The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company-logo

The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company

Business & Economics Podcasts

Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Reputation Management, Facebook & other Social Ads, Retargeting, Marketing Automation, and Social Media Marketing. Learn what is working right now with the ideas and strategies to get your phone ringing, crews working, and the profits flowing. Discover what marketing efforts work and how you can grow your business to $1M, $5M, 10M, & beyond.

Location:

United States

Description:

Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Reputation Management, Facebook & other Social Ads, Retargeting, Marketing Automation, and Social Media Marketing. Learn what is working right now with the ideas and strategies to get your phone ringing, crews working, and the profits flowing. Discover what marketing efforts work and how you can grow your business to $1M, $5M, 10M, & beyond.

Language:

English


Episodes
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From Traffic to Leads: Digital Marketing in Action

11/21/2024
What if your business could turn online traffic into a stream of valuable leads effortlessly? Today, we unlock the secrets of digital marketing, offering you the tools to elevate your local business presence online. From optimizing your Google Business Profile to crafting engaging local content and mastering the basics of SEO, our conversation is packed with actionable strategies. We'll guide you through the essentials of implementing a CRM and the importance of tracking with tools like Google Analytics, ensuring that your efforts translate into conversions and maximize your ROI. Witness the future of customer interaction with our groundbreaking AI employee demo, a virtual receptionist that revolutionizes efficiency and consistency in service. It's more than just a digital assistant; it's a game-changer for managing calls and customer follow-ups without human error. As a full-service digital marketing agency, we integrate online and offline strategies to create omnipresence for your brand. Discover how a focus on consistent, strategic efforts can lead to significant digital marketing success and propel your business to new heights. If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:00:04:37

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Maximize Your Revenue: The Power of Tracking and Small Adjustments in Sales & Marketing

10/15/2024
why sales and marketing is a numbers game and how tracking every step of your funnel is essential for business growth ๐Ÿ“Š๐Ÿ’ผ. From website traffic to lead conversions, appointments, and closed deals, you'll discover how small adjustments at each stage can lead to big revenue gains ๐Ÿ’ก๐Ÿ’ฐ. Learn the importance of tracking lifetime client value and how a simple 1% improvement can have a massive impact on your bottom line ๐Ÿ“ˆ. We'll also discuss advanced strategies like using pixels for retargeting ads to capture visitors who didnโ€™t convert the first time ๐ŸŽฏ and show you how to analyze all this data to make informed decisions that improve your conversion rates and overall business performance ๐Ÿ”. Make sure your business is set up for success by tracking everything and optimizing each step of the sales process ๐Ÿš€. Whether youโ€™re looking to increase your lead generation, improve your closing rate, or boost your customer retention, this video provides actionable insights to help you achieve your goals โœ…. ๐Ÿ”ฅ Need help tracking your sales and marketing funnel? Don Franklin and the team at Lead Nurture Close Web Marketing are here to assist! Reach out to us for expert guidance and tailored solutions to maximize your business results ๐Ÿ’ผ๐Ÿ“ง. If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:00:06:15

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Boost Your ROI with Paid Marketing: Pixel Tracking, Website Conversion, & Multi-Channel Tips

10/8/2024
Are you looking to get a better return on your paid marketing efforts? In this video, I share three powerful strategies that can significantly increase your ROI and make your marketing campaigns more efficient. We'll dive into the importance of setting up pixel tracking on your website so you can retarget visitors who didn't convert on their first visit. I'll explain how optimizing your website for conversionsโ€”by using strong call-to-actions and user-friendly designโ€”can drastically improve the number of leads or sales you generate. Finally, I cover why taking an integrated multi-channel marketing approach, from paid ads to direct mail, is key to success in todayโ€™s competitive landscape. The more you diversify your marketing, the better your chances of capturing customer attention and converting them into loyal clients. If you're ready to take your paid marketing to the next level and maximize your ROI, this video is for you! ๐Ÿš€ What Youโ€™ll Learn: ๐Ÿ“ˆ Want more tips on digital marketing and business growth? Subscribe to the channel for regular content! Let me know your questions in the comments below. #MarketingROI #PaidMarketing #Retargeting #WebsiteOptimization #MultiChannelMarketing #BusinessGrowth #MarketingTips If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:00:04:45

