MATE: Marketing, Advertising, Technology and Entrepreneurship

Steve Sammartino is back for more! In the second half of his chat with Adam, Steve predicts where Planet Earth is headed, (it may scare you) and he also gives some brilliant tips that anybody chasing success can apply in their career & day-to-day life. Topics: Steve’s hack for communicating facts through the art … Continue reading MATE 040 – A futurist’s prediction of civilisation in 300 years, with Steve Sammartino (PART 2) The post MATE 040 – A futurist’s prediction of civilisation in 300 years, with Steve Sammartino (PART 2) appeared first on MATE podcast.

Steve Sammartino is a charismatic radio host, futurist, author, public speaker, entrepreneur, technology strategist and former advertising strategy director. Steve talks about his career successes and failures, what lead him to being a speaker, and how he teamed up with a teenager from Romania to build a functioning car made from Lego. This is the … Continue reading MATE 039 – How to build a life-size LEGO car powered by air, with Steve Sammartino (PART 1) The post MATE 039 – How to build a life-size LEGO car powered by air, with Steve Sammartino (PART 1) appeared first on MATE podcast.

Tommy McCubbin—advertising Creative Director, dad and podcaster—joins me on MATE to discuss why he thinks advertising sucks, how to avoid the #1 start-up mistake and share his thoughts on podcasting. We jump right into his controversial opinions about the advertising industry and why traditional ads don’t work. Tommy reveals the harsh truth behind why his start-up failed and … Continue reading MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008) The post MATE 038 – My start-up failed and here’s what I learned, with Tommy McCubbin (REBROADCAST of MATE 008) appeared first on MATE podcast.

Maneesh Sethi is a serial entrepreneur and a serial troublemaker. He’s the founder of Pavlok, a habit-changing wearable wristband which gives you electric shocks. His career is pervaded with shocking (no pun intended!) stories … like the time he bought his own private island; the story of how he wrote a best-selling book at 14 … Continue reading MATE 037 – How to break bad habits, buy a private island and argue with billionaires, with Maneesh Sethi (REBROADCAST of MATE 011) The post MATE 037 – How to break bad habits, buy a private island and argue with billionaires, with Maneesh Sethi (REBROADCAST of MATE 011) appeared first on MATE podcast.

Rory Aronson revolutionised agriculture when he created the coolest invention ever—FarmBot—an AI robot which farms your veggie patch. Seriously, this autonomous robot plants seeds, waters the garden, checks the soil nutrients and kills the weeds. In this episode of MATE, Rory explains how he built this precision agriculture machine and why it’s going to transform the … Continue reading MATE 036 – How artificial intelligence and robots are revolutionising gardening, with Rory Aronson from FarmBot (REBROADCAST of MATE 014) The post MATE 036 – How artificial intelligence and robots are revolutionising gardening, with Rory Aronson from FarmBot (REBROADCAST of MATE 014) appeared first on MATE podcast.

Ryan McLeod—designer and developer of Blackbox for iPhone—talks to me via Skype about how and why he came up with this crazy idea for an iPhone puzzle game. We talk about some of the design challenges he encountered while making Blackbox, and explore what life is like as an indie developer (when the hordes of fans … Continue reading MATE 035 – The challenges of designing a blockbuster iPhone game, with Ryan McLeod (REBROADCAST of MATE 006) The post MATE 035 – The challenges of designing a blockbuster iPhone game, with Ryan McLeod (REBROADCAST of MATE 006) appeared first on MATE podcast.

Daniel Sparkes is a Cannes Gold Lion and D&AD Yellow Pencil award-winning advertising creative, with a flair for side-projects. He’s also a long-time friend of Adam’s and a MATE podcast fan. In this fun and interesting chat, Daniel talks about his passion for creativity, how his personality shapes the way he approaches his work, and … Continue reading MATE 034 – Making successful advertising campaigns, with award-winning creative Daniel Sparkes The post MATE 034 – Making successful advertising campaigns, with award-winning creative Daniel Sparkes appeared first on MATE podcast.

Jon Yeo is an executive speaker coach and the curator of TEDxMelbourne. In this episode of MATE, he gives some powerful tips to delivering an effective public speech, he tells us the key elements to moving TEDx Talk and he tells us what it’s like going to the global TED conference. Topics: How Jon’s background … Continue reading MATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo The post MATE 033 – Powerful public speaking tips from TEDxMelbourne curator Jon Yeo appeared first on MATE podcast.

With a newborn baby, Alison Michalk took a crazy leap and started her own business, with the goal of a better “work/life blend”. Alison is the CEO and Founder of Quip, Australia’s leading Community Management provider. She’s also a Founder of Swarm Conference, Australia’s only conference dedicated to online community managers. In this episode of MATE, we … Continue reading MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip The post MATE 032 – Community Management vs Social Media Management, with Alison Michalk from Quiip appeared first on MATE podcast.

