The Bitcoin Playbook

The U.S. government's BTC stash grows from a 127k BTC seizure by the DOJ as “budget-neutral” acquisition plans stall. While Washington drags its feet, institutions keep stacking and the market shrugs off old coins moving. Josh Friedeman, Trey Sellers, and Jon Gordon break down Bitcoin’s so-called IPO moment, Square’s Lightning rollout, and Steak ’n Shake’s balance-sheet flex - signals of Bitcoin’s quiet advance from a seemingly "niche" interest to infrastructure. KEY TAKEAWAYS CONNECT WITH JON@thebitcoinyogi@jongordon9Jon GordonSatoshi HealthSound HSA CONNECT WITH TREY @ts_hodlTrey Sellerstreysellers.comfirebtc.substack.com CONNECT WITH JOSH @joshuafriedemanJosh Friedeman SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → https://velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → https://strongwealth.net

Most Bitcoin losses aren’t hacks… they’re mistakes. In this episode, Keith Gardner, Founder of Branta, introduces a breakthrough in Bitcoin payment security: pre-payment verification. Branta’s technology adds a simple but powerful verification step that ensures every Bitcoin or Lightning payment goes exactly where it should. No new protocol, no compromise on privacy, just a smarter way to send Bitcoin safely. If you’ve ever sent Bitcoin to the wrong address or worried about Lightning payments going astray, this episode shows how Branta’s privacy-first verification layer quietly prevents fraud and human error without changing Bitcoin itself. 🔑 Bitcoin payment security, pre-payment verification, Lightning Network, Branta, Bitcoin UX, Keith Gardner, Bitcoin scams, Bitcoin business tools, crypto safety, Bitcoin innovation, Bitcoin usability. ⚡️ Key Takeaways • Bitcoin’s biggest threat isn’t the network, it’s human error. • Pre-payment verification adds confidence and protection to every Bitcoin or Lightning transaction. • Branta’s approach: enhance security without touching Bitcoin’s core or sacrificing privacy. • Verification is becoming Bitcoin’s “fifth operation” - joining buy, sell, send, and receive. • Keith Gardner’s vision: build guardrails that empower users, not control them. 🌐 CONNECT WITH KEITH 𝕏 https://x.com/unfakekeith 𝕏 https://x.com/BrantaOps 🔗 https://www.linkedin.com/in/singularkeith/ 🌍 https://branta.pro 🌐 CONNECT WITH JOSH 𝕏 https://x.com/joshuafriedeman 🔗 https://linkedin.com/in/joshuafriedeman 🤝 SHOW PARTNERS ⚙️ VELAS COMMERCE — Build with Bitcoin. Build with Lightning. Web, apps & POS integration → https://velascommerce.com 💪 STRONG WEALTH — Bitcoin-native wealth planning → https://strongwealth.net

Bitcoin is eating Wall Street while Ray Dalio warns of a looming U.S. debt crisis. In this roundup, we unpack gold’s new all-time high, corporate treasuries now holding 1.3M BTC, Square flipping Bitcoin payments on by default for four million businesses, and Eric Trump’s mining company going public on NASDAQ. From Dalio’s warnings to Bitcoin’s growing grip on institutions, this episode explores how money, markets, and politics are shifting toward a Bitcoin standard. KEY TAKEAWAYS CONNECT WITH JON@thebitcoinyogi@jongordon9Jon GordonSatoshi HealthSound HSA CONNECT WITH TREY @ts_hodlTrey Sellerstreysellers.comfirebtc.substack.com CONNECT WITH JOSH @joshuafriedemanJosh Friedeman SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → https://velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → https://strongwealth.net

Bitcoin tapped a new ATH, dipped, then snapped back. In this roundup, Josh Friedeman, Jon Gordon (Satoshi Health Advisors / NosFabrica), and Trey Sellers (Unchained) break down why the move wasn’t a real crash, what would actually create a deep washout, and why $100K now feels like the floor. We also hit the week’s biggest signals: Harvard’s $116M Bitcoin exposure and what it means for endowments, Scott Bessent’s walk-back on a U.S. “Strategic Bitcoin Reserve,” Block’s Proto modular mining rigs, and the Fed easing bespoke oversight on banks touching Bitcoin (“novel activities”) CONNECT WITH JON @thebitcoinyogi@jongordon9Jon GordonSatoshi HealthSound HSA CONNECT WITH TREY @ts_hodlTrey Sellerstreysellers.comfirebtc.substack.com CONNECT WITH JOSH @joshuafriedemanJosh Friedeman SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → https://velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → https://strongwealth.net

