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enVisioning Success

Business & Economics Podcasts

Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.

Location:

United States

Description:

Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.

Language:

English

Contact:

(508) 754-3643


Episodes
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No Need for a Website If You Have Social Media? Absolutely Wrong! [Ep. 50]

10/28/2024
In today’s episode, Laura and Julia explore the world of business websites — and why a brand built solely on social media doesn't cut it. Our hosts discuss controlling your brand message online, the importance of owning and analyzing your own data, and why you shouldn't trust platforms like Instagram or Facebook to always be there for you. Creating a website can be daunting — we know, we build them! — but they allow you the control, security and creative freedom you need to rocket your organization to success! Listen in to learn all the juicy details! Takeaways: 1 - Unlike social media accounts, websites are entirely owned and operated by their organization, allowing for complete control over message, appearance and credibility. 2 - Data, especially consumer data such as email lists, can be protected and preserved on websites, avoiding issues like platform crashes or hacks. 3 - Websites support a variety of organizational success elements — data capture, stability, credibility, and more — that are necessary for securing leads, and gaining even more. 4 - Websites are immune to the numerous destabilizing forces that can affect social media, including hacking, crashes, or deplatforming. 5 - Effective websites exist in many ways, and organizations can customize their page based on their needs and budgets. Today’s Resource Recommendations: 04:36 - Episode 49, focused on online ratings and reviews (https://youtu.be/0suBKKaRaxg) 06:57 - Laura’s current listen, Steve Jobs by Walter Issacson (https://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/1451648537) 07:32 - Episode 48, focused on personal brands (https://youtu.be/8C3qJ383LeM) 10:14 - Our blog article “Business Bootcamp: Marketing When Social Media is Down” (https://vision-advertising.com/blog/2021/business-bootcamp-marketing-when-social-media-is-down/) 17:07 - Wordpress is a reliable and flexible web management system used to host websites, blogs, stores and other online media. (https://wordpress.com/) Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:35 - Suggestion #1: Ownership, credibility and controlling your message! 07:57 - Suggestion #2: The importance of owning your data 11:42 - Suggestion #3: Capturing more leads! 14:27 - Suggestion #4: Ensure your stability! 16:53 - Suggestion #5: Consider your wants and needs! 19:33 - Conclusion

Duración:00:20:14

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Online Reviews Don’t Matter? Think Again! [Ep. 49]

10/21/2024
In today’s episode, Laura and Julia tips and strategies to handle and leverage online reviews. Our hosts discuss the benefits of professionalism in the face of criticism, showcasing your positive online reputation, and review sites like Yelp, Facebook, and Trustpilot, which can boost your ratings and credibility with consumers. Online reviews, especially negative ones, can feel disconcerting or even tangential, but they can make or break your business — listen in to learn how you can get that five star rating, and benefit your business while you’re at it! Takeaways: 1 - Responding to reviews, negative or positive, builds credibility and relationships with your consumer base, as it shows you are attentive and appreciative. 2 - Utilizing outbound links, as well as review and social sites like Yelp, Facebook and Trustpilot, can boost the credibility of your website and improve its SEO performance. 3 - Treating reviews as critiques and suggestions for improvement can both elevate consumer’s view of you, and enhance your own business strategy and day-to-day. 4 - Encouraging reviews through direct communication from digital sales or in-person staff can boost your ratings and counteract any negative bias. 5 - Exhibiting and displaying your good reputation, whether with online reviews or in other forms, can boost your visibility and enhance your reputation further. Today’s Resource Recommendations: 03:50 - Our article on responding to negative reviews! (https://vision-advertising.com/blog/2021/marketing-psa-always-respond-to-negative-reviews/) And here's another one! (https://vision-advertising.com/blog/2023/business-bootcamp-answering-negative-customer-reviews/) 09:32 - Outbound links, aka “backlinks”, are hyperlinks on websites, or elsewhere on the web, that link back to your own site. 17:20 - Angi’s (formerly Angie’s List), and Houzz are sites where contractors can advertise their services. (https://www.angi.com/, https://www.houzz.com/) Yelp and Trustpilot are sites where businesses can receive ratings and provide further information for consumers. (https://www.yelp.com/, https://www.trustpilot.com/) 22:29 - Here is the first episode of our arc on marketing partnerships! (https://youtu.be/W39hmdylBzU) Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:44 - Suggestion #1: Respond to Reviews (positive or negative)! 09:23 - Suggestion #2: Boost your presence with reviews! 12:09 - Suggestion #3: Leverage for improvement! 15:36 - Suggestion #4: Encouraging more reviews! 23:06 - Suggestion #5: Showcase your reputation! 25:11 - Conclusion

