It's New Orleans: Out to Lunch

A lot of business success stories contain familiar scenarios. They include a previous spectacular failure; everybody telling an entrepreneur they’re crazy; and an entrepreneur explaining that what might look like an overnight success was anything but. And then there are entrepreneurs like Peter's lunch guests on this edition of Out to Lunch who both had ideas for very different businesses, went ahead and opened their doors without any drama, and were instantly successful. Troy Bergeron spent 30 years in the music transportation business, driving tour buses for rock musicians like the late Ozzy Osbourne and transporting equipment across the country. When he quit all that and came back home to New Orleans, he was wondering what he was going to do with himself when he overheard a woman complaining there was no doggie transportation option here. And that’s when Doggie Bus was born. Doggie Bus is Uber for dogs.You book your dog’s ride on the Doggie Bus app; Troy shows up in his specially converted passenger van; on the app you track where your dog is, when he gets where he’s going, and when he’s on the way home. Troy launched Doggie Bus in New Orleans in January 2024 and he’s already franchising the business to other cities. Samantha Weiss had never lived in New Orleans. In New York City she’d put her MBA and job in financial services on hold and started pursuing a career in food. Then the Covid pandemic derailed those plans. Samantha and her friend Kelly Jacques came up with an idea - open a bakery, in New Orleans. 30-seconds of online research will tell you, New Orleans already has 40 bakeries - twice as many per capita as your average city in the US. Nonetheless, Samantha and Kelly moved to New Orleans and in 2022 took over a space that used to be Santa Fe restaurant in the Marigny, and they opened Ayu Bakehouse. If you live in New Orleans, you may know the rest of the story. Ayu Bakehouse was an instant success. Since opening they’ve been featured in numerous national publications - including Vogue, The New York Post, USA Today, and Bon Appetit - which named Ayu one of the most exciting bakeries in the country - and you’ve probably either tried or heard about their King Cake which has been voted Best in New Orleans in the Times Picayune readers’ poll. You’d have to be living under a rock these days not to be impacted by a seemingly endless onslaught of stressful developments - from international conflicts to national politics to local scandals, and even the daily war between your car and potholes. But, no matter what else is going on around us, there are at least two things that are universally bright spots in all of our lives. Puppies. And pastries. Besides running successful businesses, Troy and Samantha are making the world a brighter and better place for humans, dogs, and Kevin the cat. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com See omnystudio.com/listener for privacy information.

I was very tempted to go fishing today, and leave this show to the machines. If you have any doubt that AI could do my job and conduct a 30 minute interview with local business people, today’s show is going to remove that doubt. In fact, it won’t take the whole show, you’ll probably be convinced in 5 minutes. Step one: meet Rich Simmerman. We first met Rich a few years ago when he launched a breakfast cereal company. Then, in 2024, Rich started up another company. This one is called Cantaloupe. It’s the same name as the fruit, but this company’s product is people. Specifically, people in the hospitality and construction industries. Cantaloupe is an AI tool for interviewing people looking for a job in a bar, a restaurant, or on a construction site. Cantaloupe’s proprietary interviewer - an AI bot called Clio - interviews prospective applicants then analyzes their responses according to the parameters an employer lays out, and decides whether the applicant would be a good fit. Cantaloupe’s research says it’s more accurate than a human reading a resume and reduces turnover caused by early quitting by 40%. Cantaloupe’s technology has won awards and Clio is working for all kinds of companies, including multi-location restaurant groups. I recently had a doctor’s appointment, and for the first time in memory, my doctor paid 100% attention to me. While I was talking, he wasn’t typing anything into my records, like he usually does. When I mentioned it, he said he was part of an evaluation group who were trying out an AI-based system that would record our conversation and write it up for him as consultation notes. The pressure is on healthcare systems to incorporate AI into its daily functions, to provide better patient care, and do a wide range of back-end tasks, from accounting to reading X-Rays. The problem is, if you manage a big hospital, or a small medical clinic, whatever skills have gotten you to your current position, they probably do not include a sophisticated knowledge of AI. So, who do you call about that? The answer is a company called Benzait. They’re dedicated to implementing AI into medical practices, hospitals, and other parts of the healthcare industry. Benzait’s Founder and CEO is New Orleanian Ralph Whalen. If you went to sleep in 2020 and woke up today and needed a job on a building site and a doctor appointment - to discuss your sleep disorder - you’d barely believe the changes that have taken place in the last few years. Your job interview is with a non-human. And the notes from your doctor appointment, along with recommendations for further consultations and a detailed treatment plan, are all available through your patient portal online before you even get home. Ralph Whalen and Rich Simmerman are ushering us into a whole new world. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com See omnystudio.com/listener for privacy information.

