Kaya Cast

Today, we have a truly inspiring guest, Rama Mayo, the visionary founder of Hall of Flowers, one of the largest and most authentic trade shows in the cannabis industry. Rama shares his fascinating journey from running a punk rock record label to pioneering a non-corporate trade show that stays true to the roots of cannabis culture. 🎤 In this episode, we dive into: - The Birth of Hall of Flowers: How Rama's background in punk rock and branding shaped the foundational principles of Hall of Flowers. - Branding Deep Dive: Rama discusses the critical role of branding in the cannabis industry and shares his unique approach to maintaining authenticity while scaling businesses. - Trade Show Dynamics: Unpacking the challenges and triumphs of creating a cannabis trade show under tight regulations and how Hall of Flowers manages to deliver an exceptional non-corporate environment. - Preparation Tips: Crucial advice for both retailers and brands on how to maximize their Hall of Flowers experience to foster growth and visibility in the competitive market. - Future Predictions: Insights into the evolving landscape of the cannabis industry and what brands can do to stay relevant and impactful. 🌟 Special Highlights: - Rama’s early days of DIY branding and his transition into the cannabis space. - The evolution of cannabis branding from a grassroot community to a booming industry. - Favorite brands and how they are steering the future of cannabis. 🎧 Tune in now to gain exclusive insights from one of the cannabis industry's most influential figures and learn how to navigate the complexities of the market while staying true to your brand’s essence. This episode is a goldmine for anyone looking to carve out a niche or expand their footprint in the ever-evolving cannabis industry! 👉 Don’t forget to subscribe to the Kaya Cast Podcast for more insights on growing and scaling your cannabis business effectively! Find out more about Hall of Flowers at: https://www.ramamayo.com/ https://www.hallofflowers.com/ https://www.linkedin.com/in/ramamayo/ Highlights: 00:00 Introduction to Hall of Flowers 01:04 Rama's Journey into Media and Branding 03:18 The Evolution of Branding in Cannabis 06:45 Favorite Cannabis Brands 10:57 Starting a Cannabis Brand: Key Moves 15:14 Challenges and Success of Hall of Flowers 25:05 The Value of Cauliflowers 26:16 Preparing for Cauliflowers 27:11 Maximizing Booth Presence 30:23 The Importance of Brand Story 35:25 Why Attend Hall of Flowers? 39:47 New Launches at Hall of Flowers 43:35 Rapid Fire Questions 46:15 Conclusion and Farewell #kayacast #ramamayo #hallofflowers

In this enlightening episode of the Kaya Cast Podcast, we are joined by Seibo Shen, the visionary behind Form Vape, who shares his remarkable journey from creating groundbreaking vaporizers to becoming a pivotal coach and mentor in the cannabis industry. Dive into Seibo's world as he recounts the early days of navigating through the tech industry, his evolution into the cannabis space, and the profound lessons learned from both soaring successes and challenging setbacks. Through engaging stories and heartfelt reflections, Seibo encapsulates the essence of sustainable success in the cannabis industry—not just in terms of revenue, but in alignment with personal values and health. He opens up about his transformative experiences during meditation, a sabbatical, and his ventures into coaching, capturing how these shaped his approach to both business and life. This episode delves deep into the philosophy of viewing entrepreneurship as an infinite game, where the journey itself enriches one’s life infinitely, contrasted against merely playing to win finite goals. Seibo’s insights encourage aspiring cannabis entrepreneurs to embrace their paths, learn from every high and low, and understand the deeper implications of their ambitions. Whether you're a seasoned cannabis business owner or a newcomer dreaming of making an impact, Seibo's stories and strategies will inspire you to rethink success, prioritize self-awareness, and cherish the ride in the ever-evolving cannabis landscape. Get ready to explore how aligning your personal growth with your business goals can transform challenges into stepping stones towards a fulfilling career and life. Find out more about Form Vape at: https://www.formvape.com/ https://www.instagram.com/formvape/ https://www.linkedin.com/company/form-vape-technologies/ https://www.linkedin.com/in/seibo-shen/ Highlights: 00:00 Success and Failure in Business 01:22 Welcome to Kaya Cast 01:54 Journey into the Cannabis Industry 04:11 From Law School to Tech 06:07 Creating High-End Vaporizers 07:49 The Importance of the Journey 08:47 Aligning with Purpose 12:20 Meditation and Coaching 26:43 Infinite vs. Finite Games 32:32 Embracing Challenges and Growth 41:06 Final Thoughts and Farewell #kayacast

In this enlightening episode of the Kaya Cast Podcast, we sit down with cannabis industry pioneer, Robert Hoban, a seasoned legal expert and consultant known affectionately as the "CanSigliere." With a career stretching over nearly two decades, Bob has been at the forefront of cannabis policy and law, helping shape the framework that supports today’s burgeoning market. He has transitioned from practicing law to advising international governments on cannabis policy and working as a fractional executive in global cannabis supply chains. During our conversation, Bob shares insights into the evolution of cannabis regulations, the complexities of the hemp and marijuana industries, and his current roles which include teaching at UNLV’s new Cannabis Policy Institute. We also delve into the future of cannabis laws, particularly focusing on what to expect as we approach 2025 and beyond in regulatory changes across the United States and internationally. Bob discusses the challenges and opportunities faced by the industry, touching on state vs federal regulations, the impact of upcoming administrations on cannabis policy, and how different sectors such as pharmaceuticals, dispensaries, and hemp derivatives will be influenced by new laws. His unique perspectives on how we can navigate and influence future policies provide a compelling narrative not just for those directly involved in the cannabis industry but also for anyone interested in the intersection of entrepreneurship, law, and cannabis reform. Don’t miss this comprehensive dialogue on the currents and undercurrents shaping the cannabis industry with one of its most influential voices. Find out more about Robert here: www.bobhoban.com https://www.linkedin.com/in/rhoban/ https://www.gps.global/ Highlights: 00:00 Introduction and Greetings 00:08 Bob's Background in Cannabis Law 01:30 Cannabis Policy and Regulation 03:32 Future of Cannabis Industry 08:31 Hemp Derivatives and Federal Regulations 17:39 Consumer Behavior and Market Trends 19:13 Public Dialogue and Industry Unity 21:02 Starting a Business in the Cannabis Industry 21:27 Cannabinoid Producers Leading the Market 22:08 Global Cannabis Supply Chain 23:30 Morocco's Cannabis Industry 24:57 Challenges and Opportunities in Morocco 27:32 Hemp vs. Marijuana Industry Dynamics 29:15 Adapting to Market Changes 31:10 State-Level Cannabis Legislation 33:27 Federal Cannabis Policy and Future Outlook 36:32 Optimism for the Future 40:45 Conclusion and Final Thoughts #kayacast

