eCommerce Growth Show

Nadav Berger – VP of Marketing - Young-Veteran Mareter, with experience in the creation and application of worldwide go-to-market strategies, especially in the worlds of B2B eCommerce software. Nadav holds over 3 years of leading and coaching marketing and sales teams and has vast experience in the worlds of inbound & outbound marketing, building strong business alliances with partners and customers, and building advanced funnels Main topics: All episodes: eCommerce Growth Show Episode notes: How to generate more revenue within your store with Gift Cards Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Kelly Vaughn is the CEO and founder of The Taproom, a Shopify Plus agency rooted in Atlanta. Kelly and her team have helped hundreds of Shopify merchants build successful marketing strategies; map out customer journeys that convert; and provide the insight, experience, and tools businesses need to keep growing. Main topics: All episodes: eCommerce Growth Show Episode notes: Identifying and fixing conversion killers Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Ton is known for being the founding father of Online Dialogue - thought leaders in evidence-based growth. He has more than 20 years of experience in online optimization and is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing. Ton hosts the A/B-testing mastery course on the CXL Institute, owns the ABtestguide.com platform and is also the founder of The Conference formerly known as Conversion Hotel. Main topics: All episodes: eCommerce Growth Show Episode notes: Outperform your competitors by embracing evidence-based growth Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Guido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on eCommerce. As a freelance consultant, he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company. Since 2008, Guido’s work included many Magento projects. He is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019, he also hosts the award winning weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, eCommerce, conversion optimization and experimentation cultures. Main topics: - Things that might be different about Black Friday / Cyber Monday 2020 - Strategies & tactics for retailers to make the most of it All episodes: eCommerce Growth Show Episode notes: How holiday sales will be different in 2020 Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Kunle is an 'outsourced ecommerce CMO' and advisor. He is visual creative oriented yet pragmatically guided by data and testing. He coaches ambitious retail teams focused on unlocking growth through acquisition, CLV and UX optimization. He is the host of the 2X eCommerce podcast, and has interviewed over 250 DTC ecommerce leaders. Main topics: - building seed audiences - benchmarking and setting your BFCYM sales targets - activating channels - standing out from competition All episodes: eCommerce Growth Show Episode notes: eCommerce Advisor, Host of 2X eCommerce Podcast Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Ryan is a results-driven and sales-centric individual at heart, with extensive experience driving value and generating recurring revenue in a variety of industries including eCommerce/fintech (Sezzle), web development (Blacksmith), and CPG (General Mills). Over the years he has focused on strategic positioning and B2B solution selling, constantly working to improve organizations' business development, selling, strategic direction, and prospecting functions. Main Topics: - COVID has accelerated the already rapid growth of BNPL - Shift towards eComm and contactless payments in-store - Consumers want multiple payment options All episodes: eCommerce Growth Show Episode notes: The Acceleration of Buy Now, Pay Later Solutions Follow Omniconvert on: FacebookTwitterLinkedinYouTube

With eCommerce there is a lot of data that can give you data paralysis, a lot of opportunity, and a lot of ways to get sidetracked into focusing on things that may not provide the biggest growth opportunity. Understanding what your main KPIs are, and using the data that matters to make decision is key to ensuring you are focusing on the right things. Key Takeaways: All episodes: eCommerce Growth Show Episode notes: Focusing on the Essential Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Ben combines years of academic & research training with UX knowledge to help scope & run experimentation programs for companies. Main topics: All episodes: eCommerce Growth Show Episode notes: From Deodorant to Mattresses, Optimizing D2C eCommerce with User Intent Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Alex is co-founder at We Make Websites, the Shopify Plus agency for international brands. Founded in 2009, We Make Websites is a digital commerce agency with offices in London and New York. Alex is an international speaker on eCommerce, brand and business growth. Main Topics: All episodes: eCommerce Growth Show Episode notes: How to scale internationally on Shopify Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Soma leads Recart, the #1 Messenger marketing app for eCommerce. As CEO, he makes sure that all 110,000 businesses powered by Recart continue to see amazing growth. Main Topics: All episodes: eCommerce Growth Show Episode notes: What's Messenger marketing and how high-growth brands achieve 100x+ ROI with it Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Edward has delivered successful eCommerce growth for multiple brands operating across the EU and APAC including Europe’s largest online music retailer Musikhaus Thomann and The Gro Company. Main Topics: All episodes: eCommerce Growth Show Episode notes: Lessons learned from both sides of the curtain: eCommerce Merchant vs Service Provider/Agency Follow Omniconvert on: FacebookTwitterLinkedinYouTube

