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Follow the Data: Your Journey to Amazon FBA Success

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Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss and co-host Cameron Yoder leverage the Viral Launch data, accumulated from tens of thousands of product launches, to help you understand the big picture and most importantly, the best practices for success as an Amazon seller.

Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss and co-host Cameron Yoder leverage the Viral Launch data, accumulated from tens of thousands of product launches, to help you understand the big picture and most importantly, the best practices for success as an Amazon seller.
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Location:

United States

Description:

Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss and co-host Cameron Yoder leverage the Viral Launch data, accumulated from tens of thousands of product launches, to help you understand the big picture and most importantly, the best practices for success as an Amazon seller.

Language:

English

Contact:

(317) 721-6590


Episodes

Casey Gauss: Using Innovation To Build & Scale Your Business

11/8/2018
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Challenging the status quo through disruptive ideas...Innovation is what drives us, as a company and as individuals here at Viral Launch. We wouldn’t be where we are today without it, AND we wouldn’t be able to keep on moving forward without innovation as the wind in our sail. Innovation is what keeps companies like Apple at the forefront of their craft, and so we strive to keep it at the forefront of our business. Today, we’re talking through how you can do the same.

Duration:00:38:49

Amazon Sales Tax: Everything You NEED To Know | Avalara

11/1/2018
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Amazon Sales Tax has always created a HUGE debate among Amazon Sellers. Who's responsible for collecting? Where should you collect? What's happening now? What's happening in the future? This is one HUGE aspect of your business that you need to get right. Today, we're bringing Scott Peterson onto the show. Scott has an incredibly impressive involvement with Sales Tax, and is also a part of Avalara. He's here to break down what Sellers need to know now, and what Sellers need to know for the...

Duration:01:47:39

Amazon Seller Questions: Seller Mistakes, Finding Great Products, Split Testing & More

10/25/2018
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I’m bringing in two Viral Launch employees who interact with Sellers every single day. We’re breaking down the main topics here - ones that Sellers ask us about ALL the time. There’s honestly a LOT of good info here, and we cover it all quickly, so get ready to zone in. ALSO, just wanted to make sure you’re aware, I do a two live Q&A sessions each week on our social channels. One is through the Data Hunters, our Facebook Group, which is at 10am EST, and the other is just through our normal...

Duration:00:30:16

(Part 2): Shipping & Freight Forwarding: Tariffs, Policy Changes & Q4 / Q1 Strategy With Flexport

10/18/2018
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Shipping, Importing and Freight Forwarding is perhaps one of THE most confusing, yet essential, aspects to selling on Amazon. There are a LOT of changes happening in the Amazon space right now. Policy changes, Tariffs, Q4, Q1… and we’re breaking it ALL down in this two-part series. I’m bringing Michael from Flexport onto the show - you’ll learn what Flexport’s all about in the intro of the topic discussion, just know that Flexport is on TOP of the Freight Forwarding and Shipping Logistics...

Duration:00:33:55

(Part 1): Shipping & Freight Forwarding: Tariffs, Policy Changes & Q4 / Q1 Strategy With Flexport

10/11/2018
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Shipping, Importing and Freight Forwarding is perhaps one of THE most confusing, yet essential, aspects to selling on Amazon. There are a LOT of changes happening in the Amazon space right now. Policy changes, Tariffs, Q4, Q1… and we’re breaking it ALL down in this two-part series. I’m bringing Michael from Flexport onto the show - you’ll learn what Flexport’s all about in the intro of the topic discussion, just know that Flexport is on TOP of the Freight Forwarding and Shipping Logistics...

Duration:00:39:10

Selling FDA Restricted Products: What You Need To Know

10/4/2018
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Picture this with me. You’ve found an incredible product market - an incredible niche. Search volume measures out, sales volume is PERFECT, reviews are extremely low, and you have enough capital to jump in tomorrow… So you do. You order 5000 units, ready to jump in deep. You spend a LOT getting everything ready, send your products into Amazon AND Find out that it’s and FDA regulated product that you actually CAN’T sell without approval. The answer to that is what we’re talking through...

Duration:00:18:00

Label & Package Design // Enhanced Brand Content // Infographics & MORE | Rebecca Ramos

9/27/2018
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Photos. Reviews. Price. Launch Strategy. PPC. Listings. They all MAKE or BREAK your success on Amazon... But What about Design? In this episode, I’m talking with Rebecca Ramos - A designer whose been with Viral Launch since the EARLY days. We’re breaking down what design means for you as a SELLER. What you need to know about Design in general, but also how to develop a great label design; how to create a great package design. We’ll touch on labels, packaging, enhanced brand content,...

Duration:00:36:36

Is Amazon Private Label Dead?

9/20/2018
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Is Private Label dying? Is it dead? Or...Is it just changing? Questions have been circulating through the Amazon Seller space over the past couple months. A lot of people are saying ‘yes’ to this question. We wanted to give our insight on the subject. This episode is raw audio, breaking down our answer to the question of whether Amazon Private Label is dead or not. I really want you all to give your input on the subject - it doesn’t even have to be a direct response to this video, it could...

Duration:00:24:18

5 Amazon Sourcing Mistakes Sellers Are Making | Elena Saris

9/13/2018
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Manufacturing and Sourcing is an INCREDIBLY important subject for optimizing the sales process of your Amazon storefronts. There are certain steps that you need to implement in your Seller processes. Oftentimes, however, Sellers aren’t even aware of the fact that they don't have all of the necessary steps in place. Sellers miss out on thousands of dollars, or miss out on time invested, because they weren’t aware of one small step they could take -- or because there’s something else they...

