Grow Law Firm

Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop new compensation models — Establishing standard operating procedures and budgets, and analyzing attorney profitability — The importance of recruiting top talent and how challenging it is for law firms 👉 Main takeaways from the episode: — Bringing in inexperienced managers from outside the legal industry often fails without the proper firm experience and skillset required — Compensation structures need to appropriately reward rainmakers for the business they generate to attract top talent — Strategic consulting processes help firms establish priorities, protocols, and accountability measures — Formalizing processes ensures work is directed to the appropriate level while maximizing returns 📰 About Suzette Welling: Suzette Welling is the Founder and President of Law Practice Edge, bringing over 25 years of distinguished experience in law firm management. As a Certified Legal Manager and holder of a Legal Lean Sigma certification, Suzette possesses proven expertise across strategic planning, finance, human resources, and more. She guides firms of all sizes, utilizing her comprehensive knowledge and specialized process improvement tools. Previously honored as the Tampa Bay Business Journal CFO of the Year, Suzette's career has been about pursuing excellence and supporting legal professionals through tangible resources and trusted advice. 📞 Connect with Suzette Welling: • Website: https://lawpracticeedge.com/ • LinkedIn: https://www.linkedin.com/in/suzettewelling/ • Facebook: https://www.facebook.com/suzette.welling/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth handovers — Different scenarios for valuing a law firm and factors that affect valuation — The emotional and practical aspects of selling a law firm — The complexities and challenges of partnerships in law firms — Strategies for lawyers to invest in systems and processes to create lasting value 👉 Main takeaways from the episode: — Ensuring a smooth handover by having the selling attorney remain involved post-sale can mitigate value loss and ensure client and referral source retention. — Investing in robust systems within a law firm can significantly enhance its market value, making it more attractive and easier to transition during a sale. — Form partnerships only when there is a clear complementary skill set and strong, long-term relationships. 📰 About Tom Lenfestey: Tom Lenfestey is an attorney and CPA who founded the Law Practice Exchange, a marketplace for buying and selling law firms. With a background in assisting dentists and CPAs in selling their practices, Tom identified the need for a similar platform for lawyers. His work focuses on helping attorneys realize the value of their practices, providing structured exit strategies, and facilitating smooth transitions. 📞 Connect with Tom Lenfestey: • Website: https://thelawpracticeexchange.com/ • LinkedIn: https://www.linkedin.com/in/tomlenfestey/ • Facebook: https://www.facebook.com/lawpracticeexchange/ • Twitter: https://twitter.com/LawPracticeExch 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and empathetic responses to potential clients. — How the first law firm a potential client speaks to has a 50% chance of being hired. — The importance of nurturing leads and having an efficient intake process. 👉 Main takeaways from the episode: — Automation is crucial for business growth, and firms should prioritize building out automation systems, especially for lead nurturing and follow-up. — Leadership needs to understand the importance of client acquisition and view it as a priority rather than focusing solely on legal work. — Documenting processes helps identify where steps can be streamlined or automated to improve efficiency. 📰 About Philip Fairley: Philip Fairley is a renowned legal marketing expert and the President of The Rainmaker Institute, a leading law firm marketing company that provides innovative solutions for attracting leads, converting leads into clients, and managing law firm data. With a strong background in technology and entrepreneurship, Fairley has developed cutting-edge software platforms such as Turbine® and Rainalytics®, which have revolutionized the legal marketing industry. He is a sought-after speaker and has been featured in various publications, including the American Bar Association's Journal, Entrepreneur, and Fortune Small Business. Fairley is dedicated to helping law firms grow their business through data-driven marketing strategies and automation. He is married with three children and enjoys the Arizona lifestyle, mountain biking, and coaching youth sports. 📞 Connect with Philip Fairley: • Website: https://therainmakerinstitute.com/ • LinkedIn: https://www.linkedin.com/in/philipfairley/ • Facebook: https://www.facebook.com/TheRainmakerInstitute • Instagram: https://www.instagram.com/rainmakerinstitute/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search. — The importance of brand awareness and recognition for law firms and how media platforms can help achieve this goal. — The importance of having a holistic marketing strategy that includes multiple elements or platforms designed to capture clients as they're coming to find the law firm and seek services. — The importance of being aware of when potential clients are looking for a law firm and giving them exactly what they're looking for. 