If you’ve ever worked in corporate America, you may have had this experience: you’re having a perfectly normal day when you get an email from HR with the subject line, “Team Building.” Now, you might be the most fabulous team player in the company, but do you really want to spend a weekend doing a ropes course with your colleagues? No. You don’t. But wait up. Read the email. This team building exercise is a whole other thing. It’s a workshop led by life coach Jaclyn McCabe and you get to choose whether you go to the workshop called “Dream It. Create It,” “Tame Your Inner Critic” or others that are a long way away from a ropes course. Jaclyn’s workshops are based in creativity and self-expression, and they’re not just about making your work-life better, they’re about making your whole life better. The nexus between business and creativity is also the wheelhouse of Kerrie Ann Nauseda. Kerrie Ann is Founder and CEO and Chief Editorial Officer at a company with the enigmatic name, Good Coterie. Good Coterie isn’t a publisher. And Kerrie Ann isn’t an author. She’s kind of a life coach for authors. Good Coterie works with publishers of books about business – mostly Forbes publishing – to shepherd an author and a book through the many stages of its creation, from an idea on a napkin to a book on a shelf. There are any number of encouraging words written and spoken about success being a team sport. “There’s no “i” in team.” “A rising tide lifts all boats.” And many more. And most successful people are quick to acknowledge the role of others who have helped them along the way. Having said that, achieving success in business takes, struggle, hard work, perseverance and determination. And when it all comes together and pays off – they’re typically the successful people we get to meet on shows like this. It's less often that we get to meet the people who these folks mention, the team members who helped make success happen for them. People like Jaclyn and Kerrie Ann. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com See omnystudio.com/listener for privacy information.

There’s a term in psychology that also applies to marketing. It’s called “The Halo Effect.” It refers to how we can make sometimes incorrect assumptions based on a collection of pieces of information. For a business case study let’s take a look at a lighting company that was founded in the UK in 2015, called Tala. Tala designs and sells lighting fixtures that are elegant, environmentally friendly, focused on sustainability - they’re able to be repaired, and if they have to be discarded they’re recyclable – and they’ve been featured in Architectural Digest. The company has an international reach, is widely admired, and is financially successful. The Halo Effect would have us believe their lighting fixtures must be exclusive and expensive, and the company must have its eye firmly on profit. Well, the truth is somewhat different. Tala is what’s called a B-Corp – it’s a registration given to companies that focus on using business as a force for good, striving for inclusive, equitable, and sustainable economic practices. And Tala’s lighting fixtures are inexpensive – you can find them online at Wayfair. And, to complete the expect-the-unexpected list of circumstances at Tala, the Chairman of the Board of this innovative and progressive company is New Orleanian, Anthony Robins. We can make incorrect Halo Effect type generalizations about other businesses too. For example, when we hear “Wedding Reception Venue” we typically picture a high-school-gym kind of vibe, with a stage for a band or DJ. When we hear “Hotel,” we expect it to be something between a Holiday Inn and the Ritz Carlton – the only difference being the amenities and the cost. A local company called Workshop WDXL (pronounced in speech, "W.D 40") is challenging all of these assumptions. The W.D. part of the name is the initials of the team’s principals, Jessica Walker and David Demsey, and XL is forty is in Roman numerals. Some of the Halo-Effect-busting, non-traditional, New Orleans businesses Workshop WD 40 have created are, the wedding venue, Felicity Church, and the hotels and villas, The Syd and The Mitzie. All of these projects have won prestigious architecture and design awards. When we talk about the environmental impact of human activities, we’re generally talking about burning fossil fuel, the use of plastics, pollution from factories and farms, and even the use of AC systems and aerosols. The one thing that does not seem to show up on these lists is lighting. And yet, every single home on Earth that has electricity has multiple light fixtures and lightbulbs. And we know that inefficient bulbs burn more fossil fuels, light pollution reshapes ecosystems, and discarded light fixtures add to the world’s growing mountain of e-waste. One of the core values of Tala is to address these issues - and to package the solutions as elegant, attractive, and affordable light fixtures. Most architects dream about designing cool, quirky, inventive buildings. Most commercial property developers are focused on budgets – bringing projects in on time and as cheaply as possible. Most real estate developers are looking for bells and whistles that will pitch a property as high up the price range as a market will bear. These three goals are often at odds with each other but Workshop WDXL, is juggling all 3 of these balls. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Blake Langlinais at itsneworleans.com See omnystudio.com/listener for privacy information.

When people talk about the place of AI in the workforce, it’s mostly doom and gloom about how AI is going to take your job. I’ve even sounded the alarm myself about podcasts entirely produced and hosted without the contribution of a single human being. My lunch guests today are coming at AI from a whole different angle. As he sits here eating lunch, Daniel Crowley’s AI employee, Chuck, is hard at work, manning Daniel’s business, Hello Gravel. Hello Gravel isn’t a dating app. It’s a gravel delivery business. You know, gravel. Little rocks. Actually, there are all types of gravel. And before you order a truckload, you’re going to need to know exactly what you want. Chuck can help you with that. Chuck – who, just to be clear, is not a human being - can also tell you how much gravel you need and answer any and all questions you might have about gravel. He’ll also take your payment and schedule your delivery. AI Chuck is closing gravel sales every day. Last month he brought in $150,000. Dave Maher is part owner and Chief Digital Officer at a marketing company called Zehnder that’s headquartered here in New Orleans and has offices in Baton Rouge, Nashville, and Rosemary Beach, Florida. Two things about that sentence: One, Dave is part owner of Zehnder along with his 64 colleagues. Zehnder is what’s called an ESOP - a business classification that stands for Employee Stock Ownership Plan, in which all of the employees own the company. And, two, having an office in Rosemary Beach Florida is a little unusual. So here’s the skinny on that: Rosemary Beach is primarily fueled by tourism, and it’s not the kind of place you go for a budget vacation. So, you’ve got a bunch of people with a significant amount of spending power, and there’s only so many hours a day they can spend on the beach. The rest of their vacation they’re looking for something to do that suits their personal interest. They might want to discover a good bookstore, a great yoga class, tennis lessons, or other activities they would enjoy doing on vacation, if they knew where to find them. That’s where Dave’s AI creation, Ask Seemore, comes in. Rosemary Beach is in Walton County, Florida, and Seemore the turtle is the logo of Walton County Tourism. Dave Maher’s AI version of Seemore is on your phone. He’s on vacation with you. He knows where you are, what you like, what you probably want to do next, and where to do it. Ask Seemore is like going on vacation with a local who totally gets you. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

