Web3 CMO Stories

Jon Briggs is an Emmy award-winning creative producer, co-founder, and executive board member at Food Fight Studios. In our conversation, we explore how NFTs have revolutionized the way creators can build communities and push projects forward on their own terms. Jon's excitement about the upcoming Battle Bunnies book series, co-created with the community This episode was recorded through a Podcastle call on April 4, 2024. Read the blog article and show notes here: https://webdrie.net/from-emmy-awards-to-battle-bunnies-the-creative-evolution-of-jon-briggs/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Japan is strategically positioning itself as a global leader in Web3. While lawmakers and regulators in the U.S., Europe, and other countries in Asia have adopted a cautious stance towards cryptocurrency, Japan continues to boldly champion the advancement of Web3 as a pivotal component of its national strategy. Lani Dizon is the co-founder of Zenza Capital and the innovative RYO project, Japan's first Layer-1 blockchain launch. In our conversation, we explore how RYO aims to simplify cryptocurrency for mass adoption. ⚠️ 𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙢𝙚𝙣𝙩𝙞𝙤𝙣𝙚𝙙 𝘾𝙧𝙮𝙥𝙩𝙤 𝘾𝙤𝙣𝙫𝙚𝙧𝙩𝙞𝙗𝙡𝙚 𝘽𝙤𝙣𝙙, 𝙚𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝙗𝙮 𝙕𝙚𝙣𝙯𝙖 𝘾𝙖𝙥𝙞𝙩𝙖𝙡, 𝙧𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙩𝙤 𝙢𝙚 𝙖𝙣𝙙 𝙄 𝙘𝙖𝙣 𝙜𝙚𝙩 𝙮𝙤𝙪 𝙢𝙤𝙧𝙚 𝙞𝙣𝙛𝙤! This episode was recorded through a Podcastle call on April 3, 2024. Read the blog article and show notes here: https://webdrie.net/ryo-an-ancient-japanese-currency-re-born-for-the-digital-age-with-lani-dizon/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Jordan Miller is the mind behind Satori Network, a groundbreaking project that merges AI with blockchain to predict the future. His journey spans from philosophy and information systems to the forefront of crypto AI, offering a unique glimpse into the power of decentralized technology. In our conversation, we explore how Satori Network aims to create a decentralized AI solution focused on time and future prediction, leveraging the interconnectedness of all things in time to improve predictions across the network. This episode was recorded through a Podcastle call on March 26, 2024. Read the blog article and show notes here: https://webdrie.net/exploring-the-convergence-of-ai-and-blockchain-for-predictive-power-with-jordan-miller-the-satori-network-vision/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Sam Ewen is the senior vice president, head of media innovation and experience at CoinDesk, and the driving force behind Consensus, one of the largest and most well-known events in the Web3 space. In our conversation, we explore the exciting lineup of speakers, themes, and experiences that await attendees at the upcoming Consensus event in Austin. This episode was recorded through a Podcastle call on April 23, 2024. Read the blog article and show notes here: https://webdrie.net/why-you-should-join-me-at-consensus-2024-with-sam-ewan-svp-at-coindesk/

Mikhail "Michael" Skoblov is a serial entrepreneur in fintech and crypto, and the founder and CEO of Forcefi.io. In our conversation, we explore how Forcefi democratizes access for startups and investors through its permissionless launchpad on Arbitrum. Specifically: This episode was recorded through a Podcastle call on March 11, 2024. Read the blog article and show notes here: https://webdrie.net/fund-and-scale-your-web3-start-up-with-mikhail-skoblov-ceo-at-forcefi/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Get ready to revolutionize your brand with Mitch Duckler, TEDx speaker, brand consultant, bestselling author, and founder and managing partner of FullSurge. We discuss Mitch’s new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies (ForbesBooks; May 14, 2024). It weaves insights from the world’s most influential CMOs into a new best practices workflow for navigating the future of branding. This episode was recorded through a Podcastle call on March 12, 2024. Read the blog article and show notes here: https://webdrie.net/the-future-ready-brand-insights-from-top-cmos-with-mitch-duckler/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Embark on a Parisian adventure with me, Joeri Billast, as we revisit the electric atmosphere of Paris Blockchain Week. Imagine strolling alongside industry giants like Binance CEO Richard Teng and Ripple CEO Brad Garlinghouse, diving into the mechanics of trust within the blockchain sphere. I gained more insights on blockchain's synergy with AI, the pioneering paths towards digital identities in Web3, and the whispers of Ripple's stablecoin dreams. Venture capitalist Tim Draper's keynote was nothing short of inspirational, and mingling at events like the Circle Soiree