Amazon Seller School, How to Sell on Amazon

Amazon sellers, what do you do when your most loyal customers are tapped out, new deal fees land like a punch to the gut, and Amazon quietly rolls out an AI that changes how people shop? 🧠💥 You dig in—and pivot. Full News: https://amazonseller.school/amazon-news-ai-shopping-fee-hikes-tiktok-trends-big-retail-moves-you-cant-ignore/ This week, we’re diving into the real numbers behind Amazon’s repeat buyers, who’s not shopping (and why that matters), and how ChatGPT is now helping FBA sellers source U.S.-made products. Plus, we’ll cover Amazon’s controversial new fee structure and the Interests AI tool that could completely change product discovery. Here’s what we’re covering today: Amazon’s 99% Repeat Rate and Female Shopper Dominance Raise Growth Questions https://retailwire.com/discussion/amazon-shoppers-women-repeat-rate/ Amazon’s New Deal & Coupon Fees Spark Outrage Among Sellers https://www.linkedin.com/feed/update/urn:li:activity:7309193012054474752/ How ChatGPT Helped Automate USA Product Sourcing for Amazon FBA https://www.linkedin.com/feed/update/urn:li:activity:7305965912912736256/ Amazon’s New Interests AI Could Transform Product Discovery https://www.linkedin.com/feed/update/urn:li:activity:7309954679159828480/ Let's break it down—what's changing, who's affected, and how to stay competitive.

Get the inside track with *Amazon’s AI Boom & Fee Fury: This Week’s Seller Survival Guide*! Todd Welch from Amazon Seller School unpacks Amazon’s new AI shopping tools, fee hikes sparking outrage, TikTok’s $700-per-shopper trend, and Walmart’s logistics power play. From unbeatable tips to fiery opinions and can’t-miss events, this episode’s your playbook to outsmart the competition. Subscribe now and arm yourself with the know-how to dominate the e-commerce jungle—let’s win big together! Full News: https://amazonseller.school/amazon-news-ai-shopping-fee-hikes-tiktok-trends-big-retail-moves-you-cant-ignore/

Amazon sellers, Etsy just lost 1.4 million sellers, FBA costs are rising, and TikTok might not grow your followers—but it will grow your Amazon sales. 🤯 Let's talk about what actually matters right now. Full News: https://amazonseller.school/amazon-news-fba-fee-changes-etsy-declines-tiktok-sales-insights-more-you-need-to-know/ We’ll cover the seller exodus from Etsy, the new FBA cost shifts coming in 2025, and surprising cross-channel sales data from 80,000 TikTok Shop orders. Plus, if you’re hiring, you’ll want to hear the top 12 reasons your best people are quitting—and how to stop the churn. Here’s what we’re covering today: Etsy Loses 1.4 Million Sellers as Marketplace Momentum Slows https://www.marketplacepulse.com/articles/etsy-lost-14-million-active-sellers-in-a-year Amazon FBA in 2025: Rising Costs, AI Tools & Competitive Shifts Ahead https://www.junglescout.com/resources/articles/amazon-fba-predictions/ 12 Hidden Reasons Your Best Employees Leave (And How to Keep Them) https://www.linkedin.com/feed/update/urn:li:activity:7306275824981225473/ What 80K TikTok Shop Orders Taught Us About Cross-Channel Sales https://www.linkedin.com/posts/jbryanporter_80k-orders-into-tiktok-shop-heres-what-activity-7308110027226001408-nv8n/ If you want to scale in 2025, this stream is your roadmap. Let’s go.

Buckle up for Etsy’s Seller Exodus & Amazon’s Fee Hike: This Week’s Must-Know News, where Todd Welch from Amazon Seller School breaks down the juiciest updates shaking the e-commerce world. This episode, we’re diving into Etsy’s 1.4 million seller drop, Amazon’s 2025 FBA fee changes, legal battles over recalls, and tariff troubles brewing for your supply chain. Plus, killer tips, hot takes, and the latest tools to keep your Amazon business booming. Don’t miss out—subscribe now and get the scoop that could make or break your next move! Full News: https://amazonseller.school/amazon-news-fba-fee-changes-etsy-declines-tiktok-sales-insights-more-you-need-to-know/