Simon Davenport is one of Australia’s premier marketing professionals, with 12 years’ experience in the field. He’s spent the majority of his career working in senior leadership roles at some of Australia’s most iconic retail brands. During this chat, Simon explains what he’s learned about marketing from working at successful businesses like Officeworks, Kmart and … Continue reading MATE 031 – Simon Davenport’s lessons from marketing at Officeworks, Boost Juice and Kmart The post MATE 031 – Simon Davenport’s lessons from marketing at Officeworks, Boost Juice and Kmart appeared first on MATE podcast.

Learn how to build a better business and live a happier life, with the two guests on this week’s episode of MATE. Joel Gerschman (business coach) and Howard Finger (businessman) are the authors of a new book called, ‘The Mindful Entrepreneur’. Their book teaches business owners how to grow their business, and build systems and … Continue reading MATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life The post MATE 030 – Joel Gerschman and Howard Finger on building a better business and living a happier life appeared first on MATE podcast.

Vince Parry is one of the world’s leading experts on pharmaceutical branding and marketing. With over 30 years’ experience in the industry, Vince was instrumental in bringing brands like Lipitor, Botox, Colgate and Dove to a wider audience. In this fascinating discussion, we cover: why healthcare goods need a different marketing approach to consumer goods; … Continue reading MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing The post MATE 029 – Vince Parry reveals the secret world of pharmaceutical drug marketing appeared first on MATE podcast.

Sarah Cooper is the author of the viral infographic: 10 Tricks to Appear Smart in Meetings. In this episode of MATE, learn how Sarah parlayed her viral post into a three-book deal! We also discuss the business of comedy, the economics of being an author and why she failed as an actor. Sarah’s work has … Continue reading MATE 028 – Sarah Cooper turned a viral infographic into a comedy career The post MATE 028 – Sarah Cooper turned a viral infographic into a comedy career appeared first on MATE podcast.

Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value for their organisation. Learn how to shift the perception of marketing being seen as a … Continue reading MATE 027 – Thomas Barta on how to succeed as a marketing leader The post MATE 027 – Thomas Barta on how to succeed as a marketing leader appeared first on MATE podcast.

Sean Zinsmeister knows his shit when it comes to big data, marketing automation and marketing technology. He has a long history working with marketing technology and is currently the VP of Product Marketing at Infer. In this episode of MATE, Sean explains how to unlock the power of automation and how to use AI to … Continue reading MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation The post MATE 026 – Sean Zinsmeister unlocks your marketing stack with big data and marketing automation appeared first on MATE podcast.

Joseph Jaffe is a marketing visionary and serial troublemaker. He begins our conversation by hijacking my podcast from the very first sentence, and continues to shake up my perception of the marketing world for the next 60 minutes. Joseph is an entrepreneur, author and industry observer. We talk about how the advertising world has changed … Continue reading MATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world The post MATE 025 – Joseph Jaffe on consumer empowerment, and other tectonic shifts in the marketing world appeared first on MATE podcast.

Ronsley Vaz is the Chief Daydreamer at Amplify, an audio marketing agency, and is also a strong podcast advocate. In this episode of MATE, we talk about the opportunities podcasting can create for businesses, the power of audio marketing and what Ronsley is trying to achieve with his agency. Ronsley also tells us about his new … Continue reading MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio The post MATE 024 – Ronsley Vaz, from Amplify, on podcasting and the power of audio appeared first on MATE podcast.

John J. Wall is the host of the Marketing Over Coffee podcast, which is one of the longest-running podcasts on iTunes. John is also the VP of Marketing at EventHero, a firm which makes event management easy. In this episode of MATE podcast, we talk about marketing in corporate America, what it’s like hosting one of … Continue reading MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened The post MATE 023 – John J. Wall from the Marketing Over Coffee podcast on the opportunities it’s opened appeared first on MATE podcast.

Peter Wagstaff—or “Wags” as he’s often known—is a progressive educator at Monash University (in fact, Wags was my marketing lecturer). He’s on the forefront of next generation teaching at the university, and in this episode of MATE we talk about: why the university system is broken and how to fix tertiary education. Finally, we tackle the big … Continue reading MATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education The post MATE 022 – Peter Wagstaff on why universities are broken and how to fix tertiary education appeared first on MATE podcast.

Nathan Rose is an equity crowdfunding expert who’s helped raise over $11 M for his clients through successful equity crowdfunding campaigns. Nathan joins MATE podcast to talk about the difference between “equity crowdfunding” and “rewards crowdfunding”, what you should look for in a crowdfunding platform and how to decide whether crowdfunding is appropriate for your business. Nathan … Continue reading MATE 021 – Nathan Rose explains how to launch a killer equity crowdfunding campaign The post MATE 021 – Nathan Rose explains how to launch a killer equity crowdfunding campaign appeared first on MATE podcast.