sparked connections that promise to bear fruit in upcoming episodes. Transforming your business with Web3 does not need be an enigma. I'm extending an invitation to join the discussion and define the actionable steps that can propel your business forward in these exciting times. This episode was recorded on my iPhone on April 11, 2024. Check the notes here for some concrete takeaways of the sessions: https://webdrie.net/paris-blockchain-week-2024-a-solo-recap/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Join us as we sit down with Amy Peck, a leading voice in XR (Extended Reality), AI (Artificial Intelligence), and blockchain technology, to discuss the transformative power of these emerging technologies. From the creator economy to the future of work, Amy shares her insights on how XR and AI are reshaping the way we engage with the world around us. Whether you're a tech enthusiast, a business professional, or simply curious about the future, this conversation is packed with valuable insights and predictions. 🔍 What You'll Learn: This episode was recorded through a Podcastle call on March 19, 2024. Read the blog article and show notes here: https://webdrie.net/blockchain-ai-and-spatial-computing-converge-web3-defined-with-amy-peck/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Delphine Eddé is the Chief Marketing Officer at Arianee, a pioneering blockchain project focused on creating digital product passports for real-world assets. With over 25 years of experience across various geographies and industries, she has led Arianee's marketing and communication strategies since 2000. Arianee has successfully raised $20 million in venture capital and collaborates with global brands including Richemont Group, L'Oreal, and Breitling. In our conversation, we uncover the intersection of fashion, technology, and sustainability through the lens of digital product passports and blockchain technology. This episode was recorded through a Podcastle call on February 28, 2024. Read the blog article and show notes here: https://webdrie.net/digital-product-passports-beyond-the-nft-hype-with-delphine-edde-cmo-of-arianee/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Embark on a journey into the heart of digital privacy with Luke Mulks from Brave in our latest podcast episode, where we discuss the seismic shifts occurring in the intersection of privacy, digital advertising, and the nascent Web3. Luke brings his unparalleled expertise to the table, offering a deep dive into how Brave is challenging the status quo with its user-centric model. As we unpack the essence of user empowerment, we reveal how Brave's approach to digital advertising is not just about protecting user data, but also about fundamentally transforming the way content creators and consumers interact in the digital realm. Dive into the transformative world of cryptocurrency as Luke and I explore the Basic Attention Token (BAT) and its role in redefining the economics of online attention. This episode strips back the layers of complexity surrounding crypto and user-focused revenue sharing, providing you with a clear understanding of how BAT is creating a fairer ecosystem that values user engagement. The conversation also covers the practicalities of crypto adoption, emphasizing the need for seamless experiences that bridge the gap between users, advertisers, and content creators. Discover how Brave is extending its reach to empower internet users of all backgrounds, fueling the expansion of a thriving creator economy. In our final segments, we tackle the challenges of educating the masses about Web3 and privacy, and the pressing need for platforms to be intuitive to foster growth and compete with tech giants. By taking a page from Brave's playbook, we discuss how the company is successfully onboarding advertisers while keeping the platform open-source and receptive to community feedback. We also contemplate the future of web browsers in light of new policies from tech behemoths like Google, contrasting their approaches with Brave's steadfast commitment to user privacy. Tune in to this enlightening episode to grasp the full impact of these dynamic shifts in technology and learn why the revolution in browser markets might just be the most exciting change to watch. This episode was recorded through a Podcastle call on February 20, 2024. Read the blog article and show notes here: https://webdrie.net/the-brave-browser-experience-enhancing-privacy-in-the-digital-age-with-luke-mulks/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

