Follow the Data: Your Journey to Amazon FBA Success-logo

Follow the Data: Your Journey to Amazon FBA Success

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Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss and co-host Cameron Yoder leverage the Viral Launch data, accumulated from tens of thousands of product launches, to help you understand the big picture and most importantly, the best practices for success as an Amazon seller.

Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss and co-host Cameron Yoder leverage the Viral Launch data, accumulated from tens of thousands of product launches, to help you understand the big picture and most importantly, the best practices for success as an Amazon seller.
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Follow the Data is a show for Amazon Sellers about the sometimes mysterious and ever-changing Amazon marketplace. CEO of Viral Launch, Casey Gauss and co-host Cameron Yoder leverage the Viral Launch data, accumulated from tens of thousands of product launches, to help you understand the big picture and most importantly, the best practices for success as an Amazon seller.




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Failing Successfully: How To Use Failure To Grow Your Business w/ Casey Gauss

Sellers in the Amazon space today seem to only talk about success. But what about the other side? The side that sees less attention? As a seller, it’s important to recognize that failure is a critical aspect of growth for you and your business. Successfully handling failure on Amazon can make or break even the greatest sellers. With the right systems in place, it can be used as one of your most valuable assets. Scaling your business effectively means knowing how to best respond to failure....


Trademarks and Amazon: Why and How You Should Trademark Your Brand w/ Special Guest LegalZoom

Trademarks are both complicated and essential to long-term success for Amazon businesses. Trademarking your Amazon brand is crucial for protection and access to exclusive Amazon features (Brand Registry 2.0), however there is a lot of misinformation concerning what a trademark is and how to best establish one. On this episode of Follow The Data, we sit down with Nicholas Santucci, the Lead Trademark Attorney of LegalZoom Legal Services, Ltd. to break down this confusing topic and shed some...


Exposing Amazon Black Hat Tactics: A Seller's Defense with Leo Sgovio

What is 'Black Hat'? What does it look like on Amazon? How can Sellers defend themselves against strategies like this? On this episode of Follow The Data, Casey and Cameron break down current Black Hat tactics, and how they are affecting Amazon Sellers, with Leo Sgovio, the Head of Innovation at Viral Launch. They'll talk through the current 'state' of Black Hat, what you need to be aware of, and how to leverage this information for success on Amazon.


Finding The Amazon Products No One Is Thinking About

Finding new markets or products to source on Amazon can be a challenge. Expanding your search methods, however, may prove to be extremely beneficial. On this episode, Casey and Cameron talk about how to shift your mindset in order to find the products on Amazon that no one else is thinking of. Casey and Cameron talk through the state of the Amazon market, as well as some specifics when it comes to the hunt for these new markets.


Licensing On Amazon: Another Avenue For Revenue with Paul Miller

As an Amazon Seller, the hunt for great ways to expand your business never stops. Not many sellers in the Amazon community have considered, let alone heard of, licensing as a possibility. In this episode, we break down what licensing looks like and the great opportunity it holds as an addition to an Amazon storefront. Paul Miller, a successful licensor on Amazon, walks through how licensing has changed his business and how it can do the same for yours. Licensing isn't for everyone, but...


Busting The Myth: Amazon Just Wants To Make The Most Money

It's time to bust another myth that has recently been passing around the Amazon community. Without digging into the data, it can be easy to think that in order to be successful on Amazon, you need to do whatever it takes to make Amazon the most money NOW. We're seeing the opposite; Amazon taking steps to ensure that you stick around for the long-term. Join us as we dig into a couple specific examples to support this long-term mentality, and disprove this pervasive short-term money-making...


Q4 Is Closer Than You Think: A Guide to Selling Seasonal Products

It’s never too early to start thinking about Q4. And with Q2 already underway, we’re one quarter closer to the holiday season. As Q4 approaches, you may want to consider sourcing a seasonal product. Seasonal products aren’t for everyone, and they certainly aren’t for the faint of heart. But if you choose to take the risk, there’s potential for huge reward.


Hiring the Right People with Viral Launch Director of Talent, Matt Henry

Hiring the right people at the right time is critical to the success of a growing business. As a CEO, it’s your job to make sure you’re getting the right people on the bus. First hires can boost you to a strong start or snowball into a string of unconfident hiring decisions and wasted resources. Join host and CEO Casey Gauss for a conversation about hiring with Viral Launch Director of Talent, Matt Henry.


Building a Team with Sellers Anthony Bui-Tran, Fernando Cruz, and Nick Young

In this episode, Anthony, Nick, and Fernando all share about their experience building teams for their businesses: how they knew they needed to hire, how they prioritized talent according to their business goals, and how they found the right people to grow.