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How 'They Ask, You Answer' Can Transform Your Home Service Business | Essential Digital Marketing Tips

9/18/2024
Learn how 'They Ask, You Answer' by Marcus Sheridan can transform your home service business with actionable digital marketing strategies. Discover how creating content that answers customer questions can boost your website traffic, improve search engine rankings, and establish your business as a trusted authority. This book is a must-read for any home service business owner looking to dominate their local market and grow their business. #HomeServiceMarketingPros #LNC #LNC360 #LeadNurtureClose #LeadNurtureCloseWebMarketing #LeadNurtureClose360 #homeservicebusiness #homeservice #homeservices #SmallBusinessGrowth #OnlineMarketing #SEO #LocalSEO #businesstips #localseo #googlemybusiness #googlebusinessprofile #businessoptimization #customerattraction #HomeServiceBusiness #DigitalMarketing #TheyAskYouAnswer #ContentMarketing #SEO #LocalMarketing #BusinessGrowth #MarcusSheridan If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:00:03:46

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Unlock AI Success: How to Optimize Your Home Service Business for ChatGPT and Other AI Searches!

9/16/2024
In todayโ€™s digital landscape, optimizing your home service business for AI-driven searches is essential. With platforms like ChatGPT and advanced language models shaping how people find information online, it's crucial to stay ahead of the curve. In this video, weโ€™ll dive into: Why AI Optimization MattersEffective StrategiesLocal SEO TipsCreating Compelling ContentKey Takeaways: Don't Miss Out! Make sure to subscribe and hit the notification bell to stay updated with the latest SEO strategies and digital marketing tips! ==================================== Are you a home services business owner looking for ideas and strategies to grow your business? You have come to the right place! โญ๏ธ Increase Your LeadFlow ROI with Lead Nurture Closeยฎ 360! Get it here: https://leadnurtureclose360.com/ โญ๏ธ Join us for our FREE Home Services Local Business Marketing Mastermind Group here!: / businessmarketingroundtable Learn essential strategies tailored for smaller businesses to establish a solid digital foundation. From keyword research to optimizing your Google My Business profile, we've got you covered. Let's set the right foundations together! ๐Ÿ“ฑ LET'S CONNECT: Facebook: If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:00:04:54

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Google Local Services Ads vs. Google Search Ads: Key Differences Every Business Must Know!

9/6/2024
In this episode, we dive into the key differences between Google Local Service Ads and Google Search Ads, specifically for home service companies. Discover how Google Local Service Ads charge you per lead, connecting you directly with potential customers, versus Google Search Ads, which operate on a pay-per-click basis, charging you for every click without guaranteeing a call or form submission. Weโ€™ll break down how each ad type works, their unique benefits, and why understanding these distinctions is crucial for optimizing your marketing strategy. Whether you're new to Google Ads or looking to refine your approach, this episode will help you make informed decisions to get the most out of your advertising investment. Tune in to learn more! #HomeServiceMarketingPros #LNC #LNC360 #LeadNurtureClose #LeadNurtureCloseWebMarketing #LeadNurtureClose360 #homeservicebusiness #homeservice #homeservices #SmallBusinessGrowth #OnlineMarketing #SEO #LocalSEO #businesstips #localseo #googlemybusiness #googlebusinessprofile #businessoptimization #customerattraction #GoogleAds #DigitalMarketing #HomeServices #MarketingTips #LeadGeneration #PayPerClick #LocalServiceAds #MarketingStrategy #SEO #PPC #BusinessGrowth #IntegratedMarketing #DigitalMarketingTips #MarketingStrategy #HomeServiceBusiness #LNC #OnlineMarketing #HomeServiceMarketingPros #InternetMarketing #DigitalMarketingStrategies #DigitalMarketing #HomeServices #LNC360 #LeadNurtureClose #LeadNurtureClose360 #OmniPresence If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:00:10:05