From the highlands of Peru to the digital frontier of NFTs, Catherine Gairard, a symphonic metal maven, has an origin story that's nothing short of a fairy tale for the modern age. She joins us to unpack the narrative of her journey, detailing the leap from a self-taught musician to a trailblazing figure in the NFT music scene. Her story is a testament to the power of perseverance and innovation, as she navigates the traditionally challenging landscape of music monetization and discovers her niche within an empathetic and supportive online community. The world of music is evolving, and NFTs are at the helm of this transformation, offering creators like Catherine a platform to connect with fans on a whole new level. During our chat, she unveils the mechanics behind her "Harp Dreams" collection and the unique value NFTs bring to the concert experience. Fans aren't just spectators in this digital renaissance—they're active participants, holders of exclusive, value-imbued tickets, and beneficiaries of intimate interactions with artists. Catherine's insights are an eye-opener for anyone curious about the intersection of music, technology, and community. To close, the encouragement Catherine extends to fellow artists is both heartfelt and electrifying. She paints the NFT community not as an exclusive club, but as an open collective where novices and veterans alike can flourish through collaboration and shared learning. Her words serve as a beacon for creators seeking to explore this innovative space and harness the potential of their art in the digital realm. Tune in for a riveting exploration of artistry, technology, and the unifying power of community. This episode was recorded through a Podcastle call on February 8, 2024. Read the blog article and show notes here: https://webdrie.net/harmonizing-web3-a-musical-nft-odyssey-with-catherine-gairard/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Step into a world where education leaps off the screen and into your senses, with Nelly Tacheva guiding us through the revolutionary Metaverse environment of Tangra. Prepare to be amazed as we uncover the ways virtual reality is not just changing the game but rewriting the rules for collaborative learning and cultural experiences. Join us as we explore the transformative power of 3D realms that breathe life into extinct creatures, reconstruct historical landmarks, and offer a vast array of customizable spaces for events as varied as art galleries and exotic networking retreats. With Nelly's insights, we'll see how Tangra's user-friendly platform is poised to take education and engagement into a dynamic future, making the most outlandish scenarios a virtual reality. Strap in for a journey through marketing's next frontier, where we reveal how Tangra and emerging metaverse platforms are setting the stage for unparalleled customer interactions. Imagine stepping into a brand's story, walking through digital showrooms, and attending global events without ever leaving your home. We'll dissect strategies that integrate the Metaverse into every facet of the customer's journey and share a glimpse of the exciting trends shaping 2024. As we discuss the impact of AI and digital scent technology, we underscore the importance of staying abreast with these advancements. This episode isn't just about envisioning the future; it's a hands-on tour of the burgeoning digital landscape where brand development and audience engagement collide in the most immersive ways imaginable. This episode was recorded through a Podcastle call on January 31, 2024. Read the blog article and show notes here: https://webdrie.net/transforming-virtual-learning-with-tangras-immersive-experiences-with-nelly-tacheva/ Try out Tangra here: https://tangra.link/r/metaverse Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Unlock the secrets of Web3 marketing as I team up with Cahill Camden in an insightful exchange on crafting crystal-clear messaging for your startup. Prepare to have your thoughts provoked as Cahill unravels the distinct advantages of a fractional CMO's approach—bridging cost efficiency with a treasure trove of diverse experiences. Through the lens of his journey from sales to the forefront of Web3 marketing, this episode promises a wealth of knowledge that will reshape how you perceive the intersection of strategy, management, and conversion rate optimization. The conversation transcends into the realm of community cultivation, where the blueprint for initiating and nurturing a community from the ground up is laid bare. Feel the pulse of content creation, the strategic use of social media, and the impact of live events in fostering unparalleled engagement. We break down the evolution of a nascent community into a robust ecosystem, discussing the clever deployment of tools like free mints and the power of social badges in rallying a dedicated tribe around your brand. As the episode reaches its crescendo, we dissect the latest trends in community building and NFT marketing, with