In this roundup episode, Josh Friedeman, Trey Sellers, and Jon Gordon unpack MicroStrategy’s eye‑popping earnings and why markets didn’t blink. They dig into Saylor’s MNAV guidance and what STRC is designed to do. Then they shift to the boardroom: how CFOs are really approaching Bitcoin, what a Deloitte CFO survey is signaling, and what proof‑of‑reserves could look like for corporates. We close with retirement planning: why hard‑asset exposure matters, how much belongs in the risk sleeve, and where today’s access (401(k)/IRA) is opening the door. KEY TOPICS TAKEAWAYS CONNECT WITH JON @thebitcoinyogi@jongordon9Jon GordonSatoshi HealthSound HSA CONNECT WITH TREY @ts_hodlTrey Sellerstreysellers.comfirebtc.substack.com CONNECT WITH JOSH @joshuafriedemanJosh Friedeman SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → https://velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → https://strongwealth.net

Is the U.S. dollar going digital? In this Roundup episode, Josh Friedeman, Trey Sellers, and Jon Gordon break down how the GENIUS Act may be paving the way from the Petrodollar to a Crypto Dollar system. They unpack why the GENIUS Act bans CBDCs while promoting stablecoins, how Tether and Circle are soaking up short-term U.S. Treasuries, and whether this shift actually solves the U.S. debt crisis—or just delays it. You’ll also hear how Bitcoin’s censorship resistance compares to stablecoins, about the U.K. potentially dumping $7B in seized BTC, and what it all means for the future of money. KEY TOPICS CONNECT WITH JON @thebitcoinyogi@jongordon9Jon GordonSatoshi HealthSound HSA CONNECT WITH TREY @ts_hodlTrey Sellerstreysellers.comfirebtc.substack.com CONNECT WITH JOSH @joshuafriedemanJosh Friedeman TAKEAWAYS SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → strongwealth.net

This bonus episode of The Bitcoin Playbook explores Bitcoin-native DeFi: what it is, where it’s going, and whether it’s worth the attention of serious Bitcoiners. To listen to the full episode, subscribe to The Bitcoin Playbook on Fountain (https://fountain.fm). Guest David Gamble shares how reading and curiosity help navigate emerging tech, before diving into DeFi use cases on Bitcoin - borrowing and lending BTC without giving up custody, the role of Bitcoin-backed stablecoins, and what institutions are watching. We examine the risks, the protocols, and the tension between innovation and Bitcoin's core values. Key Topics:

David Gamble, Head of Institutional Sales at Blockware, joins Josh Friedeman to explain how a recent change in U.S. tax law is opening the door for business owners to accumulate Bitcoin and reduce their tax bill. From "mining-as-a-service" to bonus depreciation and strategic exits, this episode breaks down how businesses and investors are leveraging Bitcoin mining to gain a long-term edge. KEY TOPICS CONNECT WITH DAVID @dgamble331David GambleBlockware Solutions CONNECT WITH JOSH @joshuafriedemanJosh Friedeman TAKEAWAYS SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Web, app, and POS integration for Bitcoin-native businesses. → velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners and families. Hard money meets smart estate strategy. → strongwealth.net

Elon Musk now has a political party. The FHA now accepts Bitcoin. And Congress just sidelined one of the most promising Bitcoin bills yet. In this Roundup, Josh Friedeman is joined by Jon Gordon (Satoshi Health Advisors) and Trey Sellers (Unchained) to break down where policy is moving and where it’s just optics. From Bitcoin in healthcare to the rise of financial self-custody, this episode unpacks how Bitcoin is starting to reshape the rules in finance, healthcare, and beyond. KEY TOPICS CONNECT WITH JON @thebitcoinyogi@jongordon9Jon GordonSatoshi HealthSound HSA CONNECT WITH TREY @ts_hodlTrey Sellerstreysellers.comfirebtc.substack.com CONNECT WITH JOSH @joshuafriedemanJosh Friedeman TAKEAWAYS SHOW PARTNERS Velas Commerce — Build with Bitcoin. Build with Lightning. Velas creates high-performance websites, apps, and POS integrations purpose-built for Bitcoin commerce. → velascommerce.com Strong Wealth — Bitcoin-native wealth planning for business owners, HNWIs, and families transitioning generational assets. Smart estate strategy meets hard money principles. → strongwealth.net