Amazon sellers, how do you compete when Prime deals are dominated by Chinese sellers, social media is becoming a sales powerhouse, and inflation takes a dip? 📉 You pay attention—or pay the price. Full News: https://amazonseller.school/amazon-news-tariffs-robotics-and-key-insights-for-sellers/ We’re breaking down the real numbers behind Amazon Lightning Deals, the rising importance of social selling, and whether Amazon Haul can compete with Shein and Temu. Plus, what does lower inflation mean for your business? Let’s talk strategy. Here’s what we’re covering today: Amazon Deals Breakdown: Key Insights for Sellers https://www.linkedin.com/feed/update/urn:li:activity:7305242392276672513/ Voice of the Seller Report 2024: Key Insights for Amazon Sellers https://9088079.fs1.hubspotusercontent-na1.net/hubfs/9088079/Voice%20of%20the%20Seller%20Report%202024.pdf Amazon Haul Struggles to Gain Traction Against Shein and Temu https://www.retaildive.com/news/amazon-haul-shopper-behavior-competition-shein-temu/742025/ Inflation Drops to 2.8%—What It Means for Amazon Sellers https://www.linkedin.com/posts/toddwelch_amazonfba-inflation-ecommerce-activity-7305583307658842112-yxMv/ Amazon is shifting fast. Let’s break it all down and talk strategy!

Amazon sellers, Amazon just dropped major changes for service providers, a new AI-powered backend optimization guide, and a warning about fake customer service scams. 🚨 Here’s what you need to know. Amazon’s Solution Provider Portal is now mandatory, and if you don’t register, you lose account access. Meanwhile, AI tools are changing how sellers optimize listings, and fake Amazon support scams are spiking. Plus, FBA inventory reimbursement policy updates just got delayed—giving sellers more time to prepare. Full News: https://amazonseller.school/amazon-news-major-policy-updates-ai-search-trends-ppc-strategies/ Here’s what we’re covering today: Amazon’s New Solution Provider Portal: A Major Change for Service Providers https://www.linkedin.com/feed/update/urn:li:activity:7302440885143687170/ AI-Powered Amazon Listing Backend Optimization Guide https://drive.google.com/file/d/12PMsttf3Q1HVWC8s6HEIOvBMErzMtYkp/view Amazon Warns of Rising Fake Customer Service Scams on Social Media https://trustworthyshopping.aboutamazon.com/amazon-scam-trends New Effective Date for FBA Inventory Reimbursement Policy https://sellercentral.amazon.com/seller-forums/discussions/t/ed8abc33-a1d5-417d-b2e2-03b789099833 Sellers, these updates impact your business. Let’s dive into what’s changing and how to stay ahead.

Join us for this critical episode where we dive deep into the latest tariff changes and supply chain disruptions affecting Amazon sellers. With new U.S. tariffs on Canadian and Chinese imports, delays in trade policies, and shifting global trade routes, your Amazon business could face significant challenges—or opportunities. Full News: https://amazonseller.school/amazon-news-key-marketplace-updates-tariffs-and-growth-strategies-for-sellers/ We’ll break down: Tariff Updates: How the 25% tariff on Canadian imports (delayed to March 2025) and 10% tariffs on Chinese goods impact your sourcing and pricing strategies. Supply Chain Strategies: Tips to navigate shipping container shortages, rising costs, and alternative sourcing options to protect your margins. Amazon Seller Impacts: What these changes mean for inventory management, FBA fees, and competitive positioning on the platform. US-China Trade War Reignites as Both Sides Impose New Tariffs https://www.fox13news.com/news/us-china-tariffs-trade-war If you sell on Amazon, this news matters. Let’s break down what’s changing and how to stay ahead.

