Gooder

Julie Gordon White is the founder and CEO MenoWell. She is a solution-driven individual who understands the struggles that come with food cravings and hormonal imbalances. Her personal experience inspired her to become an advocate for others facing similar challenges. Her company was recently recognized as one of Oprah's best menopause products, and she is an advocate for women in all stages of menopause. She also discusses the hidden world of menopause, the impact it has on women's lives and careers, and the importance of nutrition during this stage. Get ready for an episode filled with insights on women's health, entrepreneurship, and the power of embracing new opportunities. Stay tuned! Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS ABOUT THE GUEST Julie Gordon White CEO, Menowell https://www.linkedin.com/in/juliegordonwhite/ CHAPTERS 00:00 | Introduction 05:22 | Weight Gain: Hormones and the Pandemic Connection 07:59 | Embracing Confidence, Wealth, Aging, and Menopause 10:20 | Breaking the Silence in Corporate Culture 11:30 | Menopause Awareness: Bridging the Gender Gap 15:01 | Early Approval for Plant-Based Solutions to Menopausal Symptoms 17:32 | Elegantly Sized Fiber Bars with Low Calories 21:49 | Media Spotlight: Your Trendy and Attractive Product 22:52 | Embracing Change: How to Love Your Body at Any Age 23:35 | Empowering Women through Real Images on Bossavares.com 26:41 | Transformative Education in Business Ethics 28:22 | MBA in Your Fifties: A Journey of Empowerment 31:16 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today. Produced by Heartcast Media www.heartcastmedia.com

Join Diana Fryc on the latest episode of Gooder as she engages in a fascinating conversation with Beatrice Dixon, the remarkable CEO, co-founder, and chief innovation officer of The Honeypot Company. Beatrice's profound insights and personal experiences shed light on the significance of investing in one's work, cultivating meaningful relationships, and leveraging one's strengths. She delves into the rich African traditions of self-care, discusses the pervasive issue of medical racism, and passionately champions the core values of The Honeypot Company. The discussion covers a wide array of topics, ranging from menstrual conditions to the creation of safe spaces for open dialogues, ultimately highlighting the urgent need for change within the medical industry. Prepare to be inspired by Beatrice's extraordinary journey in establishing a highly successful wellness brand. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ QUOTES: "Our strengths and burdens don't have to consume us. Take a break, honor traditions, and have important conversations.”- Beatrice Dixon "Success isn't defined by numbers. It's about having the right people in the room and learning from each other, regardless of the crowd size”- Beatrice Dixon "Teamwork and the contributions of every individual are the foundation of our success. From co-founders to team members, each person plays a crucial role in propelling us forward.”- Beatrice Dixon KEY TAKEAWAYS: ABOUT THE GUEST: Beatrice Dixon Co-Founder & CEO of The Honey Pot Company Linkedin: https://www.linkedin.com/in/beatrice-dixon/ Website: Honeypot Co CHAPTERS: 00:00 | Introduction 06:52 | Influencing Wellness: Beatrice Dixon's Journey 11:20 | Vaginal Health and Human Wellness 16:19 | The Honeypot Brand's Health-focused Approach 19:25 | Reclaiming Wellness: Combating Medical Racism through Self-Care 24:13 | Navigating Strengths, Burdens, and Self-Care in the Face of Medical Racism 29:10 | Challenges with Uncaring Medical Providers and Seeking Change 31:43 | Doctors Dismissing Menstrual Conditions: Frustration Arises 36:53 | Friend Discovers Precancerous Tumors with Black Doctor's Help 42:10 | Exploring Functional Medicine, Resources, and Options 44:58 | Taking Care: Doctor Visits and Hydration 48:47 | Emphasizing Body Wellness: The Vagina Wellness Brand 53:02 | Celebrating Beautiful Relationships Across Identities 56:35 | Seizing Opportunities in Small Crowds 59:18 | Discover Honeypot Co. Products On-Site or Online 01:00:09 | Outro This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