Duración:00:26:20

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Do’s and Don’ts for Your Personal Brand [Ep. 48]

10/7/2024
In today’s episode, Laura and Julia share five suggestions for creating a successful personal brand. Our hosts discuss the benefits of tracking your online presence, structuring with adaptability in mind, learning from credible professionals, and utilizing controversy carefully. Brand building can have disastrous — or wondrous — effects on your business, so listen in, and learn how to create a profitable brand consumers trust! Takeaways: 1 - Ask for feedback from experienced, proven professionals in your field, and incorporate it into your pre-existing brand. 2 - Keeping track of your online presence, and utilizing tools like Google alerts, can give you an up-to-date and complex understanding of your evolving brand, and the brand of competitors. 3 - Examining the strategies and intentions behind your professional goals allows for a clearer and more organized understanding of your direction. 4 - Organizing your brand to allow for evolution and adaptation can enhance your performance in the ever-changing media landscape. 5 - Ensure that your online presence is professional, and utilize “hot takes” or controversy carefully and only when appropriate. Today’s Resource Recommendations: 04:00 - Episode 2, focused on creating strategic partnerships and collaborations! (https://youtu.be/8sZ4WeRsu38) 05:27 - Google Alerts, a great way to track your business and professional reputation. (https://www.google.com/alerts) 17:11 - 04:50 - Our first episode of four on personal brand! (Episodes 9 through 13, https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW) Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:03 - Suggestion #1: Consult with experts! 04:52 - Suggestion #2: Monitor your online presence! 06:43 - Suggestion #3: Reflect on your goals! 08:23 - Suggestion #4: Be adaptable! 11:45 - Suggestion #5: Avoid controversy (or don’t!) 17:06 - Conclusion

Duración:00:17:59

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How to Make Your Personal Brand More Visible [Ep. 47]

9/30/2024
In today’s episode, Laura and Julia share five suggestions for professionals looking to boost the visibility of their personal brand. Our hosts discuss the advantages you can reap with public speaking and professional events, intentional networking strategies, and consistent, reliable and distinctive online posting and writing. We know that a personal brand can be difficult to found and fine-tune, so listen in to learn how to get started and keep your momentum going! Takeaways: 1 - Speaking at and attending public industry events helps to boost your profile, credibility and opportunity for relationship building. 2 - Writing, especially storytelling-based writing, on many platforms, can help to build an effective and notable personal brand. 3 - Investigate all social media platforms, and focus your time and energy on those used most by your ideal consumers. 4 - Networking without ulterior motives allows for a natural exchange of knowledge and aid within your professional community. 5 - Offering assistance to other professionals can create new opportunities for both parties. Today’s Resource Recommendations: 01:22, 7:11 - Our last two episodes on LinkedIn and personal brands! (https://youtu.be/36hanFo9PTY, https://youtu.be/NyMp4alIxXk) 03:55 - Julia’s Small Business Expo adventure! (https://www.instagram.com/visionadvertisingrocks/reel/CrBAmhbPf-H/) 06:08 - Julia’s Worcester Business Journal articles! (https://www.wbjournal.com/article/the-perils-of-ignoring-your-business-reputation, https://www.wbjournal.com/article/4-things-i-know-about-using-ai-in-marketing) 10:03 - Julia’s 2023 Small Business Expo talk on resources! (https://www.youtube.com/watch?v=hB8iX8NIhIY) 17:39 - Follow Laura and Julia on LinkedIn! (https://www.linkedin.com/in/lauraldibenedetto/, https://www.linkedin.com/in/julia-becker-collins/ ) Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:16 - Suggestion #1: Engage in public speaking and events 05:50 - Suggestion #2: Write regularly, on many platforms 09:11 - Suggestion #3: Use social media wisely 12:51 - Suggestion #4: Network consistently and actively 17:14 - Suggestion #5: Give help 18:37 - Conclusion

