When companies care, you notice it right away. Perhaps because it is found so infrequently it seems surprising. It’s always nice when you frequent a business and they recognize you or even know your name and treat you like gold. When you shop online, it’s nice to see your name with a message, “Welcome back, Dawn!” When I shop at some establishments, they ask, “Did you find what you were looking for?” It should be, “Did you see our new item (with details about it), let me show you,” and...