In this riveting episode of Kaya Cast, we dive deep into the world of cannabis business growth and scalability with the insightful Jamie Pearson, Founder of New Holland Group. Jamie brings a rich tapestry of experience from both her extensive consulting background and her personal entrepreneurial journey. From identifying common pitfalls that keep CEOs from advancing their businesses, to discussing the nuances of handling feedback and adapting with humility, Jamie delivers an unparalleled look into what truly drives a cannabis business forward. Understand the delicate balance between fostering healthy conflict and ensuring team alignment, as Jamie dissects how even well-meant resistance can derail a company’s progress. She highlights the critical approach of being 'slow to hire, quick to fire,' and provides a peek into the strategic mindset that has aided her in assisting CEOs across the industry in refining their growth tactics and mastering scalability. Jamie doesn’t shy away from challenging topics, tackling everything from the loneliness that top executives can face, to the tricky dynamics of choosing the right time and strategy for expansion. Whether it's discussing the importance of setting clear, strategic goals or exploring potential collaborations for growth, this episode is packed with actionable insights. If you’re a cannabis business leader seeking to elevate your operation to the next level, tune in to learn from one of the best in the business. Discover how humility, strategic innovation, and a thorough understanding of industry challenges can pave the way for remarkable success in the cannabis market. Tune in now and gear up to transform the way you think about leadership and growth in the competitive cannabis industry. Don’t forget to subscribe for more insightful discussions here at Kaya Cast, your go-to podcast for cannabis business mastery. Find out more about New Holland Group at: https://new-holland.group/ https://www.linkedin.com/in/jamielpearsonnhg/ #kayacast

In this compelling episode of the Kaya Cast Podcast, we delve into the intricate world of cannabis legislation with Hirsh Jain, the founder of Ananda Strategy. Hirsh shares his insights into the evolving stance of the president's administration on cannabis and the potential impact of state-level legislative changes on federal policies, and in turn small businesses. Discover key insights into how Trump's softening views may align with broader changes in public perception and the pivotal role upcoming state ballots might play in reshaping the landscape. We also examine the positions of key political appointees and their likely influence on the cannabis industry’s future. With an expert take on the dynamic interplay between state achievements and federal inertia, Hirsh provides a nuanced discussion on what businesses and advocates might expect in the coming years. Join us for a deep dive into the possible trajectories of the cannabis industry influenced by political climates, economic considerations, and public health perspectives. Listen now to stay ahead in understanding how political shifts could pave the way for significant reforms in cannabis legislation and what this means for the future of the industry. Find out more about Ananda Strategy at: https://x.com/anandastrategy https://www.anandastrategy.com/ https://www.instagram.com/anandastrategy/ Highlights: 00:00 Trump's Evolving Stance on Cannabis 01:01 Introduction to the Kaya Cast Podcast 01:17 Federal and State Cannabis Legislation 01:44 Trump's Influence on Cannabis Policy 05:23 Key Figures in the New Administration 07:22 The Rescheduling Debate and DEA's Role 18:20 State-Level Cannabis Progress 32:08 Challenges in Congress for Cannabis Legislation 35:21 The Future of Hemp-Derived Products 40:01 Conclusion and Final Thoughts #kayacast #anandastrategy #kayacast #politics #usa

In this enlightening episode of Kaya Cast, we sit down with Shahbaaz Kara-Virani, vice president of Growth at BLAZE, to delve into the transformative potential of the cannabis industry. As someone deeply embedded in the space, Shahbaaz shares his unique insights on why staying in the industry is not just a business decision, but a passion driven by the potential he sees in the future of cannabis. Listen as Shahbaaz discusses the intricacies of buying, selling, and breaking even as a small dispensary. More importantly, we dive into what the potential rescheduling of cannabis in the U.S. could mean for the industry globally. Could this be the monumental shift that takes the cannabis business to unprecedented heights? Join us as we explore these pivotal themes, understand the deep-seated motivations of cannabis industry leaders, and discuss what a future dominated by more conscious choices could look like. Whether you're a dispensary owner, industry professional, or just a cannabis enthusiast, this episode promises deep insights into the future strides and innovations shaping this ever-evolving industry. Tune in to discover how the landscape might transform in the next decade and what that means for your cannabis business. Find out more about BLAZE at: https://www.blaze.me/ https://cannacquire.io/ https://readpolarisperspective.com/ Highlights: 00:00 Introduction and Industry Overview 00:33 Guest Introduction and Career Background 00:55 Current Role and Technology Insights 02:43 Common Mistakes and Best Practices 05:42 Starting a Dispensary: Key Moves 09:30 Financial Management and Budgeting 10:52 Buying and Selling Cannabis Businesses 20:05 Market Trends and Federal Legalization 26:39 Final Thoughts and Contact Information #kayacast #blaze #cannabis