Duración:00:19:39

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How to Leverage Linkedin to Sell [Ep. 46]

9/23/2024
Summary: In today’s episode, Laura and Julia share five suggestions for professionals looking to improve their business through LinkedIn. Our hosts discuss the benefits of engaging with other accounts, joining active groups, and using recommendations and endorsements, along with ways to optimize your profile. LinkedIn is already a helpful tool for many, but often its most productive tools go completely unused. Listen in and find out how to make LinkedIn work for you! Takeaways: 1 - LinkedIn creators can profit by getting eyes on their content. 2 - Profiles should be created mindfully with the audience in mind. 3 - Posting consistently and authentically boosts your content and profile. 4 - Engaging with other posts and profiles aids in creating new relationships. 5 - Professionals should make use of LinkedIn recommendations and endorsements. 6 - Joining and remaining active in relevant groups aids in creating new relationships. Today’s Resource Recommendations: 04:44 - Our previous episode! (https://youtu.be/NyMp4alIxXk) 04:50 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 01:37 - How does Linkedin selling work? 03:45 - Suggestion #1: Optimize your profile 05:21 - Suggestion #2: Post consistently (and without AI!) 09:34 - Suggestion #3: Engaging with others 11:15 - Suggestion #4: Use recommendations and endorsements 12:51 - Suggestion #5: Join Linkedin groups 15:42 - Conclusion

Duración:00:15:30

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How to Build Your Personal Brand [Ep. 45]

9/16/2024
In today’s episode, Laura and Julia share four suggestions for professionals looking to establish, refine and publicize their personal brand. Our hosts discuss the benefits of exploring personal style and habit to build recognition, creating the story and associations best for you and your organization, and distinguishing a chosen audience so you can appeal directly to them, their hearts, and their wallets. One can often overlook the professional appeal of their individuality, so tune in to learn how to use yourself to your advantage! Takeaways: 1 - A personal identity is how people know you, and the ideas people associate with you. 2 - Your personal brand should highlight that which makes you stand out, from your skills and experience, to your style and personality. 3 - A particular audience will require particular attention, outreach, content and attention, so ensure you are marketing to the correct audiences. 4 - Given that people connect with and learn through stories, telling your organization’s compelling origin and journey will help your target audience bond with your brand. 5 - Consistency in goals, content, service and quality builds engagement and rapport with audiences. 6 - Authentic and distinctive style, attitude and personal experience builds trust and connection with audiences, and draws those with similar attributes around you. Ideas or Questions? Contact us on our website here, or our socials below! https://vision-advertising.com/contact/ Sign up for our newsletter here! https://vision-advertising.com/e-newsletter/ Resource Recommendations: 09:48 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW 11:16 - The Six Habits: Practical Tools for Bringing Your Dreams to Life by - Laura DiBenedetto — Laura's book on personal happiness! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:45 - What is personal branding? 05:41 - Suggestion #1: Understand your unique value! 08:09 - Suggestion #2: Define your audience! 10:12 - Suggestion #3: Craft your story! 15:00 - Suggestion #4: Be Consistent! 20:56 - Suggestion #5: Be true to yourself! 24:10 - Conclusion

Duración:00:24:56

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It’s Okay to Ask for Help [Ep. 44]

