Business School for the Rehab Chiropractor

In today’s episode of Business School for the Rehab Chiropractor, Justin sits down with Cat Rotti, to talk about her journey from ambitious student to confident clinic owner. In their talk, Cat explains why being a great clinician is not enough if you want to scale your practice and why stepping back may allow for your practice to grow. If you like what you hear on the podcast, come to our next live event in New Jersey. Click HERE to learn more. In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo. Click here to book your demo.

In today’s episode of Business School for the Rehab Chiropractor, Justin talks to Tyler Brookings. Tyler takes us through his early days as a locum before he was ready to open his own clinic. Tyler shares how he chose the right location for his practice and what you need to focus on when choosing somewhere to start your own practice. Tyler also opens up about his decision to move away from a major insurance provider and the effect that it had on his business. If you’re navigating significant changes in your business, looking for help, our next live event is just around the corner in New Jersey. Click HERE to learn more. In this episode, you’ll hear about: To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo. Click here to book your demo. ​

In this episode of Business School for the Rehab Practitioner, Justin gives you a behind the scenes look at the Rehab Chiro Mastermind Live event coming up in May in Bridgewater, New Jersey. He takes us through why this event will be more intimate, practical and more directly useful for practitioners. Justin also covers AI, one of the biggest themes in business in 2026. He takes us through how it affected his practice, and how you can intelligently apply it to your business. If you’re looking for more help our next live event is around the corner in New Jersey. Click HERE to learn more. In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your demo

In this episode of Business School for the Rehab Chiropractor, Justin sits down with Hannah Matheson, Rehab Chiro’s marketing lead, to talk about what actually makes marketing work in a chiropractic practice. Hannah shares how her role has evolved from marketing assistant to operations leader, and why that journey has shaped the way she now teaches marketing to more than 130 clients worldwide. Together, Justin and Hannah unpack one of the biggest mistakes practitioners make: judging marketing only by whether a new patient walks through the door. They explain why marketing should be treated as a series of tests, why failures are often the most valuable part of the process, and how to measure success using the small wins that come before revenue. Both of them explain what marketing is all about, testing, why failing is often the most important part of the process and why the small wins might be the key to your marketing success. If marketing has ever felt overwhelming, confusing, or frustrating, this episode will help you simplify it and focus on what actually drives results. If you’re looking for more help, our next live event is around the corner in New Jersey. Click HERE to learn more. In this episode, you’ll hear about: To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your demo

Programming Update! After helping hundreds of chiros and cash-based PTs grow their business. Starting in April, we’re taking it up a notch. The next chapter of Business School for the Rehab Practitioner will introduce new topics, sounds, and guests - but we’ll always remain true to the mission: We help chiropractors build real, sustainable businesses that help them win time and treat their patients in the best way possible. If you’re looking for more help, our next live event is around the corner in New Jersey. Click HERE to learn more. Your Host: Justin Rabinowitz Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your demo.

In this episode of Business School for the Rehab Chiropractor, Justin answers listeners' questions that get right to the heart of what is holding business chiropractors back. He explains why strong business owners have to straddle two worlds - they need to strategise while still being able to focus on details and execute. He also shares why avoiding your finances is rarely about math and more often about fear, shame, or old beliefs around money. In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your demo

In this episode of Business School for the Rehab Chiropractor, your host Justin Rabinowitz answers listener questions about culture, leadership, and when to invest in coaching. He breaks down how business owners should think about money beyond just income, why accountability is essential to real company culture, and what leadership actually looks like as a practice grows. Justin also explains why many clinic owners ask the wrong question when it comes to raising prices and why waiting until things feel painful is usually the worst time to seek out coaching. In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your dem

In this episode of Business School for the Rehab Chiropractor, your host Justin Rabinowitz breaks down the mindset shifts that actually matter when you want to grow a profitable, scalable chiropractic practice. Justin tells you why so many clinicians struggle to sell confidently, what it really means to be “ready” to grow and how to make better decisions without being reckless. Justin also gets honest about hiring associates, stepping out of the center of patient care, and why lack of focus is often the real reason a business owner is not growing. In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your dem

In this episode of Business School for the Rehab Chiropractor, Justin speaks with Dr. Derek Huddleston (clinic owner in Little Rock, Arkansas) whose path to practice ownership was forged through extreme hardship and a decision to build a clinic that actually listens. As an Air Force veteran and former medic, Derek shares how losing people close to him, navigating addiction, and watching the “pill-first” system fail pushed him toward chiropractic and a rehab-based model. Justin and Derek unpack what happens when you stop chasing volume, start charging based on value, and take 100% ownership of your outcomes, especially in a market where people assume “that price won’t work here.” In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your demo