👉 Main takeaways from the episode: — Marketing budget ranges can vary widely depending on the stage of the law firm and the media platforms used, with larger firms in the Harvest stage having budgets in the six figures or higher. — The three golden rules of effective marketing and advertising are: be aware and be there when people are looking for you or someone like you, give them exactly what they're looking for, and be the one they think of when they need someone in your category. — Marketing strategy for law firms should also include a focus on local SEO and creating content that speaks to the client's target audience, with the goal of building trust and credibility with potential clients. 📰 About Kyle Hebenstreit: Kyle Hebenstreit is the CEO of PMP Strategic, a legal marketing agency. Prior to PMP, he worked at Deloitte Consulting, where he helped large companies transform operations to enable growth. Prior to that, he worked in the media and entertainment industry at Skydance Media, supporting creative development for their feature film department and eventually becoming Chief of Staff to the CEO. During his tenure at Skydance, the company expanded its business to include television, gaming, and fashion and produced several major motion pictures. Kyle received his BS from the University of Southern California and his MBA from Indiana University's Kelley School of Business. 📞 Connect with Kyle Hebenstreit: • Website: https://www.pmpmg.com/ • LinkedIn: https://www.linkedin.com/in/hhebenstreit/ • Facebook: https://www.facebook.com/pmpmg • Twitter: https://twitter.com/hkhebenstreit 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time while helping them generate more clients. — The potential impact of non-lawyer investment and private equity consolidation of law firms. — The types of practice models that might be more appealing for investment and acquisition are explored. — The significance of focusing on the business side rather than just legal practice for long-term success. 👉 Main takeaways from the episode: — Law firms need to start measuring key metrics like marketing ROI, cost per lead, and conversion rates to optimize campaigns and understand what's truly driving their business. — As the legal industry evolves with potential non-lawyer investment, the firms that understand business fundamentals and have scalable, data-driven models will be more appealing acquisition targets. — Attorneys should view themselves as building a business, not just practicing law, and focus on the operational aspects to facilitate greater long-term success and exit options beyond simply retiring. 📰 About Matt Spiegel: Matt Spiegel is a serial entrepreneur and CEO of Lawmatics. Before launching his startups, he practiced as a criminal defense attorney, where he observed pain points that later inspired his ventures. His first legal tech company, MyCase, became one of the most popular cloud-based practice management tools before being acquired. Matt then spearheaded other software businesses like ExpoGuru and Cammy. For Lawmatics, he tapped into his legal expertise to develop an innovative client relationship platform. Lawmatics empowers firms to maximize efficiency and grow their businesses by streamlining intake to case management. Under Matt's visionary leadership, Lawmatics has transformed the delivery of legal services. 📞 Connect with Matt Spiegel: • Website: https://www.lawmatics.com/ • LinkedIn: https://www.linkedin.com/in/mattspiegelesq/ • Facebook: https://www.facebook.com/lawmatics/ • Twitter: https://twitter.com/lawmatics • Email: matt@lawmatics.com 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the number of leads and closings — The impact of underutilized staff and the importance of training them to increase productivity — The benefits of integrating software solutions like Clio and MyCase to enhance efficiency and profitability. 👉 Main takeaways from the episode: — Law firms need to focus on developing highly optimized internal processes and proper communication between different stakeholders, such as attorneys and paralegals, to increase productivity and profitability. — It's important to treat staff members properly and provide them with the tools and training they need to be effective and productive. This includes communicating changes and involving them in the process. — Missing deadlines and poor productivity are red flags that indicate a lack of effective processes and communication. Regular staff meetings with an agenda can help identify and address these issues. 📰 About Eda Rosa: Eda Rosa is a highly experienced paralegal and legal professional development trainer who founded Eda Rosa LLC, a paralegal service and legal professional development training company. With over 20 years of experience, Eda has worked with attorneys nationwide, delivering high-quality support and helping firms save millions of dollars with her operational management analysis plans. Eda's expertise has allowed her to support portfolios with the best possible outcomes within the confines of the law. She is also the host of the Let's Talk Paralegal podcast and author of the Let's Talk Paralegal book. Eda is a member of the Lean In Organization and Namati Global Legal Empowerment Network, and she is dedicated to training legal professionals and spreading her knowledge to make a positive impact in the world. 