Business School for the Rehab Chiropractor

Click here to get your AI Guide! In this episode, Hannah Matheson—Marketing Director at Rehab Chiro—shares a Marketing Monday training from our mastermind. She explains why messaging is the #1 factor in whether your marketing works (or flops) and reveals the three mistakes she sees most often on chiro Instagram accounts. What You’ll Learn - Why tactics fail when your messaging is off. - The #1 principle for creating copy that connects. - Three messaging mistakes killing your content performance. Grab the free PDF guide from this training that shows you how to train your own AI bot to write messaging that resonates with your perfect patients right here. Follow me on Instagram: @justinrabinowitz Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I share my journey from charging $60 a session to building a 7-figure, 100% cash-based practice—and the lessons I wish I knew sooner. Along the way, I answer live student questions on pricing, insurance vs. cash, and how to decide whether to associate or open your own practice right out of school. What You’ll Learn - Why “the middle” is the most dangerous place in pricing. - The real trade-offs of insurance vs. cash-based practice. - How to know when you’ve outgrown your role as an associate. - Why discounting backfires—and how to charge premium rates with integrity. If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event. Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ. Follow me on Instagram: @justinrabinowitz Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—breaks down the Sell by Chat strategy on Instagram that helped scale the practice from $500K to $1M. She covers exactly how to structure DMs, follow up, and book calls that convert into revenue—plus the tweaks that recently added an extra $7K in one week. What You’ll Learn - The 3 directives for running DMs that actually book calls. - Why you need 8+ exchanges before making the ask. - The exact closing script we use—word for word. - The role of emotional vs. strategic questions in building trust. If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event. Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ. Follow me on Instagram: @justinrabinowitz Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Click here to watch the episode on YouTube In this episode, I share the biggest lessons I took away from spending three weeks with my CEO-level clients—chiropractors running high-level practices who are pushing past six and seven figures. These takeaways aren’t just for CEOs. Whether you’re building your practice from scratch or already scaling, the principles will help you simplify, focus, and move faster. What You’ll Learn - Why success is about solving one problem at a time—and executing at the highest level. - How to overcome overthinking and start taking the “too easy” actions that actually move the needle. - Why you need to be careful about who you take advice from (and why “special people” aren’t always the best role models). - The truth about obsession vs. work-life balance—and what it really takes to grow. If you want to be in the same room with practice owners like this, I’m hosting a live event in New Jersey on September 13–14. You’ll learn from top speakers, connect with leaders in our profession, and leave with an action plan to grow your business. 👉 Click here to apply for a guest pass for Rehab Chiro Mastermind Live. Follow me on Instagram: @justinrabinowitz Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I sit down with Dr. Kaylie (our marketing director) and Dr. Ashdin (our sales director) at Strive2Move. Together, we break down how they helped take the practice from $500K to $1M in under two years—and what you can apply in your own business today. What You’ll Learn: - Why most chiros get stuck on the “time vs. money” roller coaster—and how to break it. - The sales and pricing mistakes I see that keep practices from scaling. - How Kaylie approaches problem-led marketing (and why most chiros get it wrong). - The real secret behind hitting $1M: consistent time and focus on sales + marketing. If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event. Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ. Follow me on Instagram: @justinrabinowitz Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I sit down with Dr. Kaylie and Dr. Ashdin, managing partners at Strive2Move, to share the real story of how we built a thriving business together. From early struggles to building a profit-sharing partnership, we cover the lessons, mindset shifts, and systems that made it possible. You’ll hear: - How Dr. Ashdin and Dr. Kaylie started at Strive to Move - The turning point from losing money to record-breaking months - Why trust, transparency, and clear roles are key to scaling - The partnership structure that keeps everyone motivated and invested If you’ve ever thought about bringing on a partner—or becoming one—this episode is your inside look at what works and what to avoid. Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13-14 in Bridgewater, NJ Follow us on Instagram: @justinrabinowitz Want more free resources? 📥 Download our Exclusive Rehab Checklist