Duration:00:54:27

Q4 Selling Strategy: Viral Launch & Alibaba.com

9/6/2018
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Q4 is already here. Are you prepared? In this episode of Follow The Data, Cameron talks through essential dates to take into consideration for your Q4 strategy, as well as how to launch your product to capture increasing sales. We also brought Alibaba.com onto the show to talk through manufacturing/sourcing strategy. Alibaba.com also has some deals in store for our listeners! Tune in, take note of those dates and strategy, and get ready for Q4. Access Alibaba's Deals:...

Duration:00:39:33

50th Episode: Casey Gauss Exclusive // What's Next For Viral Launch & Amazon

8/30/2018
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EPISODE 50! We wanted to make something SPECIAL for our 50th official episode of Follow The Data. All of this episode was created as such a huge 'thank you' to all of our listeners. We brought Casey back on to touch on where Viral Launch is now, where we're headed in the future, and what to expect from the Amazon Seller Space currently and in the future. Who knows, if you listen in, you might even get insight into what Viral Launch is releasing next ;)

Duration:00:28:41

Seller Strategy Series | Tom Wang: Increasing Sales, Brand Development & Successful Mindsets

8/23/2018
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The goal of this series is to talk through high-level Seller Strategies from Amazon Sellers who are killing it in the CURRENT Selling Game. We’re talking through what they’re doing to scale their business: What’s currently working, what’s NOT working, where underpriced attention is, where you should be investing your time, and where Amazon is headed in general.

Duration:00:44:56

2 Product Research Mistakes A LOT Of Amazon Sellers Are Making

8/16/2018
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If you're a seller and have fallen into both of these mistakes while performing product research, DON'T WORRY! These are easy fixes, but ones that are necessary for you to make smart sourcing decisions. As always, THANK YOU for listening to the show! It would help us out SO much if you left a review, telling us your thoughts on the show. And if you would like to leave a question for me to answer on the show, drop us a voicemail at 317-721-6590. Thanks again, everyone!

Duration:00:18:49

Seller Strategy Series | Liran Hirschkorn: 'Killing It' On Amazon

8/9/2018
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It’s easy to get stuck in ruts as an Amazon Seller. When trying to do everything alone, not only do you feel like you don’t have anyone that can relate to what you’re going through, but you don’t have anyone to bounce ideas off of. Without others to process with, ideas stagnate, sales slow, and your full potential can’t be reached. We’re changing that with this Series. This episode is the start of a periodic series we’re starting to pull out Seller Strategies from Amazon Sellers who are...

Duration:00:49:01

5 Data-Based Listing Optimization Tips | Using Data To Improve Your Amazon Listing

8/2/2018
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Keyword Matter. YOU matter. How you USE a keyword MATTERS. Placement, frequency, plurals, hyphens - there are so many intricacies to keywords and listing optimizations on Amazon, and it’s INCREDIBLY important to get them all right. Getting it right means you’ve checked that box off your list - that you can now focus on improving and implementing changes across other mediums. Getting it wrong means you’ll be fighting an uphill battle until it DOES get fixed. In this episode, we’re breaking...

Duration:00:17:22

The 12 Most Common Amazon FBA Mistakes: What They Are And How To Avoid Them

7/26/2018
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We ALL make mistakes on Amazon, and like we’ve talked about in previous episodes of Follow The Data, all have experienced failure in one way or another. Learning from our failures, and learning from our own and other’s mistakes can lead us deeper into our own path of success! In this episode, we’re going to break down 12 of the MOST common mistakes we see sellers making on Amazon. We’ve talked about failures in the past, and while that still applies to mistakes, these are a bit different --...

Duration:00:15:18

Casey Gauss | Raw Audio: The Successful Seller Mindset, Killer Product Selection and Dominating Search Results

7/19/2018
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Casey's had the opportunity to travel, speak, observe and implement some of the highest-level Seller strategies for Amazon. He's seen just about everything in the Amazon space, and plays an active part in molding what selling looks like for everyone involved in this space. In this episode, we're playing back a presentation Casey had at a conference called ASGTG. During this presentation, now released in this podcast episode, Casey breaks down what a successful seller mindset looks like, what...

Duration:00:37:31

Financing on Amazon: Breaking Down The Strategy & Risk To Scale Quickly

7/12/2018
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Amazon is a cash game. Sellers often enter into the Amazon space knowing this, but don’t fully recognize just how much truth is in the notion that a LARGE part of Selling is optimizing where you’re funneling all of your cash. You need to ask yourself the RIGHT questions as you begin considering expanding your business with a cash infusion. There are a lot of different options sellers have used to get an influx of cash, and we’re going to break that down today. What each of them are, the...

Duration:00:21:17

Amazon Prime Day 2018 - A Data-Driven Approach: What To Know and How To Prepare

7/5/2018
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PRIME DAY 2018 - The longest Prime Day in history - More Time, More deals, and more sales. Prime Day is BACK and is expected to be bigger than ever. With a Subscriber base of more than 100 million Prime Users globally, you can expect big things this year. Cameron's going to break down data resulting from last year's Prime Day, which can lead us into what to expect for this year's 2018 Prime Day. Let's dive into the data, and dive into how you can best prepare for 2018.

Duration:00:14:27

How To Grow Beyond $1-5 Million: Why Amazon Sellers Get Stuck & How To Overcome Stagnation

6/28/2018
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Every success comes with a series of challenges; roadblocks along the way to test your resolve - to test whether you can progress to the next level of sales, or stay where you’ve been. We’ve been able to accumulate a LOT of data here at Viral Launch. We’ve also had the opportunity to see LARGE sellers scale successfully, AND see the same sellers struggle to progress past $1-5million in revenue. In this episode, we break down why sellers are getting stuck - why they AREN’T progressing. We’ll...

Duration:00:33:41