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Dr J's Path to Success Podcast

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Episode 88 - Strategy vs Tactics

Do you know the difference between strategy and tactics? In the marketing world, strategy is the big picture of how you achieve your marketing objectives. For example, your overall strategy could be to increase the number of new patients coming into your clinic or to maximize revenue from your existing patients. The tactics are how you achieve the strategy, which could be anything from a Facebook promotion or Google pay-per-click campaign or open house. In this episode, Dr J talks about the...


Episode 87 - Marketing Secrets with Bond Halbert, son of the late, great, Gary Halbert

Back in September of 1986, Gary Halbert began publishing a newsletter called The Gary Halbert Letter. It was a hit and he managed to turn his newsletter into a thriving business. After passing away, his son Bond Halbert carried the torch and has now staked his own claim to the copy writing empire as a copywriting expert. Please listen in as Bond recounts stories of his father and talks about copy writing today.


Episode 86 - Are Chiropractors Real Doctors?

Nothings burns a chiropractor more than someone saying they are not a real doctor. In this episode, Dr J covers some controversial ground as he expands the discussion into DCs doing what it takes to earning the title of "doctor" and getting the respect they deserve. Listen in as Dr J discusses the history of chiropractic medicine and how it relates today.


Episode 85 - Thank You NFL for Giving Me Back My Sundays

When it comes to his feelings about patriotism, Dr J doesn't pull any punches. He is a dyed-in-the-wool, unapologetic patriot. And when the NFL did little to nothing to stop players from kneeling during the National Anthem, he finally had enough. This long-time NFL fan quit watching. Here Dr J's thoughts on this and how much personal time he reclaimed after his steadfast decision.


Episode 84 - Interview with Dr Chad Woolner, Chirofunnels expert

In this episode, Dr J interviews Dr Chad Woolner, a chiropractor who has forged a second career as Chirofunnels expert. Dr Chad has a very interesting story about how he got into the marketing arena after a successful career as a chiropractor. Join in and pick up some key insights along the way.


Episode 83 - Interview with Dr Stephen Smith, DC

In this episode, we have Dr. Stephan Smith. Dr. Smith practiced in California for over 30 years running a very successful multiple-associate practice there. He then went on to join Gibson management, with Chuck Gibson, where he subsequently coached and mentored hundreds of chiropractors over his distinguished career. He also has a unique story as he has had chronic back problems his whole life, including multiple back surgeries. He shares some special insights into practice, practice growth,...


Episode 82 - How Much Practice does it Take to Turn Your Business into a Success?

Are you practicing enough? Malcolm Gladwell popularized the theory that it takes 10,000 hours of deliberate practice to develop the skills to be excellent at something. Another popular theory from Brian Tracy is that you need to spend 2 hours of concentrated effort a day to be in the top 10 percent. Whichever theory is true, the point is clear. Practice makes perfect. In this episode, Dr J provides his thoughts on the necessity of deliberate practice to become successful.


Episode 81 - Age is Just a Number

Dr J has been thinking of age a lot lately, as his 40th birthday is fast approaching! After he bought a sports car, it was time to think about where he was in life. At the same time, he was reading Bob Spitz's new biography about Ronald Reagan. It's a great book, not political at all, just his life story. Ronald was a divorced, out-of-work actor at 40, broke and in despair. At 50, he was remarried and after a semi-successful TV show, found himself out of work and broke again. Really, no...


Episode 80 - Interview with Dr Jerry Kennedy, Black Sheep DC

In this episode, Dr J interviews Dr Jerry Kennedy, also known as the Black Sheep DC. Dr Jerry is a chiropractic coach who believes: "One of the BIG mistakes that chiropractors make is trying to do everything on their own. Trying to sort out chiropractic marketing and business without help is an expensive and time-consuming game that many chiropractors lose." Listen in as Dr J and Dr Jerry talk about ways struggling chiropractors can use simple tips to get their practices moving in the right...


Episode 79 - Booking Doctor Lunches -- How to do it Right and Boost your Revenue

One of the most cost effective and time-honored ways to market your chiropractic practice is to forge relationships with other medical professionals who will become referral partners. You refer patients to them and they refer patients to you. The typical way chiropractors do this is to hold doctor breakfasts, lunches, or dinners to make the connection and deliver a presentation on what they specialize in. But it's a tortuous path to get this process dialed in because literally EVERYONE is...


