Flirting with Funnels, with Simon Goodchild from T4S.site

If someone was talking about you, in a room that you are not in, what would you want them to say about you? This is your brand. Let's discuss how you can stand out from the crowd. Support the show (https://www.facebook.com/groups/funnelhackerspro)

Before you spend any money on driving traffic to your funnel, first understand how you can minimise the risk of wasting money by crafting, testing and scaling your message. Support the show (https://www.facebook.com/groups/funnelhackerspro)

I want to touch on the 3 types of traffic that you will get to your website or online sales funnel. So what types of traffic exist, and how can you bring that traffic to your online funnel? Paid traffic, referred traffic and Earned (free) traffic. Support the show (https://www.facebook.com/groups/funnelhackerspro)

The Ansoff Matrix. When I did my MBA, we covered the Ansoff Matrix, and it is a key element in understanding how you will grow your company or your business. And the great thing about it, is that it is a simple concept that can be applied easily. To model different growth strategies, Igot Ansoff created a simple matrix - as shown on the next page - that allows a company or business to focus its strategy to acquire new customers. Support the show...

By knowing where your company stands, it will allow you to construct a marketing angle to efficiently and effectively capture the market you want. Here then, are the 5 Stages of Market Sophistication discussed by Eugene Schwartz. Support the show (https://www.facebook.com/groups/funnelhackerspro)

Legendary copywriter Eugene Schwartz wrote a book. It’s now out of print. But you can pick up a copy on Amazon for about £800 - when available! A key component of selling, according to Schwartz, is understanding how aware your target audience is of your offer. Support the show (https://www.facebook.com/groups/funnelhackerspro)

Heads up! This is probably the foundation of your business - and I’m not exaggerating. Support the show (https://www.facebook.com/groups/funnelhackerspro)

You will, I am sure, already have dealt with all “types” of people - your customers, or potential customers. To be able to create a strategy and system for selling, we need to be able to plan accordingly. It is not feasible to plan for every single customer, so to help us, we can categorise them and create a strategy for each. To that end, I am proposing four types of customer as follows. Support the show (https://www.facebook.com/groups/funnelhackerspro)

Emotions, pain points and stories - three critical tactics to increase the chances of people buying your products or services more often. This is the first of a series of T4S Podcast Episodes that cover the topics on the "Traffic for Sales: How to make people buy your stuff" book, authored by Simon Goodchild. Support the show (https://www.facebook.com/groups/funnelhackerspro)

Desktop, tablet, mobile. That's the order. If you don't change anything on mobile view in terms of styles, you will use the desktop view. You can over-ride, and probably will (via the "Mobile" icon at the top of the editor). But what if you get in a pickle and want to start again? No more manually changing everything - how to reset the tablet and mobile styles back to their default version based on desktop. Support the show (https://www.facebook.com/groups/funnelhackerspro)

Sales value ladder is your blueprint to increasing revenue, increasing how much customer spend with you and building a recurring income - that grows! Support the show (https://www.facebook.com/groups/funnelhackerspro)

Testimonials, thank you's, and so on --- all part of social proof. Putting social proof on a landing page is critical for increasing conversion rates. Start collecting now, because you will - I guarantee it - be glad you did when you want to use it. Support the show (https://www.facebook.com/groups/funnelhackerspro)

Countdown's are awesome for generating urgency - giving your visitor a deadline. So adding a countdown is a quick and easy way to do that. Here's how... Support the show (https://www.facebook.com/groups/funnelhackerspro)

Your page title, description and image are used when sharing your page link to Facebook, found by Google, and so on. So let's update them - and make sure that Facebook knows that they've been changed! Support the show (https://www.facebook.com/groups/funnelhackerspro)

A quick tip on how I use background colours to visualise the page layout, particularly if a long page, to see how the page is laid out. Particularly useful if you're preparing a mobile view that has lots of containers. Support the show (https://www.facebook.com/groups/funnelhackerspro)

It's easy to turn an uploaded image into a circle and then add some rather funky effect. Support the show (https://www.facebook.com/groups/funnelhackerspro)

Short tip. Simple tip. How to decide what text to put on buttons. That's it. :) Support the show (https://www.facebook.com/groups/funnelhackerspro)

I am a project manager by trade, so this is one way to avoid being overwhelmed by everything that you've got to do, and quickly turning it into a manageable plan of action. Support the show (https://www.facebook.com/groups/funnelhackerspro)

You will want certain things to appear above or below other things on mobile view as opposed to desktop view. So when you've got columns, this is how you get the "order" right on mobile view. Support the show (https://www.facebook.com/groups/funnelhackerspro)

It's good for you, and good for your visitors. Quicker for you to upload, and quicker for your visitors to download. Just a good idea. Here's a couple of tools to use. And free :) Support the show (https://www.facebook.com/groups/funnelhackerspro)