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Digging for Insights, Marketing Research for Professionals

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Whether you are a marketing research professional looking for career inspiration, or a business looking for ways to become customer focused, the Digging for Insights podcast is for you. How do you know what your customers really need? How can you use research to make critical business decisions? Join Stephen Griffiths, a Fortune 500 Corporate Researcher to find answers to these questions as you dig for the insights that will grow your business. Whether you work in marketing, consumer insights, customer experience, analytics or market research, this podcast provides case studies, how-to research methods and career advice that can accelerate your career.

Whether you are a marketing research professional looking for career inspiration, or a business looking for ways to become customer focused, the Digging for Insights podcast is for you. How do you know what your customers really need? How can you use research to make critical business decisions? Join Stephen Griffiths, a Fortune 500 Corporate Researcher to find answers to these questions as you dig for the insights that will grow your business. Whether you work in marketing, consumer insights, customer experience, analytics or market research, this podcast provides case studies, how-to research methods and career advice that can accelerate your career.
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Location:

United States

Description:

Whether you are a marketing research professional looking for career inspiration, or a business looking for ways to become customer focused, the Digging for Insights podcast is for you. How do you know what your customers really need? How can you use research to make critical business decisions? Join Stephen Griffiths, a Fortune 500 Corporate Researcher to find answers to these questions as you dig for the insights that will grow your business. Whether you work in marketing, consumer insights, customer experience, analytics or market research, this podcast provides case studies, how-to research methods and career advice that can accelerate your career.

Language:

English


Episodes

University of Georgia's Master of Marketing Research (Part 1 Grad School Mini-Series)

9/20/2019
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This is the first part of a mini-series on marketing research graduate programs. In this episode, we'll get to hear from Marcus Cunha Jr, the Director of the Master of Marketing Research program at the University of Georgia. As one of the oldest of the US MMR programs, Dr. Cunha shares an overview of the insights industry, discusses his path as professor and shares the skills that are most valued by recruiters. Whether you are a prospective student or an experienced insights professional,...

Duration:00:35:33

Career Advice & MR trends with Lisa Gudding, EVP at IPSOS

9/6/2019
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In this episode we’ll hear from an industry veteran shares her career story, from her first job to her current role as Executive Vice President at IPSOS, one of the largest global marketing research firms. Along the way, Lisa shares how to follow your passions within your job, the importance of company culture and upcoming trends in marketing research. About IPSOS Ipsos Group is a global research and a consulting firm with headquarters in France. It is ranked as the third largest research...

Duration:00:44:03

Innovating within large companies with Christina Wallace, coauthor of New to Big

8/7/2019
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Episode Summary Innovating within a large corporation poses many challenges. The Lean Startup, the classic book by Eric Ries, teaches how small teams can pivot and create new products quickly, but applying these principles in larger companies is not always clear. New to Big takes the next step by providing prescriptive advice for how large companies can innovate successfully by applying venture capital principles. Join us as we hear from Christina Wallace, coauthor of New To Big and VP of...

Duration:00:53:40

Insights Career Advice & Agile Research with Monika Wingate, Digsite CEO

7/31/2019
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What would it be like to work in marketing insights across multiple companies and industries? Join me as we hear from Monika Wingate who did just that. Monika began as a corporate researcher at a Fortune 500 firm, worked for an ad agency, spent time in academia, founded her own consulting firm, and co-founded an agile technology platform called Digsite. Along the way, Monika shares how networking, following her passions and a focus on Agile research has led to her current role as CEO of...

Duration:00:46:35

Trailer - Introducing Digging for Insights

7/25/2019
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Whether you are a marketing research professional looking for career inspiration, or a business looking for ways to become customer focused, the Digging for Insights podcast is for you. How do you know what your customers really need? How can you use research to make critical business decisions? Join Stephen Griffiths, a Fortune 500 Corporate Researcher to find answers to these questions as you dig for the insights that will grow your business. Whether you work in marketing, consumer...

Duration:00:06:40