In this episode of Business School for the Rehab Chiropractor, your host Justin Rabinowitz breaks down what actually matters when building a profitable, scalable chiropractor practice. He shares his perspective on choosing the right niche for your practice, if you should buy your own real estate for your office, where to invest for long-term wealth, his big 2026 goal, and why stepping out of patient care became a strategic decision for growth. In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your demo

In this episode of Business School for the Rehab Chiropractor, your host Justin Rabinowitz takes you inside his live Q&A in Virginia Beach. Justin covers a variety of topics across two hours, including what he calls the ethical exit and the real path out of insurance dependency and into a practice that actually pays you what you’re worth. Justin breaks down the mindset, messaging, and systems that allowed his clinic to go all-cash, double fees, grow 34% during 2020 while being closed for six weeks, and eventually scale to a seven-figure practice that runs without him in the treatment room. In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To learn more about how Justin and Rehab Chiro Coach can help you finally build the business of your dreams, click here to book a free strategy call with his team. To get your first month free with Jane.app, use my code Rehabchiro1mo Click here to book your demo

In this episode of Business School for the Rehab Chiropractor, Justin breaks down one of the most misunderstood topics in the profession; independent contracting. He explains why many clinics unknowingly operate in a legal gray zone, how tax realities can expose leadership gaps, and what it actually means to build a clinic that can grow beyond the owner. In this episode, you’ll hear about: Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution. To get your first month free with Jane.app, use my code Rehabchiro1mo And to book your demo, go to: Jane.app/demo

In this episode of Business School for the Rehab Chiropractor Justin speaks to Kurtis Gryba, a practice owner from Saskatoon, Saskatchewan, Canada who shares how opening a clinic during COVID exposed the cracks in traditional pricing, insurance dependence, and service models. He also shares how it forced him to rethink how a sustainable chiropractic practice is actually built. Justin and Kurtis also talk about those crucial leadership moments that determine whether a clinic stays small, becomes chaotic, or grows with intention. In this episode, you’ll hear about: The biggest pricing mistake chiropractors in Canada keep making. Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

This episode is a solo Q&A. The Ask Justin Show is where real practice owners submit real questions they are dealing with right now. No theory. No surface level advice. Just practical answers based on what actually works inside growing clinics. In this episode, Justin Rabinowitz answers questions around hiring, leadership, sales discomfort, and what to do when growth creates tension inside your team. These are the questions many owners think about but rarely say out loud. Here’s what we cover: Justin breaks down how to think through each situation instead of reacting emotionally. The goal is not to force growth. The goal is to build a business that can grow without burning you or your team out. If you are feeling stuck between where your practice is and where you want it to go, this episode will help you think more clearly about your next move. Apply for a Non Member Ticket to Our Next Live Event in Orlando on Jan 31–Feb 1 Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

Dr. Chris Spinella built his early career owning an insurance based chiropractic practice. The work was steady, but the margins were thin. Low reimbursements meant high volume, long days, and constant pressure to see more patients just to stay afloat. Then everything changed. After a major insurance company mishap, Chris lost more than $50,000 in unpaid claims. Money that had already been earned simply disappeared. That moment forced a hard look at the business he had built and the risks he was carrying without realizing it. Chris knew he wanted out of the insurance model, but the transition was not easy. He worried about losing patients. He worried about his staff. He worried about supporting his family. Despite the fear, he had a strong conviction that a cash based model was the right path forward. Instead of easing into it halfway, Chris committed fully. He invested heavily in business education, refined his clinical skills, and even became a patient at Justin’s practice to experience the model firsthand from the other side. The result was a successful transition. By clearly communicating the value of the new model, Chris retained many of his existing patients. Over time, he expanded into a larger facility and brought on an associate, creating a business that supported both growth and quality of care. In this episode, Chris shares what it really takes to leave insurance behind and why conviction matters more than comfort. Here’s what we talk about: Chris’s story shows what can happen when you commit fully to a model that aligns with your values and your long term goals. Apply for a Non Member Ticket to Our Next Live Event in Orlando on Jan 31–Feb 1 ----more---- Your Host: Justin Rabinowitz Founder of RehabChiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