📞 Connect with Eda Rosa: • Website: https://edarosallc.com/ • LinkedIn: https://www.linkedin.com/in/eda-rosa-law/ • Facebook: https://www.facebook.com/EdaRosaLLC • Twitter: https://twitter.com/EdaRosa12 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT 👉 Sasha and Douglas explore: — Why small law firms often don't have access to technology training or know about useful tools that could help them. — How AI can help solos and small firms handle more cases and be more efficient against larger opponents. — Different ways AI is being applied to improve legal research, document review, and other tasks. — The National Society for Legal Technology's approach to providing affordable, modular technology training resources. — The best practices for ongoing training to continuously improve efficiency as software evolves. — Tips for prioritizing regular, bite-sized training to maximize the benefits of legal technology. 👉 Main takeaways from the episode: — With proper training, one attorney armed with technology can do the work of multiple attorneys without it. — AI and legal technology can significantly reduce costs and increase efficiency for small law firms. — Prioritizing technology skills and proficiency is as important as legal expertise for modern legal practice. — Small, consistent investments in training yield major returns in the form of saved time and money through increased productivity. 📰 About Douglas Lusk: Douglas Lusk, founder and CEO of the National Society for Legal Technology (NSLT), launched the organization as a student club in 2015. NSLT software quickly replaced outdated law school textbooks, earning Douglas national recognition as a legal technology education expert. His work has been featured in USA Today, and the NSLT is now used in over 200 universities across the US and Canada. Douglas holds Adjunct Professor positions at multiple institutions. 📞 Connect with Douglas Lusk: • Website: https://legaltechsociety.org/ • LinkedIn: https://www.linkedin.com/in/douglas-lusk-j-d-a365a967/ • Facebook: https://www.facebook.com/LegalTechSociety • Twitter: https://twitter.com/lusk_doug 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach 👉 Sasha and Dan explore: — The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities. — The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks to avoid burnout and manage a sustainable law firm. — The value of clear requests, including measurable goals, deadlines, and mutual agreement, to ensure accountability and effective communication within the team. — The role of one-on-one meetings in mentoring, providing feedback, and fostering a collaborative work environment where team members can learn and grow. — The importance of setting clear boundaries, being proactive rather than reactive, and building a network of professionals to support workload management and client satisfaction. — The significance of pricing strategy, raising rates based on the value of services, and focusing on quality clients to achieve financial success and work-life balance. 👉 Main takeaways from the episode: — Law firm owners can significantly increase profits by delegating work to associates and building a reliable team rather than taking on all billing hours themselves. — Regular one-on-one meetings with associates provide an opportunity for coaching, feedback, and accountability, which helps associates improve their performance over time. — Framing the relationship as a mentorship where the law firm owner helps associates progress in their careers creates buy-in and motivation from associates to meet billing and quality targets. 📰 About Dan Warburton: Dan Warburton's journey is an inspiring story of perseverance and transformation. As a young man struggling in school with low grades, he went on to fail in launching over thirty business ideas. Facing depression from years of little success, he invested in over 200 education courses to find answers. His commitment led to remarkable change. Dan now enjoys success as an entrepreneur and transformational coach. With his popular book becoming an Amazon bestseller, he has coached over 1,000 ambitious clients. Dan is living proof that ongoing learning and refusing to give up can help anyone turn struggles into achievement against all odds. 📞 Connect with Dan Warburton: • Website: https://www.danwarburton.com/ • LinkedIn: https://www.linkedin.com/in/coachdanwarburton/ • Facebook: https://www.facebook.com/coachdanwarburton/ • Twitter: https://twitter.com/coachdwarburton 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Ken Hardison from PILMMA. 👉 Sasha and Ken explore — Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers. — Ken emphasizes the importance of learning from others and being willing to invest in oneself. — He shares his belief in the power of betting on oneself and taking calculated risks. — Ken Hardison shares his insights and experiences on building a successful law firm and enjoying a great life. — He emphasizes the importance of having a winning character and the impact it has on achieving success. — Ken also discusses the key elements necessary for building a successful law firm, including grit, good people, strategy, execution, and cash flow. — He highlights the significance of focusing on what you love and the importance of measuring and managing your marketing efforts. 