Lists used to be the stuff of clickbait. Now even venerable outlets like the New York Times regularly publish lists. Including the Times’ list of the 25 best restaurants in New Orleans. Those of us who live here know there are so many good restaurants and so much good music in New Orleans, we could make every episode of Out to Lunch about food and music and never exhaust the list of great places to eat, and great music to listen to. We’re not going to do that. But to make some sort of headway we’ve come up with an efficient idea: talk to someone who owns seven restaurants, and to someone who makes ALL of New Orleans music. You might be saying, “Wait up. How does one person make ALL of New Orleans music?” cott Borne does, simply by owning New Orleans Record Press. It’s the city’s first and only independently owned and operated vinyl record manufacturing plant. And these days almost everybody puts out an O.G. vinyl record when they’re releasing new music. Rami Bader, along with his brother, owns seven New Orleans restaurants. They’re grouped under the banner of the Oceana Grill Group, and they include The Oceana Grill, Bobby Hebert’s Cajun Canon, Olde NOLA Cookery and Mambo’s Restaurant and Rooftop Bar. One thing Scott and Rami have in common – besides both being involved in fundamental planks of the New Orleans economy – is, the market for both of their products is, literally, insatiable. No matter how much we enjoy a meal today, you can guarantee we’re going to be hungry again tomorrow. And no matter how much we enjoy listening to a record, you can guarantee we’re going to want to listen to another one. Even with all the changes and challenges in music and hospitality, the rewards of their hard work are shared by all of us who take away the memory of a great meal, or a record that lives forever. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com See omnystudio.com/listener for privacy information.

Theoretically, we understand the difference between success and happiness. But there’s a big gap between theory and reality. What bridges that gap is often, courage. Suppose you worked hard, have a great job in a competitive field, are well paid and highly regarded, but you’re not really happy… Would you have the courage to walk away from your success and take a chance doing something that might bring you very little, except, possibly, happiness? That was the question Skye Jackson answered with, “Yes.” Skye was an entertainment lawyer in Hollywood. She had a great job at The Walt Disney Company. Until 2024. That’s when Skye traded her well-paid job dealing in the precise meaning of words in legal contracts, for a low-to-no pay job dealing in the ambiguous meaning of words, as a poet. Today, Skye is a published and well-recognized poet, a professor of creative writing, literature and poetry at Xavier University, and Chairwoman of the New Orleans Poetry Festival Board. When it came time for Crystal Burke to make a change, she wanted something different not just for herself, but for every other woman in the country. As a registered nurse practitioner for over 15 years, mostly in the fields of oncology and palliative care, Crystal knows a lot about the functioning of the human body. But when she started experiencing symptoms of perimenopause in her 30’s, she was blindsided. Finding that her symptoms were influencing almost every aspect of her life, and simultaneously discovering that doctors, even OB-GYN’s, didn’t seem to know how to treat her, or other women in her position, Crystal decided to do something to change that. In 2024, Crystal and her medical doctor husband, Steven Youngblood, founded The Menopause Clinic. It’s a tele-health-based clinic where any woman with an internet connection can consult with medical providers who specialize in recognizing and treating perimenopause – which is a phase of pre-menopause - and menopause. You’ve no doubt noticed there are a lot of memes out there encouraging women to empower themselves. “You Go Girl.” “You Do You.” “Live Your Best Life.” And plenty more. One of the reasons these women-centric slogans exist at all is, in many walks of life, things are still predominantly male dominated. There are women though – Skye and Crystal are two of them – who are – for want of a better expression – taking the bull by the horns. Crystal's The Menopause Clinic is a revolutionary idea for women’s healthcare that seems way overdue. And Skye has a voice that resonates with a lot of people, especially young Black women - Skye's poetry seems to give them both her perspective and a vocabulary to reflect on themselves. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