In this bonus episode, Wyatt O’Rourke shares his thoughts on the overlap between Christianity and Bitcoin, and why urbanism should matter to Bitcoiners. He also talks about The Space - a Bitcoin citadel in Denver - and how it reflects values like stewardship, community, and low-time preference

Bitcoin is quietly siphoning trillions from the traditional financial system. Josh Friedeman sits down with Wyatt O’Rourke - CEO of Basilic and author of The Bitcoinization of Finance - to explore how Bitcoin’s final settlement model challenges Wall Street’s financialization machine. They unpack the $225 trillion at stake, the hidden risks of paper Bitcoin, and what real Bitcoin adoption looks like beyond ETFs. 🌐 CONNECT WITH WYATT https://braiins.com/books/bitcoinization-of-finance 🌐 CONNECT WITH JOSH https://youtube.com/@joshuafriedeman TAKEAWAYS SHOW PARTNERS Strong Wealth — Wealth Management for Bitcoiners, by Bitcoiners. Comprehensive financial strategies rooted in sound money principles. https://strongwealth.net Velas Commerce — Web, app, and POS development for Bitcoin-native businesses. Build with Lightning. Build for the future. https://velascommerce.com

Metaplanet now holds more Bitcoin than Coinbase — and the corporate playbook is shifting fast. In this Roundup, Josh Friedeman is joined by Jon Gordon (Satoshi Health Advisors) and Trey Sellers (Unchained) to break down where strategy is real and where it’s just noise. From Angel Studios’ 300 BTC buy to the rise of Bitcoin Treasury premiums and Nostr in healthcare, this is signal for operators, allocators, and founders who can’t afford to wait. Smart moves, missed bets, and what happens when conviction goes on-chain. KEP TOPICS CONNECT WITH JON @thebitcoinyogi@jongordon9Jon Gordonsatoshihealth.comsoundhsa.com CONNECT WITH TREY @ts_hodlTrey Sellerstreysellers.comfirebtc.substack.com CONNECT WITH JOSH @joshuafriedemanJosh Friedeman TAKEAWAYS SHOW PARTNERS Velas Commercevelascommerce.comStrong Wealthstrongwealth.net