👉 Takeaways — Starting a law firm with limited resources is possible with determination and hard work. — Grassroots marketing and cross-selling can be effective strategies for growing a law firm. — Learning from other successful lawyers and experts can accelerate growth and save money. — Believing in oneself and taking calculated risks is essential for success in the legal industry. Having a winning character is crucial for achieving success in any endeavor. — Building a successful law firm requires grit, good people, a sound strategy, effective execution, and proper cash flow management. — Focus on what you love and enjoy doing to ensure long-term success and fulfillment. — Measure and manage your marketing efforts to maximize their effectiveness. — Cash flow is essential for the survival and growth of your business. 📰 About Ken Hardison Ken Hardison, the founder and president of PILMMA (Personal Injury Lawyers Marketing and Management Association), has an impressive background in the legal field. With over 27 years of experience practicing injury law, he built one of the largest Personal Injury Law Firms in North Carolina. Although retired from practicing law, Ken remains actively involved, consulting with his former partner Ben Cochran on firm marketing. PILMMA, the organization he created, has become a multi-million-dollar association exclusively for injury and disability lawyers, with members spanning the United States, Canada, and Australia. 📞 Connect with Ken Hardison: • Website: https://www.pilmma.org/ • LinkedIn: https://www.linkedin.com/in/kenhardison/ • Twitter: https://twitter.com/PILMMAorg • Email: info@pilmma.org 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners 👉 Sasha and Jonathan explore: — The importance of networking and building relationships in the legal profession. — The follow-up process: the need for persistence and multiple interactions to secure new business. — The nonlinear nature of relationship building and the time it takes to develop trust. — The difference between suspects and prospects in networking. — The role of accountability partners and the challenges of being accountable without external pressure. 👉 Main takeaways from the episode: — Successful relationship building takes persistence over many interactions, not just isolated meetings. Building trust is a long-term process. — Lawyers should focus on a select few (around 15) key connections who can provide work or referrals. It's not necessary to network with a large number of people. — Following up consistently is crucial in securing new business. While only 50% of lawyers follow up after an initial meeting, it takes an average of 12 to 15 interactions for a potential client to hire a lawyer. — Relationship building requires varied and consistent interactions to stay top of mind with key connections. Different methods such as lunches, emails, social media engagement, events, and webinars should be used. 📰About Jonathan Fitzgarrald: Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, provides strategic counsel to help lawyers and law firms drive revenue and increase market visibility. With over 15 years of experience in sales and marketing at top law firms, he has developed proprietary strategies resulting in up to 20% increases in firm revenue. Jonathan is a renowned presenter and quoted expert in major publications, empowering others through motivational coaching and leveraging his background in international humanitarian work and high-tech leadership. 📞Connect with Jonathan Fitzgarrald: • Website: https://equinoxstrategy.com/ • LinkedIn: https://www.linkedin.com/in/jonathanfitzgarrald/ • Facebook: https://www.facebook.com/EquinoxStrategy • Email: JFitzgarrald@EquinoxStrategy.com 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Marcus Sheridan from IMPACT 👉 Sasha and Marcus explore: — The power of addressing customer concerns, fears, and issues through text and video content. — How creating valuable content can lead to increased website traffic, phone calls, and revenue. — The importance of lawyers becoming media companies and utilizing video content to stand out in the competitive legal industry. — The impact of AI, such as ChatGPT, on the legal industry and the importance of creating authentic and valuable content to win clients' trust. — The challenges of choosing the right attorney and the importance of building trust through effective communication and showcasing human qualities. — The value of creating content consistently and being a part of the content creation process to ensure authenticity. 👉 Main takeaways from the episode: — Creating engaging content that addresses common client questions and concerns through various formats like text and video can help build trust and generate more business leads. — In the current digital landscape, law firms need to view themselves as media companies to expand their online presence and services in order to stay relevant and competitive. — Potential clients will research firms online through websites before contacting them. Hence, the content and experience on a website are important for standing out from other options and orienting clients during the vetting process. 