Amazon sellers, are you ignoring Amazon Canada? You might be leaving a goldmine untapped. Mike Sieben, CEO of Rocky Mountain Co. and program lead at Marketplace Superheroes, reveals why Canada is the next big frontier for scaling your Amazon business. Show Notes: https://amazonseller.school/cracking-the-canadian-amazon-market-scaling-strategies-hidden-profits-with-mike-sieben/ "Amazon is investing heavily in Canada, and the competition is way lower than in the U.S. PPC costs are 5-8X cheaper, and U.S. reviews transfer over, making product launches ridiculously easy." In this episode, we dive into the strategies that have helped Mike grow his Canadian sales from 5% to 30% of his total revenue. He breaks down how to identify winning products, navigate logistics without headaches, and build partnerships with Canadian brands that desperately need help selling on Amazon. Key Topics: 👉 Why Amazon Canada is like the U.S. marketplace in 2013—massive potential, low competition 👉 The hidden opportunities in selling U.S. brands in Canada 👉 How to leverage trade shows to land high-value brand partnerships 👉 The surprising reason Canadian shoppers pay 15-20% more than U.S. buyers Mike also spills the details on Amazon’s Service Provider Network (SPN) in Canada—Amazon is literally giving sellers reps and backend access to help them scale. If you’ve been thinking about expanding internationally but worried about red tape, this episode will change your mind. Whether you’re a wholesaler looking to break into brand partnerships or an established seller wanting to diversify beyond the U.S., this episode is packed with tactical advice to help you scale smarter.

Amazon sellers, what happens when Amazon overtakes Walmart, seller fees drive record profits, and FBM gets new restrictions? 🚨 You adjust your strategy—or Amazon does it for you. Full News: https://amazonseller.school/amazon-news-revenue-milestone-tariff-updates-game-changing-ad-insights/ This week, we’re breaking down Amazon’s latest moves, including its new Conversion Path Report for ad insights, the impact of rising fees, and what sellers need to do before FBM order limits hit. Here’s what we’re covering today: Amazon Set to Surpass Walmart in Revenue for the First Time https://www.cnbc.com/2025/02/06/amazon-set-to-pass-walmart-in-revenue-for-first-time.html The Mystery Inside Amazon’s Record Profits: How Much Are Higher Seller Fees Boosting the Bottom Line? https://finance.yahoo.com/news/mystery-inside-amazon-record-profits-010823949.html Amazon’s New FBM Order Handling Limits—Helpful or Restrictive? https://www.linkedin.com/posts/vanessaamazonproblemsolver_amazonsellers-amazonfbm-orderhandling-activity-7295472860867829762-L_37/ Amazon’s New Conversion Path Report Gives Sellers Game-Changing Ad Insights https://www.linkedin.com/posts/jontilley_ever-wondered-exactly-how-your-customers-activity-7290429440046551041-5wVd/ We’re talking about big changes that impact your bottom line—don’t miss it!

Amazon Sellers, what happens when Temu overtakes Amazon, Rufus AI exposes pricing, and U.S. trade rules shake up online retail? ⚡ You adapt—or get left behind. Full News: https://amazonseller.school/amazon-news-major-e-commerce-shifts-policy-updates-seller-strategies/ From shifting global competition to AI-driven transparency, this week’s news is packed with updates that directly impact your bottom line. Whether it’s pricing strategy, international expansion, or competing with Temu’s aggressive growth, we’re breaking down what these changes mean for your business. Join us live today at 1 PM Eastern as we dissect these game-changing updates. Here’s what we’re covering today: Temu Overtakes Amazon in Global Monthly Active Users URL: https://channelx.world/2025/01/temu-global-maus-overtakes-amazon/ The Days of Price Gouging Are Over: Customers Now Have Proof with Rufus URL: https://www.linkedin.com/feed/update/urn:li:activity:7286921547808669696/ Amazon’s International Markets: Should Sellers Expand or Focus on the U.S.? URL: https://www.linkedin.com/posts/scott-needham-a8b39813_amazon-doesnt-disclose-the-revenue-of-each-activity-7292613452798275585-M8Yd/ Shein, Temu, and Amazon Haul Face Price Hikes as US Ends Trade Loophole URL: https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/ Let’s talk about how to stay ahead in a rapidly changing marketplace!

