Effective copywriting is a vital component of content marketing, and it’s a skill that takes time and practice to do well. Every word that content marketers write counts, from headlines to body copy and even email subject lines.
The post Sales Copywriting for Content Marketing with Neville Medhora appeared first on Siege Media.
All marketers want to be at the top of their game. But in order to be the best out there, you have to fine-tune your craft and put in work.
That’s where CXL Institute comes in. In this episode of Content and Conversation, we sit down with Peep Laja, CEO of CXL, to discuss how to develop content strategy from scratch and stand out in a crowded marketplace, as well as discuss best practices for distribution.
The post How the CXL Blog Went From 0 to 3 Million Visits/Year appeared first on...
Julie Joyce and Garret French are “O.G.” link builders. They have both been doing it for more than a decade and lived through the Penguin Update with war stories in tow.
I was super excited to have them on in our Austin office to talk about the intersection of old and new.
The post Old School Link Building w/ Julie Joyce & Garrett French appeared first on Siege Media.
In the last month, the Distilled team released a study showing that links might not have as big of an impact on a certain set of search results, specifically high volume SERPs in position 1-5.
Will Critchlow, founder and CEO of Distilled, came on our program to talk about that study and discuss the different ways Google might value links… or might not.
The post Link Impacts by Search Result with Will Critchlow appeared first on Siege Media.
Think you can scale community outreach? Not so fast my friend. Few people have more experience doing that than our Content and Conversation guest Benji Hyam, who shares how to do it, when to do it, and when not to.
Benji is the co-founder of boutique content marketing agency Grow and Convert.
The post Content Promotion for B2B with Benji Hyam appeared first on Siege Media.
John-Henry Scherck is one of the smartest marketers I know. If you narrow that Venn diagram to B2B marketers with a specialty/background in SEO, he’s absolutely in the conversation for smartest of all.
That’s why we invited John-Henry to talk “Content Marketing for SaaS” on our newest episode of Content and Conversation.
The post Content Marketing for SaaS with John-Henry Scherck appeared first on Siege Media.
Generating a ton of traffic is great, but if you’re not also spending the appropriate amount of time analyzing that traffic and how people interact, browse and ultimately convert on your site, much of it can be wasted.
The post Content Analytics with SEMRush’s Ashley Ward appeared first on Siege Media.
Some see SEO copywriting as a dirty term. Us here at Siege Media fall into that camp, and so does our esteemed guest, Joel Klettke.
Joel, founder of Business Casual Copywriting and Case Study Buddy, comes from a search background and has moved into a CRO one.
The post SEO Copywriting with Joel Klettke appeared first on Siege Media.
There’s probably no other person in the world you should trust more for YouTube SEO than Brian Dean.
Brian has built a channel with 150,000 subscribers and similar view counts on a per video basis. In addition, he has built an SEO training empire over at Backlinko.
The post YouTube SEO with Brian Dean appeared first on Siege Media.
SEO and content marketing are attractive channels to new startups everywhere. But for most, the investment and timeline to ROI is daunting and potentially catastrophic if misapplied.
That can be prevented, of course, with an effective strategy.
The post Startup Content Marketing w/ Jira & Trello’s Lead SEO appeared first on Siege Media.
You can find a lot of Google Ranking Factors posts. However, not many do a good job of prioritizing by importance, or cutting out the cruft. Given there are more than 200, that seems like an important thing.
Cyrus Shepard thankfully figured that out and put out an amazing post on Google success factors that we discussed on the newest episode of Content and Conversation.
The post Google Ranking Factors with Cyrus Shepard appeared first on Siege Media.
In the past, it was somewhat difficult to get a seat at the table as an SEO with large publishers. They had Facebook sending a huge amount of traffic, often times even more than search.
In today’s world, declining reach on Facebook means that there’s no better time to be an SEO.
The post Content Strategy for Publishers w/ Former New York Times SEOs appeared first on Siege Media.
B2B and B2C aren’t that different. At their core, there are a lot of commonalities that exist. That said, the differences can make for tactical shifts that mean doing one tactic a lot more than others, or otherwise, leaning into one piece if it a lot harder than another.
The post B2B Content Marketing with Sujan Patel appeared first on Siege Media.