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Brand Newsroom Marketing Podcast

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Location:

Australia

Language:

English

Contact:

+447922736382


Episodes

BNR 222: What did we learn from the PR disasters of 2018

12/11/2018
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As it’s nearing the end of the year we wanted to review the best and worst of what we’ve seen in the various parts of the industry through 2018. We’ve seen some absolute clangers this year. Nic and James offer their advice to help you avoid or navigate a similar disaster yourself. The guys discuss Facebook and Cambridge Analytica, Elon Musk, politics, Nike, Serena Williams, Australia’s Liberal Party, Brand Newsroom is a marketing podcast for anyone who has a say in how companies are...

Duration:00:20:10

BNR 221: The art of networking with Gordon Jenkins

12/3/2018
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Gordon Jenkins is known as The Visible Guy. He’s an expert at networking and he claims that no matter how bad your situation seems at any point in time, you can position yourself for success. On My Desk co The 100 with 10 Extra Speeches: Insights and Lessons from the 110 best speakers and speeches ever givenWhat Facebook knew and tried to hide. Links you might need here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering...

Duration:00:24:24

BNR 220: Chris Smoje on customer service and branding

11/26/2018
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Chris Smoje joins the podcast to talk about where customer service and branding meet. On My Desk Blogging Statistics and Trends report 2018Mike House’s Thrive and AdaptTelum media Links you might need here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. www.brandnewsroom.net

Duration:00:26:07

BNR 219: James talks to Cisco’s Ray Kloss about B2B

11/19/2018
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James was in Melbourne last week for the B2B Marketer’s Forum and took the opportunity to speak to Ray Kloss, marketing director Cisco. Cisco has just had a major relaunch, so it’s a great opportunity to take a deep dive into a B2B marketing story. Links you might need here hereOrange Sky Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and...

Duration:00:17:18

BNR 218: Pam Didner on the secrets to effective sales enablement

11/13/2018
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Our topic today is effective sales enablement. It’s a topic normally approached from the point-of-view of the sales team, but our guest, Pam Didner, is looking at it from the marketing side. Pam is a marketing consultant, an author, and someone well known to content marketers around the world. She’s looked at what marketers can do to help the sales team be more effective. On My Desk Talk Triggers Atomic Habits A quick and easy way to create your own value propositions Links you might...

Duration:00:27:31

We want to hear from you!

11/9/2018
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To ensure we're making the best and most relevant podcast possible in 2019, we've created a quick survey. (SurveyMonkey says it'll take six minutes.) Tell us what you want to hear. What kind of episodes do you like? What topics should we discuss? What do you love and what do you hate? (Sorry, we can't stop Nic's shameless plugs, we've tried. But anything else is open for discussion.) We can't wait to hear from you, James, Sarah and Nic. TAKE THE SURVEY HERE or find it on our Twitter...

Duration:00:01:06

BNR 217: Masterclass: interview techniques every business person needs

11/6/2018
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In the third of our special masterclass series, Nic and Sarah quiz James about interview techniques. Whether you’re interviewing someone for a job or you’re hosting a conference, everyone in business needs to know how to get the best stories and information from an interviewee. On My Desk Forrester reportToday in Focusnew media training service Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public...

Duration:00:24:37

BNR 216: Do I need an app?

10/30/2018
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The team looks at mobile apps and asks “do I need an app for my business?” Joining James, Nic and Sarah to demystify a marketing platform that many businesses have probably never even thought of, is Richard Giles, general manager and product director at West Australian app-specialist agency, Adapptor. On My Desk Zwift Garden Answers Layout Why the future of the hospital will be in your own home Links you might need here Brand Newsroom is a marketing podcast for anyone who has a say in...

Duration:00:24:23

BNR 215: Jay Acunzo Breaks the Wheel of Marketing

10/23/2018
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Jay Acunzo is challenging us to rethink marketing. He has worked at some of the biggest names in media and marketing, including Google, ESPN and Hubspot. He’s the host of the Unthinkable Podcast, and an in-demand speaker. Jay has a new book out, called Break the Wheel. Today he joins Sarah Mitchell for a chat about the book, and the difference between “best practice” and “best for us” marketing. On My Desk The Awkward Gardener Links you might need Amazon Unthinkable Podcast Brand...

Duration:00:30:33

BNR 214: The Content Marketing Institute’s B2B Benchmarks Report 2019

10/16/2018
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The BNR team discuss the Content Marketing Institute’s 2019 B2B Benchmarks Budgets and Trends Report. The report found 90 per cent of B2B businesses now focus their content on what the audience wants, rather than just banging on about their product – so James and Sarah are thrilled. On My Desk BBC Business Daily podcast Links you might need Content Marketing Institute’s B2B Benchmarks, Budgets and Trends Report 2019 here’s the blog post Brand Newsroom is a marketing podcast for anyone...