In this episode of Gooder, host Diana Fryc talks to Jennifer Ross, co-founder and co-CEO of Swoon, a line of zero sugar lemonades and teas. Jennifer shares how their company pivoted during the pandemic to create a new product line and the challenges and successes they faced while expanding distribution. She discusses the importance of providing healthier drink options and the impact it can have on people's health. The episode also delves into their collaboration with the iconic brand Barbie and the lessons they learned. Jennifer offers tactical advice on listening to customers and being open to feedback, which led to the creation of Swoon Syrup, a monk fruit-based simple syrup that is 200 times sweeter than sugar but without any glycemic impact. This conversation explores the complex process of creating a health-focused business and the importance of adapting to different ways of working. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ QUOTES: "Our aim was to craft a beverage that wasn't just for diets or diabetics, but rather a delightful, natural, and sugar-free option that everyone could enjoy. -”Jennifer Ross "Prioritize listening to your customers and fearlessly make adjustments to exceed their expectations-”Jennifer Ross “We overcame challenges and reaped the rewards. Looking back, those obstacles were the catalyst for our successful product line."- Jennifer Ross KEY TAKEAWAYS: ABOUT THE GUEST: Jennifer Ross Co-Founder of Swoon Linkedin: https://www.linkedin.com/in/jenniferfross/ Website: https://www.tasteswoon.com/ CHAPTERS: 00:00 | Introduction 03:39 | A Personal Need Turned Health Revolution 07:14 | Crafting Monk Fruit Syrup from a Mojito Inspiration 09:11 | Home Formulations to Retail Success 10:40 | Swoon's Flavorful Twist on Zero-Sugar Drinks 12:42 | Empowering Women Beyond Appearance 14:27 | Unique Experience Working with Barbie and Mattel 16:10 | Barbie Collaboration: Amplifying Swoon's Impact 18:59 | Customer-Centric Approach: Power of Feedback 23:26 | Pivoting to Refreshing Lemonades and Iced Teas 25:16 | From Pinch Me Moments to Nationwide Recognition 26:59 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014. Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ QUOTES: "Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye "Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye “A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye KEY TAKEAWAYS: ABOUT THE GUEST: Ariel Kaye Founder of Parachute Linkedin: https://www.linkedin.com/in/arielkaye/ Website: https://www.parachutehome.com/ CHAPTERS: 00:00 | Introduction 03:11 | Parachute: Quality and Comfort for Modern Homes 05:35 | Where Design Passion Meets Advertising Expertise 08:11 | Empowered to Start a Business with the Support of Friends 11:31 | Resilience and Success in Early Entrepreneurship 15:59 | Prioritizing Sustainability: Planet and People in Business 17:22 | Parachute's Mission: Making Sleep Safe and Sustainable 20:04 | Maximizing Space for Intentional Living: Book Recommendations 23:12 | Transforming Spaces: The Power of Small Changes 24:35 | From Mistakes to Success: Lessons Learned 27:17 | Navigating Unexpected Challenges and Proudly Leading the Team 30:39 | Founders as Allies: The Power of Support and Inspiration 33:00 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

In this episode of Gooder, host Diana Fryc is joined by Haley Weidenbaum, CEO and co-founder of Everhem, Haley's passion for interior design started as a childhood hobby, and has since blossomed into a full-fledged mission to create homes that make people happy. With a keen eye for impeccable design, a bootstrapping mentality, and a charming positivity, Haley effortlessly infuses California cool with worldly accents. She values modern functionality while appreciating the styles of the past. Join us as Haley shares her approach to making clients happy, one exquisite design project at a time. Let's dive in! Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ QUOTES: "Research and development before launch is crucial. It can make a significant difference in your journey." - Haley Weidenbaum Our goal is to blend functionality and design, creating window treatments that embody both aspects." - Haley Weidenbaum "Stay away from trends, especially when making significant investments. Opt for choices that will stand the test of time- Haley Weidenbaum KEY TAKEAWAYS:ABOUT THE GUEST: Haley Whedenbaum CEO & CO Founder of Everhem Linkedin: https://www.linkedin.com/in/haley-weidenbaum-85974b12/ Website: https://www.everhem.com/ CHAPTERS: 00:27 | Introduction 03:56 | Revolutionizing Window Treatments: Bridging Design and Tradition 08:22 | Building a Design Business: The Power of Collaboration 10:26 | Passion to Bliss: A Couple's Journey of Discovery 13:02 | Crafting a Vision: From Branding to Building Everhem 14:24 | Navigating with Adaptation and Communication 17:11 | Embracing Parenthood and Entrepreneurship 19:19 | Confidence & Perfection: Elevating Window Treatments Aesthetics 23:02 | Everhem's Hospitality-Inspired Customer Experience 28:35 | Streamlining Fabric Choices for Window Treatments 33:15 | Maximizing Individual Talents in a Partnership 37:28 | From Research to Resilience: Lessons in Entrepreneurship 41:35 | Expanding the Brand: Enhancing Websites and Growing Reach 43:21 | Empowering Women in Design: Elevating Sisters and Industry Peers 46:13 | Outro This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