Episode 78 - Interview with Dr Kevin Christie, Content Marketing Expert

Dr Kevin Christie has certainly made a name for himself in Chiropractic. Not only does he treat pro athletes, an extremely competitive specialty, but he also has built an impressive content marketing business that helps promote chiropractic and other types of healthcare practices. In this episode, these 2 great marketing minds share their experiences and thoughts on content marketing and its impact on the overall marketing plan.


Episode 77 - Interview with Dr Rick Boatright, Chiropractic Copywriter

In this episode, Dr J interviews Dr Rick Boatwright. Dr Rick has been in practice for 30 years. In addition to running a practice all these years he is actually a certified copywriter. This means he has taken courses and is trained in writing ads, brochures, and other materials. Ultimately, everyone is marketing and selling themselves. Dr Rick not only does that for his own office, but other offices as well! Listen in as he talks about his amazing career in chiropractic and copywriting! Here...


Episode 76 - Numbers Never Lie

When it comes to business success, it's all about the numbers. And as long as the numbers weren't fudged, the numbers don't lie. In this episode, Dr J reveals how he can look at 90 days worth of data and determine where the business is suffering, without ever meeting the doctor running the clinic. This is because the numbers reveal the real story behind the successes and/or failures of a practice. Listen in as Dr J expounds upon this line of logical reasoning.


Episode 75 - Interview with Sheri Needham from Stoneybrook Publishing

How are you staying in touch with your current patients? Do they only think of you when they have a sore back or do you have ways to keep your business/brand at the top of their minds? In this episode, Dr J interviews a long-time provider of his: Sheri Needham from Stoneybrook Publishing. They discuss ways to frequently touch patients using tried and true techniques like monthly newsletters. Best of all, all the content is produced by her company, leaving the business owner free to...


Episode 74 - Do You Have What it Takes to be a Success as a Chiropractor?

Do a Google search on "how many businesses fail in the first 5 years of business" and you will see estimates from 50% all the way to 90%. The sad fact is, if you open a business, the odds of succeeding are stacked against you. But many do succeed in business and some even manage to make millions from it. So, what's the secret to their success? Was it blind luck? Did they kill themselves working 100+ hours a week? Does it take a brilliant business mind to succeed? In this episode, Dr J dives...


Episode 73 - Dr Jeffrey Langmaid, The Evidence-Based Chiropractor

In this episode, Dr J interviewa Dr Jeffrey Langmaid who is also known as the Evidence-Based Chiropractor. Dr Jeff, delivers a step-by-step process to build referral relationships and get more patients in your practice. As he says, if you're not consistently trying to get referrals from MD's, you're missing out on potentially 5-15 new patient's per month. Listen in as Dr Jeff discusses the tools he uses to deliver more new patients through referrals from colleagues.


Episode 72 - Zero Sum Game--The Economics of a Chiropractic Business

In theory, a zero-sum game is a mathematical representation of a situation in which each participant's gain or loss is exactly balanced by the losses or gains of the other participants. But this doesn't necessarily mean that in every business transaction there is a winner and a loser. Especially when you are talking about healthcare. People who are in pain will gladly hand over cash to a doctor who will make the pain go away. That could be defined as a win-win. In this episode, Dr J delves...


Episode 71 - Interview with Adam Witty, Entrepreneur, Publisher, Author, Speaker

In this episode Dr J gets to interview Adam Witty. Adam is the Founder and Chief Executive Officer of Advantage|ForbesBooks. What began in the spare bedroom of his home is now an international publishing and Authority Marketing® company. Most recently, Advantage has partnered with Forbes to create ForbesBooks, the first book-publishing imprint for the global media company. Advantage|ForbesBooks is a 5-Time Honoree on the prestigious Inc. 500/5000 list of America’s fastest growing private...


Episode 70 - Design Your Life Plan and Put Sanity Back into Your Day

This episode can be summed up with a quote from motivational speaker, Jim Rohn. He said, "If you don't design your own life plan, chances are you'll fall into someone else's life plan, and guess what they have planned for you? Not much." In this episode, Dr J talks about developing a life plan how the effort will help ensure you get the most out of your life, business, and pursuit of happiness.


Episode 69 - Interview with Darryl Lyons, Retirement & Financial Planning Expert

Whether you are struggling to get out of debt or you are saving for retirement, everyone needs a sound financial plan. And if you don't know how to do it yourself, more than likely you're going to seek the advice of a Certified Financial Planner. In this episode, Dr J interviews Darryl W. Lyons, an author, a speaker, a Certified Dave Ramsey SmartVestor Pro, and an all-around smart guy. Darryl and Dr J talk about how to get out of student loan debt, how much to save for retirement, and many...