Duration:00:22:11

BNR 213: Donna McGeorge on the 25-minute meeting

10/8/2018
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Donna McGeorge, author of The 25 Minute Meeting, is our guest today – talking about productivity! A report by Harvard Business Review found that 70 per cent of meetings were unproductive and inefficient. Sound familiar? It certainly does to us. On My Desk Glue by Tracy EzardMyPureMist inhaler Changeology by Les Robinson Links you might need Donna McGeorge Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content...

Duration:00:22:26

BNR 212: Lisa Evans on storytelling for business

10/1/2018
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The Story Midwife Lisa Evans joins Nic and Sarah for a chat about business storytelling. Lisa helps people find their brand’s authentic voice and teaches them how to become confident and successful public speakers. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. On My Desk the Feather Heist Show and TellSpeaking Savvy Links you might need here...

Duration:00:21:50

BNR 211: Takeouts from Content Marketing World 2018

9/25/2018
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Lush client services manager, Adriana Robbins attended 2018 Content Marketing World. Neither James, Nic, nor Sarah made it along, so the team asked Adriana to join us for a chat about what she learned and what her key takeouts were from this year’s event. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes Here are some key...

Duration:00:20:39

BNR 210: How to manage your email marketing list effectively

9/17/2018
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Melbourne-based email specialists The Orchard Agency released their Australian Email Benchmark Report 2018 recently. Agency co-founder Wei Tan joins Nic and Sarah for a conversation about the report, with a focus on how to manage email lists effectively. On My Desk TTC Wrap-up newsletterhere How to make good people great leaders Links you might need here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content...

Duration:00:24:59

BNR 209: Oscar Trimboli on the impact of listening

9/11/2018
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What price do we all pay in our home lives and our businesses for not listening? And how do we become better listeners? Author of Deep Listening & Breakthroughs and head of the Coaching Faculty at The Marketing Academy Australia, Oscar Trimboli, joins James and Sarah for a chat about listening. On My Desk The EchoJunction podcast Unfiltered Podcast with James O’Brien The 25 Minute Meeting Links you might need Oscar Trimboli Brand Newsroom is a marketing podcast for anyone who has a say...

Duration:00:25:24

BNR 208: Justin Kirby on the role of Content (with a capital C)

9/4/2018
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What if content marketing isn’t the solution we believe it is? What if it’s actually a symptom of the tectonic changes we’re seeing in both the media and marketing? Justin Kirby, co-author of a new book, The Definitive Guide to Strategic Content Marketing, joins Sarah Mitchell for a special conversation about some very big questions. On My Desk Nulon Born This Way video series find it here Brand Newsroom is a marketing podcast for anyone who has a say in how companies are...

Duration:00:29:57

BNR 207: Matt Allison on winning executive buy-in for content marketing

8/28/2018
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Matt Allison is the outgoing head of global content strategy at health care provider and insurer, Bupa. You may we have heard of their fantastic brand newsroom, The Blue Room. It’s one of content marketing’s best case studies, so we wanted to pick his brain about that and about winning executive buy-in for content marketing. But Matt is also heading off for new challenges, so James and Sarah get the exclusive on where one of Australia’s most successful content marketers is off to next. On...

Duration:00:26:45

BNR 206: Masterclass: How to become the media’s go-to expert?

8/21/2018
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Sarah and James pick Nic’s brain about how to become an expert source in the media. This is what Nic does for a living; his business helps people with expert knowledge build their media profile. So, what tips and advice can he share? On My Desk Jargon Grader Five secret behaviours of our most successful experts How I Built This Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media,...

Duration:00:23:57

BNR 205: Return on investment for your marketing spend

8/14/2018
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Only 1 in 4 marketers are confident they can quantify return-on-investment. That’s not just digital advertising – that’s across traditional and trade advertising, too. The figure comes from a recent study by Nielsen, The CMO Report, which also found three-quarters of marketers have no confidence they have the right technology in place to achieve their marketing goals. So, what does it all mean? And what do we do about it? On My Desk It’s time for the content marketing conversation to...

Duration:00:21:08

BNR 204: The state of email in 2018

8/7/2018
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According to a new report from email marketing platform, Emma, 59% of marketers say email is the form of marketing that generates the most ROI for their business (that’s 68% for B2B). Today, the BNR team dissect the report and look at what makes effective email marketing in 2018. On My Desk Quote Investigator TeleprompterWays to Change The World podcast Links you might need email marketing report Brand Newsroom is a marketing podcast for anyone who has a say in how companies are...

Duration:00:20:35