In this episode of Gooder, host Diana Fryc is joined by Michelle Mokone and Mo Mokone, co-founders of Mo's Crib, a sustainable home decor company in South Africa. They discuss how businesses can make a difference in sustainability beyond just recycling. Mo's Crib prides themselves on creating sustainable jobs and taking care of their employees with a wellness initiative and Mindful Fridays. They also share their journey of using recycled PVC pipes for origami decorations, including the challenges of sourcing the material and adhering to industry specifications. They also talk about their expansion to the US market and their commitment to making all their products environmentally friendly. Tune in to hear more about their inspiring story and sustainable practices. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ QUOTES: "We take pride in creating sustainable jobs and providing a 50% transportation subsidy for our employees. Our goal is to empower our workforce and uplift the community, leading to positive transformations and economic growth." - Mo Mokone "The advocacy for environmental awareness by companies is increasingly spreading a message of hope and inspiration. People are now finding solace in businesses that actively contribute towards tackling these pressing issues, fostering a sense of goodwill and positivity."- Michelle Mokone“ Recognizing the trials and tribulations of each other's journeys, we come to appreciate the tremendous efforts and obstacles overcome in attaining our current successes” - Michelle Mokone Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS: ABOUT THE GUEST: Michelle Mokone & Mo Mokone CEO/Founder of Mo’s Crib Linkedin: https://www.linkedin.com/company/thealicegroup/ Website:https://moscrib.com/ CHAPTERS: 00:00 | Introduction 05:19 | Gratitude Overflowing: Appreciating the Thoughtful Gift Basket 07:46 | How Origami Swan Art Took Off as a Thriving Business Venture 11:00 | Reshaping Sustainability: Crafting Origami from Recycled PVC Pipes 15:06 | Weaving Nature's Gifts: Sustainable Baskets from Natural Materials 17:46 | From Rejection to Triumph: Pitching Baskets, Conquering the US Market 21:34 | The Marketplace Game: South Africa's Challenges, America's Opportunities 20:02 | Mo's Crib's Journey from Product Showcase to US Market Infiltration 32:01 | Fulfillment Beyond Profits: Nurturing a Healthy Work Environment 36:52 | Michelle's Inspirational Influence on Entrepreneurship 40:19 | Seeking Inspiration: Explore Creighton Barrel or Target for Unleashing Creativity 41:50 | Outro This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

In this episode of Gooder, our host Diana Fryc engages in a captivating conversation with Holly Snyder, an accomplished senior culinary product developer at Amazon, renowned for her extensive expertise leading consumer research and development teams. Holly shares her remarkable journey, starting from her hands-on experience working on the line and in pastry at the prestigious Stars restaurant. She takes us through her entrepreneurial venture of creating a line of frozen meals for two, showcasing her innovation and culinary prowess. The discussion delves into the challenges faced by women in the male-dominated food manufacturing industry, emphasizing the importance of asserting oneself and asking insightful questions. She also reflects on the profound impact of the 2008 financial crisis on her and her colleagues. Tune in for illuminating insights on the food business, branding, and leadership. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ QUOTES: "The exhilaration, the rush of energy, it's truly incredible. You form this unique, sometimes dysfunctional, but tightly-knit family. Through thick and thin, you're united, and that feeling is simply unparalleled."- Holly Synder "It's remarkable to see that even now, there's nothing in the market that truly compares to the revolutionary nature you’ve created in the freezer aisle." - Diana Fryc “Our journey led us in creating frozen meals that became a nationwide sensation, exceeding all expectations."" - Holly Snyder KEY TAKEAWAYS: ABOUT THE GUEST: Holly Snyder Senior Culinary Product Developer at Amazon Linkedin: https://www.linkedin.com/in/hollyce-snyder-8a85b05/ CHAPTERS: 00:00 | Introduction 00:26 | Unveiling Culinary Brilliance with Holly Snyder 05:49 | From Artistry to Culinary Passion 13:01 | Lessons from Prominent Restaurants 16:25 | Behind the Scenes: The Hidden Complexity of Pastry Chefs 19:40 | Navigating the Housing Crisis and Startup Life 20:59 | Discovering Stability in the Midst of Financial Crisis 25:51 | Nurturing Compassion: Supporting Children Through Food Insecurity 31:49 | Entrepreneurial Strategies: Mastering the USDA with Private Label Meals 36:04 | Empowering Women in Food Manufacturing: Securing a Seat at the Table 38:52 | Making a Difference: Honoring Leaders in Food Insecurity Relief 41:52 | Outro This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