actionable insights into the use of blockchain technology for verification methods that spur interaction. I share my own adventures in community building and client acquisition, serving up tips on how to navigate the incessant flood of notifications and why company leaders must stay hands-on with their communities. This is not just another marketing talk; it's a treasure trove of strategies and personal experiences that will empower you to harness the potential of Web3 to its fullest. This episode was recorded through a Podcastle call on January 30, 2024. Read the blog article and show notes here: https://webdrie.net/mastering-web3-marketing-strategies-for-startups-with-cahill-camden/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Experience the future of work as we unfold the transformative powers of augmented reality (AR) and artificial intelligence (AI) with Sven Brunner, the visionary co-founder and CEO of Sphere. This episode is a journey through the inception of a company at the forefront of enterprise communication, where Sven recounts the spark ignited by Microsoft's HoloLens and Sphere's ambitious mission. We untangle the complex web of AR, VR, XR, and MR, demystifying these acronyms and the impact they have on our professional collaboration and workflow. Let Sven guide you through understanding how the metaverse isn't just a buzzword but a burgeoning reality poised to redefine our digital interactions. Prepare to be captivated by stories of AR and VR already in action, reshaping industries with their collaborative prowess. We examine how cutting-edge devices like the ElvishPro and MetaCorrect 3 merge digital and physical realms to streamline processes from automotive design to pharmaceutical training. Delve into a poignant case where AR technology leaps from utility to life-saving tool in emergency situations, underscoring the profound positive implications these innovations can have in real-world applications. This episode is not just about the technology itself, but the remarkable ways it enhances human capability and efficiency in critical scenarios. As our conversation with Sven comes to a close, we express our gratitude for his insights into the future of immersive technology. To further fuel your curiosity, detailed show notes and an article filled with all the pertinent links and case studies discussed are at your fingertips, courtesy of Sven's team. Whether you're a tech enthusiast, an industry professional, or simply curious about the future of work, this episode is a must-listen. Be sure to subscribe and share this enlightening discussion, and join us again as we continue to spotlight the interplay of technology with our everyday existence. This episode was recorded through a Podcastle call on January 29, 2024. Read the blog article and show notes here: https://webdrie.net/ais-role-in-enhancing-augmented-reality-experiences-with-sven-brunner/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Embark on a journey through the intricate world of Web3 with Mantas Ciuksys, VP of Content at Tatum, who brings a trove of knowledge from the summit of digital landscapes right to your ears. Our reunion with Mantas is more than just a nostalgic trip; it's an expedition to the cutting edge of blockchain technology and marketing innovation. Discover how Tatum is revolutionizing the way blockchain applications are developed and making strides with giants like Binance. We tackle the challenge of demystifying Web3 jargon, focusing on the real-world problems that blockchain can solve, and the significance of crafting messages that resonate with a broad audience. Let's unlock the secrets of content strategy that engage and retain, transforming every interaction into an opportunity to captivate your audience. Explore the artistry behind content that speaks to users at different stages of their journey, from the first spark of awareness to the thrill of purchase, and beyond. In the vast expanse of the Web3 universe, Tatum's success stories emerge from their robust GitHub community and thriving Discord server—testaments to the enduring power of a well-crafted website as the linchpin of user engagement and conversion. As our conversation draws to a close, we celebrate the essential role of community in the Web3 narrative—a force that not only validates but empowers businesses and developers alike. Marketing in this realm is an adventure, with its own set of puzzles, like high ad-blocker usage and the intricacy of paid campaigns. But with the promise of blockchain-driven marketing innovations on the horizon, we're on the cusp of a new era. Gratitude abounds for Mantas and his insights, and we extend an open invitation to our listeners: join the conversation, share the knowledge, and become an integral part of the Web3 community's growth and success. This episode was recorded through a Podcastle call on January 24, 2024. Read the blog article and show notes here: https://webdrie.net/marketing-strategies-that-work-in-the-blockchain-space-with-mantas-ciuksys/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