Generally, by the time someone gets invited on a show like this they’ve figured out how to tell the story of their business in a way that makes their journey seem like a steady climb from humble beginnings to current success. In telling these histories, entrepreneurs will talk generally about setbacks, but they don’t typically elaborate on specific obstacles. Like, for example, this scenario: Suppose you’re a startup entrepreneur with a new product, and you get the call you’ve been waiting for, from Walmart, with a giant purchase order. Now, instead of spending $10,000 on raw materials, you’ll need $200,000. Your shipping costs are going to go from $5,000 to $50,000. And you’ll need 10 more people to pull this off, which is $1m in new salaries. You can borrow this money, no problem, right? You’re going to be able to pay it back - you have the Walmart purchase order to prove it. But you discover that no traditional lender, like a bank, will lend you money unless you’re (a) profitable and (b) have 2 years of receipts. You don’t qualify in either of those categories. So, what do you do? Well, one option is you go to a national company that’s headquartered here in New Orleans, called Republic Business Credit. Republic Business Credit specializes in what’s called Accounts Receivable Finance. Basically, they will loan a company money based on a purchase order – up to $20 million. Or, in a practice called "factoring," they’ll buy the purchase order off a company – minus a fee – so the company gets cash immediately and when the purchaser pays the invoice, the payment goes to Republic Business Credit. Leigh Guglielmo has been helping companies finance their business at Republic Business Credit since 2011. Today she’s the company’s Senior Vice President of Business Development. Another thing you hear a lot about in a typical startup success story is, the Power Point pitch. Andres Barcelo and his wife, Ashley Webb, moved to New Orleans in 2017 to be closer to Ashley’s family. Three years later, when they had their lives derailed by the pandemic, Andres and Ashley started gr owing vegetables in their 9th Ward neighborhood. When they discovered that okra, beans, cucumbers and peppers grew well, they grew more of them. Till they had so much that someone suggested they could start a farmers market. So, they did. Then they began adding products from other local folks - like bread, hand pies, candles, soap, pickles and jam. And before you know it – without a single Power Point presentation – Andres and Ashley had built a business. Today you can find Barcelo Gardens Fresh Market most days of the week in varying locations, including their flagship location on Piety Street in the Upper 9th Ward, and at pop-ups and markets in The Irish Channel, The Marigny, Harahan, and Napoleonville. There’s a saying people use in general conversation to describe how today is pretty much like every other day: “Business as usual.” Interestingly, you don’t hear a lot of people in business saying that. Mostly because business is typically anything but business as usual. There’s almost always an obstacle, a wrinkle, a problem to solve. Leigh is in the business of solving the biggest problem of them all for most businesses – operating capital. And Andres' business is dependent on the most fickle of all fundamentals – the weather. One thing they have in common is, without a lot of fanfare, they’re both doing something vital for our local business community, and community in general. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

As human beings, we have many shared experiences. Most of us, one way or another, get a haircut. And most of us appreciate the fleeting beauty of flowers. You might think those two mundane observations are devoid of any kind of potential entrepreneurial re-invention. After all, whether your mom cuts your hair or you go to a salon, a haircut is, well, a haircut. Right? And whether you pick your own flowers or buy them from a florist, a week later they’re dead and you throw them out. Right? Wrong on both of those. When you go to a hair stylist and you sit in the chair, most of your time is spent with the hair stylist snipping at your hair with scissors. Actually, hair stylists don’t use plain old scissors. They use specially designed and sharpened types of scissors, referred to as shears. To cut hair, the stylist moves the shears on all kinds of subtle angles. They continually adjust the angle by very fine, delicate, flexing movements of their hand, wrist, arm, elbow, and shoulder. Everything flexes. Except the shears. For 25 years a hair stylist in New Mexico, by the name of Bill Brenton, along with his buddy and partner, Murray Roth, a hair stylist in Madisonville, Louisiana, worked on designing shears that would flex. Bill died in 2008. But Murray kept the dream alive and today Murray Roth manufactures and sells Flex 360: ergonomic, patented shears used by hair stylists across the country and around the world. The engineering trick to the flexing shears is - the loop you put your thumb through is on a swivel. And so, to flowers. Sometimes you pick a few flowers or buy them from a florist or supermarket, to brighten up your living or work space. But other times, that bunch of flowers is more than just a dash of color on your coffee table. They might be the bunch of flowers you held at your wedding. Or flowers from the funeral of a loved one. Or flowers from any number of other occasions that mean something to you. If you’ve ever wished you could keep those flowers forever, now you can. Stephanie Tarrant is a florist and an artist. She combines her talents by taking flowers and preserving them. They look as real as the day they were picked, and they retain their same vibrant colors - forever. Stephanie preserves whole bouquets in resin. She takes flowers and incorporates them into pieces of jewelry. And into dishes and trays. Steph’s company is called, The Crypt Flowers. Its slogan is, “All flowers deserve forever.” Innovation is often born out of frustration. Most of us, when we’re frustrated, complain about things being the way they are. Successful innovators, though, are people who don’t just complain, but decide to do something to change the status quo. At either end of the spectrum - whether it’s something that grows continually, like hair, or something whose life is fleeting, like flowers, both Steph and Murray have been able to improve on what appears to most people to simply be the way of the world. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

When you walk into a home, a room, or a business, you typically have a single sensation. A place feels a certain way. That specific reaction is actually the culmination of a whole range of perceptions that include observations about dimensions, light, color, furniture shapes and sizes, painting on the walls, decorative touches, rugs, even scent. You take most of these cues in at the same time and your decision about how you feel about the place can be almost instant. But the creation of an intentionally designed interior space can take months of planning and execution. Chad Graci is a native New Orleanian who spent years creating interiors around the world and across the country – including 6 years in New York – before returning home and founding Graci Interiors in 2009. Today, Chad still works across the country, and you can see his designed spaces in both homes and businesses locally here in New Orleans. While Chad is working on creating subtle visual cues, Nate Shaeffer, is doing the exact opposite. He’s looking to make an instant impression on you that’s bright and colorful. Pretty much all you have to know is the name of Nate’s company for you to get the picture. It’s, Big Sexy Neon. Nate is an artist and craftsman who hand-crafts neon – both signs and works of art. He’s one of only 300 neon artists in the US who work in neon. There’s definitely something magical about neon. Maybe it’s the vibration of the light, maybe it’s the association with something exciting, like the Vegas strip or Times Square, or cocktails, donuts, or beer… Whatever it is, Nate is doing everything he can to keep it alive here in New Orleans. Chad is likewise making the city a brighter place, but with less red and green amd more cream and white. That very balance - a bright exterior and sophisticated interior - is both a metaphor and literal description of life in New Orleans. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