In this episode of Gooder, we hear from Margaret Wishingrad, the CEO and Co-Founder of Three Wishes Cereal, a company that created a truly healthy cereal alternative made with nutritious and protein-dense ingredients like chickpeas and pea protein. Margaret shares her journey of starting this emerging brand and overcoming technical barriers to create a product that resonates with retailers and consumers alike. We also learn about her unique relationship with her business partner, who is also her life partner and best friend, and how they maintain a healthy work-life balance. Join us to learn from Margaret's experiences about securing facings and slots in retailers, building brand loyalty, and surrounding yourself with great people who share your values. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ QUOTES: "We often reflect on the countless pounds of cereal we experimented with before finding the product that made it to market. That's the essence of the process — a journey of trial and error." - Margaret Wishingrad "When your message resonates consistently with customers, consumers, buyers, distributors, and beyond, you know you've truly mastered it." — Diana Fryc "The freedom to work from home grants me the joy of being there for my kids as they come home from school. Welcoming them into the dining room while I continue to work is a priceless experience." — Margaret Wishingrad KEY TAKEAWAYS: ABOUT THE GUEST: Margaret Wishingrad CEO/Co-Founder of Three Wishes Linkedin: https://www.linkedin.com/company/three-wishes-cereal/ Website: https://threewishescereal.com/ CHAPTERS: 00:00 | Introduction 04:35 | Food as Medicine: A Journey to Mindful Parenting 09:04 | Journey to Creating Innovative Cereal 12:57 | Building a CPG brand through retail strategy 16:50 | Strategic Innovations: Balancing Growth and Consumer Satisfaction 18:10 | Entrepreneurship in Pajamas: A Flexible Journey to Success 21:16 | Thriving in the Mess: Embracing Chaos and Growth 23:17 | Married Entrepreneurs: Fighting Fast and Succeeding Together 27:22 | Love, Entrepreneurship, and Never-ending Celebration 32:16 | Building Trust and Excitement: Creating a Fun Household Brand 33:25 | Female Founders Revolutionizing Industries with Purpose 34:55 | Outro This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

In this episode of Gooder, host Diana Fryc welcomes guests Tori Thain Gioia and Alex Taylor, the co-founders and co-CEOs of Perelel, a company specializing in doctor-approved nutritional supplements for women in their reproductive stage. Tori was inspired to initiate Perelel following her daughter's birth with a cleft lip, an event which led her to understand the link between this condition and nutrition. Driven by the absence of trustworthy nutritional guidance for expectant mothers, Tori, along with her team, strives to provide reliable information and quality products to enhance women's health. Diana engages in a conversation with Tori about the complexities of the supplement industry and the critical role of earning customer trust. QUOTES: Embracing a holistic perspective, we shape our products and content based on insights from diverse experts – maternal fetal medicine specialists, naturopaths, reproductive psychiatrists, and nutritionists – to meet the diverse needs of women - Alex Taylor What truly inspires us each day is the mission to foster a world where women are healthier, well-supported, and where moms and babies thrive with happiness and wellness" - Tori Thain Gioia "Taking a sophisticated approach to supplementation can help fill the gaps and bring balance where it is needed." - Diana Fryc Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS: ABOUT THE GUEST: Alex Taylor & Tori Thain Gioia CEO/Founder of Perelel Linkedin: https://www.linkedin.com/company/perelel/ Website:https://perelelhealth.com/ CHAPTERS: 00:00 | Introduction 02:28 | Unveiling the Inspiration behind Perelel 05:25 | Frustration to Inspiration: Building a Better Path for Millennial Moms 09:41 | OB validates need for new maternal product line 13:36 | Empowering Women through Skill and Purpose 15:43 | Entrepreneurs Face Challenges in Supplement Industry Expansion 19:35 | Reshaping Medical Knowledge for Equality 20:08 | Supporting women's health during peak years 25:56 | The Impact of Built-in Brand Credibility at Perelel 29:18 | Emphasizing Brand Reliability Over Celebrity Influence 33:11 | Mission-Driven Brands Advocating for Women Leaders 34:04 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