9/9/2024
In today’s episode, Laura and Julia share five tips to help professionals remain open to support and delegation in leadership and business. Our hosts discuss the benefits of consulting with experts, utilizing special interest or professional groups, prioritizing collaboration, and being aware of gaps in your own knowledge. Receiving and incorporating aid and the expertise of others is essential for a business to thrive, so listen in to reap the advantages of succor and collaboration! Takeaways: 1 - Be aware of gaps in your knowledge, experience, skills or expertise. 2 - Consult with experts and informational resources on subjects or projects that are unfamiliar. 3 - Maintain continuous professional education and work to improve new skills. 4 - Join and utilize professional support and education groups, networks and online spaces. 5 - Make use of teamwork and collaboration strategies with respected staff, organizations, leaders and fellow business people. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Today’s Resource Recommendations: 12:15 - Grant Cardone — Entrepreneur who hosts training and professional groups. 14:17 - Tribes by Seth Godin — Excellent book on leadership and finding your business “tribe”! 14:59 - Think Again: The Power of Knowing What You Don't Know by Adam Grant — Great book examining the crucial art of rethinking! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:04 - Suggestion #1: Know what you don’t know. 04:40 - Suggestion #2: Consult with experts 10:30 - Suggestion #3: Keep learning and gathering skills 11:51 - Suggestion #4: Join special interest or professional groups 15:20 - Suggestion #5: Collaborate with businesses and professionals 18:31- Conclusion

Duración:00:20:33

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Hiring The Right People [Ep. 43]

8/26/2024
In today’s episode, Laura and Julia share five tips to ensure good hiring practices for your organization. Our hosts discuss the benefits of hiring slow and firing fast, handling hiring issues promptly, and providing trial opportunities to prospective hires, as well as valuing and prioritizing team players, and hiring from within. Your employees are the bedrock of your organization, so listen in to learn how to find and keep the best! Takeaways: 1 - The hiring process should be slow and careful, the firing process quick and decisive. 2 - Trial periods or opportunities can give valuable insight for a potential employee's quality. 3 - Team players often excel with managerial feedback and interpersonal communication. 4 - Problems with personnel can become expensive and strenuous if not dealt with promptly. 5 - Hiring from within can allow for seamless transitions and clear opportunities for career development. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Resource Recommendations: Crystalknows.com Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:18 - Suggestion #1: Hire safe and slow! 07:25 - Suggestion #2: Try before you buy! 14:57 - Suggestion #3: Look for team players 19:23 - Suggestion #4: Handle problems quickly 25:42 - Suggestion #5: Hiring from within 28:03 - Conclusion

Duración:00:28:50

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Spending Money Wisely to Grow Your Business [Ep. 42]

8/19/2024
In today’s episode, Laura and Julia share five tips for spending money wisely, so you can keep growing your business. Our hosts discuss where you should put your money in order to make the best of your resources, such as employee education, updated equipment, risky but exciting opportunities and emergency funds. When running a business, budgeting habits can make or break you, so join us to learn exactly the pitfalls to watch out for! Takeaways: 1 - Keep a close watch on investments, and the particulars of their returns 2 - Despite the risks, identify significant and valuable opportunities to invest in. 3 - Maintain an updated stock of equipment and technology for their best results. 4 - Invest in training, mentorship and ongoing education for employees. 5 - Ensure you have access to stable and substantial emergency funds. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 04:32 - Suggestion #1: Consider ROI and the money you’ll get back. 06:02 - Suggestion #2: Put money into big opportunities 09:50 - Suggestion #3: Update your equipment! 12:17 - Suggestion #4: Train your people well! 14:18 - Suggestion #5: Keep a rainy day fund! 15:25 - Conclusion

Duración:00:16:28

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Cutting Costs and Getting Rid of Waste [Ep. 41]

8/12/2024
In today’s episode, Laura and Julia dish about marketing career drama and share five tips for cutting costs within your organization’s functions and strategies. Our hosts put their culling-hats on and discuss areas within organizations which can be ripe for minimization, discount or retirement, such as supply, utility and energy budgets, ad spending and software and subscription services. When it comes to running a business, we understand that chaos can consume, so let us lay out the exact things to look for to streamline your organization! Takeaways: 1 - Check all your costs and budgeting for savings opportunities. 2 - Invest in strategies, software and employees who can streamline and simplify your work. 3 - Maintain strong and clear communication with all suppliers. 4 - Ensure you are taking opportunities to save or conserve energy and other utilities. 5 - Review your ad and marketing budget for ineffectiveness, and cut down when it is identified. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters 00:00 - Introduction 02:13 - Anecdote #1: The Over-Spender 04:21 - Suggestion #1: Check for extraneous costs 04:52 - Anecdote #2: Who’s spending your money? 06:52 - Suggestion #2: Make the work simpler! 10:33 - Suggestion #3: Communicate with your suppliers! 15:10 - Suggestion #4: Save energy! 17:13 - Suggestion #5: Reevaluate Ad spending 22:09 - Conclusion