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Your Home Service Business Hub: 4 Tips On Transforming and Optimizing Your Website

9/9/2023
Imagine transforming your home service business's website from a mere digital footprint to your business's core hub - sounds enticing, doesn't it? This episode promises an enlightening exploration into the world of website optimization, where we turn a spotlight on the crucial role of a user-friendly website. We'll guide you on how to make your website not just easily navigable but also a trusted first point of contact for your customers. Get ready to unravel the ingenious ways of enhancing your website's visibility through a robust Search Engine Optimization (SEO) strategy. We reveal the secrets to mastering meta tags, descriptions, and the art of deploying the right buyer intent keywords. We also share insights on creating visually appealing, authentic content that not only attracts visitors but also fosters trust and engagement. The episode concludes with a discussion on the necessity of regularly refreshing your website with valuable, up-to-date content. So, tune in, and let's get your website ready to convert visitors into loyal customers! If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:00:03:29

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Write Effective Pay Per Click Google Adwords Copy For Your Landscaping, Garage Door or Home Service Business

8/17/2021
Want to learn how to write effective pay-per-click Google Ads for your landscaping, garage door or home service company? It's no secret that Google Adwords is a very effective strategy for growing your landscaping garage door or home service business, but it must be done correctly. And if you want to get more leads from Google Ads and have a 3-10x ROI then you need to how to write your Google PPC Ads! Listen to this episode and learn 3 tips on how you can create effective Pay Per Click Google Ads for your landscaping, lawn care, garage door or home service business! Learn More Ways To Effectively Grow Your Landscaping, Lawncare, Garage Door or Home Service Business by visiting: https://leadnurtureclose.com If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:00:08:05

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2021 Internet Marketing Plan For Landscaping, Garage Door, Pool Building Contractors & Home Service Companies

12/24/2020
Are you ready to take 2021 by storm? Do you have a clear plan of attack as it relates to your Internet marketing & lead generation strategy for your Landscaping, Garage Door, Pool Building or Home Service Company? Have you put together an updated plan based on all of the changes in the online space? Download the Home Services Internet Marketing Plan workbook that goes along with this presentation here: https://leadnurtureclose.com/workbook On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your lead flow via the internet in your Landscaping, Garage Door, Pool Building or Home Service business going into the New Year. What You're Going To Learn: Discover the latest trends - The Internet marketing space is constantly changing. We will outline the most important trends and what you need to do to stay ahead of the curve. Increase your inbound calls - We will uncover the proven methods to maximize your call count from customers looking online for your services. Dominate your local market - We will show you how to dominate your local market for Landscaping, Garage Door, Pool Building & other Home services in your area. Download the Home Services Internet Marketing Plan workbook that goes along with this presentation here: https://leadnurtureclose.com/workbook https://leadnurtureclose.com & https://leadnurtureclose360.com If you're interested in taking your Home Services business to the next level, online, visit LeadNurtureClose.com today and learn more about our services, and download our free Internet Marketing Checklist for home service contractors, discover what you can improve for your business online. Also checkout our Marketing & Automation CRM ๐Ÿ”— Stay Connected with Lead Nurture Close ๐ŸŒ Visit us: leadnurtureclose.com ๐Ÿ“ฑ Follow us on Instagram: @leadnurtureclose ๐Ÿ‘ Like us on Facebook: Lead Nurture Close ๐ŸŽฅ Subscribe to our YouTube Channel for more marketing tips: YouTube ๐Ÿ‘‰ Ready to grow your home service business? Get in touch with us for a free consultation!

Duration:01:04:57