Insurance Agents Talk Shop

You know your website speaks to your credibility as a business and insurance agency, so how frequently are you reviewing it to make sure it fits well in your strategy for lead generation and client service? Our guest for this episode, James Amezcua, Sales Director at Lift Local joins us for an engaging conversation that includes the importance of catering to Google’s search engine when it comes to online visibility and lead generation. Learn the importance of relevance, distance/similarity, and prominence when it comes to search engine optimization (SEO). James also sheds some light on the importance of your Agency’s Google Business Profile and how it has become an important part of your agency’s online presence. We also touch on the impact of artificial intelligence when it comes to websites and online search. This episode will help you keep up with the latest trends when it comes to your website and online identity. Please join us.

How familiar are you with Customer Relationship Management (CRM) systems and Net Promoter Scores (NPS)? We're joined by Torey Maerz, Co-founder and CEO of ClientCircle by Rocket Referrals, who sheds some light on how important these systems can be to understanding your insurance agency’s client base and attracting new clients. Torey’s career is one that has focused on the use of technology in building systems (tools) that empower small businesses like insurance agencies to deepen existing client relationships and position appropriately to garner new ones. ClientCircle has been doing business for over 11 years now, and their use of AI has helped make their products and services more effective than ever. Torey provides some insights on the approach and importance of using CRM and NPS in elevating your agency’s sales and service. Join us for an insightful conversation.

With so much emphasis on technology these days, it’s easy to lose sight of our own personal interactions with prospective clients in the sales process. We're joined by Kelly Donahue-Piro, President at Agency Performance Partners (APP), who shares the results of her team’s 2023 Secret Shopper Program targeting independent insurance agents – the results just might surprise you. Kelly has been working in the insurance field for 15 years, and at the helm of APP since 2014. Kelly and members of her team are regular keynote and featured speakers at insurance events. In fact, she and/or members of her team will be speaking at a number of SIAA-related events this spring, including the Lone Star Summit on April 30th. Kelly brings some helpful perspective as we work through the meaning of the results captured through the Secret Shopper Program. If you would like to view the results for yourself, Kelly has been kind enough to provide them and you can access them through the link below. https://www.siaa.com/wp-content/uploads/2024/03/IATS-Episode-27-Q2-2024-Secret-Shopper-Call-Stats-Asset-for-Show-Notes.pdf

In today’s environment, the agency management system (AMS) has indeed become a critical component of agency operations. It’s time to get rid of, or at least reduce your reliance on, that paper filing cabinet. These days, an AMS can really help you get to that paperless office, while increasing your overall agency efficiency. We're joined by Michael Ley, Director of Network Relations at HawkSoft, who provides insight into today’s agency management systems and the key benefits of using one. As with all things technology, the AMS has evolved significantly over the last ten years. HawkSoft has been helping insurance agencies with AMS installations and integrations for years, and our guest highlights the key considerations to choosing the right system for your agency. As robust as today’s agency management systems are, Michael informs us that it isn’t necessary to start with all the functionality an AMS offers – it’s okay to start with the basics and turn on more components over time.

Technology keeps advancing and improving, making it difficult to know when and what to choose for systems that will help insurance agency operations become more efficient. In this episode of IATS, we consider the systems most needed by, and order of implementation at, insurance agencies. We're joined by Michael Streit, General Manager of EZLynx, who helps us to understand the most critical technology to implement and provides a framework for the progression of integrating additional technology into agency operations. EZLynx has been helping insurance agencies with technology and its implementation for decades, most notably with their insurance raters. As the marketplace has evolved, so has the company’s capabilities relative to developing a tech stack (or parts thereof). We gain insight from Michael about the effects of moving forward versus not moving forward with newer technologies.

2023 was a challenging year for the insurance industry and insurance agents, to say the least. In this episode of IATS, Doug Coombs invites listeners to take stock of their current situation and discusses items to consider as we head into the new year. The approach is not to provide a series of recommendations, but to ask, “Have you considered this?” as a means for helping your agency succeed next year and beyond. Tune in for some ideas – and the chance to ponder a few concepts that might be applicable to your agency.

In today's business landscape, keeping existing clients is crucial. Cross-selling, or offering your current clientele complementary products and services, is an important strategy that can significantly boost client retention. Dive with us into this episode of IATS, as we discuss effective cross-selling and its role in maintaining client loyalty. We're joined by Steve Tombarelli, Senior Vice President of Programs and Services at SIAA, who sheds light on crafting an unforgettable client sales journey and the importance of nurturing "sticky" client relationships through multiple interactions, turning those encounters into promising cross-selling opportunities. In this episode we also touch upon the fine balance of informing clients about relevant products without coming across as too assertive. Don't miss out as we discuss the pros and cons of honing a niche market, as well as techniques and tips that will enable you to excel at client retention and cross-selling.

Are you ready to master the art of selling commercial lines insurance? Join us as we dive into this complex sphere with guest, Jerry Thacker, Agency Growth Coach at AHA Insurance Network. In this episode, you will learn how agents can cater to the diverse needs of businesses, explore the profound differences between personal and commercial lines, and delve into the four types of liability exposure that underwriters consider when assessing risks. And that's just the beginning! This episode also touches on the significance of niche markets, the essential role carrier partners play, and the power of networking and discuss the benefits of getting involved with professional associations. And, we unveil how to leverage insure tech and digital platforms to streamline the commercial lines selling process. So, tune in and get ready to elevate your commercial lines strategy!