VESA is a multi-award winning digital art pioneer with 15 years of experience. He is among the first five artists to start making crypto art & NFTs in 2017. He is considered to be a leading artist building the Web3 fine art realm, winning the NFT Artist of the Year from AIBC Summit (2023) top Web3 Artists award from L’Officiel Arabia and World NFT artist Award in Korea (both 2022). His last museum show was at the Museum of the Future in Dubai. In 2013, his digital art project with actress Veena Malik reached around 300M people, with critical acclaim. He is also the founder of VESA Digital LLC, a company in Dubai focusing on holistic physical & digital art experiences. VESA is currently working with “The Great Hack” Netflix documentary star Brittany Kaiser for a web3 art project, and a commission piece for Crypto(dot)com. His art has been collected by hedge funds, exchanges, CEO's and influencers. Among them are Charles Hoskinson, Charlie Lee, Dr Marwan Al Zarouni, H.E Amna Fikri, Mondoir, Saeed Al Darmaki, Colborn, Tone Vays, Coach K, Willy Woo, and many others. This episode was recorded through a Podcastle call on January 18, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-the-future-of-art-in-a-digital-world-with-vesa/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Embark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance, establishing sustainable revenue streams, and the art of resilience in the face of Web3's unpredictable whirlwind, all while recounting his path from leadership coaching to pioneering Hexicon Studios. As we navigate the uncharted territories of Web3 gaming, we discuss the crafting of a game ecosystem that's not only enduring but also prioritizes player satisfaction. Our discussion ventures into the art of attracting both Web2 loyalists and Web3 converts, ensuring everyone enjoys a frictionless and gratifying gaming experience. We share strategies for adapting traditional marketing to this novel landscape, touching upon the organic growth fueled by community engagement and the triumphs of launching a Web3 game into the mainstream. Rounding off our discussion, we shine a spotlight on the delicate craft of fostering a gaming community built on respect and positivity. I share insights into the importance of transparent communication and the strategic decisions that shape Honeyland's in-game economy, where player enjoyment and asset value go hand in hand. Community success stories highlight the profound impact a well-designed game can have beyond the screen—contributing to both the joy and financial health of its players. Join us for tales of innovation and the pioneering spirit of Web3 gaming. This episode was recorded through a Podcastle call on January 11, 2024. Read the blog article and show notes here: https://webdrie.net/blending-web2-strategies-with-web3-gaming-a-winning-formula-with-corey-wright/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Prepare to unlock the enigmatic world of Web3 marketing as we sit down with the virtuoso of NFT advertising, Arvin Khamseh. His journey from traditional marketing to the vanguard of the crypto space serves as a beacon for those navigating this new digital frontier. Through our discussion, we reveal the nimble tactics needed in a domain where marketing strategies have a blink-and-you'll-miss-it lifespan. Arvin's tenacity shines as he recounts how he weathered the crypto winter, maintaining his foothold and keeping his sights on the future tides of the market. The road to launching a successful NFT project is fraught with challenges and demands a captain who can steer the ship with data rather than gut instincts. In this episode, we unearth the treasure trove of strategies essential for founders to reach the prized shores of a complete sell-out. From the perils of ego-driven decisions to the siren call of misleading success metrics, we illuminate the path our incubator has taken to achieve an impressive 81% success rate. This segment is a masterclass for founders, detailing the crucial judgment calls that can make or break a venture in the tempestuous crypto seas. As we chart the course of NFT marketing strategies, we touch upon the significant shift in audience engagement, moving away from saturated markets to fresh territories ripe with enthusiasm for digital collectibles. We dissect the innovative approach to crowd marketing, which has surged as a potent force amid changing social media landscapes. Our episode is your