🚨 Big changes are coming for Amazon sellers! Join us LIVE as we break down the latest news that could impact your business: Full News: https://amazonseller.school/amazon-news-legal-battles-marketplace-shifts-seller-strategies-you-need-to-know/ ⚖️ Amazon Lawsuit – Allegations of secret consumer tracking could lead to major data privacy changes. What does this mean for sellers? 📱 TikTok’s Future – Microsoft & others eyeing acquisition. Will this reshape influencer marketing for Amazon brands? 🤖 AI Shopping Assistant – OpenAI’s “Operator” could transform online shopping. Will Amazon listings need to adapt? 📦 UPS Slashes Amazon Shipments – What does this mean for e-commerce logistics and your fulfillment strategy? 🔥 Stay ahead of the game with real-time insights & expert analysis! Don’t miss this discussion—tune in and share your thoughts LIVE! #AmazonNews #Ecommerce #TikTok #AI #UPS #AmazonSellers

Amazon sellers, what happens when Walmart surges ahead, Amazon faces product recalls, and a $78M brand is hacked? 🚨 You adapt or risk falling behind. Full News:https://amazonseller.school/amazon-news-major-updates-on-inventory-reviews-and-tiktok-opportunities/ From Walmart’s rapid growth to security breaches in Seller Central, we’re unpacking the key stories impacting sellers right now. Plus, we’ll dive into the pros and cons of resellers vs. direct selling and what Amazon’s new safety recall policies mean for your business. Join us live Friday at 1 PM Eastern to break down these critical updates and actionable insights. Here’s what we’re covering today: Walmart Gains Ground on Amazon: Insights from François Maingret URL: https://www.linkedin.com/posts/activity-7284562335233425408-E4XJ/ Amazon Resellers vs. Direct Selling: Which Strategy is Right for Your Brand? URL: https://www.linkedin.com/posts/blairforrest_just-caught-myself-stuck-in-the-biggest-debate-activity-7285324927367315456-5aMU/ CPSC Orders Amazon to Warn Consumers About Hazardous Products URL: https://www.aboutlawsuits.com/cpsc-orders-amazon-warn-consumers-hazardous-products-on-website/ Seller Central Account Hacked: The KeaBabies Security Breach URL: https://www.linkedin.com/posts/keababies-seller-security-incident Let’s talk about the risks, strategies, and next steps to keep your business ahead in this rapidly changing marketplace.

Amazon sellers, what do a million new sellers, TikTok bans, and Mark Cuban’s critiques mean for your business? 🚀 Let’s dive in. Full News: https://amazonseller.school/amazon-news-a-million-new-sellers-tiktok-updates-and-game-changing-tools/ From explosive seller growth to political and legal battles shaping social media, this session breaks down the opportunities and risks you need to know. Plus, we’ll explore how to make Amazon’s AI work harder for you in 2025. Join us live today at 1 PM Eastern to get the insights you need to navigate these shifting landscapes. Here’s what we’re covering today: Amazon Draws a Million New Sellers in 2024 https://www.marketplacepulse.com/articles/amazon-draws-a-million-new-sellers-in-2024 TikTok Ban Looms Amid Political and Legal Uncertainty https://www.tomsguide.com/news/live/tiktok-ban-live-updates Mark Cuban Criticizes Amazon Seller Fees and Counterfeit Issues https://www.benzinga.com/news/25/01/42964012/mark-cuban-says-he-avoids-investing-in-companies-dependent-on-amazon-calling-their-seller-fees-insane-and-unsustainable Mastering Alt Text: Unlocking Amazon’s AI Rufus for Better Rankings https://www.linkedin.com/posts/maxwell-sigurdsonscott_amazonfba-amazonfbaseller-amazonseller-activity-7285672211124731906-IzCm/ Let’s explore these challenges and strategies to future-proof your success!