📰About Marcus Sheridan: Marcus Sheridan is an internationally renowned keynote speaker known for his transformative business philosophies. In the late 2000s, he helped turn around a struggling pool business by developing its online presence and obsessively answering customer questions through blogs. This led him to advocate his "They Ask, You Answer" content marketing strategy. His book of the same name has inspired thousands of entrepreneurs globally. With a gift for storytelling and a passion for helping others succeed, Sheridan speaks vividly about how focusing on customers and creating engaging content can boost any business. He continues disseminating his philosophies through presentations, writing, and his marketing agency IMPACT. 📞Connect with Marcus Sheridan: • Website: https://www.impactplus.com/ • LinkedIn: https://www.linkedin.com/company/1210178 • Facebook: https://www.facebook.com/impactbnd • Twitter: https://twitter.com/Impactbnd 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Melanie Leonard, CEO of streamlined.legal 👉 Sasha and Melanie explore: — The advantages of using Clio as a practice management software, highlighting its user-friendly interface, excellent customer support, and ease of extracting and migrating data. — The underutilization of features within practice management software and the significant impact they can have on a law firm's business. — The benefits of complete implementation of practice management software and specific examples of how it has improved law firm operations. — The efficiency achieved through document automation and the time saved in drafting documents. — The need for continuous improvement and the ongoing value of investing in the development of AI systems to stay competitive in the legal industry. 👉 Main Takeaways from the episode: — Implementing document automation, particularly in closing documents, significantly reduces drafting time, leading to substantial time savings. — Integrating workflow functions, such as task lists, can shift law practice from reactive to proactive, resulting in a better quality of life for themselves and their team. — Automation can change the valuation of a law business, making it more attractive for potential buyers or investors. — Efficient use of AI and practice management software can replace the need for hiring additional lawyers, leading to increased productivity. 📰About Melanie Leonard: Melanie Leonard is a renowned attorney, entrepreneur, and expert in legal practice management software. After graduating from Chicago-Kent College of Law in 2002, she practiced at mid-sized firms before founding her successful real estate law practice in 2006. As an early adopter of Clio, Melanie became one of the first Clio Certified Consultants, helping firms optimize their use of practice management software. In 2018, she sold her law practice to focus on her passion and established streamlined.legal. Within two years, it became a highly sought-after consulting firm, earning Clio's Partner Led Excellence Award in 2019 and 2020. 📞Connect with Melanie Leonard: • Website: https://streamlined.legal/ • LinkedIn: https://www.linkedin.com/in/melanieleonardesq/ • Facebook: https://www.facebook.com/streamlined.legal/ • Email: melanie@streamlined.legal 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Steve Gordon, Founder of Million Dollar Author 👉Sasha and Steve explore: — Successful book launches and leveraging professional networks for support. — Building an effective marketing process ("book ATM") to maximize the book's impact through advertising and social media. — The power of books as lead generation tools, offering value, low risk, and cost-effective client capture. — How books can attract new clients and boost revenue for law firms. — Unveiling the "unique mechanism" concept in a book, guiding clients from problems to a better future. — Efficient book writing strategies, including roadmap creation, focused writing sessions, and the subconscious mind's contribution. 👉Main takeaways from the episode: — Books are one of the most effective marketing assets for lawyers because they build trust and credibility with potential clients by demonstrating subject matter expertise in a low-risk, low-cost format. — A well-executed book launch can immediately generate new leads and clients by activating a lawyer's professional network and revealing "hidden deals" within their referral sources. — Treating the book like a long-term marketing asset by continually repurposing and promoting its content provides an ongoing stream of leads that requires little ongoing work from the lawyer, paying dividends for years to come. 📰About Steve Gordon: Steve Gordon is an accomplished entrepreneur who achieved the position of CEO at the age of 28. Over the past two decades, he has dedicated his expertise to mastering the art of selling high-value services. As the editor of four highly regarded business newsletters, Steve's insights reach a global audience of CEOs, professionals, entrepreneurs, and sales experts. He provides consultancy services to companies spanning 30 industries, all of which specialize in selling premium products and services within trustworthy selling environments. As the founder of The Unstoppable CEO, he also hosts a popular podcast. He has authored four bestselling books, including "Podcast Prospecting," "Unstoppable Referrals," "Exponential Network Strategy," and "The Follow-Up Formula." 