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Happy Market Research Podcast

Business & Economics Podcasts

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Location:

United States

Description:

Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Twitter:

@happymrxp

Language:

English


Episodes

Ep. 304 – How to Transition Work from the Office to Home

4/3/2020
In this episode, we’ll be providing tips on how to make the switch from working at an office to working from home easier. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. Referenced Guests: Rian van der Merwe, Wildbit’s Head of Product Twitter: www.twitter.com/RianVDM LinkedIn: www.linkedin.com/in/rianvdm Website: www.wildbit.com Cait Wilson, Research Manager at YouGov LinkedIn: www.linkedin.com/in/caitwilson Website: today.yougov.com/ Henrik...

Duration:00:27:06

Ep. 303 – Ted Pulsifer – Trends in MRx: Augmented Reality, Agile Research, and Changes to Survey Designs

4/1/2020
This episode was recorded in December 2019. My guest today is Ted Pulsifer, CRO at Market Cube. Established in 2008, Market Cube in an Online Sample, Survey, and Research Company based in Mount Pleasant South Carolina. Prior to joining Market Cube, Ted has served in leadership roles at Dynata and Lucid. Additionally, he has invested in a craft brew firm and is a purveyor of fine art. Find Ted Online: LinkedIn: https://www.linkedin.com/in/tedpulsifer/ Website: https://market-cube.com/ Find...

Duration:00:35:31

Ep. 302 – Michele Ronsen on how the key to Asking Better Questions is Tied to Developing Better Listening Skills and What you can do About it

3/24/2020
My guest today is Michele Ronsen, principal and founder of Curiosity Tank. Founded in 2010, Curiosity Tank is a design research and strategy firm that identifies customer insights and put them into action by digging into your problem space and charting a path forward. Prior to founding Curiosity Tank, Michele worked for top design firms and gained experience working in Fortune 500s, academia, and start-ups. Find Michele Online: LinkedIn: https://www.linkedin.com/in/michele-ronsen-0a55233/...

Duration:00:32:23

Zoë Dowling, SVP of Research at FocusVision on Elements of a Good Participant Question

3/17/2020
My guest today is Zoë Dowling, SVP of Research at FocusVision. Founded in 1990, FocusVision offers a technology suite that enables both qualitative and quantitative research. Prior to joining FocusVision, Zoe served as an executive at Kantar and the US Census Beuro. Additionally, she was an Associate Lecturer at the University of Surrey. Find Zoë Online: LinkedIn: https://www.linkedin.com/in/Zoëdowling/ Twitter: https://twitter.com/Zoëdowling Find Jamin Online: Email: jamin@happymr.com...

Duration:00:24:10

Harry Brignull, Head of UX Innovation at Smart Pension on Elements of a Good Participant Question

3/10/2020
My guest today is Harry Brignull, Head of UX Innovation at Smart Pension. Find Harry Online: Web: https://www.brignull.com LinkedIn: https://www.linkedin.com/in/harrybrignull Twitter: https://twitter.com/harrybr Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website:...

Duration:00:25:10

Ep. 302 – Jonatan Littke – Keys to Success of a Modern Startup

3/6/2020
My guest today is Jonatan Littke, co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally. Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the world’s largest eSports websites and Ripple, a UX Consultancy. Additionally, he was one of the original Spotify engineers....

Duration:00:29:00

Josh LaMar, Co-Founder of Authentique UX on Elements of a Good Participant Question

3/3/2020
My guest today is Josh LaMar, Principal Researcher and Co-Founder at Authentique UX. Find Josh Online: Email: josh@authentiqueux.com Web: http://www.authentiqueux.com LinkedIn: https://www.linkedin.com/in/joshlamar/ Facebook: https://www.facebook.com/authentiqueux/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch...

Duration:00:22:08

Emma Craig, Lead UX Researcher at Shopify on Elements of a Good Participant Question

2/25/2020
My guest today is Emma Craig, UX Research Lead at Shopify. Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online store for snowboarding equipment. Today, Shopify offers online retailers a suite of services for more than 1,000,000 businesses in approximately 175 countries, with total gross merchandise volume exceeding $42 billion. Prior to joining the User Experience team at Shopify, Emma served as Manager Team Lead at...

Duration:00:21:11

Ep. 301 — How to ask Research Participants a Good Question

2/18/2020
In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. This episode is in collaboration with Lookback. In conjunction with this episode, Lookback published, "The Art of Moderating Research," and "7 Tips on how to ask the Perfect Questions." Referenced...

Duration:00:25:35

Issue 4 – Happy MRx Podcast Newsletter

2/14/2020
This newsletter is best read while listening to LL Cool J’s Moma Said Knock You Out. As Chueyee and I are writing this somehow it came up that she doesn’t know who LL Cool J is. So, if you do know...they you should listen with the satisfaction that 90s R&B is being passed down. If you don’t know LL Cool J...my goodness! Click the link right now! https://www.youtube.com/watch?v=vimZj8HW0Kg Now, on to the important stuff… Are You a Marketer? If so, I’ve got a gift for you! After over 40 hours...