Why Not to Use Search Volume to Determine Giveaway Units

When you’re running a launch, you need to match the daily sales of your top competitors. But how do you determine how many units to give away? Some sellers look at search volume. But this episode, we’re going to let you in on a secret: using search volume to estimate the number of giveaway units needed to drive keyword ranking is an extremely flawed method.


Feasting on Crumbs: How to Leverage Small Gains and Grow Your Business

Understanding the nuances of Amazon customer search is what can really help you out-rank your competitors in the most efficient way possible. Just a handful of small opportunities that other sellers might consider crumbs, really add up. Join hosts Casey Gauss and Cameron Yoder for a conversation about how to feast on the crumbs of your product markets.


Amazon's Most Powerful Keyword Research Tool: Introducing Keyword Research

Keywords are the foundation for ranking. Missing critical keywords in your listing can lead to thousands of dollars in missed sales. Incorporating the right keywords in your listing can give you a huge competitive advantage. But current tools fall far short of providing the insight needed to set up a listing to rank. But that's about to change. Introducing Keyword Research from Viral Launch, the most accurate keyword tool in the galaxy.


Rebroadcast of Dispelling Myths: 90% Off Promotions

We're off this week preparing for the launch of our latest software tool. If you want an exclusive offer and to be among the first to find out what the tool is, join us for the unveiling Tuesday March 6 at 8pm. Reserve your spot at In the meantime here's a rebroadcast of Dispelling Myths: 90% Off Promotions. Do launches work? Amazon gives higher keyword ranking to products sold at full price, leaving deeply discounted promotional products in the dust… Or so...


The Secret to Amazon Sponsored Ads with Viral Launch Head of Innovation Leo Sgovio

Sponsored ads provide sellers with an incredible opportunity to gain exposure to streams of shoppers. But most sellers don’t know how to utilize sponsored ads, spending way more money than they need to for minimal returns. Join host Cameron Yoder as he talks to sponsored ads guru and Viral Launch Head of Innovation, Leo Sgovio, to find out how you can grow your business using Sponsored Ads.


3 Tips for Amazon Search Optimization from Viral Launch Lead Copywriter Yale Schalk

Keywords are what set your listing up to rank well and sell well, but there’s a catch. People also need to understand what your product is and what it does from your copy. How can you inform shoppers and do Amazon search optimization at the same time? Join hosts Cameron Yoder and CEO Casey Gauss for this conversation with Viral Launch Lead Copywriter Yale Schalk to find out.


5 Tips for Product Photography from Viral Launch Lead Photographer Dustin Kessler

Having high-quality images of your product is integral to your success on Amazon. Photos can make or break your sales, especially in the age of Amazon where the primary indication of what your product is like comes from your photos. Join host Cameron Yoder for a conversation with Lead Viral Launch Photographer Dustin Kessler where he reveals 5 tips for creating better Amazon photos.


3 Tips for Launching Your Next Product from Viral Launches Launch Director, Andrew Field

Viral Launch has long been known as a successful launch platform, pushing products up to Page One in just a number of days. But to get your product to the top and make it stick, there are a few things you need to have in place. Join host Cameron Yoder for a conversation with Viral Launch Launch Director and employee #1, Andrew Field where he reveals 3 tips for ensuring a successful launch.


4 Tips for Writing Review Booster Emails from Viral Launch Email Guru Brandon Stewart

Getting reviews for a product on Amazon is becoming increasingly difficult. Amazon continues to implement new programs and Terms of Service, limiting seller’s abilities to elicit reviews. One age old strategy for capturing customer reviews is sending follow up emails to customers and skillfully asking for product and seller feedback. Join Cam and Casey as they dive into the data that has resulted from thousands of split tested email follow ups with in-house email copywriting guru Brandon...


Your Amazon Seller Questions: Q&A with Cameron Yoder and Becca Longenecker

In this episode, we field a few questions from our listeners. Being your own boss and running your own business is an incredible part of being an Amazon seller. But navigating the Amazon space all alone can be hard, and reliable information can be difficult to find. How does Amazon really work? What are the best strategies? Join host Cameron Yoder and producer Becca Longenecker to find out.


Brock Johnson on Being an Entrepreneur and Winning on Amazon

Get inside the mind of entrepreneur Brock Johnson. He’s well known in the Amazon seller community for his incredible success with solar eclipse glasses this past summer, but he’s been flipping products and chasing down entrepreneurial pursuits since he was 9 years old. He has been featured on the DailyVee (episode 367) and has his own successful YouTube channel where he shares his tips for Amazon FBA success.


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