Duración:00:23:05

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Making the Decision: Agency or Internal? [Ep. 40]

8/5/2024
In this episode, Laura and Julia discuss the decision-making process between hiring an agency or hiring internally for marketing needs. They provide five actionable tips to help make this decision: conducting a thorough needs assessment, creating a pros and cons list, consulting with stakeholders, considering trial periods and evaluations, and preparing for flexibility. They emphasize the importance of gathering diverse perspectives and ensuring alignment with broader business strategies. They also mention resources like SCORE and the Center for Women and Enterprise for support and guidance. The episode concludes with a reminder that the decision is not set in stone and that a hybrid approach can be successful. Takeaways 1 - Conduct a thorough needs assessment to evaluate marketing needs, budget, and long-term goals. 2 - Create a detailed pros and cons list for both hiring an agency and hiring internally. 3 - Consult with stakeholders to gather diverse perspectives and ensure alignment with broader business strategies. 4 - Consider trial periods and evaluations to gauge the effectiveness of an agency or internal hire. 5 - Prepare for flexibility and consider a hybrid approach that leverages both internal resources and external agencies. Sign up for our newsletter here! Ideas or Questions? Contact us on our website here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 01:28 - Suggestion #1: Conduct a thorough needs assessment 02:43 - Suggestion #2: Pros and Cons List 03:49 - Suggestion #3: Consult with stakeholders 06:26 - Suggestion #4: Trial Periods and Evaluations to gauge effectiveness 08:53 - Suggestion #5: Prepare for Flexibility 11:05 - Conclusion

Duración:00:13:00

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When Hiring Internally Makes Sense [Ep. 39]

7/29/2024
In this episode, Laura and Julia suggest five organizational elements that pair well with internal marketing services and teams, as opposed to an external agency. Our ever-objective hosts discuss how certain organizational preferences and strategies, such as a need for long term internal capabilities, firm control, and close integration, as well as considerations of long term cost considerations and cultural fit, can often be better served in-house, within an organization’s own marketing department. Listen in to know if your organization needs to ditch the agency — even one as wonderful as Vision! — and forge its own (marketing) path! Takeaways: Internal marketing may be right for your organization if… 1 - You have a need for high control and close integration 2 - You have a need for industry specific experience 3 - You have a need for long-term internal capabilities 4 - Internal marketing is cheaper for you in the long-term 5 - Your industry culture and commitment would function better with an internal team Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:06 - Reason #1: High need for control and close integration 04:40 - Reason #2: Need for industry specific expertise 07:13 - Reason #3: Need for long term internal capabilities 08:51 - Reason #4: Long Term Cost Considerations 10:28 - Reason #5: Cultural Fit and Commitment 13:46 - Conclusion

Duración:00:14:12

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The Benefits of Partnering with a Marketing Agency [Ep. 38]

7/22/2024
In this episode, Laura and Julia discuss some advantages organizations can reap when they partner with an established and compatible marketing agency. Our hosts discuss five areas of the marketing process an agency can help improve and grow, including risk and regulation compliance, tools and technologies, and Return On Investment metrics. With this in-depth analysis, informed by over two decades of experience, you can be confident in understanding how a partnership with an agency can benefit you and your organization. Takeaways: 1 - Agencies provide a variety of experience and specialized skills 2 - You should consider your access to advanced tools and technologies 3 - Focus on ROI and avoid spaghetti marketing 4 - Consider scaleability solutions 5 - Consider risk and compliance management and regulations Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters 00:00 - Introduction 03:03 - Tip #1: Agencies provide a variety of experience and specialized skills 10:54 - Tip #2: Consider advanced/latest tools and technologies 15:50:14 -Tip #3: Focus on Return On Investment, avoid spaghetti marketing 20:48 - Tip #4: Scalable Solutions 22:45 - Tip #5: Consider risk and compliance management and regulations 24:18 - Conclusion