Fewer than 400,000 people live in Orleans Parish. Every year we also have around 19 million temporary residents. Also known as “tourists.” New Orleanians tend to think of these two populations as distinct – even at odds with each other. But in fact, our local economy is entwined with our tourist economy in ways you might not expect. A great case study is a business called Chateau Sew. Chateau Sew is a fabric store on St Charles Avenue. They sell sewing patterns, supplies, and specialty fabrics. The owner of Chateau Sew, Laura Fenner, also teaches sewing classes. There’s no bar at Chateau Sew. You can’t get a hurricane. Or a muffuletta. Or a New Orleans T-shirt. But when it comes to customers, tourists outnumber locals. Apparently, they’re mostly a lesser-known sub-genus of tourist, called “quilters.” When out-of-town quilters visit Chateau Sew they’re looking for unique fabrics they can’t get anywhere else. Fabrics like the creations of New Orleans fabric design company, Marillyn In The Moon. Marillyn In The Moon’s fabrics are in stores in New Orleans, across Louisiana, and in Mississippi and Alabama. The designer and manufacturer at Marillyn In The Moon is native New Orleanian, Robin Brou Antin. Robin’s fabric designs are rooted in New Orleans culture, inspired by her family’s history of 9 generations in the German Coast of Louisiana, and her fabric is manufactured by a specialist in high-quality production in South Korea. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

As a society, we’re generally focused on achievement. We celebrate when a person gets into college. And we celebrate when they graduate. In between, when it comes to winning monthly, weekly, and sometimes daily battles - like structuring your day to attend classes and study for tests; and how to budget to afford tuition, books, transportation, food, and rent – well, we typically leave people to figure that out on their own. It turns out that’s an okay strategy for students who start out with reasonable financial resources. But, not so good for those who don’t. For low-income students who get into college, only 12% graduate with a 4-year degree. That’s the statistic that largely motivates an organization called College Beyond. College Beyond works with low-income students to assist them with finances, coaching, and navigating college to stay in the race to the finish line. Each year they work with over 350 New Orleans college students. Clara Baron-Hyppolite is Executive Director of College Beyond. If you go to college and get a degree in arts, communication, or journalism, you might want to go work for a newspaper. The reason we still call it a newspaper is that it was originally news printed on paper. Today, most of us read the newspaper on a digital device, but there are still people who like to read the newspaper in its original form, on paper. For those folks, they can subscribe and get the paper delivered. Or, here in New Orleans, they can pick up a copy of The Times Picayune by slipping quarters into a slot in a metal box, open a hinged door, and take a newspaper off the stack inside. If you’re one of the people who gets your paper this way, have you ever wondered how the paper gets into the box? The answer to that question for 60 boxes around New Orleans is, Hector Garcia. Hector is an independent contractor who buys papers from the publisher of The Times Picayune, puts them in the boxes, then collects the quarters. College Beyond is never going to be Apple or Amazon – but they just might be helping someone graduate who goes on to change the world. And Hector is never going to win a Pulitzer Prize for journalism, but without people like him nor would anybody else, because the news would never get disseminated. It’s true, we typically reserve accolades for people who are visibly successful, but the intensity of the spotlight is not a measure of true worth. In Hector and Clara's cases, the forgotten middle is a noble place to be. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

There’s a difference between an unintentional and an intentional experience. For example, you could be wandering down Oak Street at night and unintentionally hear music coming out of The Maple Leaf. It might sound great, but it sounds a whole lot better if you intentionally go into the club and stand in front of the stage. Likewise with heat and humidity. Living in New Orleans you no doubt gain some benefit from unintentionally sweating in the sauna-like weather - but it’s not the same as the health benefits you get from intentionally stepping into a real sauna. Eric Trombly is the owner of Luxe & Leisure Saunas. He designs and builds custom saunas and steam rooms. Yes, in New Orleans. If you don’t want to commit to putting a sauna in your home or business, you can go take a sauna - and do a lot more for your health and wellness - at Uptown Wellness + Aesthetics on Magazine Street. Uptown Wellness + Aesthetics is a health spa where you can get a wide range of services including cryotherapy, cold plunge, IV therapy, red light therapy, and cryo-sculpting. Jacob Tramontin is the owner of Uptown Wellness + Aesthetics. Jacob is a recovering attorney who was president of Go Auto Insurance before discovering his calling in the wellness industry and investing north of $1m to create his Uptown wellness spa. It can take a long time to figure stuff out. As a society, it’s taken us decades to come to the realization that what we regard as “health care” isn’t actually taking care of our health. Getting medical attention when there’s something wrong with us is actually taking care of illness or disease. More and more we’re coming to realize that taking real care of our health means taking preventive care - and each of us individually has to seek that out. There are lots of things you can do to stay healthy. Among them, sauna and the services you can get at a health spa are legitimate options. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. This week, air conditioning problems in our regular meeting room chased the show lout of its regular spot into a delightful hotel room, Room 17 to be exact. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