In this episode of Gooder, host Diana Fryc engages in a conversation with Sarah Wallace, the founder and CEO of The Good Bean and CEO of Beanitos. They delve into the inception of The Good Bean and the unique challenges faced in introducing a new category of legume-based snacks. Sarah shares her valuable insights from her extensive experience in the natural and specialty foods industry, offering guidance to emerging brands, emphasizing the significance of cultivating customer loyalty and adopting a deliberate approach to growth. They explore the significance of multiculturalism in the realm of food and cooking, and the rising demand for authentic and diverse brands. QUOTES: When you're launching a new brand, you have to be willing to take risks and carve out a new space in the market. It's not always easy, but it can be incredibly rewarding to be a trailblazer and create a category that didn't exist before." - Sarah Traditional cooking is a way to learn about and appreciate culture and history. By offering authentic ingredients to immigrant communities, multicultural brands are innovating in the food industry and helping to advance diversity and access to more authentic cuisine." - Sarah Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS: ABOUT THE GUEST: Sarah Wallace CEO/Founder of The Good Bean & Beanitos Linkedin: https://www.linkedin.com/in/sarahwallace/ The Good Bean: https://www.linkedin.com/company/the-good-bean/ CHAPTERS: 00:00 | Introduction 03:38 | Revolutionizing the Snack Industry: The Good Bean Founder's Story 08:27 | The Future of Multicultural Cuisine in America's Kitchen 14:06 | Creating a New Snack Category: The Journey of Roasted Chickpeas 18:56 | The Podcasting Revolution: From Expense to Accessibility 21:57 | Exploring India's Culinary Fusion: Embracing Curiosity and Spice 24:23 | Merging for Sustainability: Transforming the Snack Industry One Bean at a Time 31:05 | Included: Amplifying BIPOC Founders in the Natural Products Industry 39:25 | Unveiling the Exciting Japanese Bean Snack 44:05 | Exploring the Enchanting World of Spice Merchants 46:54 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

Melissa Conner is a partner and director at Jennifer Bett Communications. She has won awards for her communication skills and has over 15 years of experience in the industry. She joined Jennifer Bett Communications in 2014 and focuses on helping fast-growing consumer brands in an inclusive and sustainable way. She has worked with famous brands like Tom's, Sotheby's, and Jack Spade. In 2017, she received the PRSA's 15 under 35 award. QUOTES Being unafraid to speak up about what's important to you and your customers is key. While not all brands need to be activists, supporting causes that matter to you and your audience can build confidence and loyalty. - Melissa The myth that working with celebrities always guarantees success is false. However, working with them can be beneficial if there is a genuine connection between the celebrity and the brand, and if the partnership is thoughtfully planned and executed. - Melissa Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS Melissa’ career and how she became a part of the PR industry About Jennifer Bett Communications and how they built relationships with their partners Tricks and Myth about leveraging Celebrity endorsementsImportance of speaking up your ideas and saying no in certain situations JBC's Focus on diversity, equity, and inclusion in branding and communications ABOUT THE GUEST Melissa Conner Partner & Managing Director at Jennifer Bett Communications Linkedin:: https://www.linkedin.com/in/melissa-duren-conner-0418414/ Links: https://www.jenniferbett.com CHAPTERS 00:00 | Introduction 04:20 | About Jennifer Bett Communications 07:07 | JBC’s focused industries 11:21 | Partnership and building relationship 16:16 | Leveraging celebrity endorsements 26:14 | Melissa’s career on PR Industry 35:35 | Importance of speaking up and saying no 37:26 | Diversity, equity, and inclusion in branding and communications 40:48 | Leading women in various industries 42:22 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/

Audarshia Townsend is the Content Director for Informa Market and a veteran food and beverage journalist covering the latest trends and innovations across the food industry. As Content Director for Informa Markets, she oversees the development of quality content in various forms, from written articles to visual media. Her keen eye for industry trends and her passion for innovation propels her to keep an informed and insightful pulse on the ever-changing landscape of the food and beverage industries. In addition, you can often find her delving into initiatives that support everyone from food companies to founders to small business owners.Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/KEY TAKEAWAYS: -How Audarshia became a food and beverage insider. -The affect that the pandemic had on recent food trends across the country. -Innovation continues to push both the plant-based and big CPG industries toward product betterment. -Impactful women leaders across the food and beverage industry and community. ABOUT THE GUEST: Audarshia TownsendContent Director, Food & Beverage Insider, Informa Markets https://www.linkedin.com/in/audarshia/ https://www.informamarkets.com CHAPTERS: 00:00 | Introduction 03:15 | The Making of an Insider 05:02 | Informa Market 06:44 | Working with Naturally Network 08:48 | Becoming a Food & Beverage Insider 17:14 | Nashville’s Diverse Culinary Scene 21:32 | Plant-Based Innovations 28:47 | Current Food Trends 30:48 | Innovative Moves Coming from Ice Cream & Beverage 35:17 | Women Leaders 40:55 | What’s Next for Audarshia 43:26 | Links & Resources This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today. Produced by Heartcast Media http://www.heartcastmedia.com/ QUOTES: "Transparency in the plant-based narrative is crucial for improved taste and product quality. Companies are actively improving their innovations in plant-based products." - Audarshia “African cuisine is now available in mainstream grocery aisles, allowing people to easily enjoy African dishes at home. It's incredible that it took so long for this to happen, it's truly remarkable.” - Audarshia

