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Conversations about ecommerce, starting an online business, running a business while traveling the world, the tools & tech we use, and more.

Conversations about ecommerce, starting an online business, running a business while traveling the world, the tools & tech we use, and more.
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Location:

United States

Description:

Conversations about ecommerce, starting an online business, running a business while traveling the world, the tools & tech we use, and more.

Language:

English


Episodes

64: Inventing a new product and selling it online, with Ken Foster

10/26/2018
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Topics covered in this episode: How Ken and his family designed and manufactured a brand new product in the pet industry Dealing with intellectual property issues for new products (like patents and trademarks) How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews Scaling a new ecommerce business while […] The post 64: Inventing a new product and selling it online, with Ken Foster appeared first on Ecommerce Pulse.

Duration:00:36:40

63: Dropshipping vs. buying wholesale, with Richard Lazazzera

9/21/2016
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Topics covered in this episode: Differences between dropshipping and buying wholesale Pros and cons of drop shipping and scenarios when you might want to try it Tips to be successful with dropshipping How the “free plus shipping” model works and things to consider before trying it Pros and cons of buying wholesale Tips for improving your packaging What makes […] The post 63: Dropshipping vs. buying wholesale, with Richard Lazazzera appeared first on Ecommerce Pulse.

Duration:01:00:32

62: When your Amazon product flops, with Shabbir Nooruddin

8/23/2016
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Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later. Topics covered in this episode: Some lessons that Shabbir has learned through this seeming “failure” Any time an ecommerce venture doesn’t go how you […] The post 62: When your Amazon product flops, with Shabbir Nooruddin appeared first on Ecommerce Pulse.

Duration:00:24:02

61: Research-based A/B testing, with Nick Disabato

8/16/2016
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Topics covered in this episode: Nick D’s work, writing, tips, and tools Basics of A/B testing How to interview your customers to learn what needs to change on your website How to know when your business is ready for A/B testing Most common UX and copy mistakes to watch out for Common misconceptions about A/B testing Links […] The post 61: Research-based A/B testing, with Nick Disabato appeared first on Ecommerce Pulse.

Duration:00:41:55

60: How to hire and work with virtual assistants

8/8/2016
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Topics covered in this episode: How to know when it’s the right time to hire a VA What you should look for in a good VA and how to prepare for having one Helpful tips in the hiring process and in managing a VA Listener store critique – Suniela Links mentioned on the show: The 4-Hour […] The post 60: How to hire and work with virtual assistants appeared first on Ecommerce Pulse.

Duration:01:03:13

59: Effective abandoned cart campaigns with Jordan Gal

8/1/2016
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How many apps or services do you use for your online store that let you track the ROI on your investment in that app, down to the dollar? Jordan Gal of CartHook.com joins me today for a discussion about abandoned cart recovery emails. By sending effective abandoned cart followup emails, you can significantly boost your […] The post 59: Effective abandoned cart campaigns with Jordan Gal appeared first on Ecommerce Pulse.

Duration:00:43:28

58: Getting a high-quality store design on a bootstrapped budget

7/25/2016
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I’m excited to announce that Richard Lazazzera and I have decided to partner up for a series of episodes. We haven’t set a definite end point, but we’re planning to do regular shows together about twice a month. My main goal with this podcast is to help my listeners build and grow their ecommerce businesses, […] The post 58: Getting a high-quality store design on a bootstrapped budget appeared first on Ecommerce Pulse.

Duration:00:44:07

57: How to use Facebook to grow your business, with Mojca Mars

5/2/2016
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Mojca Mars is a social media consultant who really knows her stuff, and today she shares her best strategies and tricks for making the most of Facebook. Mojca shares the secrets behind how to know when you should boost a Facebook post, why you should post valuable content directly within Facebook (rather than making someone click […] The post 57: How to use Facebook to grow your business, with Mojca Mars appeared first on Ecommerce Pulse.

Duration:00:46:32

56: How to use content marketing to grow your ecommerce business, with Casandra Campbell

4/11/2016
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Casandra Campbell is the managing editor of the Shopify blog, so she’s got serious chops when it comes to content marketing. Shopify’s content team publishes at least 5 blog posts a week on the main Shopify blog, and this content marketing plays a huge role in driving new visitors to Shopify. Casandra has also worked as […] The post 56: How to use content marketing to grow your ecommerce business, with Casandra Campbell appeared first on Ecommerce Pulse.

Duration:00:41:51

55: How to write amazing copy that generates sales, with Stephanie Simon

4/4/2016
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What is copywriting? How can doing it well help you make more sales with your ecommerce store? What’s a customer avatar, and how can you develop one that will help you write amazing copy for your online store? How can you work as a freelancer writer while traveling the world? All shall be revealed in […] The post 55: How to write amazing copy that generates sales, with Stephanie Simon appeared first on Ecommerce Pulse.