In this episode, you're getting a behind-the-scenes recording from our live Mastermind event, featuring our Marketing Director, Hannah. She walks you through the exact framework we use to help chiropractors go from overwhelmed and unclear to fully confident in their marketing strategy. Whether you're making under $10K/month or pushing past $200K/year, Hannah breaks down the 3 marketing stages — Foundation, Build, and Growth — and gives you the mindset shifts and tactical playbook needed at each level. Here’s what you’ll learn: Why “more tactics” isn’t the answer if your marketing isn’t working The 3 stages of marketing every practice owner goes through — and how to know where you are The mindset shift that separates clinicians stuck under $10K/month from those scaling past $200K Why “Sell by Chat” and traffic ads are non-negotiables in today’s landscape How to stop optimizing for what doesn’t exist and start building a brand that lasts This talk is packed with practical insights and real stories from the field. If you’ve ever said, “I don’t know what I should be doing in my marketing,” this episode is your reset button. Ready to finally grow and scale your practice? 👉 Apply for a Free Strategy Call Follow us on Instagram: @justinrabinowitz Want more free resources? 📥 Download our Exclusive Rehab Checklist

In this episode, I bring you another SPECIAL CLIP from our recent live event. This is the "meat lecture" — where I broke down the core framework behind how I help chiropractors build, grow, and scale their practices. We get into: How to finally nail your business model (and why this is where most docs get stuck) Why marketing and sales feel hard — and how to “hail” your message so it actually lands What “scaling” really means (and how I learned the hard way what not to do) The real reason you don’t have enough time or money — and how to fix it fast The biggest mindset shifts that separate stressed-out clinicians from real CEOs Whether you’re just starting out or stuck at $30K/month, this framework is the roadmap I wish I had back in 2012 — and the one I use every day with our top clients. Ready to finally grow and scale your practice? 👉 Apply for a Free Strategy Call Follow us on Instagram: @justinrabinowitz Want more free resources? 📥 Download our Exclusive Rehab Checklist

In this episode, I sit down with Dr. Ashdin Billimoria — our first-ever associate and now managing partner at Strive to Move — to talk about how he became obsessed with sales (yes, sales) and how it's changed his clinical and leadership journey. We get into: - How Ashdin went from fearing sales to loving it - The real reason patients say “no” — and how to fix it - What makes a discovery visit actually work - How to train associates without making them robots - The mindset shifts required to close more (without being pushy) Whether you’re just getting started or training your first hire, Ashdin drops practical, real-world strategies that can help any doc sell with more confidence — and make more impact. Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team. Follow us on Instagram: @justinrabinowitz Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I walk you through exactly how I’m using AI right now — in both business and life. From creating high-performing Instagram posts to building a personal household budget to training a marketing assistant bot, I break down three powerful, real-world use cases for chiropractors and business owners. You’ll learn: - How to get your AI bot to write in your voice - Why most people are using AI wrong (and how to fix it) - How to build your first “marketing assistant” bot — fast Whether you’re new to AI or ready to go deeper, this episode will give you practical takeaways to use today. Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team. Follow us on Instagram: @justinrabinowitz Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I break down the cost of waiting — and how playing it safe could be costing you hundreds of thousands (or more). From undercharging in my early years to clients who delayed action and paid the price, this episode is a reminder that the biggest risk is doing nothing. Inside this episode: - How I lost $1M by undercharging - The “Beginner’s Paradox” that keeps you stuck - Why waiting for the "right time" kills growth - What to do instead — starting now Ready to finally grow and scale your practice? Click here to apply for a free strategy call with our team. Follow us on Instagram: @justinrabinowitz Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Welcome to Business School For The Rehab Chiropractor where we talk about the lessons I’ve learned in scaling my cash based rehab chiro practice to 7 figures without personally treating a patient. Now, I help other rehab chiros do exactly the same. Wanna grow your rehab chiropractic practice? Click here.

Watch now on YouTube → Click here to watch this episode In this episode, you're getting a SPECIAL CLIP from our live event. It's a raw, heartfelt message about what real wealth actually means. Spoiler: It’s not about a number in your bank account. I share my personal stories, client transformations, and a letter to my children that brings it all home. Whether you're in business, in school, or just trying to find your footing, this message is for you Here’s what you’ll learn: The difference between being rich and being wealthy How to build wealth before the money shows up Why "starting before you're ready" is the real shortcut This episode isn’t just about business — it’s about identity, legacy, and courage. Text it to someone who needs to hear it. DM Justin on Instagram with your thoughts. And if you’re ready to start living like you’re wealthy, this is your sign. Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I’m sharing the 7 biggest false beliefs I hear about money, pricing, and insurance — the same ones that keep most rehab providers stuck and undercharging. From “my town is different” to “you need years of experience to charge more,” I break down the real reasons why these thoughts are holding you back — and what to do instead. Here’s what you’ll learn: Why charging less doesn’t make you more “accessible” How affordability is often a mindset issue — not a pricing one Why selling in healthcare is not unethical (and may be your #1 skill) How to confidently raise your prices — no permission required The truth about scaling high-ticket services Follow us on Instagram @justinrabinowitz Want more free value? Download our exclusive rehab chiro checklist for your roadmap to success