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Trump Media just made a $2.5B Bitcoin move. Square flipped Lightning on at the point of sale. And the Bitcoin Conference? It threw a few curveballs. In this post-conference debrief, Josh Friedeman is joined by Jon Gordon and Trey Sellers to break down treasury shifts, political plays, and business adoption trends you need to know. 🌐 CONNECT WITH JON 𝕏@thebitcoinyogi on X@jongordon9 on InstagramJon's Website 🌐 CONNECT WITH TREY @ts_hodl on XTrey's Website 🌐 CONNECT WITH JOSH @joshuafriedeman@joshuafriedeman@joshuafriedeman TAKEAWAYS SHOW PARTNERS Mentioned in this episode: Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Jamie Dimon once called Bitcoin a scam — now JPMorgan is offering it to clients. What changed? In this sharp business roundup, we break down Wall Street's slow pivot, why Ledn went Bitcoin-only, and how Steak 'n Shake Lightning payments signal a shift in real-world adoption. We also explore the bold idea of the U.S. acquiring 1M BTC as part of a sovereign reserve strategy. Featuring Joe Ianni (Lyncster) and Trey Sellers (Unchained), both trusted advisors to institutions, family offices, and Bitcoin-native businesses. 🌐 CONNECT WITH JOE Joe's Website 🌐 CONNECT WITH TREY @ts_hodl on XTrey's WebsiteTrey's Substack 🌐 CONNECT WITH JOSH @joshuafriedeman@joshuafriedeman@joshuafriedeman TAKEAWAYS SHOW PARTNERS Mentioned in this episode: Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners Velas Commerce: Biz Tech Meets Bitcoin DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Most accounting tools break under Bitcoin. Bitment is built different. Jordan Guess, a CPA and the founder of Bitment, is building a Bitcoin-native platform that automates ledger feeds, generates clear bank-style statements, and helps financial pros finally keep up with the Bitcoin economy. 🌐 CONNECT WITH JORDAN 𝕏@guess_jordan on XJordan's Website 🌐 CONNECT WITH JOSH @joshuafriedeman@joshuafriedeman@joshuafriedeman TAKEAWAYS SHOW PARTNERS Mentioned in this episode: DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Velas Commerce: Biz Tech Meets Bitcoin Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Steak ‘n Shake now accepts Bitcoin nationwide — and that’s just the beginning. New Hampshire is advancing legislation to let residents pay taxes in Bitcoin. Strategy World 2025 revealed how corporations are moving from holding Bitcoin to building with it. This episode breaks down the most important Bitcoin business signals of the week — including early signs of adoption across retail, policy, and operations. 🌐 CONNECT WITH JON 𝕏@thebitcoinyogi on X@jongordon9 on InstagramJon's Website 🌐 CONNECT WITH TREY @ts_hodl on XTrey's WebsiteTrey's SubStack 🌐 CONNECT WITH JOSH @joshuafriedeman@joshuafriedeman@joshuafriedeman TAKEAWAYS SHOW PARTNERS Mentioned in this episode: DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Velas Commerce: Biz Tech Meets Bitcoin Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Alladan Flinn, creator of Bitcoin Trading Cards, joins the show to discuss how art, memes, and collectibles can teach Bitcoin better than charts ever could. From fiat parallels in the collector economy to sparking orange-pill moments, this episode delivers creative insight on bitcoin adoption through design. This free, 27-page resource includes: 🌐 CONNECT WITH ALLADAN 𝕏@bitcoinliferaft on XAlladan's WebsiteAlladan's WebsiteAlladan on YouTube 🌐 CONNECT WITH JOSH @joshuafriedeman@joshuafriedeman@joshuafriedeman TAKEAWAYS SHOW PARTNERS Mentioned in this episode: Velas Commerce: Biz Tech Meets Bitcoin Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: From Wall Street's new Bitcoin-backed products to Arizona's Bitcoin treasury bill, this Roundup episode unpacks the latest shifts in Bitcoin's role in business and finance. Jon Gordon (Satoshi Health) and Trey Sellers (Unchained) join Josh Friedeman to discuss Bitcoin-native KPIs, the risks of over-financialization, and what business owners should really track in sats. 🌐 CONNECT WITH JON 𝕏@thebitcoinyogi on X@jongordon9 on InstagramJon's Website 🌐 CONNECT WITH TREY @ts_hodl on XTrey's WebsiteTrey's Substack 🌐 CONNECT WITH JOSH @joshuafriedeman@joshuafriedeman@joshuafriedeman SHOW PARTNERS Mentioned in this episode: DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners Velas Commerce: Biz Tech Meets Bitcoin Bitcoin for Corporations: Use Code BIZBIT for 20% OFF!

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Scott Dedels, CEO of Block Rewards, joins to explore how Bitcoin-based compensation is reshaping employer incentives. From startup growth to their bold rebrand, Scott shares how “good money” transforms loyalty, time preferences, and what employees value most. If you’ve ever wondered how Bitcoin can fit into payroll, perks, and culture — this one’s for you. 🌐 CONNECT WITH SCOTT 𝕏@LanternBitcoin on X@blockrewards.ca on InstagramScott's WebsiteScott on YouTube 🌐 CONNECT WITH JOSH @joshuafriedeman@joshuafriedeman@joshuafriedeman SHOW PARTNERS Mentioned in this episode: Bitcoin for Corporations: Use Code BIZBIT for 20% OFF! DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE Strong Wealth: Wealth Management for Bitcoiners, by Bitcoiners Velas Commerce: Biz Tech Meets Bitcoin

DOWNLOAD YOUR COPY OF THE BITCOIN-FOR-BUSINESS QUICK START GUIDE This free, 27-page resource includes: Tariffs, mining, and monetary disorder — this week’s panel dives into the growing tension between fiat fragility and Bitcoin’s resilience. Trey Sellers (Unchained) and Jon Gordon (Satoshi Health Advisors) join Josh to unpack the Triffin Dilemma, why Bitcoin's hashrate keeps climbing, and how traditional markets are cracking under pressure. Plus: reflections on Hal Finney and his impact on Bitcoin. 🌐 CONNECT WITH TREY 𝕏@ts_hodl on XTrey's WebsiteTrey's SubStack 🌐 CONNECT WITH JON @thebitcoinyogi on X@jongordon9 on InstagramJon's Website 🌐 CONNECT WITH JOSH @joshuafriedeman@joshuafriedeman@joshuafriedeman SHOW PARTNERS