Amazon sellers, what if you could track customer journeys, fix titles fast, and repurpose old listings for new wins? 🤔 Add in eBay joining Facebook Marketplace, and we’ve got a lot to unpack. Full News: https://amazonseller.school/amazon-news-seller-protection-tiktok-updates-advertising-expansions/ This week, we’re diving into the tools, updates, and strategies shaping 2025. From leveraging data to navigating title rules, this is everything you need to stay ahead. Join us live today at 11 AM Eastern as we break down the latest e-commerce game changers. Here’s what we’re covering today: Amazon’s New Customer Journey Analytics https://www.linkedin.com/feed/update/urn:li:activity:7282433102503727106/ New Product Title Requirements Effective January 21, 2025 https://sellercentral.amazon.com/seller-forums/discussions/t/b2b15728-0d43-453e-974f-59eb63f73059 Repurpose Dormant Listings to Maximize Review Value https://www.linkedin.com/posts/steven-pope_i-often-come-across-clients-who-have-left-activity-7280534788812193792-Pe5M/ eBay Listings to Appear on Facebook Marketplace https://www.ecommercebytes.com/C/abblog/blog.pl?/comments/2025/1/1736373314.html Let’s explore how to use these updates to boost your strategy and gain a competitive edge in 2025!

Amazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling. Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/ "Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you can earn their trust." We discuss how to address brand pain points, including creating Amazon-only SKUs, improving compliance, and running data-driven ads to add real value. Robyn also explains why transparency is your strongest weapon when building trust: "It’s not about getting engaged on the first date; brands want to know you bring real value to the table." Key Topics: 👉 Why brands often resist resellers—and how to change their minds. 👉 How Amazon’s focus on compliance is reshaping the marketplace. 👉 Strategies for resellers to stand out and add value. 👉 The future of resellers in a maturing Amazon ecosystem. Robyn also highlights the importance of diversifying beyond Amazon and understanding your role in a brand's broader e-commerce strategy. Whether you’re a reseller trying to stand out or a brand deciding whether to work with resellers, this episode is packed with insights you can’t afford to miss.

Amazon Sellers, what happens when fees rise, storefronts evolve, and tariffs reshape the game? 🤔 You pivot or fall behind. From sellers diversifying platforms to Amazon testing storefront prominence, we’re breaking down the critical changes shaping your strategy for 2025. Whether it’s leveraging Rufus for visuals or tracking regulatory impacts, this session will give you the insights you need to thrive. Join us live today at 11 AM Eastern to explore these game-changing updates. Here’s what we’re covering today: Why 2024 Was the Year Sellers Became Less Loyal to Amazon https://www.modernretail.co/technology/why-2024-was-the-year-sellers-became-less-loyal-to-amazon/ The Importance of Visual Content in Rufus Recommendations https://www.linkedin.com/feed/update/urn:li:activity:7277937430886854656/ ‘Gonna Be Interesting’: Mark Cuban on How Tariffs Could Boost Chinese Sellers on Amazon and Walmart https://www.aol.com/gonna-interesting-mark-cuban-says-170041317.html Amazon Storefronts to Take Center Stage in 2025 https://www.linkedin.com/posts/youval-peltier-74586319_were-going-to-see-a-lot-more-of-amazon-storefronts-activity-7280615668540915712-P9zS/ We’re covering the tools, trends, and tactics you need to stay ahead in a rapidly shifting e-commerce world. Don’t miss it!

Amazon sellers, are you ready to crack the code on Amazon DSP? This episode dives deep into advanced advertising strategies with Sam Lee, VP of Amazon DSP at Trivium Group. If you’ve hit a plateau with PPC and are wondering when to take the leap to DSP, this is your guide. Show Notes: https://amazonseller.school/unlock-the-power-of-amazon-dsp-advanced-ad-strategies-with-sam-lee/ Discover why “if your premier product is sub-100 reviews, do not touch DSP. It’s absolutely not worth your time.” Sam shares practical tips on custom-curated audiences, contextual targeting, and leveraging Amazon Marketing Cloud to elevate your campaigns. Sam also breaks down DSP’s key metrics, including the minimum ad spend, review thresholds, and how DSP integrates with PPC to optimize your results. Don’t miss the insider tips on using AMC data—if you’re pulling data but not acting on it, you’re just wasting your time. 👉 DSP works best for sellers spending $15K–$20K/month on PPC. 👉 DSP lets you retarget or create custom audiences based on browsing and purchasing behavior. Learn what makes Amazon DSP a powerhouse for scaling, whether you’re on or off Amazon.