Duration:00:50:52

54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more

3/28/2016
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Richard Lazazzera of A Better Lemonade Stand has been building an active Facebook community for ecommerce entrepreneurs. He’s also focusing on SEO, using SEMRush to figure out new keywords to focus on and outrank his competitors. We talk about our ecommerce stores, plans for the future (possibly developing our own products), and the “free plus shipping” […] The post 54: Catching up with Richard Lazazzera on Facebook groups, SEO tricks, our own ecom stores, and more appeared first on...

Duration:00:43:58

53: How to double your audience through blogger outreach, with Kai Davis

3/21/2016
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Kai Davis is an outreach consultant, which means that he helps his clients get featured in other blogs and podcasts by building relationships with influencers. In this episode, Kai and I talk about how to identify the right influencers to reach out to, how to craft an effective cold email sequence, and the tools he uses to […] The post 53: How to double your audience through blogger outreach, with Kai Davis appeared first on Ecommerce Pulse.

Duration:00:47:48

52: Getting started selling on Amazon, with Shabbir Nooruddin

3/14/2016
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Shabbir started selling baking mats on Amazon, and failed. Then he tried a second product and did $5996.13 in revenue during the first 50 days. In this episode we discuss how he did it, how to tell which products are selling on Amazon, how he got his initial customer reviews, and what’s next. Links mentioned on […] The post 52: Getting started selling on Amazon, with Shabbir Nooruddin appeared first on Ecommerce Pulse.

Duration:00:34:14

51: Extending the customer lifecycle with Drew Sanocki

3/7/2016
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envision.io/51 Drew Sanocki reveals the basics of how tripwire marketing and discount ladders can make customers stick around longer, buying from you again and again. Links mentioned on the show: Karmaloop Mineral Nerd Marketing Klaviyo Rejoiner CartHook Toggl The Pomodoro Technique Tomighty 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More […] The post 51: Extending the customer lifecycle with Drew Sanocki appeared first on Ecommerce Pulse.

Duration:00:41:35

EP 050: How Corey Ferreira started a profitable ecommerce brand in 5 weeks with Alibaba

2/29/2016
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envision.io/50 Corey Ferreira works on the Shopify content team, and he recently published a huge, in-depth case study showing exactly how he started a profitable ecommerce store with products he imported through Alibaba. I had Corey on the show to talk about how he built this business, how Shopify is going to give the business away […] The post EP 050: How Corey Ferreira started a profitable ecommerce brand in 5 weeks with Alibaba appeared first on Ecommerce Pulse.

Duration:00:48:34

EP 049: Tucker Schreiber on what it’s like to work at Shopify while starting ecommerce shops on the side

2/22/2016
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envision.io/49 Tucker Schreiber from Shopify’s Growth and Marketing team joins me this week to talk ecommerce. After seeing one of the businesses that Tucker started, Shopify offered him a job, and he’s continued starting online stores while working there. A few of the topics we discuss in this episode include: Should you go to college or start a […] The post EP 049: Tucker Schreiber on what it’s like to work at Shopify while starting ecommerce shops on the side appeared first on Ecommerce...

Duration:00:47:48

EP 048: Kurt Elster on building an audience, Facebook ad tricks, and optimizing your site for conversions

2/14/2016
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Kurt Elster is one of the most knowledgeable and fun-to-listen-to ecommerce pros I know. Kurt was kind enough to come on the show and share his ecommerce expertise, Shopify savvy, and marketing mastery to help you get more eyeballs on your products and improve your conversion rate. Kurt has his own podcast, the Unofficial Shopify Podcast. You […] The post EP 048: Kurt Elster on building an audience, Facebook ad tricks, and optimizing your site for conversions appeared first on Ecommerce...

Duration:01:18:48

EP 047: Listener questions answered

11/30/2014
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Leighton is developing a new Shopify theme with loads of features and options. His drop shipping site suddenly stops making sales for a mysterious reason. Richard is trying out his first popup store. Shabbir gets a sudden unexplained boost in organic traffic. Listener questions answered about selling underwear online, how long it takes to break even, […] The post EP 047: Listener questions answered appeared first on Ecommerce Pulse.

Duration:01:07:11

EP 046: What we’re up to, Shopify app pricing, and AI web design

11/13/2014
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Leighton returns from a hiatus and has launched a new drop shipping site. Richard doubles his conversion rate using 5 simple Shopify apps and has a bone to pick with Shopify app developers who charge too much. Shabbir is developing a BigCommerce app and Shopify app, and he’s making $600+ per month in passive income from a drop […] The post EP 046: What we’re up to, Shopify app pricing, and AI web design appeared first on Ecommerce Pulse.

Duration:00:54:58

EP 045: The Adwords approach that works, with Drew Sanocki

6/7/2014
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Today I’m talking with Drew Sanocki about how to use paid traffic to grow your ecommerce business. Drew founded DesignPublic.com, an online store that sells home furniture and decor, and he did it using the drop ship model. He built the business to where it was doing millions in revenue, seeing it through some real […] The post EP 045: The Adwords approach that works, with Drew Sanocki appeared first on Ecommerce Pulse.

Duration:00:45:45