compass to the evolving strategies that keep one's brand afloat and sailing ahead in the dynamic waters of Web3 marketing. Join us as we share our map filled with the insights and resources that have guided many to success in the ever-shifting world of NFTs. This episode was recorded through a Podcastle call on January 10, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-winning-strategies-for-the-nft-marketplace-with-arvin-khamseh/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Explore the transformative frontiers of Web3 with us as Francesca Conti of Outlier Ventures joins me, Joeri Billast, in a conversation that promises to equip you with a fresh perspective on this digital revolution. From Francesca's own shift from the realms of traditional media into the heart of Web3 innovation, we unravel the tapestry of challenges and triumphs startups encounter. Discover the pivotal role of Outlier Ventures in shaping the landscape and learn how they're sculpting more welcoming onboarding experiences for users everywhere, ensuring that the future of technology is not just advanced, but also accessible. Hold on to your digital hats as we take a deep dive into the world of NFTs and uncover the unique value being crafted through platforms like Junkyard You're. The art of storytelling and community engagement takes center stage, revolutionizing loyalty programs and event access in ways previously unimagined. We also cast a glance at the surging tide of DeFi applications, with Francesca and I sharing our excitement for how ordinals and other innovations are sparking renewed enthusiasm in the sector. And if you're intrigued by the intersection of Web3 with beauty and fashion, stay tuned for our anticipation of trailblazing initiatives from giants like L'Oreal. Our journey doesn't end there. Networking and robust infrastructure are celebrated as the lifeblood of the burgeoning Web3 ecosystem. I share insights from over 150 podcast episodes, highlighting the diverse thoughts that enrich our community and the importance of staying curious in a rapidly evolving industry. Francesca leaves us with pearls of wisdom for those navigating the Web3 waters and extends an invitation to connect with the trailblazers at Outlier Ventures. So if you're ready to embrace this era of digital innovation, this episode is your gateway to the heart of Web3's evolution. This episode was recorded through a Podcastle call on January 9, 2024. Read the blog article and show notes here: https://webdrie.net/are-ordinals-the-next-big-thing-in-blockchain-technology-with-francesca-conti-from-outlier-ventures/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com

Prepare to have your mind expanded as Greg Stuart, the visionary CEO of MMA Global, takes us on a journey through the transformative powers of AI in marketing. You'll come away with a newfound understanding of the vibrant nexus where technology meets creativity, and how this synergy is redefining the industry. Greg's impressive track record in propelling marketing innovation sets the stage for a riveting discussion that challenges long-held beliefs and opens the door to a world where marketing's influence within the business sphere is both recognized and revered. We tackle the thorny issue of CMO turnover and explore AI's promise as a tool for heightened marketing prowess. Then, we navigate the intricate landscape of multi-touch attribution (MTA), a tool that's revolutionizing how marketing effectiveness is measured and optimized. As your host, I'll share from my vault of experience, shedding light on the data collection conundrums and the precision required in analytics that make MTA both a beacon of hope and a challenge for marketers. This chapter is a goldmine for those looking to fine-tune their understanding of MTA and its impact on crafting savvy, data-empowered marketing strategies. You'll also get insider tips on managing risks and seizing career opportunities that could make all the difference in your professional journey. Our finale is a glimpse into the future, where long-term brand equity and short-term marketing gains coexist harmoniously, translated into the universal language of finance. We'll take you through groundbreaking case studies and introduce you to the AI Leadership Coalition and the insights gained from his 'Building Better CMOs' podcast. For a deep dive into the role of AI in marketing and to capture the essence of where the field is headed, this is one episode you won't want to miss. Don't forget to hit subscribe and share the treasure trove of insights with your network! This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/the-evolution-of-marketing-leadership-through-ai-and-analytics-with-greg-stuart/ Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com