📞Connect with Steve Gordon: • Website: https://milliondollarauthor.io/ • LinkedIn: https://www.linkedin.com/in/gordonsteve/ • Twitter: https://twitter.com/steve_gordon 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Laurie Gilbertson, CEO of Tribeca Blue Consulting 👉Sasha and Laurie explore: — The need for law firm owners to develop leadership and communication skills beyond legal education. — Ways for lawyers to assess their communication style from both their own and others' perspectives. — Why firms that recognize the importance of communication are good to work with. — How everyday micro-communications are opportunities to practice communication skills. — Techniques for improving communication amongst business partners such as asking open-ended questions. — The importance of making employees feel heard, seen, and valued through communication to improve retention and advocacy. 👉Main Takeaways from the Episode: — Law firm leaders struggle most with communication within their own organizations, not with opposing counsel or judges. Improving internal communication is critically important. — Developing leadership and communication skills is essential for law firm success but these soft skills are rarely emphasized in legal education which focuses more on technical skills. — Fostering a culture of openness, transparency and authentic engagement where employees feel truly valued and heard is key to increased advocacy, productivity, retention and the long-term health of the organization. 📰About Laurie Gilbertson: Laurie Gilbertson is a former New York City sex crimes, organized crime, and homicide prosecutor, television legal analyst, educator, and entrepreneur. She is the CEO & Founder of Tribeca Blue Consulting, a firm that specializes in helping professionals communicate with clarity, confidence, and creativity in public speaking, presentations, sales pitches, trial, and media appearances. With her diverse background and unique skills, Laurie combines a lawyer's attention to detail, insider tips and tricks from her decade in New York City courtrooms, and expertise in helping top attorneys and judges develop compelling material. 📞Connect with Laurie Gilbertson: • Website - https://www.tribecablueconsulting.com/ • LinkedIn - https://www.linkedin.com/in/lauriegilbertson 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Joey Coleman, Founder at Design Symphony 👉Sasha and Joey explore: — The correlation between employee happiness and a law firm's financial success for improved bottom-line results. — Why law firms should prioritize creating a remarkable employee experience. — The onboarding and training processes for new employees and how they need improvement if the firm lacks structured onboarding processes. — The importance of client and employee experience and their interconnection. — The need for law firms to adopt a human-centered approach to human resources. 👉Main takeaways from the episode: — The annual attorney turnover rate in law firms in the United States is 18.4%, resulting in substantial financial losses due to the cost of replacing employees and lost productivity. — Law firms should shift their focus from being merely competitive to becoming employers of choice by investing in employee happiness and well-being. — Many law firms lack a structured onboarding process, leading to a less-than-ideal experience for new employees. Implementing a well-designed onboarding program can enhance employee engagement and retention. 📰About Joey Coleman: Joey Coleman is a renowned expert in customer experience design and the Chief Experience Composer at Design Symphony, a customer experience branding firm. With almost twenty years of experience, Joey has helped numerous organizations retain their best customers and employees, transforming them into enthusiastic advocates. As an award-winning speaker, Joey has delivered captivating keynotes and workshops at national and international conferences, competing against top authors, business leaders, and internet celebrities. He is the author of the highly acclaimed book, "Never Lose a Customer Again," which reached the #2 spot on the Wall Street Journal bestseller list. Joey's diverse background includes working in the White House, defending "alleged" criminals and traveling to over 51 countries. He is passionate about assisting businesses in creating remarkable experiences for their customers and employees. 📞Connect with Joey Coleman: • Website: https://joeycoleman.com/ • LinkedIn: https://www.linkedin.com/in/joeycoleman1/ • Facebook: https://www.facebook.com/joey.coleman.18/ • Twitter: https://twitter.com/thejoeycoleman 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Moshe Amsel, Founder of Profit with Law 👉Sasha and Moshe explore: — How to grow a law firm from $500K in revenue to $3-4M by hiring more attorneys. Each additional attorney can bring in $1M in revenue. — The importance of setting goals to create generational wealth through a profitable law business, instead of just achieving a comfortable lifestyle. — How most lawyers remain relatively "poor" by overcomplicating growth and just drifting without purposeful plans. — Why law firm owners should focus on profitability (40-50% margins) instead of just revenue growth. — Investing in people (attorneys, marketers) and marketing is essential for scaling, even if it seems risky initially due to perceived costs. 