After six years as an entrepreneur, four running an eCommerce company and three as an Inventory Planner customer, Jill Liliedahl now works with merchants to be more efficient and make smart purchasing decisions. Key takeaways: All episodes: eCommerce Growth Show Episode notes: Improve profits and cash flow using demand forecasting Follow Omniconvert on: FacebookTwitterLinkedinYouTube

An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences. Main topics: - Why CVO is an upgrade of CRO - Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal - Automation, customization and personalization tactics: a successful mix of user flow "recipes" All episodes: eCommerce Growth Show Episode notes: Progressive Personalization: Getting Strategic with CVO Follow Omniconvert on: FacebookTwitterLinkedinYouTube

With 20 years of experience in eCommerce, Denise has traveled around the globe, speaking and working in different areas to gain a greater understanding of locales. Main topics: - How the sudden shift in buyer profiles is affecting fraud algorithms everywhere - The importance of bolstering your eCommerce strategy - How to get your brick & mortar store online during this time All episodes: eCommerce Growth Show Episode notes: Fraud in our current climate: How to grow safely Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Rick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City. He provides advice and guidance to firms across the eCommerce industry, primarily in the areas of Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and strategy regarding eCommerce marketplaces. How to get started on your direct-to-consumer journey. 1 - Expected investment levels. 2 - Aligning your investors. 3 - Choosing your channels. All episodes: eCommerce Growth Show Episode notes: How to get started on your direct-to-consumer journey Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Wayne is a management accountant who forged a 15-year career with tech heavyweight HP before starting his own cloud accounting firm in Tucson. Two years after discovering Bean Ninjas via a blog post, his involvement had grown from a blog comment to equity partner. Main topics: - Recession & Covid-19 Revenue Trends - Cloud-Based Accounting Software - Cashflow forecasting All episodes: eCommerce Growth Show Episode notes: eCommerce Recession Impact Study: COVID-19 Revenue Trends Follow Omniconvert on: FacebookTwitterLinkedinYouTube

André Morys is the co-founder of Global Optimization Group and konversionsKRAFT, author, university lecturer, speaker, entrepreneur, growth marketer, blogger, consultant & enabler. Main topics: - Discover huge growth levers - Understand the different levels of optimization you can apply - Learn how to implement growth as a process All episodes: eCommerce Growth Show Episode notes: 5 quickwins to find out what blocks your customers from buying Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Jesse's recently published book 'Selling Naked' is a guide to help entrepreneurs start and integrate "D2C" direct-to-consumer business at home from their couch. Main topics: - turnaround nature of D2C platforms vs brick and mortar - most common mistakes entrepreneurs make when running a D2C business - how COVID19 has highlighted the need to hybridize and integrate virtual platforms within all businesses All episodes: eCommerce Growth Show Episode notes: Integrate direct-to-consumer ("D2C") business at home from your couch Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Aidan is a serial entrepreneur who leads the day-to-day operations at Wayflyer, which provides affordable revenue-based financing to D2C brands. Main topics: - maximizing growth despite cash constraints - why D2C brands need to stop acquiring customers at 1/3 of AOV and start thinking about CAC/LTV - understanding why D2C brand funds are shrinking, while D2C business is exploding All episodes: eCommerce Growth Show Episode notes: eCommerce Smart Financing Follow Omniconvert on: FacebookTwitterLinkedinYouTube

Linda is an eCommerce consultant and blogger, formerly of the Get Elastic eCommerce blog and eCommerce Illustrated, and has worked with some of the world's most exciting brands on digital experience and conversion optimization. She's currently the Director of Digital Commerce Strategy with Elastic Path. 1) How has COVID-19 impacted online and physical retail experiences? 2) How can businesses best respond to consumer behavior and operational challenges? 3) What are some low-hanging fruit opportunities to close these gaps without massive technical or capital investment? All episodes: eCommerce Growth Show Episode notes: How can eCommerce companies close experience gaps in the "new normal"? Follow Omniconvert on: FacebookTwitterLinkedinYouTube