Duración:00:25:22

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Choosing Between Hiring Internally and Engaging an Agency [Ep. 37]

7/15/2024
In this episode, Laura and Julia discuss the pros and cons organizations and professionals must weigh when deciding between internal marketing and an external agency. Our hosts name their top topics to consider when evaluating which option will help you best serve your clients and customers, including scalability, your control preferences and need for specialized skills, and the implications of cost and budget. Armed with these invaluable tips, you can be confident you’ll make the right choice for your marketing! Takeaways: Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 03:56 - Tip #1: Evaluate your goals before deciding 07:26 - Tip #2: Consider the cost implications 12:09 -Tip #3: Consider control preferences 14:34 - Tip #4: Consider Scalability 16:42 - Tip #5: Consider Specialized skills 21:43 - Conclusion

Duración:00:23:14

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Spotting the Posers: Red Flags in Marketing Service Offers [Ep. 36]

7/8/2024
In this episode, Laura and Julia dish on the terrible, horrible, no-good, very bad red flags you may encounter from potential marketing agencies (or, of course, “agencies”). They name their top five harbingers of marketing danger, so you can make sure your next partner is effective and legitimate. These dangers include when agencies guarantee specific results, avoid probing questions, use high pressure sales tactics, or suggest “cookie cutter” strategies. With you and your organization keeping a lookout for these serious red flags, you can rest easy knowing your next marketing partner is the real deal! Takeaways: 1 - A legit and trustworthy marketing agency does not guarantee specific results, statistics or outcomes. 2 - A legit and trustworthy marketing agency will be transparent about their work and experience. 3 - A legit and trustworthy marketing agency does not use “one-size-fits-all” approaches. 4 - A legit and trustworthy marketing agency does not use high pressure sales tactics. 5 - A legit and trustworthy marketing agency communicates clearly, and answers questions to the best of their ability. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 02:29 - Red Flag #1: Guaranteed Results 07:24 - Red Flag #2: Lack of Transparency 09:55 - Red Flag #3: “One-size-fits-all” Approaches 12:59 - Red Flag #4: High Pressure Sales Tactics 16:08 - Red Flag #5: Poor Communication 16:56 - Red Flag #5.5: Incomplete Communication 19:27 - Conclusion

Duración:00:20:54

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Aligning with Marketing Services: Like, Fit and Budget [Ep. 35]

7/1/2024
In this episode, Laura and Julia discuss valuable, logical tips and recommendations you can use when managing your organization’s marketing strategy. They lay out five actionable suggestions in order to ensure the marketing service you choose makes sense, and can do what you need it to do! These suggestions include directly discussing the proposal with the agency, establishing a personal connection, understanding if they understand your business, ensuring the agency is able to identify and connect with your ideal customer, and speaking frankly on money and budget. With these simple but effective suggestions, organizations and professionals can secure the marketing partnership of their dreams! Takeaways: 1 - A marketing partner should understand your ideal client 2 - You should enjoy working with a potential marketing partner 3 - A marketing partner should understand your goals and strategies 4 - You should discuss the upcoming strategy and details with a potential marketing partner 5 - You and your marketing partner should be comfortable discussing budget and money Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 01:34 - Tip #1: Do they know your ideal customer? 04:03 - Tip #2: Do you even like them? 07:47 - Tip #3: Do they understand? 09:10 - Tip #4: Do you agree on strategy and proposal? 11:21 - Tip #5: Did you talk about the money? 14:51 - Conclusion

Duración:00:15:45

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Identifying the Perfect Match: Aligning Services with Business Needs [Ep. 34]