Welcome to a compelling episode of Kaya Cast Podcast, where we dive deep into the journey of scaling a cannabis business with Hope from WISECO. Since launching Mary and Main in 2018, Hope has navigated the complex cannabis industry from securing licensing to operational execution, facing and overcoming unique challenges along the way. In this episode, we unpack Hope’s transition from investment banking to cannabis, driven by both economic opportunities and social justice concerns. We discuss the sophisticated dynamics of the industry, the multi-layered battles of licensing and operational growth, and the insights gained from her entrepreneurial journey. Hope shares invaluable strategies on vendor relationships, inventory management, and the crucial importance of focusing on core business strengths amid tempting opportunities. We also delve into employee retention, emphasizing the creation of a supportive work environment and the strategic timing for expanding benefits. With the upcoming launch of Legal and License, Hope aims to demystify the cannabis licensing process and foster a supportive community for new entrepreneurs. Join us as she provides practical advice on everything from KPIs to customer engagement that can save new dispensary operators hundreds of thousands of dollars. Whether you’re an established cannabis business owner or aspiring to enter the industry, this episode with Hope offers a treasure trove of wisdom and guidance to navigate the competitive landscape of cannabis. Don’t miss this blend of personal experiences, professional strategies, and passion for the cannabis cause! Available on Spotify, Apple Podcasts, and wherever you love to listen. Tune in, and don’t forget to subscribe for more insightful episodes from Kaya Cast! Find out more about WISECO & Mary and Main at: https://www.wiseco.ltd/ https://maryandmain.com/ Highlights: 00:00 Introduction and Quick Questions 00:39 Starting Mary and Main 01:06 Entering the Cannabis Industry 03:17 Challenges and Lessons Learned 07:38 Consultants and Vetting Process 15:31 Inventory Management Strategies 22:11 Overcoming the Survival Stage 23:01 Becoming the Face of the Company 25:37 Key Performance Indicators (KPIs) 34:55 Employee Retention Strategies 41:37 Launching Legal and Licensed 44:02 Personal Cannabis Preferences 45:02 Final Thoughts and Farewell #kayacast

Kick off the New Year with an invigorating episode of the Kaya Cast Podcast, as we sit down with our host Tommy Truong. Dive deep into Tommy’s reflections on 2024’s highs and lows, and discover what lies ahead for the cannabis industry in 2025. In this pivotal episode, Tommy shares the celebratory news of KayaPush being crowned the Best Software of the Year at the Emjays, underscoring the success and impact of our mission to democratize information within the cannabis sector. Hear about the foundational goals of KayaPush in simplifying people management and the exciting innovations poised to redefine industry standards this year. As someone who lives by the creed of learning from the collective wisdom of others, Tommy stresses the importance of bringing in expert voices to enrich our listeners’ entrepreneurial journeys. Expect a rich discussion on upcoming projects, including a unique education series tailored for cannabis business enthusiasts. This episode is not just a reflection but a roadmap to future initiatives and continued growth. Whether you’re a budding entrepreneur or a seasoned vet in the cannabis industry, join us to gain valuable insights and be inspired by the exciting developments at KayaPush. 🕒 Tune in every Tuesday at 10:00 AM PST on all major podcast platforms to stay updated with innovative strategies and real-world advice tailored to help cannabis businesses flourish. Don’t forget to subscribe to catch every insightful episode. 💬 Loved the episode? Reach out to us with your thoughts, or if you believe you have valuable knowledge to share, consider this your open invitation to join us on the podcast. Together, let’s build a thriving future for the cannabis industry. Thank you for listening and making Kaya Cast part of your journey. Until next time, take care and keep growing! Find out more about Kaya Cast at: https://www.kayapush.com/podcast-episodes Highlights: 00:00 Introduction: A Quote to Live By 02:48 Learning from Others' Mistakes 02:56 New Year's Resolution: Read More 03:11 Invitation to Share Knowledge #KayaCastPodcast #KickOffTheNewYear #TommyTruong #2024Reflections #CannabisIndustry #2025Predictions #KayaPush #EmjaysWinner #DemocratizeInformation #PeopleManagement #IndustryStandards #EntrepreneurialJourney #ExpertVoices #UniqueEducationSeries #BuddingEntrepreneur #SeasonedVet #ValuableInsights #RealWorldAdvice #InnovativeStrategies #StayUpdated #SubscribeNow #OpenInvitation #JoinUsOnThePodcast #ThriveTogether #CannabisCommunity #KayaCast #ThankYouForListening #KeepGrowing

As the year draws to a close, join us for the final announcement episode of the year. In this episode, recorded as we gear up for MJBizCon – the cannabis industry's premier event, Tommy shares his reflections on a year that's been brimming with insights, growth, and community engagement. We discuss the transformative experiences from past guests who've shared invaluable tips for scaling and thriving in the cannabis business. As we rendezvous at booth 7012 at MJBizCon, Tommy gives us a sneak peek at what to expect from Kaya Cast in the upcoming season, focusing on the different stages of business growth—from startups to large-scale operations. Whether you're charting your first steps in the industry or planning massive expansion, this episode will get you thinking about where to channel your energy for maximum impact. The episode also touches on Tommy’s personal anticipation for the holiday season and the strategic planning phase for the Kaya Cast. Amidst this busy time, there might even be surprise mini-episodes, keeping the spirits high and insightful as we transition into the new year. If you're heading to MJBizCon, make sure to connect with us in person; Tommy would love to meet you there! Listen to this reflective episode to wind down your year with motivation and kickstart the new year with strategic foresight. Remember to subscribe to Kaya Cast on your favorite podcast app to keep updated with the latest on helping your cannabis dispensary flourish. See you in January – till then, take care and have a wonderful holiday season! Find out more about Kaya Cast at: https://www.kayapush.com/podcast #KayaCastYearEndReflections #MJBizConFinalAnnouncement #CannabisIndustryInsights #CommunityEngagement #BusinessGrowthTips #ScalingandThriving #Booth7012 #KayaCastSneakPeek #StartupstoLargeScaleOperations #EnergyChanneling #HolidaySeasonAnticipation #StrategicPlanning #SurpriseMiniEpisodes #NewYearKickstart #MeetTommyAtMJBizCon #ReflectandMotivate #CannabisDispensarySuccess #SubscribeToKayaCast #HappyHolidays #SeeYouInJanuary

