Andy Fuller, Director of Strategic Content at University of Notre Dame, talks about their long-form journalism unit, the highly-engaging online experiences they’re building, and how they team up with media relations to get additional press from their efforts.
Tyler Gayheart, Director of Strategic Communication at the University of Kentucky discusses the work they’re doing to make their academic program listings more than a mere directory, but a truly exploratory tool for the undecided student.
Bruce Floyd, Social Media Manager at the Florida Gators discusses the communications role that athletics can play as a part of an overall brand strategy when your athletic social accounts have twice the followers as your university’s primary pages.
Joseph Provenza, Vice President for Technology Services and Chief Information Officer at Flagler College, discusses some incredibly interesting and even counter-intuitive findings from digging into their first-year retention data.
Our guest this week on the Enrollment Growth University was Vickie Alleman, Vice President of Enrollment Management at Dominican University of California. Vickie shared her experience with unique municipality partnerships.
Jon Salvani, Director of Advancement and Team Lead for Chicago Regional Advancement Team at the University of Illinois at Urbana-Champaign, discusses how to game plan for a 10-figure capital campaign using key market approaches, creative fundraising opportunities, advancement ambassadors, and more.
Kyle Judah, Director of Entrepreneurship at University of Colorado Boulder (College of Engineering & Applied Science) discusses the recruitment, corporate, and fundraising benefits of launching entrepreneurship and accelerator programming at your institution.
Kris Hardy, Director of Web and Digital Marketing at Messiah College, discusses how to avoid the “launch and leave it alone” plan for your website, and move to a process of continuous optimization that ensures your website gets better and better between new launches, too.
Dr. Raafat Zaini, Research Scientist at Worcester Polytechnic Institute discusses the dynamic enrollment model for university expansion he created at WPI and the interdependence between enrollment factors and cost centers to create a scalable model for growth detailed in his research study, Let’s Talk Change in a University: A Simple Model for Addressing a Complex Agenda.
Dr. Raafat Zaini's research interest is in the area of organizational dynamics and innovation sustainability with a...
Paul Fairbanks, Director of Creative Services at Gettysburg College discusses the front work necessary to prepare for, get buy-in, and launch a successful web redesign process at your institution.
Find a breakdown of this episode here.
Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.
Gus Sentementes, Audience Engagement Manager at Johns Hopkins University discusses how to build your very own chatbot to automate customer service, better assist students, and increase your inquiry generation.
Dr. Scott Gordon, Provost and Vice President for Academic Affairs at Eastern Washington University, discusses how they partnered with Microsoft to spin up a new business analytics degree program, in less than a year, to meet Microsoft’s demand for graduates with data analytics experience.
Dr. Josie Ahlquist, Research Associate & Instructor at Florida State University, talks about how important it is for higher ed leaders to be digitally savvy and how they can get there at your institution.