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Nicola Cairncross started online with nothing but a book about building websites at the age of 38. She bought her daughter’s name as her first domain in 1995 and witnessed the arrival of blogging, Twitter & Facebook. She has vast experience of marketing many “real world” businesses online from hotels to record labels, hydroponic wheatgrass manufacture, cement microscopy and fertility specialists along the way. Nicola now lives in Greece but travels the world, specialising in creating digital marketing strategy for SME’s and helping aspiring online business owners be more successful via her Membership Community. She’s managed to build two six-figure businesses while working at home, bringing up her two children who are now grown up and forging their own creative careers online.

Nicola Cairncross started online with nothing but a book about building websites at the age of 38. She bought her daughter’s name as her first domain in 1995 and witnessed the arrival of blogging, Twitter & Facebook. She has vast experience of marketing many “real world” businesses online from hotels to record labels, hydroponic wheatgrass manufacture, cement microscopy and fertility specialists along the way. Nicola now lives in Greece but travels the world, specialising in creating digital marketing strategy for SME’s and helping aspiring online business owners be more successful via her Membership Community. She’s managed to build two six-figure businesses while working at home, bringing up her two children who are now grown up and forging their own creative careers online.
More Information

Location:

United Kingdom

Description:

Nicola Cairncross started online with nothing but a book about building websites at the age of 38. She bought her daughter’s name as her first domain in 1995 and witnessed the arrival of blogging, Twitter & Facebook. She has vast experience of marketing many “real world” businesses online from hotels to record labels, hydroponic wheatgrass manufacture, cement microscopy and fertility specialists along the way. Nicola now lives in Greece but travels the world, specialising in creating digital marketing strategy for SME’s and helping aspiring online business owners be more successful via her Membership Community. She’s managed to build two six-figure businesses while working at home, bringing up her two children who are now grown up and forging their own creative careers online.

Language:

English


Episodes

Entrepreneurial Thought Leaders: John Lee Dumas

7/2/2018
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Interviewing today’s most inspiring and successful entrepreneurs, John Lee Dumas has been featured in both TIME and Inc. Magazine, and is the founder of Podcasters’ Paradise; a community where Podcasters can create, grow, and monetize their podcast and the popular entrepreneur podcast EOFire.com About John Lee Dumas John Lee Dumas, also known as JLD, is the founder and host of Entrepreneurs On Fire, an award-winning podcast where he interviews inspiring Entrepreneurs every Monday and drops...

Duration:00:27:00

Valuing Outsourcers

6/27/2018
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How do you compare outsourcers? Especially when you keep hearing about outsourcing to the Philippines for $10 an hour, how do you work out who to hire? If someone is more experienced and skilled but charges £25-£50 an hour, how can that be better? What's the cost of having to train someone? At the end of the day, you can delegate tasks but you can't delegate responsibility for your business.  You can also subscribe to Clicks And Leads via Radio Public Clicks And Leads is a "tongue in cheek"...

Duration:00:10:49

What Are You Avoiding Doing?

6/20/2018
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Nicola Cairncross is back from a Write Club Lite meeting, where they get together and do anything BUT write. Planning future episodes of the podcast, doing a drama workshop, talking about writing, but not actually writing. Nicola concludes that, in order to get something done, you have to actually set aside time to do it and "just get the file out". You can also subscribe to Clicks And Leads via Radio Public Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur,...

Duration:00:08:31

Alexa Skills Goes Live!

6/13/2018
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Google’s CEO says over 20% of search enquiries are by voice now and we want to be found! Having podcasts will help but Amazon is a massive search engine where the inhabitants have buying intent. Alexa unlocks that so we have launched ClicksAndLeads365.com to deliver short, daily business and marketing tips via your smart speakers. You can also subscribe to Clicks And Leads via Radio Public Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster,...

Duration:00:08:56

Allowing Creative Force

6/6/2018
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While working on a new project, Nicola Cairncross felt something was wrong so she stopped to think and regroup. Taking a couple of days off proved to be the right thing, as when she meditated and journaled, two MUCH better ideas came to her on two consecutive days. It literally felt as if some Creative Force was coming through her. Now she can deliver immense value while achieving her own marketing and business goals, but in a way that suits her much better. What are you pushing to get...

Duration:00:06:01

Entrepreneurial Thought Leaders: Ilana Wechsler

6/4/2018
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Ilana Wechsler is the founder and director of Green Arrow Digital, a boutique digital agency, specialising in Pay Per Click (PPC) marketing. Ilana, a former Data Analyst, turned PPC expert has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their...

Duration:00:40:12

New Clicks & Leads Masterclass Coming!

5/30/2018
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Nicola Cairncross is working on some brand new content to complement her ‘Be Everywhere Online’ training so keep an eye on your inbox! Before you can build a powerful brand you need to know who you are talking to, and what your personal superpower is, then afterwards you need to know how to look after all the new profits you will make. This new Masterclass will cover all that and more! You can also subscribe to Clicks And Leads via Radio Public Clicks And Leads is a "tongue in cheek"...

