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Episode 25: Effective Goal Setting

When you commit your goals to writing you'll automatically clarify them and drastically increase your odds of achieving them. Defining your goals by using S.M.A.R.T. attributes is also very beneficial. And, to learn more proven strategies and tactics to take your law practice to the next level download my free guide today.


Episode 24: The Power of Meditation

Training your mind is one way to boost your chances of success in any endeavor, including running your law practice. Meditation is a learnable skill that can help you improve focus and clarity, as well as increase the number of practical insights you have. I've blogged about the origins and development of my meditation practice. I started out by using a free iPhone app called Headspace, and that helped me gain momentum and stay on track for over 4 years. More recently, after listening to...


Episode 23: Starting a New Law Firm

Starting a new firm is exciting and daunting. Lots of lawyers get overwhelmed by decisions and deadlines. But you don’t have to worry if you work from a well-thought-out checklist that has been used by other lawyers in your same position. This episode covers the common questions that lawyers have when starting a new firm. I’ve helped dozens of lawyers over the past 12 years, so I know exactly what the most common concerns are. And I can offer sound advice to get you started with...


Episode 22: Sensible Social Media

Social media is helpful when you use it to complement your strategic referral marketing efforts. Mostly, it's a way to remind potential referral sources that you are a good lawyer, and remind them what kind of law you practice. In this episode, I talk about the perils of automating your social media posting and the proper ratio of promotional to non-promotional posts. And I talk about which social media services are best for your law practice. Remember: Getting new clients coming in the...


Episode 21: How to Improve Your Reputation

The public's perception is that most lawyers care more about making money than helping their clients. Instead of trying to argue against this, realize that: perception = truth. For prospective clients, their truth is all that matters. To help reorient their perceptions we need to first listen to their concerns. This is called "empathy," and most lawyers are not good at it. We tend to focus too much on proving that we're skilled, knowledgeable and zealous advocates. But the public cares...


Episode 20: Perhaps My Competitors Can Help Your Practice

Most lawyers are burned out juggling both the intense demands of a practicing law AND the administrative details in managing their business. Mostly, they want help streamlining their operations and getting better clients to come through their door in a predictably steady flow. I've created several programs that help attorneys improve their practices so they can work less, earn more, and spend more time relaxing away from the office. But, if my programs don't appeal to you, then check out...


Episode 19: Embrace Sensible Business Management, Not Artificial Intelligence

Artificial intelligence and the rise of robot lawyers are interesting topics to talk about. But they're not helpful if you are looking for ways to improve your practice. Trying to "innovate" for the sake of innovation is dangerous at worst. And at best it's a waste of time. You should focus on the nuts and bolts of managing your practice better. Using systems is crucial. After you've created good systems, and documented them, then you can focus on automation and outsourcing. You need to...


Episode 18: Achieving Success Deliberately

The key to improving your law practice is to proceed deliberately. The tendency to rush is strong but must be suppressed. Technology initiatives are particularly challenging because of the complexity and rapid change inherent in digital tools. But all the more reason to be deliberate and patient. In all aspects of developing your law practice, you should seek constant, steady improvement—as opposed to rapid, sudden change, which is stressful and disruptive. The Japanese word “kaizen”...


Episode 17: The Brutal Truth About Building Trust Online

Lawyers must be trustworthy to succeed. And they must prove they're trustworthy because most people are wary of lawyers. Proving this online is hard, but not impossible. It helps to understand the brutal truths about establishing trust—whether doing it online or in person. AND...if you want to learn more about how to make your law practice more profitable and easier to manage, check out my online course: LawFirm Autopilot.


Episode 16: Creating Systems in a Law Firm

We talked generally about systems in episode 8. This episode goes deeper into the types of systems law firms use, and how to document systems. In law firms, there are two categories of systems: process systems and record-keeping systems. Processes are the most valuable law firm systems because that's how the work gets done. If you want a smooth-running firm, you have to document (i.e. "map") those processes systematically. And you do that by asking 5 key questions. Lawyers are pretty good...