Join us as we explore the insights and ideas that came to life at IAEvolve! In this episode, our guests, Brendan Mulcahy, Vice President of Technology and Innovation Partnerships at SIAA, Jillian Wolley, Marketing Manager, Partnerships at SIAA, and Lisa Grover, Vice President of Marketing at SIAA, share their unique perspectives and reflections on what has become the premier virtual conference in the world of insurance agencies, with a focus on innovation and technology.

Get ready for a riveting journey into the world of insurance! We're ecstatic to have with us Jeff Bair, head of IA Marketing and National Accounts at Foremost Insurance, who shines a spotlight on the delicate dance between insurance agents and carriers. Market complexities abound, and maintaining customer trust while navigating premium increases is no cakewalk. Jeff deciphers these challenges for us, and emphasizes the power of clear communication in keeping this intricate relationship thriving. Our conversation with Jeff then takes an exciting turn as we venture into the realm of meaningful dialogues. Ever been held back by the fear of missing out or fear of looking dumb? You're not alone. We shed light on how these fears can stifle understanding and actually close off productive group conversations. Not to mention, the relationship between territory managers and independent agents could be the key to unlocking untapped potential. Hold on as we dissect the dynamics of this crucial relationship, unearthing the significance of nurturing it for mutual success. Finally, we couldn't let Jeff go without picking his brain on the recipe for a successful partnership between agents and carriers. From the importance of regular communication to adopting new age channels, Jeff's insights are a treasure trove. We also delve into how agents and carriers can champion for each other, creating a symbiotic and profitable relationship. So, buckle up and join us in gaining invaluable insights from an industry veteran on maintaining carrier connections in the insurance industry. This is one episode you won't want to miss!

In the latest episode of Insurance Agents Talk Shop, host Doug Coombs and Cara Nagy Schoettes from Code & Color talk about why a solid online game plan is key today. They touch on must-haves like a good website, being social media savvy, and getting noticed online. Cara gives some tips on tools and platforms and advice for those feeling a bit lost on how to kick things off digitally. A must-listen for independent agents wanting to up their online game.

In this episode of Insurance Agents Talk Shop, host Doug Coombs is joined by Lisa Grover, Vice President of Marketing at SIAA, to discuss the upcoming IA Evolve 2023 conference. IA Evolve is a must-attend event for independent agents interested in innovation in the insurance industry, from tools to best practices and methodologies. Tune in for Lisa's tips on how to make the most out of your IA Evolve experience.

In this episode of Insurance Agents Talk Shop, listeners are taken on a deep dive into the world of insurance aggregators, clusters, and networks. Don't miss this insightful conversation with Jack Calabrese, SIAA’s Senior Vice President of National Recruiting & Sales, as he shares his take on the differences between the three, providing valuable information to agents looking to understand their options.

In this episode, "What's in a Brand? Part 2," we delve into SIAA’s own rebranding journey. Our guest, Matt Masiello, the Chief Executive Officer of SIAA, shares valuable insights on why SIAA decided to embark on this rebranding process and what it means for the Alliance. Join us as we explore how the new brand aligns with SIAA's mission, values, and commitment to evolving the independent agency distribution channel.

Join host Doug Coombs, Chief Marketing Officer at SIAA, in this episode of Insurance Agents Talk Shop as he and Josh Kelly, Managing Partner and Chief Strategist at FINE, A Brand Agency, discuss branding for independent insurance agencies. Learn about the key elements of a strong brand, gain valuable insights on avoiding common branding mistakes, and hear expert advice on rebranding and reinventing an agency's image. This is a don’t miss episode for businesses looking to enhance their branding.

SIAA entered into a definitive agreement with private equity firm Odyssey Investment Partners on March 26 for a majority stake in the company. Listen to our internally focused discussion with Matt Masiello, CEO of SIAA, to learn what comes next for the largest independent insurance agency network in the country – including its member agencies.

Applied Systems and EZLynx entered into a definitive agreement on January 14, 2021. What does this deal mean in the long run? Hear what Taylor Rhodes, CEO of Applied Systems and Nag Rao, Founder and CEO of EZLynx have to say about the merger of these two significant players in the Insurance Rater and Management Systems space. What does it mean to those already using either of these company’s offerings?

Grouping an insurance agency with related lines of business under one roof makes some sense in terms of rounding out relationships. Hear how this approach is working for Performance Group in Pendleton, IN. Agent Sean Kirby also gives us some insights into his own agency podcast – the logistics and benefits.

Some agents shy away from commercial lines for a number of reasons – not John Roark and Michael Sutton of Roark | Sutton in Springfield, MO. These agency owners have succeeded by making commercial lines “what they do”. Their success is something to behold. Please join us and hear about their journey to success.

Gain some insights from Miles Merwin of Greenville, South Carolina - a successful agency owner who started with very little, and built “nothing” into a successful $2MM agency in 8 years. What does it take to make that happen, and how does one sustain it? People and technology are important, but there’s more to it.