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How To Sell Your BIG Idea!

Business & Economics Podcasts >

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Location:

United States

Language:

English

Contact:

(678) 428-7032


Episodes

Episode 5 - Deconstructing an Interview

8/7/2018
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Learn how to deconstruct an interview to uncover valuable insights. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to download interview data, create journey maps, construct competition maps, discern insights, and translate quotees to needs to wishes!

Duration:00:31:42

Episode 4 - Interviewing People

7/10/2018
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Learn how to interview people and really understand their direct and latent needs. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to create an audience map, build a discussion guide, pick an interview technique, conduct an interview, and take proper notes to discover insights!

Duration:00:36:33

Episode 2 - The Five Secrets to Build Executive Support

6/26/2018
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Learn the five secrets to get executive support for your idea. Listen as Kurt Baumberger, Duke University Innovation and Entrepreneur instructor and serial entrepreneur, and Bob Rathbun, 9-time Emmy award winning broadcaster, explain how to map your organization's vulnerability, use a repeatable and scalable framework, be visual and tangible, select an executive's big problem, and leverage Agile Development to rack up quick wins!

Duration:00:29:47