Welcome to a pivotal episode of the Kaya Cast Podcast, where we delve deep into New York's cannabis marketplace amidst its complex regulatory and business environment. Today's guest, Katie Neer of KND Group, brings an insider’s perspective to the ongoing challenges and opportunities within the state. In this episode, we'll explore the recent decision deeming padlocks unconstitutional and the repercussions this has on both legal and illicit cannabis markets in New York. Katie shares her insights on regulatory confusion, policing efforts, and the impact of election outcomes on cannabis policy. We also touch on the potential growth of New York’s legal cannabis market, projected to be worth about $6 billion, and discuss strategic measures needed to realize this vision. Katie discusses the nuances of Registered Organizations (ROs) in the state, leadership changes at the Office of Cannabis Management (OCM), and policy suggestions to enhance New York’s approach towards medical cannabis and private rights of action against illicit operations. Join us as we unpack these critical issues with Katie Neer, whose expertise in shaping policy through collaboration with regulators offers invaluable lessons for cannabis businesses aiming to navigate and influence policy landscapes effectively. Whether you're a dispensary owner, a policy maker, or simply a cannabis enthusiast, this episode offers a thorough understanding of the complexities and pivotal changes shaping one of the most dynamic cannabis markets in the U.S. Tune in to gain actionable insights and stay ahead in the ever-evolving world of cannabis business regulations. Remember to follow, like, or subscribe to Kaya Cast on your favorite podcast platform to keep up with the latest discussions and strategies for scaling and thriving in the cannabis industry. Highlights: 00:00 Introduction and Overview 00:11 Guest Introduction: Katie NIR from KND Group 00:44 Discussion on New York's Illicit Cannabis Market 02:36 Challenges and Nuances in Enforcement 06:01 Policy and Legislative Updates 12:26 Medical Cannabis Program in New York 17:10 State of Registered Organizations (ROs) 30:40 Current Market Overview and Future Outlook 35:24 Rescheduling and Its Impact on the Industry 37:25 Conclusion and Contact Information Find out more about KND Group at: https://www.kndgroupllc.com/ https://www.linkedin.com/in/katie-neer-1b425414/ #KayaCastPodcast #NewYorkCannabisMarket #RegulatoryChallenges #BusinessOpportunities #KNDGroup #InsiderPerspective #PolicingEfforts #ElectionOutcomes #CannabisPolicy #LegalMarketGrowth #RegisteredOrganizations #OfficeofCannabisManagement #PrivateRightsOfAction #CollaborationWithRegulators #PolicyLandscapes #CannabisBusinesses #DispensaryOwners #PolicyMakers #CannabisEnthusiasts #ActionableInsights #EverEvolvingIndustry #StayAhead #CannabisRegulations #KayaCastCommunity #Follow #Like #Subscribe #PodcastPlatform #ScalingAndThriving #CannabisIndustry

Welcome back to another episode of the KayaCast Podcast, your go-to audio hub for all things cannabis business. Today, we're thrilled to have Craig Scurato from Kind Benefits join us to delve deep into the realm of employee health benefits, specifically tailored for the unique needs and challenges of cannabis dispensaries. Navigating health benefits in the cannabis industry can be daunting. With thin margins and fluctuating cash flows, providing comprehensive healthcare to employees can seem like an unattainable luxury for many dispensary owners. Craig brings a wealth of experience and innovative solutions that help dispensaries offer competitive health benefits without breaking the bank. In this episode, you'll discover: - The challenges cannabis businesses face with traditional health insurance. - Innovative tax incentive wellness programs that can be implemented from day one. - How voluntary benefits plans can lead to savings and boost employee health and morale. - The magic of hospital indemnity programs and their tax advantages specifically beneficial to the cannabis sector. - Strategies for leveraging the Affordable Care Act to provide cost-effective health benefits. Craig also walks us through the financial mechanics of these programs, illustrating how dispensaries can leverage government subsidies and tax breaks to provide essential health services without the hefty price tag. He sheds light on personalized benefits programs, which allow employees to choose benefits that truly meet their needs, enhancing job satisfaction and retention. Whether you’re just starting out or looking to enhance your existing employee benefits, this conversation with Craig is packed with actionable insights and creative strategies to help you build a healthier, happier workplace. For those thinking about taking the next step, we encourage reaching out to Craig via his LinkedIn or visiting kindbenefits.co for more tailored advice and services. Don’t forget, providing robust health benefits is not only possible on a budget, but it could be a key differentiator in the competitive cannabis industry. Make sure to like, subscribe, and drop a comment on your podcast app. It helps us reach more listeners like you who are dedicated to growing and scaling their cannabis businesses. Until next time, keep growing and stay green! Highlights 00:00 Introduction to KayaCast 00:11 Challenges of Offering Employee Health Benefits 00:19 Introducing Craig from Kind Benefits 01:13 Tax Incentive Wellness Programs 02:05 Cost and Participation Details 05:58 Affordable Care Act and Employee Benefits 08:49 Personalized Benefits Approach 09:41 Navigating the Health Exchange 18:49 Considerations for Using a PEO 25:29 Final Thoughts and Contact Information Thanks for tuning into KayaCast, the premier podcast for cannabis business insights. Visit our website to join our newsletter and stay ahead with expert tips and industry news, all dedicated to helping your dispensary thrive. Find out more about Kind Benefits at: https://www.kindbenefits.co/ https://www.linkedin.com/in/craigscurato/ https://www.instagram.com/kind_benefits/ https://x.com/kindbenefits?s=21&t=Zbj0yLLxz5QFNMphiMjOdg https://www.facebook.com/BranchBenefits #KayaCastPodcast #CannabisBusiness #EmployeeHealthBenefits #KindBenefits #CraigScurato #TaxIncentives #WellnessPrograms #VoluntaryBenefits #HospitalIndemnityPrograms #AffordableCareAct #PersonalizedBenefits #HealthcareSolutions #PEO #CannabisIndustry #HealthcareOnABudget #GrowAndScale #StayGreen #KayaCommunity #StayInformed #ExpertTips #IndustryNews #DispensarySuccess

