined by the founder of VERSA, Australia’s first specialist voice technology agency, Kath Blackham. On My Desk How to get survey respondents in 2018: 10 tested ideas for marketers Moshi Twilight Sleep StoriesDeep Listening Links you might need hereherethe future of voice recognition technology changing consumer behaviour Brand Newsroom is...

Duration:00:22:53

BNR 202: Masterclass: How to get content strategy right

7/23/2018
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The BNR team lean on Sarah’s expertise for a bit of a masterclass on content strategy. Whether you’re thinking about content marketing for the first time or you need to retro-fit a strategy or even if you haven’t reviewed yours for a while, there’s be something for you in today’s discussion. On My Desk SeamlessDoes content marketing work?Calibre Links you might need how to improve your content marketing strategycontent marketing research tools things a content marketing strategy won’t...

Duration:00:23:56

BNR 201: Do we still trust social media?

7/16/2018
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Only 41 per cent of us say we trust social media. That’s according to Edelman’s Trust Barometer for Social Media, which was released recently. That could have a huge affect on the way brands use the platforms. On My Desk Boomerang Why company leaders need to be actively engaged on social channels How autonomous flying taxis could change the way you travel Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content...

Duration:00:24:55

BNR 200: What is good storytelling for business?

7/9/2018
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It’s the 200th episode of Brand Newsroom and James, Nic and Sarah are celebrating. But, they’re not here to party; there’s work to do. Today’s topic is storytelling. Specifically, what is good storytelling for businesses and brands? On My Desk Game of InchesHow storytelling can be a force for social changeThis is what happens to footballers’ brains when they miss penalties. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering...

Duration:00:28:43

BNR 199: Guardian Australia editor Lenore Taylor on the future of journalism and the media

7/2/2018
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Guardian Australia editor Lenore Taylor joins James Lush for a one-on-one chat about the future of journalism and the media. Lenore is one of Australia’s most respected journalists, having won two Walkley Awards – Australia’s top prize for journalism – and twice being named the Federal Parliamentary Press Gallery’s Journalist of the Year. The Guardian is doing some great and exciting things – and growing its audience at a time when many media outlets are struggling. On My Desk Reuters...

Duration:00:23:09

BNR 198: Oliver Peterson on modern communications and dealing with the media successfully

6/26/2018
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In the second episode of our Conversations series, Nic has a one-on-one chat with 31-year-old talkback radio host, Oliver Peterson. They talk about modern communications, how to get your story into traditional media outlets successfully, and how to become the media’s “go-to” expert on any given subject. On My Desk Links you might need here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public...

Duration:00:26:30

BNR 197: Rand Fishkin on his new book, life after Moz and marketing in 2018

6/19/2018
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Rand Fishkin, one of the household names of content marketing and SEO, joins Sarah for a special fireside chat. You’ll know Rand as the guy behind Moz – the SEO software for marketers. But times have changed and Rand has branched out on his own with a new company called Sparktoro. He’s written a book, called Lost and Founder. Rand talks to Sarah about these things, Google’s plans, storytelling and marketing in 2018. This is the first in a special series of conversations in the lead up to...

Duration:00:30:23

BNR 196: How to think like a journalist when planning content

6/11/2018
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Brand Newsroom producer Dan Hatch joins James and Sarah to talk about a blog post he wrote called “how to think like a journalist when planning content”. It’s a post that seems to have really struck a cord with people in the marketing space – whether they have a journalism background or not. On My Desk editorial traineeshipsAbout RaceCalm Links you might need How to think like a journalist when you’re planning content Brand Newsroom is a marketing podcast for anyone who has a say in...

Duration:00:21:20

BNR 195: Here's a controversial opinion...

6/4/2018
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It’s time to challenge the status quo and slaughter some marketing sacred cows! James, Nic and Sarah are joined by Nick Eggleton of Electric Agency, to discuss some controversial opinions. In doing so, they tackle influencer marketing, thought leadership, public relations companies and balance in the media. On My Desk 5 tips for pitching success How to Write Better Copy OMG! This is wrongShort Story Dispenser Links you might need Electric AgencyTwitter Brand Newsroom is a marketing...

Duration:00:28:30

BNR 194: The state of the media in 2018 (and what brands can do about it)

5/29/2018
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The BNR take a close look at Cision’s 2018 State of the Global Media Report. Cision interviewed 1,355 journalists from all over the world to get their perceptions of how their industry is changing. They looked at everything from fake news and social media to PR. Here’s what they found out, and what brands can do about it. Links you might need Cision’s 2018 State of the Media survey. On My Desk Google’s New Algorithm Creates Original Articles from your Content 5 Secret Behaviours of our...

Duration:00:22:07

BNR BONUS: Insights from Mark Masters' You Are The Media Conference

5/25/2018
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BNR's producer, Dan Hatch, went to Bournemouth in the UK to the You Are The Media Conference hosted by Mark Masters. The idea behind the conference was, really, to help businesses and individuals to find their own space, build their own audience, and lean into it. While he was there, Dan recorded this special bonus episode of the podcast. Links: You Are the Media Conference Wirehive 100 Mark Schaefer's Known. Full show notes at www.brandnewsroom.net. Brand Newsroom is a...

Duration:00:20:46

BNR 193: How to get the most out of LinkedIn for business

5/22/2018
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Many businesses use LinkedIn as part of their marketing strategy. The BNR team is joined by Darrel Griffin, The LinkedIn Mentor, to get some tips and advice on how to use the platform effectively. On My Desk article The Hidden BrainNew Sales Simplified Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Duration:00:25:14