Betsy Frost is the CEO of Hoplark Brands, a company brewing tea like beer, with the hops, but without sugars, additives or any fermentation; each with the sophisticated flavor of hops, without the alcohol or calories. Betsy’s marketing background creating and growing businesses and brands makes her the perfect fit for the company. She has experience across various industries, from startups to large companies, and has a real talent for managing complex projects and partnerships. Betsy is known for being innovative, leading the brands she works with to new ideas that lead to exceptional growth. Additionally, she is passionate about developing people and creating an inclusive workplace culture. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS The Evolution of Hoplark Brands The Sober Curious Space Background Working at General Mills Networking & Mentoring in Business ABOUT THE GUEST Betsy Frost CEO of Hoplark Brands https://www.linkedin.com/in/betsy-frosthttps://hoplark.com QUOTES "You don't have to stay someplace if you're not happy. There are a lot of options and not every place is the right fit, and that's okay.” - Betsy "Keep your eye open for new doors...be open. Say yes to things. Just say yes and see where it takes you." - Betsy CHAPTERS 00:00 | Introduction 03:23 | Meeting Betsy at Expo West 04:33 | What is Hoplark? 08:18 | The sober Curious Market 12:44 | Working at General Mills 24:45 | Networking & Mentoring 28:16 | Creating Your Ideal Working Space 33:48 | Advice & Wisdom Learned Along the Way 36:33 | What’s next for Hoplark? 37:47 | Promoting Amazing Women 39:20 | Learn More About Hoplark Brands This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media. https://www.heartcastmedia.com/

Diana Fryc, Chief Growth Officer, Podcast Host and Partner at Retail Voodoo is an expert marketer in the food, beverage and wellness industries. With 20 years of experience, she has helped both established companies and start-up brands build and grow their presence in their respective categories and overcome business challenges as they arise. She leverages her extensive knowledge in branding, innovation, consumer markets and packaging systems to drive meaningful and sustainable growth for her clients. Diana's passion for the food, beverage, and wellness industry has earned her a reputation for building strong client relationships and bringing together the right people and resources to achieve impressive results. Today's episode is hosted by Mercedes Evenson of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/mercedesevenson/ KEY TAKEAWAYS Expo West and Expo East Innovative products at the show Expo West Networking Events ABOUT THE GUEST Diana Fryc Partner & Chief Growth Officer, Retail Voodoo https://www.linkedin.com/in/dianafrycRetail Voodoo QUOTES The Naturally Network is really working to build the community of minority-owned business owners and brand owners within the community of naturals, simply because there's a lot of under-representation in general. - Diana "It looks like this year we're going to have a pretty nice mix of brands, I really would encourage you all to come to Expo East." - Diana CHAPTERS 00:00 | Introduction 03:10 | What is Expo West? 06:36 | Making Meaningful Connections at Expo West 11:12 | Innovative Products & Brands 15:13 | Dream Clients & Brands 17:20 | The Importance of Attending Conferences 19:13 | Connect with Diana This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media. https://www.heartcastmedia.com/

Melissa Price, the Customer Vice President at Campbell’s Soup Company, joins us to discuss her 16-year career as a seasoned marketing and sales leader. Her experience in the CPG industry has made her an expert in demand creation, P&L Management and leading teams across food and household products. Melissa shares her journey at Campbell’s, where she has grown from an Associate Brand Manager to Customer Vice President. Throughout the course of her career, her passion for achieving outstanding results and leading winning teams has provided valuable insight for her and her teammates, and she continues to inspire other industry leaders at Campbell’s and beyond. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS The Campbell’s Soup Company Brand Portfolio Melissa's Role as Customer Vice President Managing Large Company Transitions What’s Upcoming for Campbell’s ABOUT THE GUEST Melissa Price Customer Vice President, Campbell Soup Company https://www.linkedin.com/in/melissa-price-7879146/ https://www.campbellsoupcompany.com/ QUOTES "Passion guides my career, fueled by knowing where my strengths and energy lie, and how I can add value to my teams and organization." - Melissa "I embrace opportunities by seeking guidance from mentors, advocates, and sponsors. By taking calculated risks, I maximize each chance that comes my way, which often leads to new and exciting paths." - Melissa "Effective leadership involves more than just management. It requires authenticity and adaptability. To improve, leaders must stay self-aware, open to feedback, and willing to learn from others. Being humble and vulnerable are important qualities for successful leadership." -Melissa CHAPTERS 00:00 | Introduction 04:16 | The Campbell’s Soup Company Brand & Products 05:43 | Customer Vice President Role & Impact 06:04 | The Effects of COVID-19 on the Business 11:12 | Working at Campbell’s Soup Company 14:45 | Leadership Growth & Career Journey 20:01 | Managing Company-Wide Transitions 22:40 | A Career Turning Point 29:23 | Advice & Recommendations 31:40 | What’s Next for Campbell’s 33:10 | Women Who Push For & Seek Change 34:23 | Trends to Watch 38:32 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing and revitalizing brands in the food, beverage, health and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media. https://www.heartcastmedia.com/