Welcome to a highly insightful episode of the Kaya Cast Podcast, where we delve deep into the intricacies of cannabis retail strategy. We're thrilled to host Richard McLean, the head of retail at Vibe by California, a leader in the competitive cannabis market of California. In this episode, Richard shares his rich experience in both cannabis and traditional retail, offering unparalleled insights into inventory management, vendor relationships, market adaptation, and much more. Discover the unique challenges of cannabis retail, from handling perishable inventory with strategic purchasing to understanding the nuanced demands of different regional markets. Richard explains the importance of building strong relationships with vendors to navigate the fluctuations of the cannabis market and reveals tactics for leveraging promotional items and rebates to enhance customer offerings. He also discusses the critical differences in consumer behavior across various store locations, emphasizing the need to tailor retail strategies to specific community needs. For those looking to expand, Richard offers sage advice on opening a second location and the importance of understanding local market dynamics and regulations. He shares his personal experiences and practical strategies for ensuring the success and profitability of new retail outlets. Whether you're a new retailer crafting your initial inventory strategy or an established player considering expansion, this episode is packed with valuable strategies and real-world insights to help you succeed in the dynamic world of cannabis retail. Don't miss this invaluable conversation geared towards helping cannabis dispensaries thrive. Tune in now and equip yourself with the knowledge to propel your cannabis retail business forward! Highlights: 00:00 Introduction to KayaCast 00:21 Guest Introduction: Richard McLean 00:54 Understanding Cannabis Retail Strategy 03:48 Inventory Management in Cannabis Retail 05:28 Leveraging Supplier Relationships 06:14 Adapting to Market Changes 16:12 Customer Feedback and Engagement 18:26 Expanding to a Second Location 21:08 Navigating Local Cannabis Regulations 22:43 Opening a Second Location: Best Practices 25:09 Hiring and Training for Success 27:14 Managing Multiple Stores: Key Strategies 28:58 Customer Experience and Sales Techniques 33:08 Effective Employee Training Programs 37:23 Ensuring Accountability and Performance 41:00 Conclusion and Final Thoughts Find out more about Vibe by California at: https://www.vibebycalifornia.com/ https://www.linkedin.com/company/vibebycalifornia/ https://www.instagram.com/vibebycalifornia_/ #KayaCast #CannabisRetail #RetailStrategy #VibeByCalifornia #InventoryManagement #VendorRelationships #MarketAdaptation #PerishableInventory #PromotionalItems #Rebates #ConsumerBehavior #LocalMarkets #CommunityNeeds #Expansion #SecondLocation #MarketDynamics #Regulations #Success #Profitability #Dispensaries #Thriving #RealWorldInsights #ValuableStrategies #Knowledge #CannabisBusiness #CustomerFeedback #Engagement #Hiring #Training #MultipleStores #CustomerExperience #SalesTechniques #EmployeeTraining #Accountability #Performance

Welcome to a new episode of the Kaya Cast Podcast, where we explore the dynamic world of the cannabis industry. In today’s episode, we have the pleasure of speaking with Amanda Reiman, Chief Knowledge Officer of New Frontier Data, a leader in consumer cannabis data since 2015. Join us as we dive deep into the evolving consumer trends shaping both emerging and mature cannabis markets and discuss strategies for competing with the enduring gray market in states like New York and California. Amanda provides us with an insightful look into the shift toward non-smoked methods of cannabis consumption and the developing sophistication among consumers, moving beyond just choosing between Indica and Sativa to understanding terpene profiles, potency levels, and the unique effects of minor cannabinoids like CBN. We also discuss the impact of new technologies such as nanoemulsification on the edibles market, potentially revolutionizing consumer experiences by offering faster onset times and a more manageable high. Further into our conversation, Amanda shares strategies for cannabis retailers to attract and increase their customer base and basket size using targeted data-driven approaches. Learn about the importance of understanding your customer demographics and preferences, and how to leverage this information to tailor offerings that meet specific consumer needs. We also explore the broader implications of regulatory changes on the cannabis beverage market and the future potential of consumption lounges as community-focused, safe spaces for consumption. Lastly, Amanda gives us a sneak peek into her educational project, My Personal Plants, and sheds light on the importance of fostering an informed and healthy relationship with cannabis. Whether you’re a cannabis business owner, industry professional, or just a curious listener, this episode offers valuable perspectives on the future of cannabis consumption and how businesses can adapt and thrive in this ever-changing landscape. Available on Spotify, Apple Podcasts, and wherever you get your podcasts. Learn more about New Frontier Data here: https://newfrontierdata.com/ https://www.instagram.com/newfrontierdata/ https://www.linkedin.com/company/newfrontierdata/ Find out more about Amanda here: https://www.linkedin.com/in/amanda-reiman-phd-msw/ https://www.mypersonalplants.com/ Highlights: 00:00 Introduction and Welcome 00:05 Consumer Behavior in Emerging vs. Mature Markets 00:38 Shift Towards Non-Smoked Methods of Consumption 01:58 Sophistication and Changing Demographics in Cannabis Consumption 03:35 Challenges for Legal Retailers in Emerging Markets 07:38 The Role of Nanoemulsification in Edibles 12:22 Leveraging Data to Attract More Customers 20:12 Educating on Cannabis for Sleep 20:50 Barriers to Medical Cannabis Adoption 22:33 Cannabis Beverage Industry Insights 23:58 The Future of Consumption Lounges 25:33 Historical Context of Social Consumption 27:38 Health Risks and Safety in Consumption Lounges 30:25 Leveraging Data for Retail Success 36:55 My Personal Plants: A Balanced Approach to Cannabis 42:18 Conclusion and Contact Information #KayaCastPodcast #CannabisIndustry #NewFrontierData #ConsumerTrends #GrayMarket #EmergingMarkets #MatureMarkets #NonSmokedCannabis #TerpeneProfiles #PotencyLevels #MinorCannabinoids #CBN #Nanoemulsification #EdiblesMarket #DataDrivenApproaches #CustomerDemographics #TargetedOfferings #RegulatoryChanges #CannabisBeverageMarket #ConsumptionLounges #CommunitySpaces #EducationalProject #MyPersonalPlants #InformedCannabisConsumption #Spotify #ApplePodcasts #PodcastListeners #CannabisBusinessOwners #IndustryProfessionals #CannabisEducation #FosteringHealthyRelationships #NewEpisode #AmandaReiman #ChiefKnowledgeOfficer #RetailSuccess #HealthRisks #Safety #FutureofCannabisConsumption #ContactInformation.