People who own or run factories and refineries love to complain about how onerous it is to comply with the rules and regulations laid out by OSHA – the federal Occupational Safety and Health Administration. On the other hand, these same businesses brag about their safety record to attract and retain good employees. A local New Orleans company, American Safety, combines both of these elements in its day-to-day business: it consults on workplace safety, provides employee safety training, and it also finds and provides skilled, trained industrial employees. Corey Rosales is President and CEO of American Safety. On occasion, companies run afoul of OSHA. Usually it’s unintentional. Factories and refineries know they have to be OSHA compliant so for the most part they’re not setting out to cut corners or cheap-out on their employees’ safety. But things go wrong. Accidents happen. When they do, companies have to answer to OSHA. To help them navigate through that process and to set them up for a compliant, safer future, companies typically turn to lawyers who specialize in labor and employment law. One of our major sponsors at Out to Lunch is the law firm of Jones Walker. We’re taking advantage of that relationship today by inviting Jane Heidingsfelder to lunch. Jane is a partner at Jones Walker and a specialist in labor and employment law. She started at the firm in 2004 and to date she’s written over 50 articles about various aspects of labor law. As a leading legal authority on OSHA, Jane has clients all over the country. most of us, when we hear the term “Workplace safety” might react like we do during the safety instructions on a plane before take-off: We know it’s important, but we tune it out because we’ve heard it all before, and we hope it’s never going to happen. Indifference, denial, and hoping are not strategies for creating a safe and healthy work environment. When an incident occurs that you’re not prepared for, it can plunge a great job - or a great company - into a healthcare, employment, financial, and legal nightmare. Corey Rosales is dedicated to making sure that workday doesn’t come. Jane Heidingsfelder is also dedicated to heading off disasters before they happen, and to mitigating their after-effects when they do. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

If you’ve got a high school kid in public school in New Orleans and your kid is interested in pursuing anything in the arts – like music, dance, theater, film, even creative writing – you find out pretty quickly, the school doesn’t have a budget for that. To put on a play, publish a newspaper, learn dance, or most other musical and artistic pursuits, the funds required generally come from fundraisers, or parents’ pockets. Now, when you get to a public high school like NOCCA – the New Orleans Center for the Creative Arts – where education and excellence in the arts is the very reason for its existence – it would be impossible to expect bake sales or parents to foot the bill for those expenses. So where does that money come from? It comes from an organization dedicated to raising the funds that help power NOCCA, called the NOCCA Foundation. Adonis Rose is a NOCCA graduate who has gone on to a successful career as a jazz musician. Adonis has won a Grammy, he’s played on every stage that matters - including Carnegie Hall and the Lincoln Center - he’s accompanied legends like Dianne Reeves and Wynton Marsalis, and since 2024 he’s been Executive Director of the NOCCA Foundation. One of the arts your high school kid might like to study is film. If they do, maybe they’ll graduate and go to film school. And then, if they want to be in the film business they’ll have to move to someplace else where they make movies. Because everybody here seems to agree that apart from a few brief and wonderful years when we were known as “Hollywood South,” there’s no way to have a career in the film business in New Orleans. Don’t tell that to Kenny Morrison. Kenny has been making a nationwide career for himself as a New Orleans-based film-maker since 2001. He principally makes high-end and big-budget commercials – many of which you have certainly seen - for the likes of banks, shoes, hospitals and insurance companies. Kenny is what’s known in the film business as a triple threat – director, cinematographer, and an entrepreneurial film technologist, pioneering cutting-edge visual effects through his virtual-production company, Lucy XR. It used to be generally accepted that there were real jobs – like lawyers, doctors and plumbers – and then there were b.s. jobs like actors, musicians, and film makers. We don’t think so much like that anymore. Maybe it changed because an actor, Ronald Reagan, became one of the most popular Republican presidents of the 20th Century. Jay Z had a successful career as a musician before creating a music business empire. Artists have made millions of dollars selling works of art in the crypto space as NFT’s. Online content creators clean up collaborating with fashion houses and sneaker manufacturers. The demarcation line between art and business has gotten blurred. Locally, Adonis Rose and Kenny Morrison continue to demonstrate that creativity and commerce can happily co-exist. And that’s a lesson we need to take to heart here in New Orleans, perhaps more than any city in the country. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. Andrew Ward sits in hosting for Peter Ricchiuti. You can find photos from this show at itsneworleans.com. See omnystudio.com/listener for privacy information.