👉Main takeaways from the episode: — Law firm owners need to shift their focus from just revenue growth to profitability, aiming for 40-50% profit margins rather than drifting and assuming 3-4% growth is successful. — Growing a law firm means investing in people like additional attorneys who can each generate $1M in revenue, even if it seems risky initially due to perceived hiring and marketing costs. — Be willing to invest in your business, such as hiring attorneys and investing in marketing, even if it means taking on some level of risk. — Get out of the mindset of being an "attorney" and embrace your role as a business owner unlocking your firm's full potential. 📰About Moshe Amsel: Moshe Amsel, the founder and CEO of Profit with Law, is a seasoned business executive with over 20 years of experience in the IT industry. With an MBA degree and a proven track record in Sales and Marketing, having closed over $30 million in sales in a single year, Moshe brings a wealth of expertise to the legal industry. He is passionate about helping law firm owners achieve substantial growth and profitability, with a focus on creating generational wealth. Moshe also owns DreamBuilder Financial, an accounting practice where he provides business advisory and tax strategy services to his clients. 📞Connect with Moshe Amsel: • Website: https://www.profitwithlaw.com/ • LinkedIn: https://www.linkedin.com/in/mosheamsel • Facebook: https://www.facebook.com/profitwithlaw • Twitter: https://twitter.com/moshe_amsel 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Jay Ruan, Founder of Ruane Attorneys at Law LLC 👉Sasha and Jay explore: — The importance of having the right systems in place to help a law business scale and provide better customer service. — The significance of creating a brand of authenticity on social media for building relationships and sharing valuable content is more effective than just trying to generate leads. — The approach to social media marketing, which involves sharing stories about the positive impact the law firm has had on people's lives, as well as donating to local charities and involving clients in the process. — The value of building relationships with other law firms and professionals in the industry is stressed to develop a network of referral sources and lead to more business opportunities. — What prioritizing customer experience and providing value to clients does for a law firm. 👉Main takeaways from the episode: — Implementing systems allows lawyers to take themselves out of the equation for delivering services and delegate tasks to others, which enables them to service a greater number of people faster. — Social media platforms offer an opportunity to develop an authentic brand and build relationships with potential clients. Instead of solely focusing on obtaining leads, the goal should be to establish a genuine connection with the audience. — Engaging with other law firm owners and business owners provides valuable insights and solutions to common challenges. 📰About Jay Ruane: Jay Ruane is an experienced Chief Executive Officer and DUI defense lawyer with over 24 years of experience at Ruane Attorneys at Law. He has also worked as a Public Defender and DUI Defense Lawyer at the Office of Connecticut Public Defenders. With a Doctor of Law degree from the University of Connecticut School of Law and a Bachelor of Arts in History from the University of Scranton, Jay Ruane combines legal expertise with a dedication to his client's defense. 📞Connect with Jay Ruane: • Website: https://www.ruaneattorneys.com/ • LinkedIn: https://www.linkedin.com/in/jayruane/ • Facebook: https://www.facebook.com/attorneyjayruane • Twitter: https://twitter.com/ruaneattorneys 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Mike Alder, Founder of AlderLaw 👉Sasha and Michael explore: — The importance of unconditional giving without expectations of how your money will be used or whether people will take advantage. — Having no ego is difficult, but focusing on your blessings rather than being better than others helps. — Building a supportive network by thanking others, helping without expectations, and connecting people. — Developing consistent habits, behaviors, and mindsets to improve oneself rather than competing with all others. — How focusing on competing with just the top 5-10% in your industry who maintain consistency can lead to success. 👉Main takeaways from the episode: — Develop an attitude of unconditional giving and helping others. Focus on serving people's needs rather than conditions or personal gain. — Cultivate self-awareness by reflecting on areas where you can improve and recognizing there are always people better than you in some way. — Build a strong foundation through healthy routines of mindset, behaviors, self-care, and gratitude. Outperform just 5-10% of your industry by consistently maintaining a dedication to excellence. 