Inbound marketing takes time. Time to plan, and time to see results. In our latest podcast, we talk through how you can begin to plan your campaigns for 2018, the process that you should go through, how long it will take to see results and how you can encourage buy-in from your team. We also quickly discuss why you should consider how your company will be affected by GDPR, which come into force next year.
This week we chat about the importance of creating personas and why they are a critical foundation to your marketing strategy. We’ll discuss how to overcome challenges when creating personas and give you advice on how to overcome them.
This week we chat about the importance of video marketing in 2017 as well as our challenges getting started with video, the challenges we think in-house marketing face and advice on how to overcome them.
This week on Inbound After Hours we have a special guest, Diarmuid Walsh from HubSpot, and a special two part episode. In this two part episode we discussed why and how sales and marketing must be aligned for the best results. http://www.digital22.com/inbound-after-hours-podcast-episode-3-4-marketing-sales-alignment