6/24/2024
Exploring how to ensure a marketing service is not just competent, but also a perfect fit for your specific business needs and culture. Takeaways 1 - Match Services to Your Marketing Gaps: Clearly identify your internal capabilities and look for services that fill the gaps, rather than overlap with what you already do well. 2 - Consider the Scale: Ensure the agency or service can scale with you. A good partner will be able to support your growth, not hinder it. 3 - Evaluate Cultural Fit: The best collaborations come from shared values and understanding. Discuss their company culture and values to see if they align with yours. 4 - Seek Customization: Beware of cookie-cutter solutions. A good service provider should offer tailored strategies that fit your unique market position and goals. 5 - Ask About Their Learning Process: A dedicated service will want to learn about your product or service in-depth. Their commitment to understanding your business is a good sign of a match. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters: 00:00 - Introduction 01:57 - Tip #1: Match the gaps. 06:25 - Tip #1.5: Don’t do it all yourself. 10:15 - Tip #2: Changing with you 16:55 - Tip #3: Culture and value fit 21:45 - Tip #4: Seek customization 24:49 - Banter Break! Preach the word of good marketing! 25:54 - Tip #5: Ask after the learning process. 27:17 - Conclusion

Duración:00:28:11

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Vetting Marketing Services: Essential Questions for a Solid Start [Ep. 33]

6/16/2024
In this episode, Laura DiBenedetto and Julia Becker Collins offer valuable insights on how to select a marketing company that aligns with your business needs. They emphasize the importance of thorough vetting and knowing the right questions to ask. This guidance is crucial for making an informed decision about outsourcing your marketing efforts. Takeaways Sign up for our newsletter here! Ideas or Questions? Contact us on our website here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Laura and Julia highlight the importance of finding a marketing company that not only fits well with your business but also operates with integrity and transparency. Chapters 00:00 - Introduction 02:19 - Tip #1: Taking an overall look 06:07 - Banter break: Red flags and swiping right 09:23 - Tip #2: Client retention rate 13:45 - Tip #3: Partner Communication 17:48 - Tip #4: Partner Relationship 19:34 - Tip #5: Changes in the Market 23:12 - Tip #5.5: Reaction to Failure 26:33 - Conclusion

Duración:00:28:22

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Marketing Metrics: Measuring Success and Making Adjustments [Ep. 32]

6/9/2024
In this episode, Laura and Julia discuss the importance of marketing metrics and how they can be leveraged to steer marketing strategies. They provide five actionable tips for using key marketing metrics effectively. The tips include focusing on KPIs, using analytics tools, implementing A-B testing, responding to data rather than hunches, and educating the team about the importance of metrics. By following these tips, marketers can make data-driven decisions and achieve greater success in their marketing efforts. Takeaways 1 - Focus on key performance indicators (KPIs) that directly reflect your marketing goals. 2 - Utilize analytics tools to gather data on your marketing performance. 3 - Implement A-B testing to compare the performance of different marketing strategies. 4 - Make decisions based on data rather than subjective hunches. 5 - Educate your team about the importance of metrics and foster a data-driven culture. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook

Duración:00:27:34

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The Long Game: Strategic Marketing for Sustained Growth [Ep. 31]

6/3/2024
In this episode, Laura DiBenedetto and Julia Becker Collins discuss the importance of playing the long game in marketing and business success. They provide five actionable tips for creating and executing marketing strategies that stand the test of time and adapt to the ever-changing marketplace. The tips include setting clear long-term goals, understanding the market deeply, building a flexible brand strategy, investing in relationships, and regularly reviewing and adjusting the marketing plan. By following these tips, businesses can achieve long-term success and stay ahead of the competition. Takeaways 1 - Set clear long-term goals that align with your business objectives. 2 - Invest time in understanding your market's evolving needs and preferences. 3 - Build a flexible brand strategy that can adapt to changes in the marketplace. 4 - Invest in building and maintaining relationships with customers and stakeholders. 5 - Regularly review and adjust your marketing strategies based on data and insights. Ideas or Questions? Contact us on our website here! Sign up for our newsletter here! Check out our Socials and Blog! Visit the Vision Blog Our LinkedIn Our Instagram Our YouTube Our Facebook Chapters 00:00 - Introduction and Purpose of the Show 01:29 - Setting Clear Long-Term Goals 06:09 - Understanding Your Market Deeply 11:23 - Building a Flexible Brand Strategy 15:35 - Investing in Relationships 20:07 - Regularly Reviewing and Adjusting

Duración:00:25:53