Get ready to hear from Olivia Chen, the co-founder and chief marketing officer of Twrl Milk Tea. She's a creative entrepreneur who loves bringing people together, telling stories, and marketing. Olivia knows how to use unconventional marketing tactics to make a brand stand out and get more sales. Join us on this podcast as Olivia shares how she started TWRL Milk Tea with her business partner Pauline, and how they've grown the business together. You'll learn the secrets of their success and hear about the challenges they've faced along the way. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS -About TWRL Milk tea, its product, suppliers, and history -The inspiration behind TWRL, its foundation and the people behind it -The work dynamics of the two business partners, Olivia and Pauline -Creating a successful brand through differentiation and embracing identity ABOUT THE GUEST Olivia Chen Co-Founder & CMO, TWRL Milk Tea https://www.linkedin.com/in/olichen/https://twrlmilktea.com/ https://twrlmilktea.com/ QUOTES "We incorporated the concept of nature and fusion into our Milk Tea or drinks, which is now a common trend in coffee, but at the time we were the pioneers in this approach.”- Olivia "Alignment on important values is crucial, and not many people think about it. As individuals with a strong marketing background, Pauline and I prioritize this aspect." - Olivia CHAPTERS 00:00 | Introduction 01:15 | Introducing Olivia Chen 04:00 | About TWRL Milk Tea 05:42 | What is Milk Tea 07:01 | Farm suppliers 09:30 | The beginnings of TWRL 12:46 | Work dynamics with the business partner 28:41 | The growth of TWRL Milk Tea 38:19 | Differentiation and embracing identity 39:55 | What’s next for TWRL 44:31 | A Spotlight for an amazing women 45:16 | Links 45:55 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit Contact - Retail Voodoo to set up a discovery call today. Produced by Heartcast Media www.heartcastmedia.com

Fiona Lee is the Co-Founder and COO of Pod Foods, a logistics and technology enablement company. Connecting B2B brands directly with retailers, Pod Foods is a marketplace built for the new era of grocery. Prior to starting Pod Foods, Fiona was the Community Manager at Block 71 in San Francisco, a launchpad for Singaporean tech start-ups coming to the United States, and the gateway for Silicon Valley companies to enter the Southeast Asia market. She also founded Green Pea Cookie, an endeavor that helped her realize the need for a company like Pod Foods. Fiona discusses how she built the business in a highly competitive market and shares the value Pod Foods provides, solving problems with food distribution worldwide. Highlighting the importance of leveraging innovation, she talks about growing the company and remaining competitive in a fast and ever-changing environment. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS Pod Foods growth trajectory The greatest challenges with food distribution Leveraging innovation and technology in order to grow the business Advice for aspiring women entrepreneurs ABOUT THE GUEST Fiona Lee Cofounder at Pod Foods Co https://www.linkedin.com/in/fionalee92https://podfoods.co QUOTES "In the first year, we were not thinking of our profitability. What we were talking about was finding product market fit." - Fiona Our team is passionate about using technology and data to drive innovation and create impact." - Fiona CHAPTERS 00:00 | Introduction 03:00 | What is Pod Foods 09:19 | Building the Business 12:17 | We All Make Mistakes 14:21 | Harnessing Perseverance 15:33 | Revolutionizing Food Distribution 24:56 | Leveraging Data in the Supply Chain 27:01 | Using Data to Predict Demand 35:07 | Advice for Entrepreneurs 38:24 | What’s Next for Pod Foods 40:27 | Honoring Hard-Working Women 43:02 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media www.heartcastmedia.com