Duration:00:11:30

Issue 3 – Happy MRx Podcast Newsletter

1/24/2020
Personal Log CBS All Access launched Picard this week! I realize some of you may not be Treky’s … but stay with me. Captain Jean-Luc Picard (Patrick Stewart at age 79) is an old man long retired. So, why him vs. some young actor to carry the franchise forward? http://bit.ly/2RNdKim But, my connection with the character, Captain Picard, goes deeper than age. The writers of “Star Trek: The Next Generation,” did an amazing job of creating a model leader. Here are some tips I picked up after...

Duration:00:10:16

Issue 2 – Happy MRx Podcast Newsletter

1/17/2020
I’m going to start this with a personal note. A big part to achieve happiness is saying, “No.” This is something that has gotten much harder for me in the past few years. As I’ve said, “Yes,” to more things, I’ve found less personal satisfaction and external success. The world is evolving at an increasingly fast pace. This change generates chaos and at the heart of chaos, we find opportunity. For me, and I believe many of us, this creates a growing sense of FOMO (fear of missing out) because...

Duration:00:06:32

Issue 1 – Happy MRx Podcast Newsletter

1/10/2020
First off … Happy 2020!!! In 2020, we are taking a totally new approach to the Happy Market Research Podcast and is introducing a new show, MRx News. First off, we’ve got a new host! Chueyee Yang. She has been with me for over a year and is finally ready to spread her journalistic wings. New Format of Happy MRxP This podcast will have a journalistic approach, covering issues surrounding our industry and the companies it touches. Our three-part 2019 year-in-review series was our first example...

Duration:00:05:17

Kantar Appoints a new CEO to its N.A. Media Division

12/23/2019
It’s December 23, 2019 and in today’s marketing research news, TiVo merges with Xperi; Invoke adds a new feature to its platform; and Kantar appoints a new CEO to its North America Media Division. Deloitte Digital launches the Lift Acceleration Program, a joint global strategic program with Adobe. The program aims to give organizations a, “true single view of the customer, higher customer engagement and superior business performance.” Invoke Solutions has added a new real-time translation...

Duration:00:01:47

Recap 2019: Biggest Issues Facing Insight Professionals at Large Brands

12/23/2019
In this episode, we’ll hear from insight professionals at top brands on the biggest challenges facing user experience, customer experience and market researchers. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from leading agencies like Nielsen and TNS as well as several startup...

Duration:00:23:31

Ep. 243 - Recap 2019: Analyzing Common Factors Across our Guests that led them to Happy Careers

12/17/2019
In this episode, we’ll uncover the common factors across our guests that has lead them to happy careers in consumer insights and give you two key ways to drive organizational success from the hottest company in CX, UX, and MRx. Happy Market Research is closing the year with a four-part podcast series, highlighting industry challenges, trends and much more. This year we hit 80,000 downloads, interviewed 250 guests, heads of insights at Microsoft, P&G, and Samsung, we also had guests from...

Duration:00:15:35

Ep. 242 - Anne Brown on Respondent Incentive Inequality and its Impact on Your Research

12/3/2019
My guest today is Anne Brown, CEO of Gazelle Global Research Services. Established in 1993, Gazelle Global Research Services is a global sampling, field management, and data collection logistics firm. Anne Brown has also started and, recently, sold G3 Translate. Find Anne Online: LinkedIn: www.linkedin.com/in/anne-brown Website: www.gazelleglobal.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online:...

Duration:00:36:01

Ep. 241 - 'Lade Tawak - How UX Uses Diversity to Create a Complete Lens of the Customer

11/19/2019
My guest today is 'Lade Tawak, an experienced UX Researcher for many top brands including Google. Find ‘Lade Online: LinkedIn: www.linkedin.com/in/ladetawak Twitter: www.twitter.com/LadeTawak Website: ladetawak.com Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website:...

Duration:00:36:28

Ep. 240 - Emmanuel Probst, Author of Brand Hacks on the Leverage of Creating an Experienced Brand

11/12/2019
My guest today is Emmanuel Probst, author, UCLA professor, and Senior Vice President of Brand Health Tracking at Ipsos. Founded in 1975, Ipsos is one of the largest global market research and a consulting firm with worldwide headquarters in Paris, France. Prior to joining Ipsos, Emmanuel served as the Vice President of Media and Content Domain at Kantar, as well as in a leadership role at Dynata (formerly ResearchNow) and InMoment. Find Emmanuel Online: LinkedIn:...

Duration:00:53:30

Ep. 239 - Leonard Murphy’s Drivers of Change in Market Research

11/5/2019
My guest today is Leonard Murphy, Author of the GreenBook Research Industry Trends (GRIT) Report, Partner in Gen2 Advisors, Director at Veriglif, Advisory Board member, Investor, and Change Agent. GreenBook connects marketers and market researchers with people, information, and ideas that generate results. Through original research, events, content, and a directory, GreenBook provides the learning and inspiration insights professionals need to succeed. Veriglif, is a private permission-based...

Duration:00:45:22