In this episode of Kaya Cast, we delve deep into the mind of a top cannabis industry investor, Scott Grossman, the strategic force behind Turning Point Brands. With a rich background in investment banking and extensive experience in both private and public equity, Scott brings unparalleled insights into what really catches an investor's eye in the burgeoning cannabis market. What You'll Learn: - Investment Strategies: Scott outlines his approach to evaluating cannabis businesses, emphasizing the importance of a solid team and a clear understanding of the market problem the business intends to solve. - Essential Business Qualities: Discover the key attributes Scott believes are vital for a business to attract investment, including direct experience, operational understanding, and a compelling value proposition. - Advice for Entrepreneurs: Scott provides actionable advice for cannabis entrepreneurs on what to consider when approaching investors, how to demonstrate potential for scalability and defendability in the market. - Navigating Challenges: Learn about the nuances of investment in the volatile cannabis industry and how businesses can position themselves to be more attractive for investment. - Insider Insights: Gain insights from Scott’s robust experience on mistakes to avoid and strategies to employ when seeking funds to ensure your business not only survives but thrives in competitive markets. This episode is a goldmine for any cannabis entrepreneur aiming to understand the investor’s perspective deeply. Scott not only shares what attracts investment but also discusses common pitfalls and the resilience required to succeed. Whether you're preparing for your initial pitch or looking to expand, Scott’s expert advice could potentially pivot your business strategy towards greater success. Make sure to tune in to this insightful conversation full of actionable strategies that could help elevate your cannabis business to the next level! Available on: Apple Podcasts, Spotify, and wherever else you love to listen. Subscribe to Kaya Cast Podcast for more insights on growing and scaling your cannabis business successfully. Highlights 00:00 Introduction to KayaCast 00:20 Meet Scott Grossman: Investment Insights 00:59 Key Factors for Investment: The Team 05:06 Retail Experience and Unique Value Propositions 09:29 Top Qualities for Entrepreneurs 14:32 The Importance of Resiliency 17:35 Raising Capital: Strategy and Execution 20:33 Building Prototypes and Demonstrating Value 23:30 Understanding Your Customer Base 24:04 Raising Capital: Key Considerations 27:01 Building a Cannabis Brand 29:16 Finding Investors in the Cannabis Industry 35:50 Crafting the Perfect Elevator Pitch 37:04 Evaluating Investors and Metrics 43:25 Personal Investment Insights 45:30 Final Thoughts and Contact Information Find out more about Turning Point Brands, Inc at: https://www.turningpointbrands.com/home/default.aspx https://www.linkedin.com/company/turning-point-brands-inc./ #kayacast

In this enlightening episode of Kaya Cast, we sit down with Jeffrey Hoffman, the experienced New York cannabis attorney and the mind behind Jeffrey Hoffman & Associates PLLC. With a wealth of knowledge drawn from his extensive legal practice and his popular 420 talk on LinkedIn, Jeffrey provides invaluable advice for newcomers and seasoned cannabis entrepreneurs alike. Why are there so many lawsuits in the cannabis industry? How can you safeguard your cannabis business against legal pitfalls? Jeffrey dives deep into the common legal mistakes made by cannabis business owners and shares key tips on how to navigate the complex regulatory environment in New York. He explains the critical importance of working with experienced legal professionals to avoid costly errors, specific to cannabis business requirements such as the nuances in lease agreements and federal law compliance. Moreover, Jeffrey discusses the implications of not fulfilling the LLC publication requirement in New York, a seemingly small oversight that can have substantial legal consequences. He also gives practical advice on selecting a cannabis attorney who truly understands the intricacies of the industry, helping to prevent litigation and ensure your business operates within the legal framework. Whether you're planning to open a new dispensary or scale your existing operations, this episode is packed with essential insights that will assist you in making informed decisions and steering clear of common yet avoidable legal issues. Tune in to arm yourself with the knowledge you need to succeed in the competitive cannabis market of New York. Availability: Stream this episode on Spotify, Apple Podcasts, or directly from our website. Don’t forget to subscribe for more insightful discussions designed to help you grow your cannabis business responsibly and lucratively. Find out more about Jeffrey Hoffman & Associates PLLC at: https://www.420jurist.com/ https://www.linkedin.com/in/heavyj/ Highlights: 00:00 Introduction to Cannabis Industry Lawsuits 01:01 Common Legal Mistakes in Cannabis Startups 02:18 Understanding Legal Requirements for Cannabis Businesses 05:40 Navigating Lease and Mortgage Challenges 10:11 Choosing the Right Legal Support 14:04 Complexities of Cannabis Deals and Regulations 15:34 The Impact of Regulations and Lawsuits 20:00 The Role of Attorneys in the Cannabis Industry 22:01 The Litigation Process and Its Implications 22:56 The Importance of Legal Counsel 23:31 Navigating Regulatory Changes 24:01 Opening a Cannabis Store: Key Considerations 25:34 Understanding New York's Two-Tier System 28:54 Employee Regulations in the Cannabis Industry 30:06 Outsourcing and Legal Complexities 33:48 Current State of the New York Cannabis Market 37:49 Challenges with the Illicit Market 41:34 Conclusion and Contact Information #kayacast #newyork #dispensary #cannabis