Duration:00:06:51

Playing To Win

5/23/2018
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It's hot in Greece and Nicola Cairncross is trying to make up lost time after a power cut knocked her internet out for a whole day. As that week had already included a big party and recording five "Write Club" episodes, scheduling a client call on a Saturday morning proved to be not such a good idea, leading to extra urgent work that made her miss the local "Royal Wedding" party, (but she enjoyed it at home while working). She's got a great business book recommendation for you though......

Duration:00:09:13

Dancing In The Future

5/16/2018
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The future is very much on her mind, as Nicola Cairncross has been speaking for the International Coach Federation at County Hall on this very topic. What do you need to be thinking about in order to futureproof your business? She gets some tips on public speaking from her mate Pete Jenkins who is Chairman of GamFed and get's flown all over the world to speak on Gamification. One of Pete's colleagues ended up on the very next chair on stage with Nicola in London - small world, isn't it?...

Duration:00:07:46

Lessons From A Mossie Net

5/9/2018
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As Nicola Cairncross prepares to go to the UK to speak at the International Coach Federation Annual Conference, UKICF, she reflects on the lessons learned from improvising a mosquito net bed covering for visiting ‘singing sister’ Heather Cairncross. You can also subscribe to Clicks And Leads via Radio Public Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Heather Cairncross Local Stoupa...

Duration:00:08:05

Catch Up, Will You?

5/2/2018
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As many business owners finally realise they've got to grips with marketing online, the landscape changes again. If you are not capturing leads from your website and email marketing effectively yet, you may as well give that a miss as everything goes mobile! How can you keep up? By catching up and then keeping on top of it, that's how! You can now subscribe to Clicks And Leads via Radio Public Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author,...

Duration:00:08:16

When Everything Goes Wrong

4/25/2018
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What do you do when everything goes wrong? From persistent drilling interrupting podcast and FB Live recording, to banned FB ad account to client’s website pointing at not so salubrious sites, it’s not been the easiest week! What practical and emotional tips can Nicola Cairncross share that help on weeks like these? You can now subscribe to Clicks And Leads via Radio Public Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola...

Duration:00:10:34

Inspiring Facebook Lives For Business

4/18/2018
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Without an ad account to play with, Nicola Cairncross is inspired by Minesh Bhindi and James Schramko, both of whom produced inspiring Facebook Lives for their business this week, in different ways. If you have been thinking you should do Facebook Live broadcasts for your business, take a look at the middle section of the vzine, where Nicola analyzes both and shows how you could adapt each format for your business. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by...

Duration:00:13:56

Business Sucker Punch

4/11/2018
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Nicola Cairncross received a big blow this week as Facebook disabled her ad account, but after the initial shock, she’s working to resolve the issues whilst keeping her mind on a tight leash! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Be Everywhere Online - 30 Day Challenge Facebook Ads Policies Own It! The Podcast on Radio Public On the blogs Entrepreneurial Thought Leaders: Heather...

Duration:00:10:09

You Bring The Magic

4/4/2018
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If you've experienced success then failure, you can lose your self-confidence and wonder if you can ever make it work again. However, if you knew that every endeavour has only a 50/50 chance of success and that YOU bring the magic, 1% can really make a difference. But as always there's a twist in the tale... Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Be Everywhere Online - 30 Day...

Duration:00:12:51

Entrepreneurial Thought Leaders: Heather Cairncross

4/2/2018
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Classical and jazz singer shares the ups and downs of life on the road and how to make money in between. Heather Cairncross, is of course, also lucky enough to be Nicola’s sister Heather’s uniquely versatile voice has allowed her to sing successfully at the highest level internationally in many musical genres. Her career has included concert performances at Carnegie Hall with Stephane Grappelli, operas at La Scala, Milan, and solo engagements with the world’s leading ensembles including...

Duration:01:04:26

How To Be More Efficient

3/28/2018
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It might feel like harder work at the time but there are several ways to become more efficient and when you have a big enough incentive to close your computer you get a lot more done! Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Write Club Podcast Be Everywhere Online - 30 Day Challenge Own It! The Podcast Taverna Melissa in Stoupa, Greece On the blogs Entrepreneurial Thought Leaders:...

Duration:00:10:46

Marketing Versus Sales

3/21/2018
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What is the difference between marketing your business and making sales and, prompted by a client request to promote a high ticket event for him, Nicola discusses why you can't just send cold Facebook traffic to a sales page. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Find out more about Nicola's Clicks And Leads Academy where you can access the Be Everyhere Online diy course and get...

Duration:00:10:48

Ethics In Business

3/14/2018
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After a conversation with a potential client, Nicola Cairncross is very aware that, if she cared less about doing the "right thing", she could make more money but she would always rather make less but treat people well. She also knows that this attitude attracts people to her business that want to succeed but only if that's by helping others, not hurting them. It's important to be able to sleep at night knowing you do your best for people, always. Clicks And Leads is a "tongue in cheek"...

Duration:00:09:14

Keep Focused On Income Producing Activities

3/7/2018
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When you start out your To-Do List is never ending. However, by staying focused on what are the income producing activities (think public output rather than behind the scenes tasks) you can make sure that your content works for you on attracting the right customers / clients, while you get on with tidying up or admin jobs. Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. Mentioned in the Vzine Find out more...

Duration:00:07:55