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DGB10: Broadening Your Aperture - Lenovo CCO, Torod Neptune on Effectively Crafting Global Brand Narratives

9/5/2018
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In this installment of Damn Good Brands, Paul Dyer interviews Torod Neptune about his ambitious marketing and communications vision for Lenovo. Utilizing Torod’s cogent methodology, listeners will learn how the Chief Communications Officer for Lenovo maintains a consistently effective cross-cultural branding effort. Torod also discusses the challenges of staying relevant as a company, the language and cultural hurdles when developing an international ‘master brand story’, and the...

Duration:00:58:00

DGB 09: PayPal’s Uniquely Integrated Communications Department with Franz Paasche

8/29/2018
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As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment. Today’s episode is with Franz Paasche, Senior Vice President, Corporate Affairs and Communications at PayPal. When PayPal split from Ebay, Franz built a corporate affairs function...

Duration:00:51:10

DGB08: eBay's Dan Tarman On Digital Disruption & Purpose

8/6/2018
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As part of our Digital Reductionism series with The Holmes Report, we are interviewing the communications leaders behind today’s most influential brands. Our conversations are meant to uncover key learnings about how marketing and communications leaders can best take advantage of today’s digital enlightenment. Today’s episode is with Dan Tarman, Chief Communications Officer of eBay. eBay, as a company, is driven by a strong sense of purpose as a platform that democratizes commerce through...

Duration:00:53:15

DGB07: Lessons in Entrepreneurship and Marketing Success in the LGBT Community with Robyn Streisand

7/18/2018
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Robyn Streisand is an entrepreneur, marketer and founder of Titanium Worldwide and The Mixx; a collective of certified diverse agencies that act as a single unified marketing force for brands. We talk about Robyn’s background in entrepreneurship including how she became one of the most authoritative voices in her space and get into the finer details of how brands can best engage the LGBT community.

Duration:00:45:42

DGB06: Keys to Launching a Startup and Securing Multi-Million Dollar Funding with Insticator’s Zack Dugow

4/18/2018
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In this podcast, we talk about the startup founder’s journey from idea to major funding and all the trials, tribulations and iterations in between, including quintessential books, tools, and mindsets for launching a successful startup. We also get into the state of the world of digital ad buying and why it was so ripe for Insticator’s disruption.

Duration:00:25:18

DGB05: Keys to Building a World Class, Influential Network with Selena Soo

3/27/2018
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Selena’s strategies have led to strategic alliances with multiple powerful influencers including Marie Forleo, Marianne Williamson, Pat Flynn, Derek Halpern and Ramit Check out her educational product ‘Impacting Millions’ at impactingmillions.com

Duration:00:53:08

DGB04: Inside the Webby’s - All That’s Relevant, Cool, and Award Worthy on the Internet

3/1/2018
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Claire Graves is Managing Director of The Webby Awards; the prestigious annual event that awards excellence on the Internet. The Webby’s are presented by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousands industry experts and technology innovators.

Duration:00:33:57

DGB03: Influencer Marketing - Moving the Needle and Rising Above the Chaos with Lippe Taylor’s Own Lauren Mcgrath

2/22/2018
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Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers. Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships,...

Duration:00:32:26

DGB02: Virtual Reality’s Promising Future for Media and Brands with Framestore’s Christine Cattano

2/15/2018
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Christine Cattano is the Global Head of VR & Executive Producer at Framestore where she’s front and center in the development of VR/AR content. Christine has produced and launched a series of award-winning VR experiences including: HBO's Game of Thrones "Ascend the Wall"Paramount's InterstellarMarvel's AvengersMerrell's "Trailscape"Volvo's "Volvo Reality"Marriott Hotels "The Teleporter" and "VR Postcards"

Duration:00:42:32

DGB01: Gamechanging PR Stunts - Fun, Daring, Oftentimes-Hilarious Case Studies with Chris Kooluris

2/8/2018
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Chris Kooluris is a creative media specialist and disruptive marketer. Chris has worked across many major brands including Budweiser, Dove, Tropicana, General Motors, NFL, Smirnoff, Microsoft, Macy’s and Nestle. His unique approach to PR effortlessly blends pop culture relevance with humor and well executed stunts that delight demographics and thrill clients. His work history involves such celebrities as Axl Rose, Meghan Fox, Donna Summers and many more.

Duration:00:44:12