Welcome back to another insightful episode of the Kaya Cast Podcast, where we bridge the gap between the rapidly evolving cannabis industry and the world of business. Today, we're joined by Peter Su, a seasoned veteran in the banking sector with a unique specialty: he's launched not one, not two, but three successful cannabis banking programs. His latest endeavor at Hanover Bank aims to treat cannabis businesses just like any other, striving to remove the stigma and operational hurdles that many face today. In this episode, Peter shares his wealth of knowledge on what cannabis businesses should look for in a banking partner, the everyday challenges of financing in the industry, and how Hanover Bank is setting itself apart by providing comprehensive, normalized banking services to cannabis operators. Plus, he offers invaluable advice for individuals in the cannabis sector struggling to access financial services like loans or mortgages. If you've ever been curious about the financial nuances of the cannabis industry or are seeking practical advice on overcoming banking barriers, this episode is a must-listen. Join us as Peter lends his expert insights to help demystify cannabis banking, revealing both the progress made and the paths forward for businesses and individuals alike. Key Points We’ll Cover: - Criteria for selecting a cannabis-friendly bank - The unique challenges and solutions in cannabis banking from Peter’s perspective - Practical advice for cannabis industry workers navigating personal banking and loans - The vision and future plans for Hanover Bank in the cannabis banking space - An insightful discussion on the Asian Cannabis Roundtable and its role in changing perceptions and fostering community within the industry Enjoy this episode for a clearer understanding of how banking can support the growth and normalization of the cannabis industry. Don't forget to subscribe to our podcast for more expert discussions like this, and visit our website for an archive of past episodes. Happy listening! 00:00 Introduction to KayaCast 00:16 Guest Introduction: Peter SU from Hanover Bank 00:58 Cannabis Banking Experience 01:22 Challenges in Cannabis Banking 02:58 Treating Cannabis Businesses Like Normal Businesses 06:11 Advice for Cannabis Industry Employees 11:37 Personal Banking for Cannabis Industry Workers 14:54 Future of Cannabis Banking at Hanover 25:28 Asian Cannabis Roundtable 29:49 Conclusion and Contact Information 30:44 Thank You and Podcast Information Available on all major podcast platforms. Subscribe on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast app to never miss an episode. --- Tune in, learn, and leverage these insights to help your cannabis business thrive in a complex landscape! Find out more about Hanover Bank at: https://www.linkedin.com/in/petersu/ https://www.linkedin.com/company/hanoverbank/ #KayaCast #CannabisIndustry #Business #Banking #HanoverBank #CannabisBanking #FinancialServices #IndustryInsights #AsianCannabisRoundtable #Community #ExpertAdvice #SpecialtyBanking #CannabisFinancing #Mortgages #Loans #NormalizingCannabis #DemystifyingBanking #Growth #Progress #Subscribe #ExpertDiscussions #Podcast #Insights #Episode #WelcomeBack #SeasonedVeteran #BridgeTheGap #CannabisAndBusiness #Stigma #OperationalHurdles #Success #ThreePrograms #TreatingCannabisBusinesses #Criteria #Selection #Challenges #Solutions #PracticalAdvice #PersonalBanking #AsianCommunity #ChangingPerceptions #FosteringCommunity #GrowthAndNormalization #ComplexLandscape #Thrive #ExpertInsights #HappyListening

In this unmissable episode of Kaya Cast, we sit down with Tim Gunther of ILoveCompliance.biz, bringing over nine years of expertise in steering cannabis businesses towards foolproof compliance. Tim delves deep into the common pitfalls in cannabis regulations, sharing his wealth of knowledge on straightforward yet overlooked practices that can safeguard your operation from hefty fines and regulatory headaches. Discover practical advice on managing video retention, inventory protocols, and the intricate changes of ownership that could potentially save your business tens of thousands of dollars. Tim also illuminates how better understanding your state's regulators and their requirements can transform them from foes to allies in your business journey. Moreover, learn the ins and outs of maintaining employee compliance training records, the significance of your relationship with inspectors, and harnessing public records of fines as learning tools to stay ahead. Tim doesn't just highlight problems but provides actionable solutions, advocating for regular audits, the strategic use of technology, and fostering a proactive compliance culture. Whether you're a new dispensary owner drafting your first SOPs or a seasoned operator, this episode is packed with invaluable insights to help you navigate the regulatory landscape effectively, ensuring your business not only survives but thrives in the challenging yet rewarding world of cannabis. Tune in to gain a competitive edge by mastering the art of compliance with expert insights from Tim Gunther. Subscribe to the Kaya Cast on your favorite podcast platform to never miss an episode on powering up your cannabis business! Find out more about ILoveCompliance.Biz at: https://ilovecompliance.biz/ https://www.linkedin.com/company/ilovecompliance/ https://www.instagram.com/ilovecompliance/ Highlights: 00:00 Introduction to KayaCast and Compliance Challenges 00:24 Guest Introduction: Tim Gunther from I Love Compliance 01:13 Common Compliance Violations in the Cannabis Industry 04:45 Understanding State Regulations and Staying Updated 07:45 Learning from Fines and Sanctions 11:03 Best Practices for Compliance and Vendor Selection 16:47 Writing Effective SOPs and Ensuring Compliance 22:40 Training Managers to Use Camera Systems 24:39 Importance of Self-Reporting 26:31 Building a Culture of Compliance 30:34 Understanding Your Inspectors 34:47 Writing Effective SOPs 38:02 Best Practices for Document Management 41:47 Conclusion and Final Thoughts #kayacast #cannabis #compliance