Episode 15: Tech Advice You Should Avoid

In episode 4 we talked about how to find good technology consultants. Here I'll tell you about seemingly helpful technology advice that you should avoid like the plague. It comes from well-intentioned people that are sincerely trying to help you. How could that be a problem? Listen and find out. ALSO...if you want to learn more about how to make your law practice more profitable and easier to manage, check out my online course: LawFirm Autopilot. Like my podcast and think you might want...


Episode 14: Securing Your Law Firm Data

Keeping your firm's digital data secure from hackers is absolutely crucial (and not only because of breach notification laws and ethical obligations to preserve client confidentiality). Having your data compromised (or ransomed) will seriously disrupt your operations and throw you into a panic. The most common data breaches are the easiest to avoid, once you understand how the attacks work. In this episode, you'll learn how to avoid data attacks by becoming aware of the #1 psychological...


Episode 13: Digital File Organization

When you first start to create a paperless practice you can get by with using the file-organization system built into your computer. You can use a simple file-naming system to automatically organize documents. But as you progress you should invest in document management software. The cloud-based versions are your best option, and they are very affordable now (with prices dropping steadily). If you want to learn more about creating a paperless law practice, click this link for a special...


Episode 12: Paperless Lawyering: Equipment & Software

In the last episode, I gave you a general overview of how to create a paperless practice. In this one, we'll cover the best equipment and software. Specifically, I'll tell you about the best scanner for a law office, and the best PDF software options. If you want to learn more about creating a paperless law practice, click this link for a special discount on my online course: Paperless Lawyering. Want Your Own Podcast? Do you think you might want to create your own podcast? It's a lot...


Episode 11: Paperless Practice

A paperless law practice is exponentially easier to manage and affords much more freedom and flexibility. The odds are you're already fairly adept at working with less paper. The key is to keep transitioning in the smoothest possible manner. In this episode, we'll tackle the common questions that lawyers have about switching to a paperless practice. And in future episodes, we'll address questions about what scanner to use, and what software is best for managing PDFs. If you want to learn...


Episode 10 - Delegation

The only tasks you should do in your practice are (1) things that require a law license to do, and (2) things you enjoy doing. Everything else should be delegated. Finding good people to delegate work to is easier because of the Internet, and the availability of outsourcing. But finding qualified assistance is still hard because you have to properly vet candidates. It's better to work with VA companies that are adept at pairing you up with people that are qualified AND compatible with your...


Episode 9 - Automation

Automation is the key to exponential efficiency, but you need to approach it systematically. Simple automation is easy to set up and fine-tune. But complex automation will require the help of a trustworthy consultant. Document creation is the most useful area for lawyers to automate, but there are other areas ripe for automation as well: scheduling, client-intake, initial client communications, and online marketing are all good examples. AND...if you want to learn more about how to make...


Episode 8: Use Systems To Make Your Practice Run Smoothly

Systems are the key to a smooth-running law practice. You need to develop systems with ruthless discipline, and you'll find it's well worth the effort. Your work (and the work of others in your firm) will be better and more consistent. And you'll be able to delegate work more easily—even to people who aren't exceptionally skilled. Read the book E-Myth Revisited, by Michael Gerber, to learn more about why system are so powerful. Also, check out attorney John Fisher's book The Power of a...


Episode 7: Direct Response Marketing

Building trust with people that have never met you (or who barely know you) is excruciatingly difficult. But it can be done using a time-tested method called Direct Response Marketing. Most lawyers have never heard of DRM, and some have heard of it but reflexively dismissed it without bothering to find out why it's so effective. Plus It's not expensive to do. But best of all? Direct response marketing can be automated. Also important: direct response is data-driven, based on conversion to...


Episode 6: Referral Marketing is the Most Powerful Kind

Referral marketing is the most powerful kind of marketing. Some people call it "networking," or "word-of-mouth" marketing. The reason it's powerful is that it works with the trust you've already cultivated. Even though it works well without much effort, it will work much better if you do it strategically. That means using basic psychology. People need to be reminded of what kind of work you do, and what kind of clients you most want to serve. And they need to be reminded regularly through...