In this installment of Damn Good Brands, Paul Dyer interviews Torod Neptune about his ambitious marketing and communications vision for Lenovo. Utilizing Torod’s cogent methodology, listeners will learn how the Chief Communications Officer for Lenovo maintains a consistently effective cross-cultural branding effort. Torod also discusses the challenges of staying relevant as a company, the language and cultural hurdles when developing an international ‘master brand story’, and the importance...
As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment.
Today’s episode is with Franz Paasche, Vice President of Corporate Affairs at Paypal.
When PayPal split from Ebay, Franz built a corporate affairs function by integrating the...
As a brand, eBay is driven by a strong sense of purpose to champion entrepreneurs all over the world through technology. They are also a continuously fascinating company who truly walks the walk when it comes to their communications strategy, which is remarkably consistent with their core purpose as a brand. In this interview with eBay's Chief Communications Officer, Dan Tarman, we get into the nitty gritty of how eBay is able to ensure such an unshakeable brand consistency within both...
Robyn Streisand is an entrepreneur, marketer and founder of Titanium Worldwide and The Mixx; a collective of certified diverse agencies that act as a single unified marketing force for brands. We talk about Robyn’s background in entrepreneurship including how she became one of the most authoritative voices in her space and get into the finer details of how brands can best engage the LGBT community.
In this podcast, we talk about the startup founder’s journey from idea to major funding and all the trials, tribulations and iterations in between, including quintessential books, tools, and mindsets for launching a successful startup. We also get into the state of the world of digital ad buying and why it was so ripe for Insticator’s disruption.
Selena’s strategies have led to strategic alliances with multiple powerful influencers including Marie Forleo, Marianne Williamson, Pat Flynn, Derek Halpern and Ramit Check out her educational product ‘Impacting Millions’ at impactingmillions.com
Claire Graves is Managing Director of The Webby Awards; the prestigious annual event that awards excellence on the Internet. The Webby’s are presented by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousands industry experts and technology innovators.
Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers.
Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships,...
Christine Cattano is the Global Head of VR & Executive Producer at Framestore where she’s front and center in the development of VR/AR content. Christine has produced and launched a series of award-winning VR experiences including:
HBO's Game of Thrones "Ascend the Wall"Paramount's InterstellarMarvel's AvengersMerrell's "Trailscape"Volvo's "Volvo Reality"Marriott Hotels "The Teleporter" and "VR Postcards"
Chris Kooluris is a creative media specialist and disruptive marketer. Chris has worked across many major brands including Budweiser, Dove, Tropicana, General Motors, NFL, Smirnoff, Microsoft, Macy’s and Nestle. His unique approach to PR effortlessly blends pop culture relevance with humor and well executed stunts that delight demographics and thrill clients. His work history involves such celebrities as Axl Rose, Meghan Fox, Donna Summers and many more.