Mindset - one of my favorite talking points when it comes to being a rehab chiro practice owner. It is part of the foundation for growing a successful business! So in this episode, I share how I grew and evolved my mindset. (Which grew my business as a byproduct) Things like self-awareness, self-talk, and who you share your information with have a TREMENDOUS impact on your life. Even though they may sound like little things, if you don’t get these aspects of your mindset right then they’ll cascade and cause grander problems in your life and business. Be careful about who you share with. Your situation never changes, you do. And become aware of the things that you say out loud. ... Follow us on Instagram @justinrabinowitz Want more free value? Download our exclusive rehab checklist for your roadmap to success

Not sure what types of ads to run—or how to tell if they’re actually working? You’re not alone. Many rehab chiros waste time and money on ad strategies that aren’t built to convert or scale. In this episode, Justin sits down with the marketing team - Hannah and Kaylie - and they break down the core systems and tools behind running profitable digital ads for a rehab chiropractic practice—so you can stop guessing and start growing. Whether you're behind the scenes or running the show, this episode is packed with practical takeaways you can apply to your next campaign. Here’s what you’ll learn: Our live event is THIS WEEKEND - and it’s too late to join our team and 100+ of the world’s top rehab chiros in person in New Jersey DM us on Instagram @justinrabinowitz to find out how to attend Want more free value? Download our exclusive rehab checklist for your roadmap to success

Click here to watch on Youtube! In this episode, I’m sharing the real story of what it looked like to grow a business while raising a young family — and why I believe you don’t have to choose one over the other. From 4am mornings to hiring before I was "ready," I walk through the rhythms, decisions, and mindset shifts that helped me integrate both worlds without burning out. If you're a parent, a business owner (or both), this one's for you.Here's wha you'll learn: Why the myth of “balance” keeps entrepreneurs stuck-How integration creates clarity and freedom My exact daily routine as a parent and CEO The decisions I made early that bought back time What I’d tell my younger self about fatherhood and business And more Want to come as a guest to our Live Event on June 7-8? It's not too late... Click here to apply and we'll get in touch ASAP Click here to watch this week's episode on Youtube!

Your patients aren’t broke—they’re scared. In this episode, we break down the REAL reasons people hesitate to commit to care plans in a shaky economy—and exactly what to do about it. You’ll learn the 3 patient personas that show up during economic uncertainty (including The Freezer and The Worrier) Why your usual sales approach might be backfiring And the simple leadership shifts that can help you convert with confidence. Plus, I walk you through a recession-savvy care plan close you can start using today. If you’re tired of seeing people say “I’ll think about it”... this episode is for you. Guest passes are STILL available (but limited) for our next Rehab Chiro Mastermind LIVE event on June 7-8. Click here to apply Want more resources? Get our free guide - the Rehab Chiro's Checklist – your step-by-step roadmap to a thriving practice.

Want to build a practice where people don’t just get treated—but get transformed? In today’s episode, we dive deep into what it truly takes to build an organization that transforms people from the inside out. It’s not just about systems, skills, or SOPs—it’s about leadership. We explore how to create a place where people walk in and leave better, more aligned, and more empowered than when they arrived. We’ll walk you through how to build a mission-driven team, create a culture people believe in, and turn your practice into a place where both patients and staff leave better than they came. Guest passes are still available (but limited) for our next Rehab Chiro Mastermind LIVE event on June 7-8. Click here to apply Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Recession talk is everywhere—tariffs, negative GDP, uncertainty in the air. But what do you actually do when the economy dips and fear takes over? In this episode, I’m pulling back the curtain on how I not only survived the last major downturn—the COVID-19 pandemic—but grew our practice by 34% during it. This isn’t theory. I’ve been there, built through it, and came out stronger. I’ll walk you through the exact mindset and strategies we used to thrive in a time when most businesses were just trying to survive. You’ll learn: And more If you're a chiropractic business owner feeling unsure about what’s next, this episode will give you real-world insight—and a solid plan to move forward with confidence. Want to surround yourself with the world’s top rehab chiros? Apply for a guest pass to join us on June 7-8 for our next Rehab Chiro Mastermind Live. Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.