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The Creative Edition Podcast

Business & Economics Podcasts

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

Location:

United States

Description:

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

Language:

English

Contact:

2534265759


Episodes
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REPLAY: How are you spending your time on social media?

11/11/2025
With 2026 just around the corner, it's a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media. Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include: Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:16:00

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Replay: Looking for an Influencer Manager in 2026? Naomi from Naohms Media shares her tips

11/4/2025
Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and influencers wanting to bring on a manager. Connect with Naomi on Instagram: https://www.instagram.com/naohms/ Her Podcast: https://naohmsmedia.com/podcast Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:44:43

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Replay: How to Improve Your Copywriting Skills as a Content Creator

10/28/2025
What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis. Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:16:41

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REPLAY: How to create a Content Plan and Stick to It (in 2026)

10/21/2025
Today we’re resharing how to create a content plan and stick with it. What is a content plan? A content plan brings your content (photos, videos, graphics, audio) and platforms together. Your content plan includes your topics aligned with your mission statement, content pillars, and your audience. If it’s your goal to build your brand, business, and community, creating a content plan for your social media channels can help you do that. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:24:31

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REPLAY: 6 Ways to Complete Your Stress Response Cycle

10/14/2025
I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned. As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I wanted to share one of the main things I’ve learned with this book: The 6 ways to complete the stress cycle: Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:22:24

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REPLAY: 5 Tips I've Learned to Drive 5x the Reach with Instagram Reels

10/7/2025
Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:17:25

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Breaking Into Freelance & Contract Roles in Marketing/Creative with Bianca Urbina

9/30/2025
Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:33:11

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My 9 Must Have Creator Tools for 2025

9/23/2025
Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:15:08

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Emma Diaries: Surprise! I’m pregnant with baby #2

9/16/2025
Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:16:11

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Meet Elise Swopes, OG Instagram Influencer & Sr. Evangelist and Community Advocate at Adobe

9/9/2025
Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:43:51

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What’s Really Stopping You From Posting Your Content?

9/2/2025
Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:17:04

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How Content Creators & Influencers Can Stay Relevant With The Rise of AI Influencers

8/26/2025
As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation? In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common. You’ll learn: Whether you’re a full-time creator or just getting started, this episode will give you actionable strategies to stay human, stay relevant, and stay in demand. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:18:41

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How To Elevate Your Content Quality Strategically In 2025

8/19/2025
Are you tired of feeling like you have to post every single day to grow on social media? In this episode of the Creative Edition Podcast, we’re diving into why quality over quantity is the winning strategy for creators in 2025—and how you can elevate your content without burning out. You’ll learn how to identify your best-performing content using data, harness AI and automation tools like Grammarly, CapCut, and ChatGPT to streamline your creation process, and balance high-production flagship content with everyday, authentic posts. Whether you’re a content creator, influencer, or small business owner, this episode will give you actionable tips to create smarter, not harder, and build sustainable growth on social media. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:18:13

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5 Tips to Update Your Content Strategy for AI Search

8/13/2025
In today’s conversation, we’re going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you’re probably familiar with or have heard the term search engine optimization. Today, Google isn’t the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among other things. And with ChatGPT, Perplexity, and Google’s Gemini, AI tools are able to pull in relevant content across not just Google, but all these social media platforms. In today’s episode, we’re talking about how AI search is transforming content discovery—and what you, as a creator, need to do to stay visible in this new landscape. If you’re wondering how this applies to creators and influencers today, AI search will impact your reach and visibility. Creators who optimize each piece of content on the platforms they’re on will reach their relevant audiences. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:17:36

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5 Lessons I’ve Learned From Brand Trips

8/5/2025
Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:16:01

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Emma Diaries: 3 Day Portland Trip with Travel Portland

