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Happy Market Research Podcast

Business & Economics Podcasts

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Location:

United States

Description:

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Twitter:

@happymrxp

Language:

English


Episodes

Ep. 577 – 3 Ways Emotion Impacts Consumers and Their Brand Choices with Anne Beall, Founder and CEO of Beall Research

11/28/2022
My guest today is Anne Beall, Founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts. Find Anne Online: LinkedIn: https://www.linkedin.com/in/annebeall/ Website: https://beallrt.com/ Strategic Market Research: A Guide to Conducting Research that Drives Businesses:...

Duration:00:20:49

Ep. 576 – Why Leverage Neuroscience to Measure Consumer & Shopper Behavior with Hunter Thurman, President of Alpha-Diver

11/14/2022
Our guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation. Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as an Innovation Strategy Mentor at The Brandery. Find Hunter Online: LinkedIn: https://www.linkedin.com/in/hunterthurman/ Alpha-Diver:...

Duration:00:24:59

Ep. 575 – How Customer-Obsessed Companies are Winning, with Marbue Brown, Founder of the Customer Obsession Advantage

10/31/2022
Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.” Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsoft. Find Marbue Online: LinkedIn: https://www.linkedin.com/in/marbue-brown-43a8a52/ Find Jamin Online: Email: jamin@happymr.com LinkedIn:...

Duration:00:28:20

Ep. 574 – The Future is Video Feedback: Voxpopme Acquires HubUX

10/26/2022
Hi Fam! You are listening to the happy market research podcast. Be warned, today's episode is a bit self serving. In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends. Brands don't even have time to create ads that can benefit from trends. By the time these trends hit their radar they are...

Duration:00:25:12

Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University

10/10/2022
My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the United States. Prior to joining MSMUR’s program as Executive in Residence, Michael served 27 years at MaritzCX, 11 of which were as the President...

Duration:00:25:08

Ep. 572 – A Guide to Tracking Research with Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS

9/26/2022
My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ Website: https://www.ipsos.com/en-us Find Jamin Online:...

Duration:00:33:15

Ep. 571 – Kate Ioas, Senior Customer Insights at Abercrombie & Fitch, on the 4 Types of Segmentations and When to Use Them

9/19/2022
My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations. Prior to joining Abercrombie & Fitch, Kate served in the research function at Disney Parks, Doner, The Martec Group, and Rocket Companies. Find Kate Online: LinkedIn:...

Duration:00:26:58

Ep. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies 

9/8/2022
My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022: Location: Chicago, ILDate: October 6, 2022Tickets: https://events.bizzabo.com/imd-chicago-2022 Website: https://www.insights-marketing.org/ Find Ashley Online: LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ Little Bird Marketing: https://littlebirdmarketing.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter:...

Duration:00:08:20

Ep. 569 – The Art of Research with Susan Fader: When and how to Apply Cognitive Demographics

9/5/2022
My guest today is Susan Fader, founder of FaderFocus.Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. Find Susan Online: LinkedIn: https://www.linkedin.com/in/fadersusan/ FaderFocus: https://www.faderfocus.com/ Find Jamin Online: Email:...

Duration:00:16:25

Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room

8/29/2022
My guest today is George Carey, Founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald’s, LEGO, and Disney. Prior to starting The Family Room, George was a Senior Vice President at...

Duration:00:22:23

Ep. 567 – Importance of Capturing the POV of Healthcare Customers with Daniel Fitzgerald, CEO and President of Apollo Intelligence

8/22/2022
My guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on its mission to accelerate health innovation to improve life. They support 80 of the top global-100 life science firms, as well as global market research agencies and consultancies, across 14 different...

Ep. 566 – The Art of Research with Susan Fader: What is Cognitive Demographics and how it Differs From Traditional Demographics

8/18/2022
My guest today is Susan Fader, founder of FaderFocus.Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing business challenges and baseline assumptions. She specializes in strategic consulting and qualitative research methods. She helps clients achieve focus and get “un-stuck,” reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. Find Susan Online:...

Duration:00:27:21

Ep. 565 – HMRP Monday Edition: Intergenerational Views on the Job Market – Part 2

8/15/2022
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and...

Duration:00:18:38

Ep. 564 – Transitioning Into a new Career with Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group

8/11/2022
Today I’m joined by Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group. Schlesinger Group is a technology-led data company that delivers a broad range of qualitative and quantitative research solutions to connect human answers to business questions as a single point of access to your worldwide audiences. Prior to starting joining Schlesinger, Joe founded Quotus, a research operations company. He also served as Senior Vice President of Operations at Ipsos and Sr....

Duration:00:12:57

Ep. 563 – Why you Should use TikTok for Research and how to get Started with Daniel Berkal, SVP of Research at The Palmerston Group

8/8/2022
Today I’m joined by Daniel Berkal, SVP of Research at The Palmerston Group. Founded in 2008, The Palmerston Group is a qualitative market research agency. Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam, Research International, and Synovate. He is also a professor at Humber College in Toronto Canada. Daniel has two active TikTok channel. danielberkal and thepalmerstongroup. Find Daniel Online: Email: daniel.berkal@thepalmerstongroup.com TikTok:...

Duration:00:24:45

Ep. 562 – HMRP Monday Edition: Intergenerational Views on the Job Market – Part 1

8/1/2022
Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and...

Duration:00:15:24

Ep. 561 – Understanding the Importance of Language and how it can Impact your Research Study with Jill Kushner Bishop, Founder & CEO of Multilingual Connections

7/25/2022
My guest today is Jill Kushner Bishop, Founder & CEO of Multilingual Connections. Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcription, multimedia localization, and interpretation services. Prior to founding Multilingual Connections, Jill Culture was a Diversity & Language Consultant to Chipotle and started her career as an English and Spanish teacher to elementary school students. Find Jill Online:...

Duration:00:18:35

Ep. 560 – In-Person vs. Digital Research with Aryn O’Donnell, Vice President of Corporate Services at Fieldwork

7/18/2022
My guest today is Aryn O'Donnell, Vice President of Corporate Services at Fieldwork. Find Aryn Online: LinkedIn: https://www.linkedin.com/in/arynodonnell/ Website: https://www.fieldwork.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap...

Duration:00:17:56

Ep. 559 — How Cryptocurrency and Blockchain Play a Role in the Insights Industry with Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs

7/5/2022
This episode is in collaboration with MRMW Virtual Summit 2022. Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs. MRMW Virtual Summit 2022 Website: https://www.mrmwsummit.com/ Find Sebastian Online: LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Website: https://www.kaiser-x.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter:...

Duration:00:12:47

Ep. 558 – HMRP Monday Edition: Independence Day; Roe v. Wade; & Generational Differences with Chris Hauck, Founder of HauckEye, and Erin Sowell, Founder of Thoughtful Research

7/4/2022
Today I’m joined by Chris Hauck, founder of HauckEye. HauckEye is a marketing research consultancy providing insights through deep ethnographic and experiential research. Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and employees. Find Erin Online: LinkedIn: https://www.linkedin.com/in/erinsowell/ Email: erin.sowell@thoughtfulresearch.com Website:...

Duration:00:41:37