Click HERE to watch this video episode on YouTube! The Ask Justin Show is where real practice owners submit real questions they are dealing with right now. No theory. No surface level advice. Just practical answers based on what actually works inside growing clinics. In this episode, Justin Rabinowitz answers questions around hiring, leadership, sales discomfort, and what to do when growth creates tension inside your team. These are the questions many owners think about but rarely say out loud. Here’s what we cover: Justin breaks down how to think through each situation instead of reacting emotionally. The goal is not to force growth. The goal is to build a business that can grow without burning you or your team out. If you are feeling stuck between where your practice is and where you want it to go, this episode will help you think more clearly about your next move. Apply for a Non Member Ticket to Our Next Live Event in Orlando on Jan 31–Feb 1 ----more---- Your Host: Justin Rabinowitz Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

Dr. Tony Tran graduated chiropractic school in 2016 and followed a familiar path. He joined a personal injury focused clinic, learned the system, and fell into the trap many associates do early in their career- overworked and underpaid. Over time, the model started to wear on him. The days felt repetitive. His schedule was full but his autonomy was limited. He wanted more control over how he practiced, how he spent his time, and how the business actually worked. In 2020, during COVID, Tony opened Prolific Wellness. He started in a 150 square foot office with a clear intention to build something different. Over time, he strategically dropped insurance panels, leaned into cash care, and kept PI patients only when he could control the quality and structure of care. Today, Prolific Wellness operates out of a 1,500 square foot space with three treatment rooms and a team of five people. The business is roughly 50 percent cash and 50 percent PI, with a long term goal of becoming fully cash based. In this conversation, Tony breaks down the decisions, tradeoffs, and math behind building a practice that supports growth without sacrificing control. Here’s what we talk about: Tony’s story is a reminder that scale does not start with more space or more patients. It starts with understanding your model and building intentionally. Apply for a Non Member Ticket to Our Next Live Event in Orlando on Jan 31–Feb 1 ----more---- Your Host: Dr. Justin Rabinowitz Founder of Rehab Chiro Coach. Justin works with chiropractors and clinic owners to build profitable, scalable practices rooted in clear business models and disciplined execution.

Click here to watch this week on Youtube! Most chiropractors struggle with money—not because they aren’t great at what they do, but because they’re focused on treating patients instead of building a business. So, if you want to double your revenue without adding more hours to your schedule, this episode is for you… There are only 3 ways to make more money in your business: 1- More customers – but only if you have the right marketing and sales systems in place 2- Increase your pricing – treating for an hour at a higher rate can double your revenue without adding more clients 3- Increase visit frequency – more appointments from existing patients = more revenue with less effort Still not convinced? My business grew 34% in just 10 months back in 2020 using these exact strategies. Ready to take action to get unstuck? Get your non member ticket for our next live event in Orlando FL on January 31-Feb 1

In this episode, I sat down with Dr. Jeremy Dinkin to talk about what growth actually looks like behind the scenes. Jeremy shares the real story of building a profitable practice out of the corner of a gym, resisting the urge to scale too fast, and eventually moving into his own space the right way. We dig into the decisions that protected his profit, the chaos of a build-out no one prepares you for, and the leadership mistakes that show up once you start hiring. We also talk honestly about the identity shift from clinician to leader, the pressure that comes with growth, and the moment family forced a hard look at how the business was being run. In this episode, you’ll learn: - How to think about space, rent, and profit before you expand - What most clinic owners get wrong about hiring and leadership - Why simpler communication and fewer KPIs create better results - How personal brand impacts your ability to hire and scale - If you’re building a practice and feel stuck between growth and burnout, this conversation will hit close to home. Connect with Dr. Jeremy Dinkin: Instagram (Personal): @RSMAthleteDoc Instagram (Practice): @RSMSportsMed Website: rsmsportsmed.com Follow me on Instagram: @justinrabinowitz Want to go deeper? Join us at our next live event to learn how to scale profitably, lead with clarity, and build a business that supports your life.

In this episode, I sit down with Dr. Nicholas Hedges to walk through his journey from graduating chiropractic school to building his own practice in a new state—without a built-in network or safety net. We talk honestly about the realities of opening a practice early, the mindset shifts required to grow, and why scaling and hiring become non-negotiable when your body becomes the bottleneck. Nicholas also shares how a serious wrist injury forced him to think differently about leverage, longevity, and building a business that doesn’t rely solely on hands-on care. This is a real conversation about ownership, risk, leadership, and what it actually takes to build something sustainable. In this episode, we cover: - Opening a practice in a new state with no connections - The early struggles most new owners don’t talk about - How injuries can force smarter business decisions - Why hiring and scaling aren’t optional long-term - Shifting from “do everything myself” to real leadership Want to experience these conversations live? Join us at the next Rehab Chiro Mastermind Live Event — non-member tickets available.