Let’s Talk PR & More!

Sherry Goldman's guest is Amy Rosenberg, founder and president of Veracity. Sherry and Amy discuss local public relations, which is an important focus for most companies, organizations, and PR campaigns. Their conversation covers the importance of local media relations, what makes a good local story and best practices for leveraging local media to a more national audience. They also discuss the best practices for getting involved on the local level beyond media coverage, such as speaking engagements, event participation, activations, board participation, and how to leverage these activities for PR both locally and nationally. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Samantha Flynn, founder and chief strategy officer of Junipr Public Relations. Sherry and Samantha discuss the changing PR and media landscape and how to adapt PR programs and relationships to this changing landscape. Their conversation includes best practices for making your company or message be a part of the conversation and making a story stick in today's world, as well as how to effectively demonstrate and communicate the value of PR to clients and organizations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Sam Waltz, strategic PR counselor and founder of SamWaltz.com Strategic Capital & Business Council. Timed with 2025 being the 84th anniversary of Pearl Harbor, Sherry and Sam discuss his Silver Anvil award-winning public relations campaign to vindicate two scapegoated 1941 Pearl Harbor Commanders, Adm. Husband Kimmel and Gen. Walter Short, and restore the reputations. The effort, which was championed by then (then Senator) Joe Biden, earned 3 votes in Congress and effectively changed WWII history. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Gregg Feistman, professor of practice in public relations at Temple University and co-author of "Raising Social Capital." Sherry and Gregg discuss corporate social responsibility (CSR) and how it is becoming CSA (corporate social advocacy and activism). Their conversation spans what is social capital, why it's importance for brands and companies to make these campaigns centerpieces of their mission and business, how they can implement these efforts in today's political climate, and tips for ensuring all stakeholders understand these programs, their importance and impact. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Corey Martin, managing director of media + influence at Allison Worldwide and co-founder of @RainbowDads. Sherry and Corey discuss the growing influencer economy (now estimated at $10B) and the increasing role of influencers, who increasingly are the center of an integrated marketing campaign. Their conversation spans the key reasons to engage influencers, how influencers can drive earned media strategies and coverage, the growing importance of press influencers, and how brands are using AI to drive influence. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Philip Tate, president of Philip Tate Strategic Communications. Sherry and Philip discuss becoming an independent PR consultant. Their conversation spans considerations for launching an independent consultancy, new business development as a sole practitioner, effective tools for staying current and connected in today's environment, and the challenges and opportunities of being entrepreneurial as vs. part of a larger corporate entity. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Timothy Penning, professor in the school of communications at Grand Valley State University and author of "Public Relations Theory in Practice: Strategic Applications for Professionals." Sherry and Tim discuss how the messaging, strategies, and tactics that public relations, and all communications, professionals do today are actually built on foundations of theory and how understanding specific theories (discussed in a non-complicated and non-school-like manner) can make us more effective PR practitioners and communicators. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Hinda Mitchell, founder and president of Inspire PR Group. Sherry and Hinda discuss PR for food production and agricultural clients. Their conversation spans consumer and B2B PR for products, companies, and organizations involved with food production and agriculture, the growing role of influencers in PR campaigns, and the health/safety and legislation issues that impact PR campaigns for these key industry sectors. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Kathleen Lucente, founder and CEO of Red Fan Communications. Sherry and Kathleen discuss how PR needs to adapt to be effective in today's 'no click' world, where generative AI is changing how information is sourced and communicated. Their conversation spans how to build and promote effective brand and corporate narratives, as well as how AI is positioning PR as a key driver for marketing initiatives. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guests are Linda Zebian, vice president of communications, and Matt Dzugan, senior director of data, at Muck Rack. Sherry, Linda, and Matt discuss the findings of Muck Rack's first-ever study on "What is AI Reading." The surprising study results, which they discuss, include what AI is prioritizing in its searches, the importance of earned media in what AI sources, and how PR should adapt to take advantage of AI's capabilities. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest Jennifer Kaplan, founder and CEO of Evolve Public Relations and Marketing. Sherry and Jennifer discuss managing reputation in today's challenging and changing PR and media landscape. Their conversation touches on managing brand and corporate reputations, as well as personal reputations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Donetta Allen, president of influencer and creator marketing agency Bobbie. Sherry and Donetta discuss influencer marketing and the the growing impact and reach of influencers, especially with Gen Z and Millennials, in consumer and brand public relations. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Patrick Aievoli, author of Rock Paper Pixels: How Our Need to Communicate Created a New Economy, Society and Individual. Sherry and Patrick discuss the ways AI is changing how we communicate and its impact on information, misinformation and disinformation. They also discuss the changing regulations and environment that impact AI and our use of AI. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Amy Cosper, head of content for Bizee. Sherry and Amy discuss the opportunities and challenges of becoming an entrepreneur. Their conversation covers steps for starting a business and/or consultancy, including business, operational, and communications/marketing efforts. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Jaci Clement, CEO and executive director of the Fair Media Council. Sherry and Jaci discuss the Council's efforts on its key issues of media accountability and media literacy. Their conversation highlights the importance of local media, how it is changing to meet today's economic realities and changing audience engagement, and why local news matters more than ever. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Jennifer Avril, senior account manager of Warner Communications. Sherry and Jennifer discuss public relations and messaging for environmental and climate tech companies and issues. Their conversation addresses the benefits and challenges of public relations efforts for environmental and climate tech companies and sustainability issues, especially in today's world of rapidly changing regulations and policies and polarized and fragmented target audiences. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Jeff Blumenfeld, founder of Blumenfeld & Associates. Jeff shares how he used his PR and marketing expertise in a most important effort - to save his life! And, now he's using PR to help save others' lives. Sherry and Jeff discuss how Jeff used public relations and marketing to help him find the kidney he needed when he found he needed a kidney transplant. His effort was successful and now he's sharing his story, and simple actionable advice, to help others who might find themselves or those they know in a similar situation. (You can find more about his story and what you can do to help others in a similar situation at www.jeffskidneysearch.com.) Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Fay Shapiro, founding publisher of CommPRO.biz. Sherry and Fay discuss the changing public relations industry, including the evolution of tools and resources that PR pros rely on daily and how technology and AI are driving the industry and partners to new areas and opportunities. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is David Fuscus, CEO of Xenophon Strategies and founder and CEO of Precis AI. Sherry and David discuss the growing role of generative AI in public relations, as well as in agency management. Their conversation spans how AI is changing the skill sets of writers and PR pros, best practices for using AI and how it can impact agency profitability, and specific AI tools, such as Precis AI, which are being developed specifically for the public relations industry. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.

Sherry Goldman's guest is Heddy DeMaria, chief insights and strategy office at Hunter. Sherry and Heddy discuss how brands and organizations can effectively target, motivate, and engage Gen Z, a most sought after audience. The episode covers the results of the just released Influence in America Study on Gen Z, which analyzes their purchasing patterns, decisions, and interactions with media and influencers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations and companies; profiles of PR, marketing, and media professionals; industry trends; analysis of how PR managed key situations; the media and changing media landscape; digital communications and marketing; strategy; the growing influence of AI, and more. The show airs weekly on WRHU-FM and is also available as a podcast. To comment on the show and/or for more information on the show and/or Sherry Goldman, visit www.goldmanpr.net.