In this enriching episode of the Kaya Cast Podcast, we're thrilled to have Carlo Manabat, the founder of Kuya, joining us to explore the transformative role of customer data in the cannabis industry. With a rich background in helping cannabis businesses enhance their market presence through strategic branding and market research, Carlo brings invaluable insights into the art of understanding and leveraging customer data for substantial business growth. Discover: - How Carlo's journey with his company, Blaze, and Kuya has reshaped his approach to the cannabis retail and CPG landscape. - Practical tips on persona building and how to translate demographic insights into effective business strategies. - The importance of aligning product offerings and marketing messages with your core customer base to enhance visibility and sales. - A step-by-step discussion on performing effective market research, mapping customer profiles, and interpreting demographic data to make informed business decisions. - How Carlo has assisted dispensaries in optimizing their product mix and partnerships to cater precisely to their customer's lifestyles, resulting in significant revenue boosts. Whether you're a new dispensary owner or looking to scale your existing cannabis business, Carlo's expertise will guide you through utilizing customer data not just for better marketing, but for crafting a consumer experience that resonates well with your target audience. Tune in and transform the way you see and use customer data in your cannabis venture! 00:00 Introduction to KayaCast 00:26 Guest Introduction: Carlo from Dream Project 00:49 Carlo's Insights on Cannabis Retail 04:12 Understanding Customer Personas 06:21 Market Research for Dispensaries 08:45 Leveraging Demographic Data 10:49 Building Customer Profiles 18:53 Optimizing Marketing Strategies 32:26 Case Study: Increasing Sales by 15% 46:13 The Importance of Data in Cannabis Business 50:54 Conclusion and Contact Information Remember to subscribe to our podcast on your favorite platform and never miss an episode that could help you grow and scale in the competitive cannabis industry! Find out more about Kuya at: https://www.hikuya.com/ https://www.linkedin.com/in/cmanabat/ https://www.linkedin.com/company/hikuya/ #KayaCastPodcast #CannabisIndustry #CustomerData #TransformativeInsights #MarketResearch #PersonaBuilding #EffectiveStrategies #OptimizingMarketing #BoostingRevenue #CannabisRetail #CPG #DemographicData #BusinessGrowth #CustomerProfiles #DispensaryOwners #ScalingBusiness #ConsumerExperience #TargetAudience #UtilizingData #CannabisVenture

Welcome back to another informative episode of the Kaya Cast Podcast, the go-to resource for cannabis dispensaries aiming to expand their influence and success in the industry. In this episode, we dive further in with Wesley Hein, a seasoned cannabis executive and head of Corporate Development and M&A at Mammoth Distribution. Discover the unique dynamics of the hemp market and its evolving role relative to the broader cannabis industry. Wesley provides an insider’s perspective on how, despite being fundamentally a cannabis company, the developments in the hemp sector are influencing strategies and perceptions in the markets where Mammoth operates, including California, New York, and Illinois. Delve into the complex relationship between cannabis and its cousin hemp, as Wesley explains the regulatory landscapes, market challenges, and the unintended consequences of hemp’s rapid growth. He shares critical insights on how the hemp industry is navigating through its 'wild west' phase much like the early days of cannabis, and the implications this has on regulation and market stability. Moreover, Wesley peels back the layers on the burgeoning sector of cannabis-infused beverages. He discusses the surprising boost in beverage sales against the backdrop of hemp’s influence and how savvy branding and distribution strategies are overcoming stigma and logistical hurdles. In a market faced with both skepticism and opportunity, learn about the potential pathway for hemp in California and the broader implications for cannabis operators and manufacturers looking to innovate while adhering to shifting regulatory demands. Whether you're an industry veteran or a newcomer navigating the complexities of the cannabis business, this episode offers valuable perspectives on managing growth amidst chaos, capitalizing on emerging market segments, and strategizing for future expansions. Stay tuned to the end for Wesley’s outlook on where he sees hemp and cannabis beverages heading, and what this could mean for dispensary owners looking to diversify their product offerings. As always, thank you for joining us on the Kaya Cast Podcast. Don’t forget to subscribe to stay updated on the latest trends and strategies that can help propel your cannabis business forward. Until next time, keep growing and thriving in the cannabis industry. Find out more about Mammoth Distribution at: https://www.linkedin.com/company/mammothdistribution/ https://www.linkedin.com/in/wesleyhein/ Highlights: 00:00 Introduction to KayaCast and Guest Wesley Hein 00:30 Current State of the Hemp Market 03:03 Hemp's Impact on the Cannabis Industry 06:02 Challenges and Opportunities in Hemp and Cannabis 07:27 Regulatory Landscape and Future Predictions 16:58 The Potential of Cannabis Beverages 19:30 Conclusion and Farewell #KayaCastPodcast #CannabisDispensaries #IndustryInsights #CorporateDevelopment #MergersAndAcquisitions #HempMarket #CannabisIndustry #CaliforniaCannabis #NewYorkCannabis #IllinoisCannabis #RegulatoryLandscapes #MarketChallenges #HempGrowth #WildWestPhase #CannabisBeverages #BeverageSales #BrandingStrategies #DistributionStrategies #Stigma #LogisticalHurdles #MarketStability #CaliforniaHemp #CannabisInnovation #RegulatoryDemands #IndustryPerspectives #DispensaryOwners #ProductDiversification #StayTuned #CannabisGrowth #KayaCommunity #CannabisNews #IndustryUpdates #CannabisBusiness #GrowAndThrive.

In this insightful episode of the Kaya Cast Podcast, we sit down with Jessica Martin, the dynamic COO of The Higher Path, a standout cannabis dispensary nestled in the bustling market of California. With over a decade of experience in the evolving cannabis industry, Jessica shares how her business has not only survived but thrived amidst intense competition, rigorous regulations, and the persistent challenge of the illicit market. Join us as we delve into the strategies that have propelled The Higher Path to success, including exceptional community engagement, strategic brand positioning, and a unique focus on creating an inviting and memorable customer experience. Jessica reveals how these efforts have helped forge a powerful connection with both local customers and tourists alike, turning their dispensary into a must-visit location in Hollywood. We also explore the significant shifts in industry challenges over the years, from gaining acceptance in the early days to competing with unregulated shops and adapting to ever-changing regulations. Moreover, Jessica provides a rare glimpse into the hiring strategies that ensure they not only choose the right team members but also foster continual growth and job satisfaction, contributing to the dispensary's vibrant workplace culture and high staff retention rates. Learn from Jessica’s valuable perspectives on leadership in the cannabis industry, the importance of community involvement, and how a thoughtful approach to business operations can lead to enduring success. Whether you’re a veteran in the cannabis business or just starting out, this episode is packed with actionable insights to help you navigate the complexities of the cannabis market. Tune in now to discover how to make your mark in one of the most competitive industries today! Stay tuned for more episodes where we bring together industry leaders and experts in the cannabis space. Find out more about The Higher Path at: https://www.linkedin.com/company/the-higher-path-la/ https://thehigherpath.com/ https://www.instagram.com/thehigherpathshop/?hl=en #kayacast #podcast #realestate #higherpath #cannabisindustry #businesstips