Amazon sellers, what do you do when Amazon starts pressuring your pricing, competitors exploit loopholes, and a fellow seller gets $5M stuck in FBA? 🚨 You pay attention. This week, we’re tackling the hottest headlines that impact your business—from the Temu pricing battle to policy loopholes harming U.S. sellers and Amazon’s shiny new AI image tool. Full News: https://amazonseller.school/amazon-news-pricing-wars-tiktok-shop-insights-walmarts-shift-and-more/ Join us live today at 11 AM Eastern to get the insights you need to navigate these challenges. Here’s what we’re covering today: Amazon Presses Chinese Sellers Over Temu Pricing https://www.techedt.com/amazon-presses-chinese-sellers-over-temu-pricing E-commerce Wars: How the US is Losing the Battle https://medium.com/@shinghi/e-commerce-wars-and-how-the-us-is-losing-aef59e958f7b $5 Million Stuck at FBA Without Reason: A Seller’s Frustration https://sellercentral.amazon.com/seller-forums/discussions/t/3b5747e6-682d-4a04-9d98-921c265e9248 Create Custom Brand Imagery in Seconds with Image Generator https://sellercentral.amazon.com/seller-forums/discussions/t/31f2e816-ee1f-44d1-85ee-b492725763f4 We’re unpacking the latest strategies, risks, and tools to keep your business thriving in this evolving marketplace.

Amazon sellers, are you ready to move beyond Amazon and embrace the full potential of omnichannel e-commerce? In this Amazon Seller School podcast episode, I sit down with Andrew Morgans, founder of Marknology and a true e-commerce pioneer. Andrew shares his journey from selling car parts on eBay to helping brands achieve over $2 billion in sales. He breaks down what it takes to diversify successfully, leveraging platforms like Walmart, TikTok Shop, and Chewy—plus why international Amazon marketplaces are still goldmines for sellers. Show Notes: https://amazonseller.school/omnichannel-mastery-for-amazon-sellers-insights-with-andrew-morgans/ Andrew doesn’t hold back when talking about Walmart, calling it a “game-changer for sellers who know how to replicate their Amazon strategies.” We dive into Walmart Fulfillment Services, category-specific opportunities, and why a high-end product might flop there despite strong Amazon sales. Amazon Sellers also get a masterclass on TikTok Shop, a platform Andrew says has an “amazing upside” for creative products and viral campaigns. “TikTok removes the friction to purchase,” he explains, with their seamless integration and crazy-low ad costs. But don’t be fooled—success on TikTok isn’t about keyword research but storytelling. 👉 Use Walmart Fulfillment Services to maximize your sales potential. 👉 TikTok Shop might hit $50 billion in sales this year. 👉 Don’t skip Amazon international expansion; it’s an untapped goldmine. 👉 Always build your website to reinforce buyer trust. Whether you’re scaling up on Amazon or considering a pivot to other platforms, this episode is packed with actionable strategies.

Amazon sellers, what happens when $1M in toys vanishes, competition wipes out profits, and Amazon starts tracking your margins? 🎯 You pay attention or pay the price. Full News: https://amazonseller.school/amazon-news-scams-uk-fee-changes-and-2024-e-commerce-insights/ From sophisticated freight scams to deal fatigue and Amazon’s newest margin-tracking system, today’s news hits sellers right where it counts: your bottom line. Join us live this Friday at 11 AM Eastern as we break down the headlines, the risks, and the moves you need to make to stay competitive. Here’s what we’re covering: Holiday Heist Diverts $1M in Toys Using Sophisticated Scam https://nypost.com/2024/12/16/business/holiday-heist-diverts-1m-in-toys-on-3-different-trucks-in-new-type-of-scam/ No Black Friday Windfall for Chinese Sellers Amid Rising Competition https://www.scmp.com/tech/tech-trends/article/3289727/no-black-friday-windfall-chinese-sellers-temu-and-amazon-competition-rises Retailers Take Note: Consumers Say There Are Too Many Deals https://www.pymnts.com/consumer-insights/2024/retailers-take-note-consumers-say-there-are-too-many-deals/ Amazon Sellers, This Isn’t “Greater Transparency”—It’s Theft in Disguise https://www.linkedin.com/feed/update/urn:li:activity:7275555561767636993/ We’re covering the trends, the risks, and the strategies sellers need to stay sharp this season.