I’m sitting at a table with two people: Patrick and Conway. In front of me, there’s a knife. I could use the knife to cut the food on my plate. Or I could lunge across the table and stab Conway with it. If I did that, what would you say Patrick is supposed to do? He could do nothing. He could call 911 – to get an ambulance for Conway and a cop to arrest me. Or he could intervene – try and subdue me before I hurt Conway or other people. That is, in fact, more or less what Patrick Young actually does. Every day. For 3 years Patrick was the Director of Gun Violence Prevention for the City of New Orleans. In 2024 he founded 4 Social Peace. It’s the first organization in the country dedicated solely to digital community violence intervention. 4 Social Peace focuses on the links between threats and aggression on social media, real world crime, and the struggles of people trying to re-integrate after being released from incarceration. It's rooted in Patrick’s lived experience. Well, the good news is, I didn’t stab Conway Solomon, so I can tell you - he’s Co-Founder and CEO of a company called Wrstbnd. We first met Conway in 2020 when we were doing Out to Lunch on Zoom because of the pandemic and Conway had plenty of time on his hands because nobody was going to a live event where they’d be needing a hi-tech electronic wristband to get in the door. That was then. Today Wrstbnd is a real-world applied technology success story. It’s – as the name suggests - a wristband - that’s also an integrated event organization gadget and platform - kind of like a live event version of the Apple Watch or the Oura Ring. A person attending an event gets an electronic wristband that, first of all, allows people to flow into a big event in almost real time without stopping to have a ticket checked. The Wrstbnd knows whether people are VIPs or have special needs and tracks their whereabouts. It can be used for super-fast transactions – think, speeding up the lines for drinks, food or merch. Wrstbnd partners with international event promotion company AEG, one of the producers of New Orleans Jazz Fest. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

New Orleans is a city of neighborhoods. 73 of them. Each one of these neighborhoods has its own flavor, its unique characteristics, and residents who can tell you about people who were brought up there and went on to do something notable. Claus Sadlier grew up in Old Metairie. It’s possible you don’t know who Claus is. If you’ve stopped at a coffee shop to grab a cup of joe to go - Claus is the guy who invented the paper cup you got your coffee in. Back in the early 90’s, when to-go coffee was still sold in Styrofoam cups, Claus created an insulated paper cup. And sold the design to Dixie Cups for $170 million. Claus went on to invent other stuff as well. Then in 2013, having conquered the world, he followed his heart back to New Orleans. He bought a home in the French Quarter and decided to use some of his good fortune to celebrate a singular New Orleans neighborhood and its claim to fame: prostitution. In September 2024, after years of research, planning and design, Claus Sadlier opened The New Orleans Storyville Museum. It’s been many years since New Orleans had a legal sex-worker district. But we’re still a city that proudly runs on our reputation for fun - from restaurants, bars, and drinking on the street, to music festivals and corporate conventions. A lot of this hospitality and tourist industry – and its allied occupations like security, sanitation, and infrastructure maintenance – is powered by people who don’t make a lot of money. As the city gets more prosperous, these folks, who are the heart and soul of New Orleans’ economy, don’t benefit from gentrification if they don’t own a house. And if they’re renting, they can end up being priced out of their neighborhood. That’s where Oji Alexander’s business, People’s Housing Plus, comes in. People's Housing Plus is a property development company. They buy land, build houses, and sell or rent them. But only to low and moderate income New Orleanians. By controlling every step of the process, from financing through construction, houses are affordable. And with a stewardship program that continues after a sale, continued maintenance is affordable too. It’s sometimes hard to describe to people who don’t live in New Orleans exactly what makes it such a unique place. Yes, it’s physically beautiful to look at, the food’s great, there’s always good music, it’s relatively affordable, and the climate is – with a few exceptions – mostly pleasant. But none of that adequately explains the actual experience of living here. The next time you’re looking for a way to explain what that’s like, you might point to this episode of Out to Lunch. You could describe it like this: “In a historic building on the most exclusive tree-lined avenue in the city, as streetcars rattle by, a successful design engineer who invented the paper coffee cup and built a museum celebrating jazz, gambling and prostitution, has lunch with a property developer building houses for low income citizens – and nobody’s in a hurry to get anywhere when it’s over.” Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

You may have heard people who started up businesses talking about how they found investors. Typically, they’ll say something like, “We pitched our idea and raised X amount.” It sounds simple. But when you dig a little deeper, delivering a successful pitch to investors is not quite as straightforward as describing your business as “The Uber of dating” or “Air BnB for pets.” Financing a startup requires convincing investors or lenders they’re taking a worthwhile risk. Crafting this calculated risk into a convincing sales pitch - which can be in the shape of a business plan or a presentation known as a “pitch deck” – is a special skill. And it’s what Camille Terk does at her company, Terk Consulting. Tey Stiteler came up with her idea for a business after she and her partner bought 4 acres of land near Poplarville, Mississippi. Tey was looking for a reason to quit her desk-job and work outdoors. With absolutely no background in farming or horticulture, Tey started growing flowers. She grew a lot of flowers. And started meeting other people who grew flowers. Tey began selling her flowers at markets and pop-ups around New Orleans. Then in 2024 when she went all-in and opened a brick and mortar business on Camp Street. It’s called, The Secret Spot Flowers. There’s a question I’ve heard interviewers ask people. It’s, “If you could go back in time to when you were starting out, what would you tell your younger self?” I don't ask either Camille or Tey this question but there’s no doubt that if they, and most people, knew what roadblocks and curveballs and just downright weird, unexpected things were going to come up when they started down the path of founding and running a business, they might question their optimism and the wisdom of blind faith. On the other hand, when things work out, as they have so far for Tey and Camille, the ups and downs become a bunch of great stories. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