Lucinda Wright is a seasoned CPG executive with extensive expertise creating new businesses, building retail empires and creating meaningful marketing. As the CEO and Co-Founder of Cask & Kettle, she is the leader of the thriving spirit-making company based in Temperance, Michigan. Lucinda talks about creating a crossover between categories big and small and how this approach has impacted Cask & Kettle's business. From the beverage industry at large to alcohol and coffee combinations, Lucinda shares her knowledge and valuable advice for aspiring entrepreneurs. Additionally, she gives us a sneak peek into what's next for Cask & Kettle and shares insights into the products they create. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS -How Cask & Kettle StartedCreating new market opportunities in the coffee and alcohol industries -The importance of a iron-clad mindset and facing entrepreneurial challenges ABOUT THE GUEST Lucinda Wright, CEO of Cask & Kettle USA LINKEDIN: https://www.linkedin.com/in/lucinda-wright-ba7a495 LINKS: https://caskandkettleusa.com/ ‌ CHAPTERS 00:00 | Introduction 01:00 | About Lucinda Wright 03:21 | What is Cask & Kettle? 06:30 | Discovering New Market Opportunities 07:53 | The All-in-One Keurig Cup for Coffee and Spirits 14:19 | Innovation in the Alcohol Industry 23:20 | Reflection on Becoming an Entrepreneur 30:11 | Overcoming Challenges and Reaching Milestones 37:41 | The Importance of an Iron-Clad Mindset 39:39 | What's Next for Cask & Kettle? 42:20 | Inspirational Innovators 48:33 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visithttp://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media www.heartcastmedia.com QUOTES "When you're a disruptive innovator like us, bringing a hot beverage into booze, something that has never existed before, the vast majority of the industry is very suspicious." -Lucinda "I encourage anybody out there who's in innovation to probe around in the hybrid area." -Lucinda

Jennifer Wiese is the Founder and CEO of BeeFree Gluten Free Bakery. Her passion for creating delicious gluten-free food coupled with her drive to create and provide job opportunities for individuals with autism is what drove her to start the company. Her mission in doing so is grounded in her belief that any one person can make a difference in the world, and through their business. Jennifer shares her journey as a mompreneur, shedding light on the struggles she experienced in the early days of starting the company paired with the valuable lessons she has learned along the way. Additionally, she offer advice that is inspirational for aspiring entrepreneurs and shares the exciting future plans for BeeFree Gluten Free Bakery. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS The history and motivation behind the BeeFree Gluten Free Bakery The company’s mission and advocacy of the company Milestone achievements and establishing a strong network ‌ ABOUT THE GUEST Jennifer Wiese, Founder & CEO of BeeFree Gluten Free Bakery LINKEDIN: https://www.linkedin.com/in/jennifer-wiese-7b98392a LINKS: https://www.beefreegf.com ‌ CHAPTERS 00:00 | Introduction 00:56 | About Jennifer Wiese 03:29 | BeeFree Gluten Free Bakery 08:05 | Connecting Gluten Free Diets & Autism 10:38 | A Mom on a Mission 15:21 | Building a Company 19:19 | It's About Who You Know 22:55 | Achieving Monumental Milestones 27:24 | Trust the Process & Your Product 28:03 | What's to Come for BeeFree 29:03 | Admiration & Inspiration 31:06 | Conclusion This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media www.heartcastmedia.com QUOTES "We were looking for support for our son with autism. We wondered what we could do to give him the best shot at life, and that introduced us to a gluten-free diet." -Jennifer "We're really passionate about being a source of employment for individuals with autism and providing jobs for people who are often overlooked." -Jennifer "Believe in yourself and believe in your product and don't let other people knock you off your horse." -Jennifer

Sara Gelenberg-Field is the Chief Marketing Officer of Mommy's Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current role as CMO, she is responsible for a fast-growing, nationally distributed line of products focused on family health and wellness. Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy's Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what's next for Mommy's Bliss. Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/ KEY TAKEAWAYS The Mommy's Bliss brand Transitioning from big CPG to small startup Applying knowledge and experience in order to connect with the parent consumer Analyzing and grabbing opportunities in the parenting space ABOUT THE GUEST Sara Gelenberg-Field Chief Marketing Officer, Mommy’s Bliss INSTAGRAM: [https://www.instagram.com/mommysbliss] LINKEDIN: [https://www.linkedin.com/in/sara-gelenberg-field] LINK:https://mommysbliss.com ‌ CHAPTERS 00:00 | Introduction 03:49 | Mommy’s Bliss and Company Background 08:37 | Joining the Team 10:32 | Different Leadership Styles 12:32 | Authentic Connections 15:48 | Career Path Changes 19:17 | Mentorship & Companionship 28:10 | How to Transition Careers 30:42 | Marketing to Parents 32:58 | What's Next for Mommy’s Bliss 35:50 | Lifting Woman Leaders This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today. Produced by Heartcast Media www.heartcastmedia.com QUOTES Leadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. - Sara The pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. - Sara