📰About Mike Alder: Mike Adler is a top trial attorney and owner of AlderLaw, a leading Los Angeles firm representing plaintiffs in personal injury, business torts, and employment litigation cases. He is known for his unwavering commitment to his clients and dedication to pursuing justice. As an underdog advocate, Adler takes pride in being personally involved in every case his firm takes on and has earned a reputation for achieving significant settlements and verdicts. He is also a well-renowned speaker and published author on trial strategy. He is dedicated to supporting other trial attorneys, maintaining a 9,000-deposition database and an expert witness directory that he provides to up-and-coming lawyers at no charge. 📞Connect with Mike Alder: • Website: https://alderlaw.com/ • LinkedIn: https://www.linkedin.com/in/michaelalder/ • Facebook: https://www.facebook.com/mike.alder.58 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Taly Goody, Founder of Goody Law Group. 👉Sasha and Taly explore: — TikTok is a great platform for lawyers to grow their brand and reach a younger audience. — Content creation is key to growing your law firm, but it's important to prioritize quality over quantity. — Investing in a creative team to help create and repurpose content across different platforms can be beneficial. — Consistency is key when it comes to posting content, with the goal of posting at least four videos per week. — The content you post on TikTok should be valuable, educational, and entertaining to capture the audience's attention and keep them engaged. 👉Main takeaways from the episode: — Create content that helps other people in your industry, not just direct advertisements. — Be relatable, share struggles and educational content, and show vulnerability to connect with your audience. — Be mindful of the quality of your content, even if you're posting less frequently. 📰About Taly Goody: Taly Goody is a Los Angeles native and founder of Goody Law Group, LLP. Raised by Iranian immigrant parents, she's fluent in Farsi and graduated from UC Irvine with a BA in International Studies. She attended Thomas Jefferson School of Law and graduated cum laude in 2014. Taly worked at a boutique law firm in Century City before opening her own firm in 2019, focusing on personal injury and employment law. She mentors aspiring attorneys and conducts mock law school classes and webinars. 📞Connect with Taly Goody: • Website: http://goodylawgroup.com/attorneys/taly-goody/ • LinkedIn: https://www.linkedin.com/in/talyesq/ • Facebook: https://www.facebook.com/goodylawgroup/ 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlawfirm.com/

Join Sasha Berson as he speaks with Richard James and Michael Strauch, Founders of Your Practice Mastered 👉In the podcast Sasha, Richard, and Michael discussed: • Intake starts with the mindset of the firm's owner and management, who must have a clear understanding of the goal and the job of intake. • The goal of the intake process should be to set appointments and retain clients, rather than simply generating leads and making sales calls. • Knowing your numbers is crucial to understanding how your business is performing, and bottom-line profits are more important than top-line revenue. • Running a law firm is harder than running a business, and being intentional about profitability is essential. • A lack of a structured intake system leads to inconsistent and inefficient handling of incoming calls. 👉 Main takeaways from the episode: • Building a profitable law firm requires strategic and intentional management. • Although digital leads are increasing, phone calls still account for around 80% of clients' leads. • Systems run law firms, and people run those systems, emphasizing the importance of having a well-structured intake system. 📰About Richard James: Richard James is a law firm consultant specializing in helping small law firms achieve rapid growth through automated marketing and legal business systems. With 20+ years of experience across multiple industries, Richard has developed a program called "The DNA of the 7 Figure Law Firm" that delivers real, measurable results. 📰About Michael Patrick Strauch: Michael Strauch, a legal sales expert, specializes in optimizing sales processes and closing rates for law firms. In just 2 years, he has helped clients generate over $6.5 million in additional revenue. Through his proven structure, he achieved higher close rates than established firms, leading to the launch of The Closing Room. This program has seen tremendous success across 10+ practice areas, with clients achieving a significant increase in close rates within just one month. 📞Connect with Richard James: • Website: https://therichardjames.com/ • LinkedIn: https://www.linkedin.com/in/richard-james-partners-club-leader/ • Facebook: https://www.facebook.com/TheRichardJames/ 📞Connect with Michael Strauch: • Website: https://www.theclosingroom.com/ • LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/ • Facebook: https://www.facebook.com/michaelpatrickstrauch/ • Twitter: https://twitter.com/mpsthesalesguy 📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law-firm/ • Instagram: https://www.instagram.com/grow_lawfirm/ • YouTube: https://www.youtube.com/@growlawfirm • Facebook: https://www.facebook.com/growlawfirm • Email: info@growlawfirm.com • Phone: (312) 854-7724 #LawyerWebsite #LawyerSEO #LawFirmMarketing If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlawfirm.com/