There are countless myths and reports throughout human history of places where spirits come down to earth. Where the intangible meets the material world. In the US, there are few places that better demonstrate this crossroads than New Orleans. People have tried to explain how the joy of living here triumphs over everyday things like dysfunction and potholes, with slogans like “The Big Easy,” and “The city that care forgot.” One of the locations you can witness this triumph of the spirit is the corner of Napoleon Avenue and Tchoupitoulas Street. No, not Rouse’s. Across the street. At Tipitina’s music club. Keith Spera from the Times Picayune has called Tipitina’s, “a sacred space.” Dr. John called it, “The church of the funky saints.” And Jazz Fest co-founder Quint Davis has referred to it as, “The Vatican of New Orleans music.” Tipitina’s was founded in 1977 by a bunch of young people who knew nothing about business, music promotion, running a restaurant, a bar, or a radio station – it was the original home of WWOZ. These folks just wanted a place that celebrated New Orleans musicians and gave them a stage to play on - and a guarantee they’d actually get the money that people paid to come see them. In 2018, history repeated itself when the members of the New Orleans band Galactic bought Tipitina’s. Musicians are not typically known for their firm grasp of the music business, but the doors are still open and the revenue streams have diversified, including a record business called Tipitina’s Record Club. Robert Mercurio is the bass player in Galactic, part owner of the legendary Tipitina’s music club, and Co-Founder of Tipitina’s Record Club. Besides music, there’s another strand of New Orleans where art meets commerce, and where, literally, the rubber meets the road. Motorcycle design and manufacture. It’s a lot less celebrated than our place in the history of music, but if you know a thing or two about motorbikes you’ll know my other lunch guest today, J.T. Nesbitt. J.T designed and was part of the team that produced motorcycles called The Wraith, the G2 Hellcat and The Magnolia Special, for Confederate Motorcycles, and later an electric bike, The Curtiss One. They’re all elegant works of art and powerful machines. Today, JT is designing and building a new line of bikes under the banner of his own company, Bienville Studios. Currently he’s building a bike called the Magnolia 4. We find out all about it in this edition of Out to Lunch but for now all you need to know is Jay Leno has one on order. The Tipitina’s logo with the half-peeled banana is a New Orleans icon. For locals and live music lovers everywhere it’s as recognizable as the Nike swoosh or the Mercedes hood ornament. Nike and Mercedes spend millions of dollars each year to keep their brands in front of people. Tipitina’s brand is spread mostly by people paying them – to buy a T-shirt or baseball cap. The lesson being, when you have a product people genuinely care about and cherish, it sells itself. The same philosophy can be applied to the motorbikes coming out of Bienville Studios. Robert Mercurio and J.T. Nesbitt are both at the helm of very different but equally unique and valuable New Orleans pieces of art and commerce. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.

In the 1800’s Thomas Edison invented, among other things, the light bulb, the record player, and the first motion picture capture device which paved the way for the birth of movies. Was Thomas Edison a genius? In response to that question Edison said, “Genius is one percent inspiration and 99% perspiration.” Meaning, you can have a great idea, but you also have to have the tenacity and work ethic to bring it to life. So, how do you do that? New Orleans’ two most recently successful companies, Lucid – which sold for over one billion dollars, and Levelset, which sold for 500 million - were both founded with assistance from business accelerator, The Idea Village. Today, a lot of entrepreneurs owe their foundational steps, and their growth, to business accelerators and incubators. Okay, but what if you have a great idea for a business, and you don’t get accepted to a business incubator? Or maybe you live in a place where there is no incubator, accelerator, or even anyone who can give you any business advice at all. Then what do you do? Then, you ask Solomon. Solomon is an AI-powered business accelerator. But the business guidance you’re going to get from it is not generic AI advice pulled off the internet. Solomon’s business advice is drawn from the experience of real humans, who Solomon refers to as “Luminaries.” One of these luminaries is Chris Meaux. Chris is the grandfather of Louisiana startups, the founder of the revolutionary food delivery app Waitr. At Waitr Chris came up with the technology that took food delivery beyond pizza and Chinese food to all restaurants, and paved the way for a generational change in dining in. Today, Chris is Co-Founder of a company called QiMana. It’s the company that created Solomon. Peter's other lunch guest, Chuck Perrett, had an architectural inspiration. Chuck is not an architect. He grew up in a family business that printed architectural blueprints. With the advent of the internet, architects started relying less on printed blueprints and instead started emailing contractors and sub-contractors. Now, if you’ve ever tried to organize anything more complex than dinner for two by email, you know what a cluster that can turn into. So, imagine how unwieldy an email chain gets when you’re trying to communicate about construction and design issues with contractors and sub-contractors. That’s why Chuck Perrett was inspired to create Centerline, a cloud-based data management for architects that pulls all of their project-related information out of their inbox and puts it into what’s called a Project Information Model. Chuck launched Centerline in 2021, began taking clients in 2022, saw 350% growth in 2023, and today the company has architectural firm clients across the country. There are only so many hours in a day. You can fill them doing any number of things. You can go to work, you can come home and relax, maybe go see a movie, watch TV, write poetry, play sports... Or you could invent an online business consultancy Or reinvent architectural communication. Out to Lunch was recorded live over lunch at Columns in Uptown New Orleans. You can find photos from this show by Jill Lafleur at itsneworleans.com. See omnystudio.com/listener for privacy information.