7/31/2025
In this week's episode, I'm sharing my 3-day adventure in Portland, Oregon. I partnered wth Travel Oregon to share their Golden Bookmark campaign with the Little Free Library. I had so much fun visiting the city's vibrant independent bookstores, cafes, iconic Portland landmarks, and delicious eateries! Day 1 in Portland was packed. I kicked it off with stops at Taylor Street Kitchen for fresh-baked goodies. I went to four boostores on my first day: Grand Gesture Bookstore, Kinokuniya's, and Powell's City of Books, the world's largest independent bookstore. I ended the day at Always Here Bookstore and dinner at French cuisine at L'Échelle. On Day 2, I started the day at Prince Coffee, grabbed flavored pastries at Twisted Croissant, and ate a Vietnamese brunch at Memoire Ca Phe. I visted the International Rose Test Garden and Portland Japanese Garden for the first tim. I also stopped by tosoak in panoramic city views from the historic Pittock Mansion, and sample bold Filipino fusion dishes from the Makulit food truck. Day 3 - I started the day with breakfast sandwiches from Fried Egg I'm in Love and coffee at Never Coffee. I stopped by the Portland Art Museum and shopped local at the bustling Portland Saturday Market along the scenic Willamette River. Tune in to discover the best of Portland's culture, cuisine, and community, and find inspiration for your own Pacific Northwest adventures! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:18:36

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What Is Youtube Shopping?

7/23/2025
If you’ve ever linked products in your YouTube description box, get ready for the next evolution in creator monetization. In this 8-minute solo episode, I’m breaking down YouTube Shopping—YouTube’s built-in shopping feature that allows creators to tag products directly in their videos. You’ll learn: 🛍️ What YouTube Shopping is and how it works 📲 Who qualifies to use the feature 📈 Why it matters for creators and the future of social commerce 💡 How brands like Target, Sephora, and Walmart are already part of the program With 250,000+ creators enrolled and YouTube Shorts reaching over 70 billion daily views, this is a trend creators and marketers can’t ignore. Whether you’re a content creator, UGC strategist, or brand manager, tune in to learn how YouTube is reshaping how we shop—and how we earn—on social. — 🎧 Listen on Apple, Spotify, or wherever you tune into the Creative Edition Podcast #CreatorEconomy #YouTubeShopping #InfluencerMarketing #SocialCommerce Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:08:56

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Emma Diaries Part 1: My Bucket List Trip to Peru (Machu Picchu, Lima, Cusco) with Intrepid

7/8/2025
In this episode, I’m taking you along on the first half of my 9-day adventure through Peru with Intrepid Travel. From the bustling streets of Lima to the breathtaking ruins of Machu Picchu, I’m sharing what it was really like to experience this unforgettable trip. We start in Lima, Peru’s vibrant capital, exploring Chinatown and the historic Plaza de Armas. Then, we head to Cusco—the former Inca capital—where I quickly fall in love with its cobblestone streets, colorful markets, and mountain views (plus some tips for navigating the 11,000-foot altitude). Next up is the Sacred Valley. I share highlights like feeding alpacas at Manos de la Comunidad, visiting the ancient Pisac ruins, enjoying a meal with local Andean women, and supporting single mothers through a social enterprise café in Urubamba. And of course—Machu Picchu. I give a behind-the-scenes look at what it’s like to visit one of the Seven Wonders of the World, from the early morning bus ride to the awe-inspiring ruins perched high in the Andes. Whether you're dreaming of visiting Peru or curious about what it’s like to travel with Intrepid, this episode is packed with practical travel tips, personal reflections, and inspiration to explore this incredible part of the world. 🎧 Tune in and get ready to add Peru to your bucket list! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:24:35

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Emma Diaries: Personal Reflections & Work Lately

7/1/2025
Sharing how work/brand partnerships have been going, putting Braxton in daycare full-time, and more! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:15:54

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Basic AI Terms For Content Creators

7/1/2025
New to AI? Feeling overwhelmed by all the buzzwords? You’re not alone—and this episode is here to help. Today on the Creative Edition Podcast, we’re breaking down six essential AI terms every content creator should know to confidently navigate the AI-powered world of content creation. Whether you're already using AI to brainstorm captions, outline podcast episodes, or streamline video edits—or you're just starting to explore AI tools—this episode is packed with practical insights to help you become an AI-native creator. You'll learn: Prompt EngineeringAI hallucinationsLarge Language Models (LLMs)Fine-TuningAI-Native CreatorWhether you’re scaling your content or simply want to stay relevant, this episode will give you the vocabulary and confidence to integrate AI into your creative workflow—no tech background required. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Duration:00:13:44